Take a bite of the Gourmet Burger market

Agenda
Burgerman a brief history The India opportunity What is in it for me?

Our history
The first two Burgerman restaurants were opened at Darlinghurst and Bondi in 1991 by a partnership of two successful chefs who were at the forefront of the wave of Modern-Australian cuisine which swept over Sydney in the late 80's. They combined with an interior designer to fulfil their vision of providing Sydney with 'the ultimate burger experience'. Burgerman prides itself on being The pioneer of the gourmet burger industry in Australia. Provide an alternative to the traditional burger by offering sizzling chicken fillets and juicy lamb rumps served with gourmet vegetables, tantalising home-made sauces and famous crisp French Fries. 'Real' milk-shake syrups made with Belgian chocolate, French Vanilla and 'real' mixed berries. We still maintain the hype which has kept Burgerman alive and growing now for almost 19 years. The acquisition of this business by Burgerman Global we are now poised to take this unique Australian brand global.

The India opportunity

There is no gourmet burger chain in India. Pure & Healthy option
Our burgers are made of

pure and healthy ingredients It is tantalisingly tasty

Guilt free indulgence

Indian operations
2006 2008
Market research, gap analysis, the food franchisee market, business plan

2009 - 2010
Acquisition of Burgerman brand in Australia Localisation of menu Supply chain setup Support logistics Food tasting and market reaction focus groups. Strategic tie-up with FOSTERs beer for co-branding.

Partnerships in India
SAB Miller (Fosters)
Exclusive co-branded Beer and Burger outlets. Leverage marketing machinery of FOSTERS Joint marketing promotions at each stores

Sky Gourmet kitchens. (Food supply chain)

Central kitchen Produce burger components i.e. salad, relishes, mayonnaise, sauces. Deliver to store locations through established cold chains.

Indian Menu

Indian Menu

Indian Menu

Indian Menu

Launch phases
Phase 1 2011
NCR, Mumbai Pure and healthy menu no preservatives

Phase 2 - 2012
Bangalore, North 2 Commence organic farming

Phase 3 2013 rest of the territories All ingredients organic

Partnership model
Hub and spoke model
Each hub is run by a master franchisee. Each spoke is a franchised outlet.

Master franchisee rights:

Sell franchisees in the territory On going support and share of revenue from the franchisee network. Plan and execute approved territory development activities.

In conclusion
Let us meet talk the details As they say it here in Australia
let us kick some serious Ass work hard and furious and

start a lifestyle brand.

Contact:
Pratim Barthakur, Country Director Burgerman Global + 91 99543706884 Pratim.barthakur@burgerman.net.in www.burgerman.com.au

Thank you
Kamalesh Goswami, Managing Director, Burgerman Global, kamalesh.goswami@burgerman.net.in + 61 404 884 404 www.burgerman.com.au Australia

ANNEXURE 3 BURGERMAN IN THE NEWS

Worlds top 5 burger

Burgerman Global Pty Ltd 48 Wall Ave Asquith, NSW 2077 Australia

ACN Ph: email: Web:

139 621 373 +61 404 884 404 info@burgerman.net.in www.burgerman.com.au

Burgerman Global Pty Ltd 48 Wall Ave Asquith, NSW 2077 Australia

ACN Ph: email: Web:

139 621 373 +61 404 884 404 info@burgerman.net.in www.burgerman.com.au

Burgerman Global Pty Ltd 48 Wall Ave Asquith, NSW 2077 Australia

ACN Ph: email: Web:

139 621 373 +61 404 884 404 info@burgerman.net.in www.burgerman.com.au