MANAGER * DIRECTOR * VICE PRESIDENT: B2C MARKETING / NEW PRODUCT DEVELOPMENT Instrumental in generating $20 million in sales during

career. ============================================================================== Dynamic career includes specialization in B2B, B2C, and B2G marketing and new pr oduct development. Provide 20+ years of experience in multiple industries includ ing real estate, banking, and computer retail. Expertise lies in product concept ualization, new business development, new product launches, go-to-market strateg ies, marketing program development, strategic marketing and positioning, market research strategies, and strategic business partnerships and alliances. * Highly successful in promoting products through print marketing, direct mail, digital marketing plans, pay-per-click marketing, gorilla marketing, and radio a nd TV advertising. * Personally developed four new products in the mobile marketing, mobile commerc e, and health and nutrition space. Filed two patents, and currently awaiting app roval from the US Patent and Trademark Office. * Extremely visionary and strategic leader who will be able to develop and mark et new products and generate millions of dollars in new revenue, seize market sh are from competition, increase customer base, strengthen customer loyalty and re tention performance, and decrease marketing expenses. ============================ QUALIFICATIONS: ============================ NEW PRODUCT LAUNCHES * MULTI-MILLION DOLLAR CONTRACT NEGOTIATIONS * CATEGORY AND PRODUCT PROFIT & LOSS MANAGEMENT * MARKET TRENDS AND COMPETITIVE ANALYSIS * MAR KETING COLLATERAL DEVELOPMENT * CUSTOMER CONTRACT NEGOTIATIONS * SALES LEADS GEN ERATION AND PROSPECTING * PROJECT MANAGEMENT * CLIENT ACQUISITION AND MANAGEMEN T * STRATEGIC BUSINESS MANAGEMENT * MEDIA INTERVIEWS * PRESS RELEASE STATEMENT DEVELOPMENT ============================ CAREER HIGHLIGHTS ============================ * Proposed exciting marketing strategies to senior Bank of America executives re garding the development of new mobile strategies which has the potential to capt ure billions of dollars in revenue. * Developed nutrient marking system products, and received praise from the Direc tor of Phoenix's Heart Center who stated "These products can be very helpful for patients in managing high blood pressure and heart conditions" during an interv iew with the Phoenix Business Journal. * Forged relationships with the San Francisco Bay Area Realtor Board to develop customized solutions, and strengthened reputation among the real estate communit y. ============================ CAREER HISTORY ============================

BANK OF AMERICA - Phoenix, AZ, 2008 to Present FRAUD ANALYST II Member of the Fraud Claims and Recoveries Group in charge of conducting complex research and analysis for customer accounts to identify financial risks and init iate consumer fraud claims. Deliver results by conducting research, complying wi th the "Truth in Lending Act", protecting bank assets by remaining alert to any money laundering schemes, interacting with other departments to comply with the Patriot Act, promoting the bank's value and brand, and developing client relatio nships. * Took swift actions to halt fraudulent credit card claims which saved the bank more than $4 million. * Created a plan to potentially save millions of dollars in marketing and operat ional expenses for credit card companies by filing a provisional patent for a sm art credit card design with the US Patent and Trademark Office. * Recommended ideas to senior managers to enhance call center resources during p eriods of extremely high inbound customer calls. Efforts are expected to slash c all waiting times, improve customer experiences, and decrease operational expens es in a call center business environment. * Suggested decision makers modify a one-dimensional employee reward system to i ncrease employee productivity and morale. Selected ideas are being incorporated into the employee reward program.

HOME SMART / HOT PHOENIX REAL ESTATE - Phoenix, AZ, 2005 to 2008 REAL ESTATE / BUSINESS CONSULTANT Sold residential real estate properties, and focused extensively on marketing pr operties throughout the community. Developed exciting programs that concentrated on e-mail, Internet, and direct mail marketing, pay-per-click advertising progr ams, gorilla marketing, telemarketing, and collaborative marketing with brokers, mortgage brokers, title companies, and Chambers of Commerce. Span of control entailed sales strategies, property evaluations and pricing reco mmendations, new business development, strategic alliances and partnerships, cus tomer acquisition and relationships, contract negotiations, property and develop ment, closing coordination, and other sales and marketing activities. * Boosted business by implementing Internet-based marketing tools such as e-broc hures, e-newsletters, and e-cards as well as search engine marketing plans to ta rget customers in other states. * Leveraged traditional marketing strategies which became the cornerstone for a low-cost business and more than $200,000 in commissions in less than two years. * Devised an affordable marketing program to support business during the beginni ng of the national recession, which elevated profit performance. * Applied decision making skills to help sell a property for $430,000 and captur e $200,000 in profit. Negotiated a positive solution which helped a client recov er more than $10,000 from the seller due to an extremely difficult situation.

* Conceived idea to develop an affordable Internet broker model that would enabl e buyers and sellers to negotiate terms directly. Considered creating a virtual environment to allow both parties to download or upload contract forms, and esta blish relationships with title companies, recording agencies, contractors, and i nspectors.

ASHESTATE, INC. / NUTRITIONAL VALUE SYSTEM, LLC / BiiME NEXT WORLD, LLC - Phoenix, AZ, 2002 to 2008 PRINCIPAL / VICE PRESIDENT OF BUSINESS & PRODUCT DEVELOPMENT Staff: ~7 Indirect Reports Founded four companies and filed patents for products during pre-revenue stages. Demanding entrepreneurial role entailed business plan development, revenue anal ysis and projections, profitable revenue model development, new business develop ment, competitive and market analysis, prototype and new product development, ne w product positioning strategies, product pricing, market segment analysis, cust omer surveys, capital funding, general business management, Profit & Loss manage ment, and financial management. Visionary role also entailed one-to-one marketing channel development, consumer direct interactive business model development, mobile platform development, and virtual competitive and social environment development. * Developed a potentially profitable advertising and marketing model for groups touting 1,000+ qualified buyers of digital space. * Set stage for revenue success by projecting a new business will become profita ble by the end of the first year of operations. Efforts will surpass performance of existing search and GPS-based mobile advertising models. * Conceived a personal idle screen advertising business platform which will enab le companies to advertise on a 24/7 basis on idle screens of qualified buyers. * Structured an idle screen business model to support the financial business sec tor. Visionary action demonstrated the possibility of making hundreds of million s of dollars in potential profit. * Conducted a survey that revealed 68 out of 100 cell phone users would be inter ested in receiving advertisements from companies.

INDEPENDENT SMALL BUSINESS ANALYST - Dublin, CA, 1999 to 2002 In an entrepreneurial role, conducted due diligence on numerous businesses for p ossible acquisition. Focused on competitive business analysis, financial evaluat ions, SWOT analysis, ROI and break even analysis, cash flow reviews, and acquisi tion cost due diligence.

VALCOM COMPUTER CENTER - Fremont, CA, 1986 to 1999 PRESIDENT Staff: 5-6 Direct Reports - Professionals; 20+ Indirect Reports Founded and directed a business that focused on PC repairs, technical support, t

echnology management, software installation, software training, on-site contract employees, and technology consulting. * Driving force behind the growth of the company from $0 to $25 million and 30 e mployees. * Drove business to a new level by executing a multi-faceted marketing program t hat included monthly seminar facilitation, Chamber of Commerce participation, te lemarketing, direct mail campaigns, radio and TV advertising programs, and trade show participation. * Negotiated several multi-million dollar and multi-year computer sale and servi ce agreements with high-tech companies. Forged partnerships with multiple VARS w hich provided an extremely high amount of annual business and high profit margin . * Developed strong brand recognition by providing exemplary software training se rvices for more than 10 years, and creating relationships with the City of Fremo nt. * Expanded business by acquiring a computer training center which enabled compan y to tap into a profitable Fortune 100 community in San Francisco. ======================================= EDUCATION / PROFESSIONAL TRAINING ======================================= MBA/Securities Analysis Certification * Keller Graduate School of Management, Ph oenix, AZ BS, Electrical Engineering * Maulana Azad College of Technology, Bhopal, India Investment Banking and Private Equity Institute - New York, NY Four Week Course ======================================= COMPUTER KNOWLEDGE ======================================= Word * Excel * Access * SQL * PowerPoint * Visio * Accounting Software (ACCPAC) * Quicken