DEBBIE GASPARINI

925.788.1131
debbiegasparini@gmail.com www.linkedin.com/in/debbie(cummings)gasparini Progressive, results-oriented marketing professional with 20-year track record of developing and implementing innovative integrated brand marketing and public relations campaigns. Focus on consumer lifestyle marketing, with expertise in combining strategic brand-building principles with new media communications strategies. Broad range of successful work with world-class consumer brands, mid-sized companies and entrepreneurial start-ups. SPECIALTIES:

Lifestyle/Fashion/Youth Brand Marketing Food/Beverage Brand Marketing Cause-Related Marketing Consumer and Trade Public Relations Retail Promotional Strategy and Activation Product Launch Strategy and Activation Experiential and New Media Strategy and Activation Special Event and Trade Show Production

MKTG Inc. Senior Producer (freelance project)

7/11 - 12/11

Produced 200-store retail promotion in support of Levis Curve ID jeans. Responsible for nationwide staffing, training, store routing, collateral design and production, agency and
client reporting.

Program resulted in average 82% sales increase in activated stores.

Freal Foods, LLC Director of Brand Marketing 2006 - 2010

Drove brand repositioning, voice and personality, package design, corporate identity, POS design,

sales/marketing collateral to ensure successful start-ups long-term success in being relevant to retail customers and core target market of 18-24 year olds. Directed brand-building efforts to support sales of Freal products to and through convenience stores, colleges and universities, and movie theaters, with the express goal of driving awareness, trial and loyalty. Creatively and cost effectively reached consumers and the trades through public relations, in-store sales support, out-of-store advertising, promotions, special events and community outreach.

 Built strong relationships with key local media and industry trade media, ensuring ongoing, on-message
editorial coverage for brand and products.

Activated brands first grassroots marketing campaign, delivering a brand experience and product trial
to college students across the US. Oversaw annual brand marketing, advertising and PR budgets. Contributed to growing the company by 2.5 times over three-year period.

Grow Marketing Account Director

2002 - 2006

Developed and directed program concept execution in support of marketing/sales strategies and
objectives of core clients Jamba Juice and Firefly Mobile.

Managed program development and execution, staffing, budget tracking and team member
performance. Oversaw team of event producers and project managers across US to maximize program success. Ensured excellence in quality of all deliverables. Provided PR program management, counsel and media training to ensure targeted, accurate, onmessage media coverage. Tracked and analyzed program reach and effectiveness against agency and client goals. Successes included: Research, development and launch of Jamba Juices first grassroots cause-related marketing platform in support of keeping kids active. Program resulted in the Jamba brand winning the Hero of the Cause award at National PE Day on Capitol Hill, May 2005. Award-winning national launch of Firefly Mobile, the first mobile phone targeted to tweens (8-13 year olds) and their parents. Program garnered more than 2 billion consumer and trade media impressions globally over nine-month period. Program success led to program partnerships with Major League Baseball, Nickelodeon, Scholastic, Neopets.com and Loews Theaters.

Levi Strauss & Co. Senior Public Relations Associate, Presence & Publicity (Trade Show Specialist to PR Asst., to Jr. PR Specialist, to Sr. PR Associate)

1981 - 1998

Managed award-winning public relations and marketing programs for the Levis and Dockers brands in
support of the mens, womens and childrens divisions.

Built strong relationships with key consumer media, resulting in ongoing national broadcast coverage
on Oprah, Good Morning America and The Today Show, among others. Fashion and editorial coverage appeared regularly in publications including GQ, Elle, Harpers Bazaar, Vogue, The New York Times, Wall Street Journal, USA Today. Local print and broadcast media relationships also included top DMA markets across US. Developed and managed the companys entertainment marketing function, placing Levis and Dockers products on key characters in movies and on television. Produced and art directed all editorial photo shoots.

 Created the Levis brands first large-scale cause-related marketing effort a five-year program in
partnership with DIFFA (Design Industries Foundation for AIDS), Neiman Marcus and Barneys New York. The five-year project raised $5M for AIDS research and care. Developed and executed World AIDS Day awareness-raising events across the US in partnership with Magic Johnson Foundation. Launched Levis Only Stores via celebrity appearances and special events, garnering extensive media coverage and increasing consumer awareness. Produced key industry trade shows.