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Terri Rago San Francisco Bay Area Phone: 415.216.5911 * E-mail: tr13713f2@westpost.

net Operations, Client Services, Field Marketing, Business Development An ambitious and optimistic Business Executive with over 25 years of leadership, operations, sales, business development, and channel marketing experience. Uni que focus includes the development and implementation of launch strategies for e merging consumer technology and entertainment products for world-class brands in cluding Nintendo, Sony PlayStation, Sega Dreamcast, Microsoft and Nokia. Resour ceful professional brings a proactive management style, with proven ability to i nspire and achieve performance goals and quality standards. Strengths in financ ial management and accountability have consistently contributed to achieving rev enue and margin targets. VALUE-ADDED COMPETENCIES Advanced Analytics Client / Vendor Relations Contract Development/Negotiation Six Sigma Processes Organizational Development Training & Organizational Effectiveness Presentation and Press Relations Financial Management and Proposal Development Performance Management Strategic Planning / Forecasting Project Management Quality Assurance PROFESSIONAL EXPERIENCE HEAD OF OPERATIONS - SERVICES & SUPPORT 3/2008 - PRESENT NOKIA CORPORATION San Francisco, CA As a member of the leadership team, determine the long-term strategic objectives of an emerging business unit within Nokia. Ensure business growth by directing and managing business operations to achieve consumer adoption and customer poten tial. Plan, direct and manage the performance of business operations as defined by the overall strategy in order to achieve objectives and demonstrate revenue p otential and purposeful viability. Lead US and UK teams to reach operational com petencies and performance criteria. * Lead US and UK teams of Professional Service and Account Managers in the execu tion and development of global publisher business. Support and manage global net work of Channel Partners through training, sales operations and production funct ions to maximize transaction efforts and extend brand reach. * Manage Production Services, Field and IT Operations and QA teams to ensure ser vice is up and current 24/7. * Own development and delivery of all Training to achieve internal, channel part ner, B2B customer, and agency competencies (online and in-application training a ssets) * Direct oversight and supervision of the technical and analytic support staff p roviding Customer Service * Implement, maintain and manage an effective system of controls, covering non-f inancial as well as financial controls DIRECTOR, FIELD SERVICES 9/2006 - 2/2008 SOLIDUS NETWORKS, INC (dba Pay By Touch -Financial Services) San Francisco, CA

Responsible for building, training, & managing a consumer-facing sales force by overseeing Pay By Touch's Field Marketing, Training & Retail Marketing functions . Delivered strategy and implementation processes to support the launch of new merchants while building sustaining programs to achieve consumer adoption goals of PBT payment and personalized marketing services. Leveraged merchant relation ships to drive employee engagement, endorsements & participation. Developed and executed complex training programs & while establishing and enforcing best prac tices with scalability. Developed $25M operating budget & service strategy to su pport forecasted sales plan. * Recruit, lead, and manage field marketing operations, training and retail mark eting efforts across all national and international in-store retail pilots and r ollouts. (Pay By Touch is poised for material growth in the next year & this gro up will likely be the single largest in the company.) * Drive low-cost, high-impact customer adoption programs to influence consumers and store employees on the benefits of Pay By Touch services (a challenging cons umer adoption play). Responsibilities include building the global team to achiev e enrollment and usage goals within varying classes of trade. * Build training & retail marketing design and delivery strategies to produce & execute customized programs, while ensuring execution competencies of contract p romoters and Field Team. * Develop and maintain efficient and scalable staffing solutions using in-house and contract labor resources * Build Client trust and participation with nation's largest retailers to foster strong relationships with store leaders and participating executive sponsors. VICE PRESIDENT CLIENT SERVICES/ SENIOR BUSINESS ADVISOR - 6/2005 MICROSOFT HOME AND ENTERTAINMENT DIVISION Dallas, TX MOSAIC SALES SOLUTIONS 2/2002

Served as client team leader for $16M field marketing program (merchandising and sales) in support of Microsoft's Xbox and PC consumer product lines. Successfu lly presented the strategy for and resulting implementation of the new HED conso lidated program from the two independent operations for Xbox and PC. Assembled the highest caliber talent within the entirety of Mosaic; maintained the lowest rate of attrition in the company; and successfully maintained the most complex p rogram in the business year-over-year. * Directly responsible for driving Microsoft's retail initiatives in merchandisi ng, training, RSP engagement and loyalty programs with over 500 field specialist s, 40 field managers, 6 regional managers and a dedicated operations team. * Responsible for senior client interface in contract negotiations, program perf ormance, business reviews and reporting & analytics * Delivered strategy and planning to ensure compliance with established metrics for performance. * Acted in a pivotal role as change agent working with and through all departmen ts within the Mosaic organization to establish policies and procedures to improv e delivery of service to our clients. * Developed training strategy to equip program participants for success, maximiz e their contribution and minimize turnover. * Developed operating budget for the client and Mosaic, with accountability for month-end/year-end results. * Senior member of the US Operating team for Mosaic with responsibility for comp any best practices, policy and process for continued growth and company prosperi ty. Earned equity position.

PRESIDENT/FOUNDER 1998 - 2002 VISIONWORKS ENTERTAINMENT, INC San Ramon, CA Founder and President of national field marketing company delivering comprehensi ve retail support services to consumer electronics, toy and technology clients i ncluding Panasonic, JVC , Microsoft WebTV / Xbox, 3Dfx Interactive, Sega, Jabra and Pinnacle. * Developed a syndicated business model to leverage services of 500+ field speci alists across multiple brands to provide merchandising, selling and demonstratio n services within consumer electronics, toy, computer, software/music/video spec ialty, mass merchant, warehouse, and department store classes of trade. * Managed company operations and sales, while growing in excess of 30% per year. Ensured all marketing programs were executed within established parameters and client commitments were achieved. * Developed strategic partnerships with key clients and served as an extension o f their sales and marketing teams. DIRECTOR OF MERCHANDISING FOR NORTH AMERICA 1994 - 1998 SONY COMPUTER ENTERTAINMENT AMERCIA Foster City, CA As member of the PlayStation launch team, delivered channel support services wit h a dedicated in-house field merchandising team in the US, while selecting and d irecting the activities of a third-party service vendor in Canada. Also managed $300M market development funds and authored and administered the co-op advertis ing program for North American retailers. * Developed and implemented the approach to coverage, operational structure, man agement teams and execution strategy for North American field marketing programs , with staff responsibilities of 300+ employees. * Developed training program, incentive plans and operating budget for launch, a nd year-over-year performance. Achieved lowest rate of attrition in the industr y for program participants (<12%). * Presented and sold in merchandising plans to all key Sony retailers. Served a s point-of-contact for all POP, permanent and semi-permanent display requests fr om retail customers. * Participated in the development of interactive displays, point-of-sale collate ral and merchandising strategy at the senior level. * Developed and administered sales support programs for MDF, co-op advertising a nd merchandising accrual funds * Negotiated, selected and managed fulfillment, premium and printing vendors and associated budgets. * Planned and conducted annual National Training Conferences and Regional Meetin gs. Presented at all sales, retailer and distributor events. SR BUSINESS ADVISOR, RETAIL STRAGEGY, FIELD MARKETING 6/05 - 9/06 and 1989 - 1993 * Provided consulting services in field marketing programs for telecommunication s, entertainment software publishers and consumer electronics manufacturers in r etail strategy, merchandising, demonstration and event marketing projects. Clie nts included Disney Mobile, Firefly Mobile, Accolade, The Software Toolworks, Th e Learning Company, Data East, Broderbund and Apple Computer. DIRECTOR, SALES SUPPORT 1984 - 1988 WORLDS OF WONDER Fremont, CA Developed and implemented all sales support activities and programs, including i nternal field merchandising, co-op advertising and MDF programs for prominent to y manufacture and distribution agent for Nintendo's entree into the US marketpla ce.

* Developed national in-house merchandising program with 150 reps servicing all classes of trade for toys and videogames. Program was later absorbed into Ninte ndo of America. * Developed policies and managed processes for co-op advertising and MDF program s. * Developed electronic data collection system & delivered point-of-sale analytic s to support sales reps, retailers and company leadership * Managed fulfillment services and vendors for all merchandising and sales suppo rt materials. EDUCATION San Jose State University, San Jose, California Six Sigma Green Belt Certification

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