ABC Egypt Newsletter

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ABC-Egypt Welcomes its recently appointed CEO

E ective Aug 18th, Mr. Mohamed Sherif Sharaf joined ABC-Egypt as the new CEO and Managing Director. Mr. Sharaf comes with a long and solid experience in the banking industry at both the regional and local levels. His total of 38 years experience covers areas like Investment Banking, Corporate and Project Finance, Retail Banking and features a strong Credit background. ings with the top management team to learn about the objectives, performance and future plan of each unit.
are Virgin and On the Run. It is FREE of charge and can also be found in all kinds of Coffee Shops such as Botshe Net, Beanos Cafe, Harris Cafe, Makani, Costa, Cilantro, Tuscano, La Blanca.....and more.Covering all areas of Cairo, from Heliopolis, Nasr City, to Mohandessein,

C-our new Brand Awareness Ads!

ABC - Egypt has placed its new Brand Awareness adverts in C-magazine. C-Magazine is the first and only English Magazine in the Middle-East entirely dedicated to movies. The magazine provides news on the latest film releases, information regarding upcoming films as well as a nostalgic look back on classical films. C magazine attracts a wide readership and is aimed for all film fans of all ages starting from 16 to 60 years olds, particularly those with the taste for foreign films. The magazines main distributers

Mr. Mohamed Sherief Sharaf comes with a Solid 38 years exerience in the Banking Industry

The Magazine is distributed by Virgin Megastores & On the Run.

Dokki, Zamalek, Down Town, Maadi, and even Highways (like the desert road toll station.) the magazine is also present in fast food chains such as Mc Donalds, and retail shops like Benetton, Game Valley and Virgin Megastores. Finding that there is a need for the ABC brand to be more visible and known among the younger age groups, the magazine is the most adequate communication channel to create a Buzz among college graduates and young proffessionals.

Throughout the past 2 weeks, Mr. Sharaf held regular meet-

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Contents
ABC News 1-2

In Compliance

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ABC - News
ABC in the Press
New Billboards placed in all Exxon Mobile
ABC-Egypt recently contracted new advertising locations placed in all Exxon Mobile gas stations. The new Billboards will have newly developed creative messages, in the help to Locations: promote the Banks various retail services and Merghany Roxy image. Dokky Korneish El Nile (El Malek The outdoor network will El Sleh) El Matar be in all Exxon Mobil stations with On The Run outlets, with approximately 1 million visitors per month.

ABC News

ABC - Egypt In The News

Press Coverage Jul / Aug

New Branches Opening July 08 Press Coverage

ABC Mutual Fund Press Coverage

Aug 08

Its a boy!
ABC - Egypt Congratulates Mr. Essam El Emam from the Information Technology Group , for the arrival of his newly born baby boy Motassem Beallah Essam. Please join in wishing Essam and his family a happy and fruitful future.

Wedding Bells

Doaa Kotb

Tarek Saeed

We wish the new bride and grroom Everlasting Love and Happiness

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ABC - Corporate Governance & Compliance

In Compliance
Complience Focus

A Term in Compliance
Bridging finance: A short term advance to a customer pending the receipt by him of funds from another source Capital adequacy: Measure of the financial strength of a bank. Tells you how much capital it has relative to (as a percentage of) the money it has lent out, i.e. its assets. There are specific minimum levels of capital set by international banking rules. They are designed to make it possible for banks to absorb a reasonable amount of losses before getting into deep trouble. This, in order to protects depositors Cross-guarantee: Where a group of companies borrow from a bank and that guarantee each other, the guarantee is known as cross-guarantee Demurrage: Charge made by shipping company or port authority for failure to load or remove goods within the time allowed Hard-core: A situation which arises when an overdraft account is in continuous debit balance which never falls below a certain level.

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