Eric Criswell 137 Eastover Dr. * Frankfort, KY 40601 * Cell: 502-803-7634 * ec122b7d6@westpost .

net SALES AND MARKETING PROFESSIONAL An accomplished, results-driven sales professional with proven presentation, neg otiation, and closing abilities with over 14 years of selling experience in the medical device industry. Expertise in account management, strategic planning, pr oduct launch, driving utilization, marketing and a proven ability to deliver val ue to customers while increasing productivity. * Proven ability to effectively manage and grow sales in a large geographical te rritory, with experience in KY, TN, WV and OH * Highly focused and results-oriented when managing multiple sales and marketin g initiatives * Proven ability to sell complex technical devices and drive utilization * Uses consultative sales approach and enjoys educating customers * Proven ability to establish effective and useful relationships with key contac ts * Proficient with MS Outlook ,Word, Excel, PowerPoint, Publisher, Serif publishe r, Goldmine CRM PROFESSIONAL EXPERIENCE Endoscopic Product Specialist March 1996 to August 2010 US Endoscopy - Mentor, Ohio Promote innovative medical devices and provide case support to physicians perfor ming various types of diagnostic & therapeutic procedures. Manage a broad line o f disposable endoscopic products with multiple call points that include endoscop y, surgery, materials management, purchasing, administration, and infection cont rol. Manage territory through strategic planning, relationship development, reso urce utilization, and providing extensive product and case support. Coordinate o ngoing product training for physicians and medical staffs. Provide continuing ed ucation course presentations for nurses and technicians. Key Contributions: * Achieved remarkable year over year sales growth and percentage to plan perform ance: 1996 111%, 1997 110%, 1998 103%, 1999 100%, 2001 101%, 2002 109%, 2003 103 %, 2006 101%, 2007 96% with 23% year to year sales growth, 2008 95% with 22% yea r to year sales growth, 2009 97% w/territory split, achieved 20% year to year sa les growth and 51% year to year focus product sales growth, 2010 On track to ach ieve high % to plan, running 151% in gold / tier I, new product category. * Established ry expansions * Established itory. * Trained and base of business, laying the foundation for successful new territo into four states. business in top hospital Centers of Excellence throughout the terr mentored new sales reps in the field.

* Provided product sales training for the Gulf Region, 2009.

* Highest dollar volume, Etrap 2007, 2008, second highest, 2009 * Second Highest Roth Retrieval Net dollar volume, 2006 * Winner, Divide and Conquer Roth Net Promotional Sales Contest, received moneta ry award, 2006 * Second Place, Sale of the Season Promotional Sales Contest, received monetary award, 2006 * Sale of the Season Promotional Sales Contest, received monetary award, 2005, 2 004 * Highest dollar volume and % to plan Bite Blocks, 2001 * Highest dollar volume, Articulator Injection Needle, 1998 * Highest dollar volume and % to plan, Nakao Snare, 1997

Eric Criswell 137 Eastover Dr. * Frankfort, KY 40601 * Cell: 502-803-7634 * ec122b7d6@westpost .net * Page 2 of 2 Territory Sales Representative September 1991-March 1996 John R. Green Company- Covington Kentucky Implemented in-service workshops for teachers and staffs utilizing multiple educ ational equipment and supply product lines. Coordinated and implemented promotio ns with product vendors. Developed critical relationships with superintendents, principals and school board personnel. Devised educational equipment and supply contract bids. Key Contributions: * Consistently established new business in a new territory, bringing the company from being a virtual unknown school equipment and supply company to one of the top three in Central Kentucky. * Successfully landed the largest school supply cooperative contract in Central Kentucky worth over $500,000 in annual sales, 1994. * Sold the most expensive executive desk ever sold in the company's history, 199 3. Manager/ Owner and Operator October 1986 to August 1991 Blue Bonnet Grocery and Restaurant - Frankfort, Kentucky

Managed all operations of the business including the hiring and training of 18 e mployees. Increased profitability by cutting staff and increasing services offer ed. Initiated advertising and promotional campaigns to create local buzz for the business. Modernized inventory-ordering system. Computerized the payroll system . Renovated the entire store and restaurant. Key Accomplishments: * Brought the business back to profitability and increased overall sales by over 100%. * Sold the business for a profit, 1991. EDUCATION University of Kentucky, received BA in Telecommunications with a focus in Market ing and Advertising, 1986 SALES TRAINING Dale Carnegie Sales Training Course Wilson Learning Consultative Selling Training Course I and II Jolles and Associates Customer Centered Selling Training Course I and II US Endoscopy Global Sales Training Course US Endoscopy Advanced Sales Training Course AFFILIATIONS University of Kentucky Alumni Association, Life Member Society of Gastroenterology Nurses and Associates References Available Upon Request