Frank Deck 8243 Catalpa Ridge Drive Blacklick, Ohio 43004 614.638.4924 frankdeck1@gmail.

com Core Competencies ~ Strengths & Expertise * * * * * * * * * * * * Project Management Issue Resolution Staff Development Customer Service Merchandising Strategies Sales Presentations Productivity Improvement Pricing Strategies Sales & Marketing Concepts Advertising Strategies Staff Hiring Staff Supervision

Education ~ Professional Development The Ohio State University, Fisher College of Business - Columbus, Ohio MBA (Marketing and Human Resources) GPA: 3.9, 2011 Recipient of Fisher College Pace Setter Award, 2011 Financial Accounting and Reporting, Cost Accounting, Financial Management, Manag erial Economics, Data Analysis for Managers, Operations Management, Marketing Ma nagement, Organizational Behavior and Teamwork Skills, Enhancing Professional In terchange, Global Environment of Business, Strategy Formulation and Implementati on, Managerial Negotiation, Advanced Managerial Negotiation, Mastery in Executio n, Pricing Strategy and Tactics, Applied Marketing Planning, Performance Managem ent, Leadership Values and Decision Making, Intopia: Applied Competitive Strateg y, Advanced Topics in Leadership Effectiveness: Strategy BSBA (Specialization in Marketing), GPA: 3.3, 2008 Operations Management: Improving Competitiveness in Organizations | Business Pol icy Cases in Managerial Marketing, Consumer Behavior, Promotional Strategy, Internat ional Business, Marketing Research, Managing Individuals in Organizations: Organ izational Behavior and Human Resources * Pricing Strategy and Tactics - Created pricing strategy for popular restauran t chain, City Barbeque; interviewed company president, reviewed current strategy and developed new strategy with recommended changes. * Intopia: Applied Competitive Strategy - Engaged in robust strategy exercise c ompeting against other students in class; orchestrated operations, including (bu t not limited to) sales strategy, pricing, research and development, and financi al management throughout manufacturing and sales centers. * Performance Management - Created performance review/management system for com pany (current employer); 50+ page report addressed complete performance manageme

nt system comprising behavior metrics, grading rubric, training system for impro ving actions, feedback system for ongoing communication, and rollout plan. * Promotional Strategy - Created complete advertising plan for Mercury Milan Hy brid; created advertising theme and creative media as well as selected markets t o advertise to optimize strict budget. Professional Experience Midwest Merchandising (dba BikeSource) - Columbus, Ohio April 2001 to November 2010 Retail store specializing in sales of bicycles, parts and related merchandise; o perates 10 stores in Columbus, Ohio, Charlotte North Carolina, Denver Colorado, and Kansas City, Missouri; sales approximate $20 million. Store Manager (February 2008 - November 2010) Assistant Manager (March 2005 - February 2008) Sales Associate (April 2001 - March 2005) Administered and contributed hands-on to all facets of retail sales and service operations; ultimately accountable for performance of sales and management of hi gh-end products valued $400 - $10,000. Coordinated store scheduling and spearhea ded hiring, training, oversight, support and performance development of 15 - 25 staff. Scope of responsibilities comprised operating budget management; product mix sel ection/recommendations and merchandising (including bicycles and clothing/access ories/parts); retail floor sales coordination and customer relationship manageme nt; service department operations (product assembly and repairs); inventory mana gement and adjustments; vendor communications addressing merchandise shipping an d defects; monthly expense reporting; payroll ($70,000) and commission processin g; store safety/security and merchandise theft/shrink. * Successfully turned around store operations and met 2009 sales goals (with 20 10 on track to exceed overall performance 1%-2%, facilitated through 5% - 6% sal es increase); increased store profits by reducing operating costs, including pay roll. - Improved operations through effective hiring, training and feedback to sales associates and service technicians; training covered customer service, sales tec hniques, product information, and operating policies/procedures; included custom er greeting upon store entry and elimination of high-pressure sales. * Reduced payroll 15% in 2009 and 2010 through strategic determination of month s and weeks to commit funds; forecasted activity based on historic review and se asonal sales performance; facilitated through use of new schedule writing Excel spreadsheet improving management of employee mix. * Expanded market presence through collaboration with local cycling clubs (offe ring member discounts) as well as supporting area cycling events (including spon sorships and technical support); notable events including Pelotonia, Westerville Dry Run, Bike Columbus, bike rodeos (youth bicycle safety checks) and several o ther minor events. * Demonstrated strength communicating with diverse array of clientele; included both committed and casual buyers from extremely diverse backgrounds.

* Contributed to launch of updated computer programs utilized storewide; follow ed up with training of associates on program functions. * Increased sales through recommendation by adding Detours bags (cargo bags/pou ches for bicycles) to product lineup; product introduced throughout entire store network and performed as #2 selling bag manufacturer company-wide. * Facilitated notable improvements through initiatives including: - Reorganization of portion of service department (increasing mechanic efficien cy); reconstruction of back stage area (increasing bike storage 50%). - Switching bike tracking system (improving retrieval of bikes and reducing mis filed bike cards). - Introduction of bicycle fitting and suspension service stations (enhancing pr esentation and leading market in suspension rebuilding). * Enhanced merchandise presentation, increased staff efficiency and reduced shr ink to lowest levels in store history (1% in 2008 and 2009, and .5% in 2010) thr ough implementation and organization of labeling system utilized throughout enti re store. * Enabled consistency in operations, increased efficiency and dramatically redu ced volume of repair mistakes through development of bicycle tune-up check list (used to standardize repair work and reduce missed items). Keywords: Sales Manager, Sales Representative, Marketing Manager