Edward L. Williams 1732 Spottswoode Ct. Port Orange, FL. 32128 C-(386) 316-0477 H-(386) 767-4207 ew1203416@westpost.

net OBJECTIVE: To secure an executive management position with an opportunity to le ad and develop a highly talented and diverse workforce, grow market share, and d eliver strong sales and profit returns. SUMMARY: Results oriented leader with over 28 years of senior-level leadership a nd sales management experience in the retail and CPG industry. A leader with a s tellar record of improving performance objectives, increasing profitability, sus taining effective relationship management and creating innovative process improv ements. PROFESSIONAL SUMMARY Coca-Cola Enterprises, Daytona Beach, FL General Manager (2002 a" Present) Director of sales operations, distribution, planning, and all HR functions for a n organization of 150 employees, 12 managers, over 5MM case annual volume and g ross revenue in excess of $490MM. Managed relationships and Cooperative agreemen ts with Key Customers on a local level. a Grew volume and operating income by 8% and 17% respectfully over the last fou r years a Gained share leadership within the three (3) major channels by building sales force capabilities and ensuring alook of successa execution within the marketpl ace a Achieved the highest Employee Engagement survey results for all North America Business units. a Secured a 10 year exclusive partnership with International Speedway Corp, whic h was a 49 year competitive account. Coca-Cola Enterprises, Tampa, FL Area Sales Manager (1999 a" 2002) Director of field sales execution, supply chain functions, people, and customer management for area Supermarket, Mass Merch, Drug and Convenience channels. Lead a team of 10 managers, 60 frontline salespeople, and a 120 delivery drivers and merchandisers. a Achieved superior sales and execution results that lead to positive growth in volume, and operating income in excess of 110% of budget. a Implemented strategies to drive maximum ROI capital. a Establish trade evaluation routines that were ultimately adopted as a aBest Pr acticea for all Southeast Business units. a Executed and fulfilled all channel, package and pricing plans provided by the Commercial Leadership team that lead to share leadership in 7 out 10 major Brand categories. Coca-Cola Enterprises, Tampa FL Key Account Manager (1997 a" 1999) Director of an integrated account team which managed key aspects of the business relationship with multiple customers. Developed Annual Business Plans which al igned with business and brand development objectives. a Managed business relationship for Regional Key Accounts that lead to our syste m designation as the aPreferred Vendor astatus for the following customers: HESS , CIRCLE K, AMOCO, AND RALLY FOODS.

a Act as a system-wide expert on strategy, business systems, and operating philo sophy of assigned customer(s). a Aligned system resources that successfully lead to the implementation of key m arketing and operational programs. Coca-Cola Enterprises, Orlando FL. District Sales Manager (1995 a" 1997) Director of field sales execution, supply chain functions, people, and customer management for area Supermarket, Mass Merch, Drug and Convenience channels. Lead a team of 8 frontline salespeople, and a 20 delivery drivers and merchandisers. a Grew volume and operating income by 10% and 21% respectfully a Improved market share by 4 points as measured by NEILSEN across a 3 channel cu mulative average. a Improved Customer service satisfaction by 30% to a rate of 99% based on intern al review factors. Jack Eckerd Corporation District Manager / Store Manager (1982 a" 1993) Managed daily retail operations and employee and customer service functions for multiple outlets. a Achieved 20%- 25% sales increase in all product categories. a Enhanced retailer / customer relationships by initiating a strategic in-stock program a Improved employee performance by creating a service award and recognition prog ram ACCOMPLISHMENTS a Awarded the National Black Achievers in Industry award from the Harlem YMCA (2010) a Graduate of the Coca-Cola Enterprise Corporate Management Acceleration Program a Florida Division TOP PERFORMER award for General Manager (2003 and 2004 ), Sales Manager (1999 -2002), Key Account Manager (1997, and 1998) PROFESSIONAL AFFLIATIONS a Member of the Alpha Phi Alpha Fraternity Incorporated a Chairman of the Greater Halifax Daytona Beach Chamber of Commerce a Executive Chairman of Events and Communications for the Halifax Chamber of Com merce a Board Member for the Volusia County Boys and Girls Club of America, Daytona St ate College Foundation, United Way, Volusia Coalition for the Homeless, Volusia / Flagler Advance Tech Center, and Daytona Beach Police Foundation. EDUCATION University of South Florida, Tampa, FL. Concentrated studies in the field of Bus iness Administration (1980-1983) Valencia Community College Orlando, Fl. Associate of Arts (1987-1988) Eckerd College Tampa, FL. Concentrated studies in the field of Business Administ ration (2001-2002) REFERENCES Available upon request