Chapter One Summary Communication is more than words The learning outcomes The Fundamental mechanism for all

communication A source transmits a message to a receiver in order to achieve a desired result or to convey a message. As a communicator(source) one needs to ensure that the message is conveyed effectively through using your body, voice or writing and there always must be a receiver. There needs to be reason to send a message, an intended outcome of the message. Always be aware that your message has the desired effect that you intend to send out. Harold Laswell (who say what to whom in what channel with what effect) 1. Talking Trash Garbage In-Garbage Out (GIGO) Always remember that feedback will be nonsense if fed in a nonsensical stream. When communicating always pay attention to the fact that it is a two way system with a feedback loop. The phone goes both ways, any message can easily escalate out of control and into craziness and when that happens everyone is to blame. 2. Understanding the message It is crucial to understand a message - it is easy to corrupt a message by generalizing, deletion or distortion. How we all know what we know? 1. EPISTEMOLOGY-There is a common understanding of communication by mastering the exact mechanism of knowledge in communication one has a better ability to influence the mechanics of a particular conversation. By doing this you optimize the receivers mind in line with your goals of communication. When we comprehend the cogs and wheels of how we gain understanding, you can deliver understanding more effectively. 2. FACTS- Belief and truth Roderick Chisol defined epistemology(knowledge) as justified true belief. What justifies the truth of a belief? Facts do the Job Edmund Burke defined facts They are to the minds, as food is to the body where does the mind get these nutritional facts and why are some more tasty to our feelings than others? Cognitive dissonance -refers to being blended by what is fed to our brain as opposed to the real picture. (e.g) you are going through tough times at work and you constantly put on a picture that all is well. Illogic can be rationalized

Excuses are always easier than behavioral change. Blind faith secures its own perpetuation by simple unconscious expedient of discouraging rational inquiry. When communicating to an audience the following mantra in your mind must prevail(Its not about me its about the audience). Individual Interpretation When communicating it is often common that the focal point is always about us,however it is not we need to understand that recipients of communication also receive information in their context. When put on the spot to present or talk we often are dumbfounded and not know what we are going to say. The audience needs to trust you People in particular are often not interested in you particularly because they are humans. Its is not what you say that will win confidence it is what you do that will earn you trust. Trust is won when we rise above the human nature of being selfish (We act therefore we are) Chapter One quick study We believe trust and act on what we see more than on anything else in the world. If we see something that does not fit exactly with what is being said we feel that it is incongruent When we trust what we saw than what we heard as the truth (this is not rational but it is human. Great communicators are congruent and so cause less confusion or cognitive dissonance, CONGRUENCE IN COMMUNICATION WINS TRUST. TYPE PAGE 16 QUESTIONS YOU NEED TO ASK YOURSELF PAGE 17 CASE STUDY