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Amy Maria Aralar-Berger

2518 Canada Blvd.

Glendale CA 91208
Home: 818-548-1818 * Cell: 818-288-1391
A bilingual professional experienced in multicultural advertising and marketing
who is on top of the game as a project manager and operations executive. With e
xceptional management skills and the ability to see the big picture and apply sk
ills to function in various capabilities. A true team player, dedicated to the
job, creative, tenacious, flexible.
University of Santo Tomas, Manila, Philippines.
Bachelor of Arts, Major in Communication Arts
Key Skills
Skills: Account Management
Project Management
Executive Support
Brand Management
Consumer and Trade Promotions
Print and Broadcast Production
Event Management
Direct Response Marketing
Public Relations
Computer Skills: MS Word
MS Excel
MS PowerPoint MS Outlook
Gold Mine, SalesPipeline CRM software Clients and Profit
Who's Calling
Triad Mediaworks Company
Glendale, CA 2003- Oct. 2009 Project Manager
A track record in efficient planning, coordination, scheduling and implementati
on of agency projects while ensuring delivery of premium service to clients. Be
came a trusted assistant to the CEO known for "can-do" attitude, honesty, flexib
ility and high-quality work.
- Spearheaded agency projects by planning, creating communications plan, schedu
ling and effectively coordinating with agency departments, clients and vendors t
o seamlessly implement advertising and marketing campaigns. Established strong
internal and external relationships to gain support and effectively achieve resu
- Assisted the CEO in innovative marketing campaigns such as lead generation in
the wake of declining agency business to sustain operation.
- Worked closely with the CEO and entrusted to manage office in her absence. Pro
vided timely output on all tasks assigned, including project and budget summary
for clients, invoicing/ billing clients once a project has finished. Responsible
for accounts payable and ensuring accuracy of billings from vendors.
- Point person in all agency and client concerns. Answerable for solutions whene
ver problem situations arise.
- In-charge of administrative affairs, providing full range of clerical and admi
nistrative support to the CEO and staff.
- Earned highly favorable marks on performance reviews and client citations for
account management excellence.
- Ability to handle increase in work volume with a deliverable of accuracy and q
uality; adept in learning and mastering new skills; with positive work ethic; an
d commitment to providing unsurpassed service.

Manila, Philippines 1990- May 2003 S

* Responsible for the company's profitability and viability of operations in the
wake of a weakening business environment by introducing the
concept of diversification from an advertising agency into an events and public
relations company.
* Engaged in a hands-on task of overseeing the functionality of each agency depa
rtment namely administrative, creative and accounts management.
* Ensured client satisfaction by developing and implementing advertising and or
marketing campaigns on a national scale that translated to increase in sales vol
* Spearheaded new business development to increase client base.
Manila, Philippines 1986- July 1989 Brand
* Catapulted ZESTO JUICE DRINK (the #1 "Ready to Drink" juice drink in the Phili
ppines) to its market leadership position in the juice drinks market by keeping
all marketing mixes (product, place, price and promotions) and strategies in lin
e with the consumers' wants and needs.
* In-charged with the development of new products, product line extensions and m
arketing of parallel lines. Worked closely with the manufacturing department in
terms of product formulation, taste, and packaging.
* Defined target markets, creating brand positioning, identifying unique selling
propositions, pricing and gross profit computation for each brand handled to ac
hieve bigger market share.
* Maintained very close working relationship with the sales department. Prepared
sales aides such as price lists and collateral for distribution to the outlets.
Drew up the sales target to be cascaded to the sales department, per product, S
KU on an annual basis, prepared and conceptualized sales-based promotions and in
* Coordinated stock requirement availability and packaging inventory with manufa
cturing, kept track of the expiring stocks for immediate disposal, provided soun
d recommendation for the improvement of the production process, product componen
ts and other production matters affecting each brand's cost of goods and profita
* Maintained a close link with the field promotions group of "promo girls" and m
erchandisers that served as feedback mechanism of product off-take and stocks in
* Developed, conceptualized and implemented nationwide consumer and trade promot
ions utilizing company manpower and resources.

Manila, Philippines 1984- 1986 Brand
* Maintained UFC Banana Catsup as the market leader in the catsup industry in th
e Philippines. Managed Sunkist Juice Drink and was responsible for the disposal
of remaining inventory during its phasing out stage in the market.
* Worked closely with the manufacturing company to ensure product quality, consi
stency and development of new products such as tomato catsup and soy sauce.
* Possessed full understanding about important trade channels to major and minor
* Worked closely with advertising agencies in the development of creative campai
gns as per marketing directions.

Actively involved in world peace efforts by helping Soka Gakkai International US
A district members in keeping abreast of weekly and monthly events; Helps in pre
paration of monthly meetings and activities with the objective of creating value
in society as capable citizens while achieving world peace.