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LEONARD "LEN" COSIMANO 122 12th Street H: 732-846-8264 - C: 732-668-6212 Somerset, NJ 08873 E-mail: lc10b1a86@westpost.

net ________________________________________________________________________________ _________________ Senior Merchandising and Retail Executive Top Executive Leader and Innovator. A highly successful executive in merchandis ing, marketing and store operations. Strong track record of identifying changes in the market environment and implementing operational strategies, category por tfolio/management plans, store design, strong focus and results on performance i n bottom line return on investment accordingly. ________________________________________ PERFORMANCE HISTORY Baker & Taylor, Inc., Charlotte, North Carolina 2004-2010 The world's largest distributor of books, video, music and digital book products with over 1.5M titles. The largest supplier to the Library channel with over 9 0% penetration and 60% market share. Company has over 6,000 customers and direc t 5,000 supplier relationships and sales of $1.9 billion. Senior Vice President - Merchandising, Entertainment Scope of Responsibilities * P & L related to Margin for Music, Video and Video Games inclusive of Supplie r negotiation, cost pricing, rebates, metric goals, DOH, turnover and analytics for goal attainment for 220M+ buying program * Customer merchandising and promotional programs * Led/Managed in concert with Category Sales team in acquiring and managing Weg mans and Shopko Music Program, providing successful sales, merchandising, assort ment, promotional programs * Led Category Management of Roundy's Grocery Video Program, creating assortmen t, selling * Direct reports included music, video, video game merchants, directors, VP, ma nager and Co-op group Accomplishments * Managed team of Merchant buyers to over $220M in purchases, with dramatic impr ovement in investment, DOH and turnover to prior years and budget and generated 400 basis point buying margin, 1.5M in rebate improvement. * Responsible for all vendor negotiations that created $8M in COGS bottom line. * Created Category Management and VMI program for company before handing off to sales and planning. Initial customers were HEB and Virgin Megastores * Active in the industry associations (board of director on NARM and NAVD) to en sure company was involved and engaged with the changing landscape for music and video. * Worked closely with Merchant buying group to improve their negotiating, buyin g and merchandising skills in maximizing margin, promotions and profitability * Achieved desired Margin for Wegmans Video program that improved margin by 500 basis points on everyday sales and delivered weekly service that allowed Wegmans to reassign their staff to other areas with improved sales and program implemen tation. Designed weekly dashboard to measure results against forecast and plan to ensure plan attainment * Created sales, marketing and inventory plan metrics with weekly dashboard mea surement. Achieved 400 basis point improvement over last year margin dollars

Len Cosimano, Page 2

lc10b1a86@westpost.net H:732-846-8264 C:732-668-6212

Borders, Inc., Ann Arbor Michigan 1992-2003 The nation's second largest Book, Video Music Chain with 450 stores in 50 states and Puerto Rico, offering over 100,000 items and seasonal goods. Stores averag e 22,000 square feet of selling space and achieve $4 million in sales per store with total company sales of $2 billion. Vice President - Marketing & Merchandising Scope of Responsibilities * Drove visionary operations and marketing strategies for music, video, electron ics, video games and sidelines programs. * Responsible for P&L related to sales, discounts, markdowns, inventory investme nt, supply chain management, advertising, marketing, budgeting, category managem ent implementation * Vendor relations, price negotiations for discounts, rebates, special offers * Multimedia team consisted of 38 staff * Simultaneously developed strategic plan for international division launch Accomplishments * Dramatic comp store sales averaging 16% in first 8 years with $650M in sales and 850M in purchases * Developed visionary merchandising plan to create the paradigm for supply chain management in multimedia * Designed and implemented complete new store layout and fixture design * Borders was first to market in US with store-wide digital sampling, leveraging Borders leadership in customer experience for exploring new music, DVD and game categories * Improved purchase mark-up 1380 basis points * Improved realized margin 1500 basis points * Reduced store discounts by 150 basis points * Created promotional co-op marketing program that drove strong comp store sale s * Borders received the NARM "Large Retailer" Award in 2003, 2002, 2001, 1998 an d 1997, 1996 * #1 in national sales of New Age/Lifestyle Music and #2 in Jazz, classical and World Music Merchandising Director, Music 1995-1996

Accomplishments * Successfully developed a purchasing integration system to use existing book " expert" system to buy music, co-op program and merchandising for music division. Began direct purchasing with suppliers and launched the most extensive in-stor e music listening in 1995. Regional Director, Store Operations 1992-1994

Accomplishments * Orchestrated dramatic high growth new store openings and operations across ei ght states (16 locations) as Borders expanded from 12 locations to 53 during thi s period, while simultaneously improving same store comp growth in existing stor e base Record World Enterprises, Roslyn, NY 1987-1992

Director of Store Operations Accomplishments * Implemented broad corporate operational initiatives and had P & L, Operations and execution responsibilities for a staff of 700 and 93 location chain store op

eration with sales totaling $80M annually. Len Cosimano, Page 3 lc10b1a86@westpost.net H:732-846-8264 C:732-668-6212

* Key participant in strategic and operational planning process. Created innova tive customer service program throughout the store operation and developed empow ered team management and execution. Area Supervisor Accomplishments * Supervised second largest base of operation in the Baltimore and Washington DC region (14 stores). Dramatically improved sales, revenues and profits with key new site locations. * Implemented corporate strategic goals including gross profit and controllable expense targets and maximized sales in a highly competitive market within the re gion. Musicden Retail Corporation, Houston TX National Operations Manager Accomplishments * Managed all aspects of store operations for 21 locations. Developed an operat ional strategy resulting in improved employee turnover and more responsive custo mer operation resulting in a 1200 basis point profit margin improvement. Drove store performance to ensure maximum sales $10M annually and profits. * Created, developed and implemented strong store operations procedures. Drove improvements in recruiting, training and retention of key performers. Director of Administration Accomplishments * Created and managed financial and administrative functions. Liaison with pare nt company (Capitol Industries-EMI, Inc.) service departments. Developed system s and procedures for office management and operations. Originated programs for sales, budgets and information management. District Manager Accomplishments * Successfully supervised a 9 store region, maximizing sales and profits. Impl emented company strategies. Recruited and trained regional management and store personnel. Store Manager Accomplishments * Managed all aspects of store performance. Controlled store expenses while ma ximizing sales and profits resulting in a 46% sales growth and 60% profit growth resulting in the store becoming #1 in the company Education New York Institute of Technology, Old Brookville, New York Bachelor of Science Major in Accounting, Minors in Taxes & Business Associations/Charity * National Association of Retail Merchandisers (NARM) - Board of Directors * North American Video Distributors (NAVD) - Board of Directors * Entertainment Merchandisers Association (EMA) - Retail Advisory Committee * 2002 honoree for Wayne County Agency for Child Abuse Protection (Merry-Go-Roun d) * Received NARM Retailer of year award 6 of 8 years eligible (1995 - 2003) whil e at Borders * Received NARM Wholesaler of year award 4 years running (2004-08) while at Bak er & Taylor

Hobbies Golf, Tennis, Billiards, significant Baseball Fan (NY Mets in particular ), Football fan, both college and pro

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