Introduction: A business plan is a written description of a businesss future.

Thats all there is to it a document that describes what we plan to do and how we plan to do it. If we jot down a paragraph on the back of an envelope describing our business strategy. We have written a plan, or at last the germ of a plan. Business plans can help perform a number of tasks for those who write and read them. Theyre used by investment-seeking entrepreneurs to convey their vision to potential investors. They may also be used by firms that are trying to attract key employees, prospect for new business, deal with suppliers or simply to understand how to manage their companies better. So, whats included in a business plan and how do you put one together simply stated, a business plan conveys our business goals, the strategies we will use to meet them, potential problems that my confort our business and ways to solve them, the organizational structure of our business (including titles and responsibilities) and finally, the amount of capital required to finance our venture and keep it going until it breaks even.. Purpose of the Business Plan: A formal business plan is just as important for an established business irrespective of its size, as it is for a startup. It serves four critical functions as follows: 1. Helps management or an entrepreneur to clarify, focus and research their business or projects development and prospects. Provides a considered and logical frame work within which a business can develop and pursue business strategies over the next three to five years. Serves as a basis for discussion with third parties such as shareholders, agencies, banks, investors, etc. 2. Just as no two businesses are alike, so also with business plans. As some issues in a plan will be more relevant to some businesses than to others, it is important to tailor a plans contents to suit individual circumstances. Nonetheless, most plans follow a well-third and tested structure and general advice on preparing a plan is universally applicable. 3. A business plan should be a realistic view of the expectation and long-term objectives for an established business or new venture. It provides the framework within which it must operate and ultimately, succeed or fail. 4. For management or entrepreneurship seeking external support, the plan is the most important sales document that they are even likely to produce as it could be key to raising finance etc. Preparation of a comprehensive plan will not guarantee success in raising funds or mobilizing support, but lack of a sound plan will, almost certainly, ensure failure. Importance of the Business planning process: Preparing a satisfactory business plan is a painful but essential exercise. The planning process forces managers or entrepreneurs to understand more clearly what they want to achieve, and how, and when they can do it.

Even if no external support is needed, a business plan can play a vital role in helping to avoid mistakes or recognize hidden opportunities. It is much easier to fold a sheet of paper than a business. For many entrepreneurs and planners, the process of planning (thinking, discussing, researching and analyzing) is just as or even more, useful than the final plan. Findings of the data: General description of the Industry: In present, superstore is the well known business in Bangladesh. There are many large superstore companies and they operate their business with goodwill and profitably. These are Agora, Meena Bazar, PQS, Nandan, Almas, Prince Bazar. But Home Service business is not so well known in Bangladesh. Thus there are some companies which serve home services, some of their specific product. These are KFC, Pizza Hut, Dominious pizza, Band Box, Calcutta dry cleaners, Asian sky shop and other local laundry shop. Though home services business is not well known in Bangladesh but it has a good demand. Mostly these demands come from upper-upper class, upper-middle class and middle class family because most of the familys husbands and wives are busy. Thats why they are facing lots of problem for their daily shopping. Many superstores companies in Bangladesh charge extra price in their regular products price, which sometimes the main cause of customer dissatisfaction. Besides there are also many infrastructural problem. These problems are insufficient car parking facility, Lack of fast aid, Lack of fire service facility. There are also some different problems in the big metropolitan areas in Bangladesh. These are shortage of plumbers, electricians and cleaning service. Until now no company take any initives for solving these problems. Description of the firm: Easy life will introduce a new concept about the home service business. It will serve the product its customer at a market price and according to customers requirement. It will deliver the product with a minimum service charge. Company Name: Easy life superstores and Home Service Limited Brand Name: Easy Life Head office: House No # 150/5 Road No # 19/A

West Dhanmondi Dhaka 1209 Company Logo: Company Slogan: Make Your Life More Easy. Mission: We will provide our service in the whole Dhaka metropolitan areas within two years from our first operation by establishing five different superstore and home service branch in the five different places in the Dhaka metropolitan areas. And we will convert our business private to public by issuing 30% shares of whole business. Vision: We will serve our services more five metropolitan areas (Chittagong, Rajshahi, Khulna, Barishal, Sylhet) within five years from our first operation by establishing another ten superstore and home service branch. And we will try to acquire second largest market share in the superstore industry. Objective: In the superstore and home service businesses Easy Life will serve the best quality product at market price and Easy Life will ensure the highest customer satisfaction and low service charge comparable to the other home service company. Owner of the firm: 1. Shahriar Shafiq Chief Executive officer and Chairman of the Board of Director Qualification: MBA (HRM), Havard Business School Address: 128/1/1 Ahmedbag, Bashaboo, Dhaka-1214 E-mail: shahriar_ceo@eshl.com 2. Shahzadi Sultana Director of Production and Purchase and member of the Board of Director Qualification: MBA (Operation Management), North South University Address: E-mail: shahzadi_production@eshl.com 3. Afrina Sharneen Director of Finance and Superstores affairs and member of the Board of Directors Qualification: MBA (Finance), California State University, USA Address: 21 North Goran, KHolgoan, Dhaka-1214 E-mail: farina_finance@eshl.com

4. Ripon Devnath Director of Marketing and International affairs and member of the Board of Directors Qualifications: MBA (Marketing), University of California, USA Address: House No # 156 Road No # 19/A West Dhanmondi, Dhaka-1209 E-mail: ripon_mkt@eshl.com Market Area: Uttara and Banani Market Size: Uttara-Population: 5 lakh Banani-Population: 2 lakh

Market Characteristics: From the department of statistics we have collected the market characteristic of Uttara and Banani. Here 15% of the total market is upper-upper class people whose are able to purchase our product any time and any condition. 30% of the total market is uppermiddle class whose are able to purchase our product at any time but reduce by some conditions. 15% of the upper-lower class is also able to purchase our product at any time but reduce by some conditions. 20% of the total market is middle class people whose are able to purchase our product in the first week of the month with no condition but they are able to pay 1.5% VAT. Customers: Customer segment: We will segment our market in six categories. These are: 1. 2. 3. 4. 5. 6. Women (Over 40 years) Women (Under 40 years) Man (Over 40 years) Man (Under 40 years) Young (Male and Female both whose are under 25 years) Kids (2-10 years)

Purpose of segmentation: 1. Women (Over 40 years): Most of the families this type of women manage the all things. They purchase the daily needs products from the local market. These types of women are the first target of our business. 2. Women (Under 40 years): These type of women buy the luxurious product from the several shopping malls. They are the second target of our business. 3. Man (Over 40 years): These type of people are very busy executive. They have no time to go to the shopping malls and other superstores. They are demand home service facility for their daily shopping. These type of people are third target of our business.

4. Man (Under 40 years): These types of people are mostly middle line managers. They have also no time to go to the shopping malls and superstores. They are also demand home service facility for their daily shopping. These types of people are forth target of our business. 5. Young (Male and Female): They are price and quality sensitive. They are demand fluctuate with the change of fashion. These types of people are the fifth target of our business. 6. Kids (2-10 years): Most of the 2-10 years kids depend on baby foods because of that guardians are very tensed and feeling insecurity about the quality of baby foods. These are the least target customer for our business. Competitors: In the superstore industry the number of competitors increasing day by day and they appears a big competition with each other and other local retail market. In the Bangladeshi superstore industry Meena Bazar is the big competitor for all superstores company. It gains 40% market share of the superstores industry an 8 % market share of the whole retail market. Agora is the second largest competitor in the superstore industry which gains 20% market share of the superstore industry and 6% market share of the whole retail market. Other superstores such as Nandan, PQS, Prince Bazar, Almas are the third competitor in the superstores industry. They gain 40% market share of the superstore industry and 10% market share of the whole retail market. Other retail shops gained 76% market share of the retail market industry Graph : 2 ta]

Description of Products and Services: Rice: 1. Minicate 2. Najissail 3. Lota 4. Pari 5.Katarivok 6. Chinigura 7. Kalijira 8. Phaizam Vegetables: 1. Potato 2. Parable (Potol) 3. Gourd/Pumkin (Kumra) 4. Turnip (Shalgom) Tk.16/kg Tk.32/kg Tk.12/kg Tk.30/kg Tk.40/kg Tk.35/kg Tk.30/kg Tk.28/kg Tk.90/kg Tk.85/kg Tk.110/kg Tk.27/kg

5. Balsam apple (Korola) 6. Plantain flower (Kolar Mocha) 7. Cucumber (Shosha) 8. Sweet Poteto (Mishti Alo) 9. Cauli flower (Fulkopy) 10. Brinjal (Begun) 11. Snake gourd (Chichinga) 12. Pea (Motorshuti) 13. Bean (Shim) 14. Carrot (Gajor) 15. Arum (Ul kochu) 16. Tomato 17. Cabbage (Badhakopy) 18. Gourd (Lou) 19. Ladys finger 20. Cucurbit (Jhinga) 21. Green chili (Kacha Morich) 22. Mushroom 23. Green Papaya 24. Broccoli 25. Capsicum Greens (Shak): 1. Spinach (Palong Shak) 2. Gourd Greens (Lou Shak) 3. Mustard Greens (Sharisha Shak) Fish: 1. Hilsha fish 2. Climbing fish (Koy) 3. Flat bodied fish (Chitol) 4. Prawn (Chingri) 5. Tunafish 6. Trout carp (Rui) 7. Scorpion fish (Shing) 8. Taki fish 9. Fry (Puthi) 10. Dry fish (Shutki) 11. Sheet fish (Magur) 12. Walking fish (Shol) 13. Sheat fish (Bowal) 14. Butter fish (Pabda) 15. Pomfret (Chada)

Tk.25/kg Tk.15/piece Tk.20/kg Tk.20/kg Tk.15/piece Tk.25/kg Tk.50/kg Tk.30/kg Tk.22/kg Tk.15/kg Tk.22/kg Tk.15/kg Tk.15/piece Tk.30/piece Tk.35/kg Tk.30/kg Tk. 20/kg Tk.120/kg Tk.8/kg Tk.30/piece Tk.200/kg

Tk.12/kg Tk.15/kg Tk.20/kg

Tk.200/piece Tk.250/kg Tk.450/kg Tk.350/kg Tk.150/kg Tk.250/kg Tk.100/kg Tk.50/kg Tk.60-1000/kg Tk.Tk.200/kg Tk.80/kg Tk.200/kg Tk.150/kg Tk.50/kg

Meat: 1. Beef 2. Chicken 3. Mutton 4. Fowl Spice: 1. Tumeric (Holud) (Radhuni,Arku,Pran,Shahi,BD,Dekko) 2. Garlic (Roshun) 3. Chili (Shukna Morich) (Radhuni,Arku,Pran,Shahi,BD,Dekko) 4. Curmin (Jira) (Radhuni,Arku,Pran,Shahi,BD,Dekko) 5. Onion (Peyaz) 6. Ginger (Ada) 7. Coriander (Dhonia) (Radhuni,Arku,Pran,Shahi,BD,Dekko) 8. Cardomom (Alach) 9. Cinnamon (Daruchini) 10. Cassial leaf (Tejpata) 11. Clove (Lobongo) 12. Black pepper (Gol Morich) 13. Eenugreek (Methi) 14. Black cumin (Kalo Jira) 15. Suffron (Jafron) 16. Nutmeg (Joyfal) 17. Poppyseed (Posto) 18. Condiment (Shugondhi mosola) Tk.160/kg Tk.35/kg Tk.200/kg Tk.700/kg Tk.18/kg Tk.200/kg Tk.200/kg Tk.300/kg Tk.150/kg Tk.400/kg Tk.100-500/kg