Endeavor Genesis June 2011 Issue I

Endeavor Careers Dream Endeavor Achieve
The Genesis
June 2011-Issue I
Cover Story
2ndyearofUPAII:Aperformanceappraisal 3
Current Affairs
CurrentAffairs:India CurrentAffairs:World CurrentAffairs:Business&Economy CurrentAffairs:Sports 5 12 14 29
Assembly elections 2011: Pg. 2 The second year of UPA-II has been a saga of hits and misses. Its achievements such as the Right to Education Act and the Aadhar project were overshadowed by the taint of scams, rising prices and decision-making paralysis. Economic
Book Review
ConsumerIndiabyDheerajSinha InSearchOfChangeMaestrosbyPritamSingh,AshaBhandarker 21 21
People
FACES:GautamAdani BUSINESSBIOGRAPHY:HenryFord 24 27
Knowledge Corners
Brandwatch:KohinoorFoods EconomyConcept:IMF Crossword GeneralKnowledgeQuiz Sudoku Doyouremember? 23 25 28 29 33 34
Brand watch: Kohinoor Foods: Pg. 23 Some build brands in a market, others build a market around a brand, but there are only a few who start from scratch and build both, a brand and even the market for it. Brand Kohinoor is one such success story
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Facts are many, but the truth is one. Rabindranath Tagore
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June 2011 - Issue I
THE GENESIS
Cover Story
2nd year of UPA II: A performance appraisal

The second year of UPA-II has been a saga of hits and misses. Its achievements such as the Right to Education Act and the Aadhar project were overshadowed by the taint of scams, rising prices and decisionmaking paralysis. Economic reforms have taken a backseat as the government remains in a perpetual firefighting mode lurching from one scam to another
retained its government in Assam convincingly, managed to wrest one in Kerala and was in a happy position in West Bengal where the ally knocked the Left front out of power after 34 years. The economy registered a growth of 8.6% in 2010-11. This was composed of 5.4% growth in agriculture, 8.1% in industry and 9.6% in services. Following is an account of the hits and misses of the second year of UPA-II.
A. GOVERNANCE & SOCIAL WELFARE

The celebrations organised to mark the completion of two years of the second term of the United Progressive Alliance (UPA) government on May 22 were a subdued affair. Though Prime Minister Manmohan Singh and UPA chairperson Sonia Gandhi put up brave faces and extolled the achievements of the government, it was clear from their speeches that the issue of corruption weighed heavily on their minds. In an obvious attempt to deflect criticism about paralysis of governance, Sonia Gandhi announced that the government will pass the much-awaited bills on land acquisition, food security and Lokpal in the next session of Parliament. As the coalition stepped into its third year in its second term, the Prime Minister and Sonia Gandhi released Government of the UPA: Report to the People 2010-11 and promised to punish the guilty in scams and assured the people that it would demonstrate through actions and not words what it meant. The report also covers many specific sectors like economic situation, agriculture, rural development, education, external and internal challenges, railways and environmental issues. For 79-year old Singh, who got to the Prime Ministers seat after Sonia Gandhi refused to assume the office in 2004, it has been hopping from one problem to another in the last one year. Singhs government, which was reelected in 2009, has faced a serious loss of face following a series of corruption charges and its failure to contain high inflation. The only relief that came for the party heading the ruling coalition at the Centre was the recent results of the Assembly elections. The party www.endeavorcareers.com EDUCATION: There has been a significant reduction in the number of out of school children at the elementary level. More than 11 crore children are now provided hot cooked meals under the Mid Day Meal Programme. The Right of Children to Free and Compulsory Education Act, 2009 came into effect on 1st April 2010. Elementary education has now become a fundamental right for all children in the 6-14 age group. In higher education, all the sixteen new Central universities, except that in Jammu have now commenced academic activities. In 2010-11, three new Indian Institutes of Management (IIMs), at Rohtak, Ranchi and Raipur commenced their academic sessions. All the 10 new National Institutes of Technology also started functioning from July 2010. HEALTH: The National Rural Health Mission has helped strengthen healthcare delivery systems in the country. All disease control programmes have also shown sustained improvement. Progress in AIDS control and care is also encouraging, with the annual new HIV infections in India having declined by more than 50% in the last decade. Construction of six new AIIMS-like institutions is in full swing. AADHAR: The unique identification project AADHAAR was launched in September 2010. By April 2011, more than 50 lakh AADHAAR numbers have already been generated. The AADHAAR project is expected to go a long way in helping targeted delivery of benefits to the people. It will also enable improvements in delivery of services across sectors and greater financial inclusion. It will help our objective of removing inequities in the society. THE GENESIS
June 2011 - Issue I
Endeavor Careers Dream Endeavor Achieve ENVIRONMENT: Environmental issues have acquired a new urgency in recent years. During 2010-11 the National Green Tribunal was established, projects worth Rs. 2,500 crore were sanctioned under Mission Clean Ganga and the Jawaharlal Nehru National Solar Mission started its work. INTERNAL SECURITY: The internal security situation has shown improvement in the last couple of years. During 2010-11, we set up the National Intelligence Grid (NATGRID) and fully operationalised the National Investigation Agency The situation in the North-East witnessed a marked improvement. Jammu and Kashmir is slowly and steadily moving towards peace and harmony. Left-wing extremism, however, remains a major problem. The government has made efforts to address the development deficit in the areas affected by left wing extremism. An Integrated Action Plan for accelerated development of 60 selected Tribal and Backward Districts was launched in 2010-11. DEFENCE: The focus on modernization of the armed forces and indigenous production of advanced weapon systems continued. During 2010-11, the indigenously developed light combat aircraft Tejas was cleared for operations by the Air Force and the first indigenously designed and built stealth frigate - INS Shivalik was commissioned. Two regiments of the indigenous main battle tank, Arjun, were operationalised by the Army.
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4780 MWe. Significant progress has also been made in nuclear fuel security, with the identification of additional uranium resources in Andhra Pradesh and Meghalaya. The process of strengthening the Atomic Energy Regulatory Board and making it an autonomous and independent regulatory authority has commenced. The year 2010-11 also saw the highest ever capacity addition from renewable energy sources in any one year, at 3157 MW. POWER: On the power front, capacity addition has been faster. There has been an increase of about 32 per cent in installed generation capacity till April 2011, over 132,329 MW at the beginning of Eleventh Plan period in 2007. A record 15,795 MW was added in 2010-11. Nonetheless, unlike the Tenth Plan period when there was a 50 per cent shortfall in capacity addition target of 41,110 MW, the challenge in the sector this time is of actual generation, considering that coal availability has become a big issue. There are not only environmental challenges in enhancing production but the demand itself has shot up considerably. TELECOM & 3G: While auction of spectrum for 3G telecom services and broadband wireless access (BWA) was seen as a success story for UPA II for fetching big bucks (over Rs 1 lakh crore), the process was actually a spillover from UPA I. The 3G and BWA auction was planned for early 2008, but executed only in 2010. Mobile number portability, which allowed subscribers to switch from one operators platform to another in the same service area, was rolled out early this year and is seen as a big plus for the telecom sector. However, stateowned Bharat Sanchar Nigam Ltd (BSNL) posted a loss for the first time, attributed to red-tapism and misgovernance. ROADS: The pace of national highways and border roads construction had slowed from a high of almost 90 per cent growth in 2007-08 to about 13 per cent in 200910. According to the figures of the Ministry of Road Transport and Highways, 1,825 km were constructed in 2010-11, down from 2,738 km built in 2009-10. This may be due to the lag effect of the economic slowdown, since road construction takes three years and project award had suffered during 2008-09. RAILWAYS: The story in railways is not much different. Not only did former railway minister Mamata Banerjee undo the private investment initiatives taken under the first UPA regime, the railways under her failed to meet its freight loading targets for 2009-10 and 201011. The railways carried 887 million tonne (MT) cargo in 2009-10, down from a revised estimate of 890 MT; and THE GENESIS
B. ECONOMY
AGRICULTURE: Farmers produced more than 235 million tonnes of food grains in 2010-11, the highest since independence. The National Food Security Mission has led to substantial increases in the production of wheat, rice and pulses. Under the Rashtriya Krishi Vikas Yojana, substantial investments have been made in agricultural infrastructure and several high growth and locally suitable projects have been taken up in many states. The National Horticulture Mission has resulted in increases in the production of fruits, vegetables and spices. During 2010-11, a nutrient based subsidy policy for P&K fertilizers was introduced, which is expected to result in a more balanced use of fertilizers. OIL & GAS: The natural gas output in 2010-11 was up 10 per cent to 52.22 billion cubic metre from the previous fiscal. The crude oil output rose 11.9 per cent to 37.71 mt from the earlier fiscal. NUCLEAR ENERGY: With the commissioning of the 4th unit at the Kaiga station in January 2011, India now has 20 operating nuclear reactors with a total capacity of www.endeavorcareers.com
June 2011 - Issue I
Endeavor Careers Dream Endeavor Achieve 922 MT in 2010-11, down from a revised estimate of 924 MT. Besides, the ratio of railways spending to its earnings, an indicator of its efficiency, has risen from 90.5 per cent to 95.3 per cent in 2009-10, though the revised estimates show it could improve to 92 per cent in 2010-11. Banerjee took a plea that this was primarily due to arrears of the Sixth Pay Commission and an unprecedented 97 per cent increase in staff and pension bills. FINANCE: After much inaction, the government tabled the Banking Laws (Amendment) Bill, Pension Reforms Bill and Factoring Services Bill. It also set up the Financial Sector Legislative Reforms Commission to clean up financial sector laws. The Direct Taxes Code timeline is on track for April 2012 rollout, but only after diluting some proposals. The Goods and Services Tax, however, has already missed two deadlines. The government fell short, by Rs 18,000 crore, of the Rs 40,000-crore disinvestment target last year.
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SUPREME COURT ON 2G: Sending a strong signal, the Supreme Court on December 16, 2010, decided to monitor the Central Bureau of Investigation in the 2G spectrum scam. This was the third instance when the apex court took the task of monitoring an investigation in its own hands. The court also appointed a special court to hear the proceedings on a daily basis. RADIA TAPES: The publishing of the recorded conversations of corporate lobbyist Niira Radia with journalists and politicians in November 2010 revealed behind-the-scenes negotiations that went on before the selection of Cabinet ministers for UPA-II in 2009. These conversations raised questions over how the UPA-II Cabinet was decided. TELANGANA PROTESTS: Early January 2010 witnessed violent protests in Hyderabad for the demand of a separate state of Telangana. Following the violence, Justice Srikrishna was asked to examine and recommend on the issue. The subsequent Srikrishna report in January 2011 suggested six options, none yet acted on. LOK PAL AGITATION: The government was pushed on the back foot after social activist Anna Hazare sat on a fast-unto-death in demand for a joint committee on the Lok Pal Bill at Jantar Mantar in New Delhi on April 6, 2011. Hazare, whose movement attracted massive support, broke his fast after four days, with the government agreeing to all his demands. CVC APPOINTMENT: The appointment of P J Thomas as the Chief Vigilance Officer was struck down by the Supreme Court calling it illegal on March 3, 2011. Thomas was appointed by a high-powered committee headed by Prime Minister Manmohan Singh, Home Minister P Chidambaram and Leader of Opposition Sushma Swaraj. Swaraj had disagreed with the appointment of Thomas. CWG CORRUPTION: In October 2010, media reports of widespread corruption in the allotment of tenders during the preparation for the Delhi Commonwealth Games forced the PM to order a probe by ex-CAG V K Shunglu. It confirmed widespread corruption. Well take the issue of corruption head-on and demonstrate through actions, and not words, that we mean what we say. Sonia Gandhi, UPA chairperson
AVIATION: A new integrated terminal in public private partnership mode became operational at the Indira Gandhi International Airport at New Delhi, creating new benchmarks for airport infrastructure being developed in the country. A similar airport is under construction in Mumbai. The modernization and development of Chennai and Kolkata airports is also in progress. Air Indias performance worsened, with the airline facing three strikes.
RETAIL: Despite years of consultation and multiple surveys, theres been no headway yet on foreign direct investment (FDI) in multi-brand retail. There are indications that foreign investment may be permitted, but with riders.
C. SETBACKS
CAG ON TELECOM: The Comptroller and Auditor General said the faulty method of selling 2G spectrum licences by former telecom minister A Raja had cost the exchequer Rs 1.76-lakh crore. Following the tabling of the report in November 16, 2010, the Opposition didnt allow Parliament to function for the complete winter session, demanding a joint parliamentary committee. The UPA has had a dismal track record in the last year. It was a nightmare. A year which any government would love to forget. We fail to understand what is there for it to celebrate, Arun Jaitley, BJP, leader of the opposition in the Rajya Sabha www.endeavorcareers.com
June 2011 - Issue I
THE GENESIS
Current Affairs: India

Farmland acquisition: Crops Vs Corp
Recent agitations in UP are likely to inflict considerable damage to the credibility of governments in ensuring fairness in acquisition of agricultural land for infrastructure and industrial development. Villagers say they have not been paid adequate compensation and accuse the govt. of colluding with developers
Land wars in UP
The countdown to the UP assembly elections in 2012 has begun in right earnest. Last month, politicians of all hues descended on the otherwise nondescript villages of Bhatta and Parsaul in Greater Noida, an hours drive from the national capital, to ride on farmers protests. Farmers in these two villages are demanding greater compensation for land earmarked for a new expressway project. Two policemen and two farmers have died in clashes. The violence has hit other cities like Agra, Mathura and Aligarh. The Mayawati-led Bahujan Samaj Party government reacted with characteristic ham-handedness, by deploying excessive police force and taking senior politicians of opposition parties into preventive custody. It is the kind of publicity that Mayawati could have done without. In September last year, Mayawati had announced a new land acquisition policy in the wake of stiff opposition from the farmers to the Yamuna Expressway project. The policy included an annuity of Rs. 20,000 per acre for 33 years to the affected farmers whose fields have been acquired. There is also a provision for increasing the annuity at a rate of Rs. 600 per year. If a farmer doesnt want the annuity, then he/she will be paid Rs. 2.4 lakh per hectare as one-time rehabilitation subsidy. Besides, there would be 17.5 per cent reservation for the affected farmers if a housing project is being developed on their land. Following the current agitation, farmers are demanding that the government must not fix a rate for the land, but let them directly negotiate with the companies. Besides, concerns are also being expressed about an increase in costs and the timeline of the 165 km, six-lane Yamuna Expressway, being constructed by Jaypee Infratech. The project was due to be completed by October. (Jaypee Infratech is also investing Rs. 70,000 crore on the 1,047-km Ganga Expressway.) The state government says the motorway will promote economic development and cut about two hours off the current 5hour trip between New Delhi and the tourist hub of Agra. The project has been conceived with the idea to not only
reduce the travel time but also to open up avenues for industrial and urban development of the region.
Land Acquisition Bill

The agitation could expedite the passage of the Land Acquisition Bill in Parliament. The Bill seeks to reform the anti-farmer British era law. The Congress wanted to introduce the bill in Parliament last year but had to contend with opposition from the Trinamool Congress. There is renewed political demand now for introducing the bill. As per the bill, companies would have to deal with farmers for at least 70 per cent of the land they need before asking authorities for help with the rest. The proposals provide specific guidelines for valuing land and require a social impact study before evictions.
NAC prescription
The UPA chairperson, Sonia Gandhi-led National Advisory Council (NAC) finalised its recommendations on the proposed amendments to the land acquisition Act recently. It says that the landowners should get six times the registered value of their land as compensation in lieu of land acquired for public purposes. It also wants the twin issues of land acquisition and rehabilitation and resettlement to be combined under a single Bill named National Development, Acquisition, Displacement and Rehabilitation Bill. Persons working on the land should be included in the category of project affected persons, which would make them eligible for receiving compensation. The farmers should be given the right to annuity for a certain number of years over and above the compensation for the land acquired from him. The payouts should be monthly instead of present system of annual payouts. Consent of farmers should be compulsory for land acquisition for projects by the private sector. 75 per cent of the farmers and gram sabhass consent in writing should be made must for acquiring land for development projects. A commission should be set up to hear complaints related to the land acquisition process.
June 2011 - Issue I
THE GENESIS
Endeavor Careers Dream Endeavor Achieve BPL Census in June-Dec 2011 The government announced the schedule for conducting the Below Poverty Line (BPL) Census in rural and urban areas recently. The Census would be conducted by the Ministry of Rural Development in association with the Ministry of Housing and Urban Poverty Alleviation (HUPA) and the Registrar General of India (RGI). The census would be conducted separately for rural and urban areas, and would include criteria like caste and religion.
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The automatic inclusion criteria include households without shelter; the destitutes or those living on alms; primitive tribal groups; legally released bonded labourers; and manual scavengers. The rest will have to satisfy the seven other deprivation indicators on a scale from a minimum to seven, where the order of priority in the BPL list will be from the largest number of deprivations to the smallest number of deprivations. These 7 factors are: households with only one room with kucha walls and roof; households with no adult member between 16 and 59 years of age; femaleheaded household with no adult male; households with a disabled member; households with no able-bodied adult member; SC and ST households with no literate adult above 25 years of age; and landless households deriving a major part of their income from manual casual labour. GSAT-8 launch successful Communication satellite GSAT-8, which will give a boost to direct-to-home services in the country, was successfully launched by Arianespaces Ariane 5 rocket from Kourou in French Guiana on May 21. Weighing 3,100 kg at lift-off, GSAT-8 is one of the heaviest and high-powered satellites built by the Bangaloreheadquartered ISRO. Communications and broadcasting: GSAT-8 is the 20th satellite designed and built indigenously by ISRO to meet this countrys requirements for space capacity in communications and broadcasting. The 3,100-kg spacecrafts 24 transponders will relay signals in radio frequencies known as the Ku-band. These transponders will be used for Direct-To-Home television broadcasts as well as to support communications using small satellite dishes known as Very Small Aperture Terminals (VSATs). Navigation: The GSAT-8 is also carrying a payload that will broadcast data to increase the accuracy and ensure the integrity of navigation based on signals from orbiting satellites of the U.S. Global Positioning System (GPS) and the Russian Global Navigation Satellite System (GLONASS). The resulting improvement in accuracy and reliability will allow aircraft, equipped with suitable receivers, to make precision approaches for landing at all runways in the country. Aircraft will also be able to fly more direct routes to their destination, saving time and fuel. Such space-based augmentation systems have begun functioning in the U.S., Europe, and Japan. Ground stations for the Indian system, known as GAGAN (GPS Aided GEO Augmented Navigation), a joint effort by ISRO and the AAI, have been put in place
Purpose
The BPL Census would pave the way to identify the households living below the poverty line in rural and urban areas of the country. The BPL census data would be used for the targeted subsidy schemes and welfare measures of the Government, as well as the Aadhar programme of the Unique Identification Authority of India. Apart from exposing fake BPL cardholders, the exercise is expected to bridge the gap between the BPL estimates of the Planning Commission and various state governments. Currently, states find the Planning Commissions estimate of the number of households under the BPL category a gross underestimate. In both rural and urban areas: The last BPL census was carried out in 2002. The survey marks two firsts: firstly, in a break with past practice, the BPL Census has been widened to include urban areas; earlier, it was restricted to rural India. Secondly, the caste headcount, which will be conducted simultaneously with the BPL census, will be done for the first time after 1931. BPL households in urban areas: In an effort to refine the BPL census, the government has redefined what constitutes poverty: BPL households in urban areas would be identified through an inclusion criteria, based on three factors place of residence, social vulnerability (illiteracy, chronic disability or female headed households etc.) and occupational vulnerability (those in the most informal and least remunerative sectors). BPL households in rural areas: For rural households the automatic exclusion criteria includes owning at least one two-wheeler; a fishing board; three-wheeler mechanised agricultural equipment; a kisan credit card with a limit of Rs. 50,000; 2.5 acre irrigated land with one irrigation equipment; having government employment; earnings of more than Rs.10,000 per month; and paying income tax.
June 2011 - Issue I
THE GENESIS
National Film Awards announced

58th National Film Awards for 2010 were announced recently. Feature Films jury was headed by J.P. Dutta, Non-Feature Films jury was headed by A.K. Bir and Best Writing on Cinema jury was headed by Ashok Vajpeyi. A. FEATURE FILMS According to the jury, Malayalam film Adaminte Makan Abu was named the Best Feature Film for a simple yet evocative articulation of humanist values that frees matters of faith from the constrictions of narrow parochialism. The concerns of Abu, son of Adam, are timeless and universal in their scope. Marathi film Baboo Band Baaja won the Indira Gandhi Award for the Best Debut Film of Director for its riveting tale of a father reluctant to educate his son, a mother who fiercely believes in its liberatory value, and the son who is caught in the crossfire, Baboo is an outstanding debut project by director. List of major winners is as follows: Name of Award BEST FEATURE FILM Name of Film Adaminte Makan Abu (Malayalam) Baboo Band Baaja (Marathi) Dabangg (Hindi) Awardee Producer: Salim Ahamed Director : Salim Ahamed Producer: Nita Jadhav Director : Rajesh Pinjani Producer: Arbaaz Khan, Malaika Arora Khan & Dhilin Mehta Director : Abhinav Singh Kashyap Producer: Gautam Kundu Director : Goutam Ghose Producer: Aishwarya Narkar Director : Ramesh More Producer: Basantkumar Patil Director : P.R. Ramadas Naidu Medal & Cash Prize Swarna Kamal Rs 2,50,000/Each Swarna Kamal Rs 1,25,000/Each Swarna Kamal Rs 2,00,000/Each Rajat Kamal Rs 1,50,000/Each Rajat Kamal Rs 1,50,000/Each Swarna Kamal Rs 1,50,000/Each Swarna Kamal Rs 2,50,000/Rajat Kamal Rs 50,000/(Sharing) Rajat Kamal Rs 50,000/(Sharing) Rajat Kamal Rs 50,000/(sharing) THE GENESIS
INDIRA GANDHI AWARD FOR BEST DEBUT FILM OF A DIRECTOR AWARD FOR BEST POPULAR FILM PROVIDING WHOLESOME ENTERTAINMENT
NARGIS DUTT AWARD FOR BEST FEATURE FILM ON NATIONAL INTEGRATION BEST FILM ON SOCIAL ISSUES
Moner Manush (Bengali) Champions (Marathi) Hejjegalu (Kannada)
BEST CHILDRENS FILM
BEST DIRECTION BEST ACTOR
Aadukalam (Tamil) Aadukalam (Tamil) Adaminte Makan Abu (Malayalam) Baboo Band Baaja (Marathi) Thenmerkku Paruvakkatru (Tamil) I am Kalam (Hindi) Champions (Marathi) Baboo Band Baaja
Vetrimaran Dhanush Salim Kumar Mitalee Jagtap Varadkar Saranya Ponvannan
BEST ACTRESS
BEST CHILD ARTIST
1. Harsh Mayar 2. Shantanu Ranganekar & 3. Machindra Gadkar 4. Vivek Chabukswar
June 2011 - Issue I
Endeavor Careers Dream Endeavor Achieve (Marathi) Mee Sindhutai Sapkal (Marathi) Ishqiya (Hindi) Ishqiya (Hindi) Adaminte Makan Abu (Malayalam)
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Suresh Wadkar Rekha Bhardwaj Music Director (Songs) : Vishal Bhardwaj Music Director (Background Score) : Issak Thomas Kottakapally Vairamuthu Rajat Kamal Rs 50,000/Rajat Kamal Rs 50,000/Rajat Kamal Rs 50,000/each
BEST MALE PLAYBACK SINGER BEST FEMALE PLAYBACK SINGER BEST MUSIC DIRECTION
BEST LYRICS
Thenmerkku Paruvakkatru (Tamil) Mee Sindhutai Sapkal (Marathi)
Rajat Kamal Rs 50,000/Rajat Kamal Rs 2,00,000/-
SPECIAL JURY AWARD
Producer: Bindiya & Sachin Khanolkar Director : Anant Narayan Mahadevan
II. NON- FEATURE FILMS Name of Award BEST NON-FEATURE FILM Name of Film Germ (Hindi) Leaving Home (English & Hindi) Awardee Producer: Satyajit Ray Film & Television Institute, Kolkata Director: Snehal R. Nair Producer: Jaideep Varma Director : Jaideep Varma Producer: Meghnath Bhattacharjee Director : Biju Toppo and Meghnath Bhattacharjee Producer: Cinemawoman Director : Ananya Chakraborti Producer: K. Vijaypal Reddy Director : Pradeep Maadugula Awardee Publisher : Seagull Books Author: Vijaya Mulay Medal & Cash Prize Swarna Kamal Rs 1,50,000/each RAJAT Kamal Rs 50,000/each RAJAT Kamal Rs 50,000/each RAJAT Kamal Rs 50,000/each RAJAT Kamal Rs 50,000/each
BEST ARTS and CULTURE FILM
BEST ENVIRONMENT FILM
Iron is Hot (English)
BEST FILM ON SOCIAL ISSUES
BEST EDUCATIONAL FILM
Understanding Trafficking (Bengali, Hindi & English) Advaitham (Telugu)
III. BEST WRITING ON CINEMA Name of Award BEST BOOK ON CINEMA Name of Book From Rajahs and Yogis to Gandhi and Beyond: Images of India in International Films of the Twentieth Century (English) Joshy Joseph (English), N. Manu Chakravarthy (Kannada & English) Medal Swarna Kamal Rs 75,000
BEST FILM CRITIC
Swarna Kamal Rs 37,500 each
June 2011 - Issue I
THE GENESIS
India Briefs:
Mamata Banerjee is new CM of West Bengal:
Trinamool Congress President Mamata Banerjee was sworn in as the first woman Chief Minister of West Bengal on May 20 in Kolkata. Governor M.K. Narayanan administered the oath of office and secrecy to. Banerjee and 37 Ministers of the Trinamool Congress-Congress alliance government, which assumed power after more than 34 years of Left Front rule. The Cabinet includes four Ministers of State. (YSR), on May 14 retained the Lok Sabha seat of Kadapa, which he had won in 2009 on a Congress ticket, by defeating the rival Congress and Telugu Desam Party (TDP) candidates with a massive margin of 543,053 votes in a by-election. Jagans mother, Vijayamma, also retained the Pulivendula assembly segment defeating her nearest Congress rival by 85,191 votes. Both elections were necessitated by mother and son quitting the party and their seats last November, later forming their breakaway party.
Oommen Chandy sworn in as Kerala CM:

Oommen Chandy was sworn in as Chief Minister on May 18 in Thiruvananthapuram by Governor R.S. Gavai. Along with Chandy, six floor leaders of the UDF coalition were also administered the oath of office and secrecy by the Governor. The UDF unseated the CPI (M)-led LDF by securing a thin majority of 72 seats in the 140-member House after April 13 Assembly polls.
Rangasamy sworn in as Puducherry CM: N

Rangasamy, who ended the 15-year-reign of his former party, the Congress, in a stunning electoral debut for his All India NR Congress, was sworn in as chief minister of Puducherry for the third time on May 16. Rangasamy, 61, had been the Congress CM of Puducherry between 2001 and 2006, and 2006 and 2008, when he was sacked following a revolt in his cabinet. A few months before the polls, Rangasamy floated his own party.
Aditya Sudarshan wins MetroPlus Award: Aditya Sudarshan was on May 27, 2011 declared winner of the MetroPlus Playwright Award 2011 for his entry The Green Room. Instituted by The Hindu, the Award carries a prize of Rs.1 lakh for the best original unpublished and unperformed playscript in English. The 26-year-old, Mumbai-based Sudarshan has published two novels, A Nice Quiet Holiday and Show Me A Hero, and contributed several short stories to anthologies and magazines. Mukherjee, Jaitley conferred doctorates in UK:
Finance Minister Pranab Mukherjee and senior BJP leader Arun Jaitley were conferred honorary doctorates by Britains University of Wolverhampton in New Delhi. Mukherjee and Jaitley received the Honorary Degree of Doctors of Letters. NRI Lord Swraj Paul is Chancellor of Wolverhampton University.
Gogoi sworn in as CM of Assam: Tarun Gogoi was

on May 19 sworn-in as the chief minister of Assam for the third consecutive term by Governor JB Patnaik in Guwahati. The Congress party stormed back to power with a thumping mandate, winning 78 seats in the 126 member assembly.
Jaya sworn in as CM of TN: All India Anna

Dravida Munnetra Kazhagam (AIADMK) Chief J Jayalalithaa was on May 16 sworn in for the fourth time as Chief Minister of TN along with her 33 Cabinet ministers, which include 24 new faces. The new CM has appointed a minister whose only job will be to implement schemes promised by AIADMK in the 2011 assembly manifesto. Jayalalithaa-led AIADMK swept the Assembly elections, winning 150 seats in the 234member House.
Ajit K. Seth is new Cabinet Secretary: The Appointments Committee of the Cabinet approved the appointment of Ajit Kumar Seth as the next Cabinet Secretary with effect from June 14 for a period of two years or till further orders. Seth did his B.Sc (Hons.) and M.Sc. in Chemistry from St. Stephens College, New Delhi and also M. Phil in Life Sciences from the JNU. He subsequently also obtained a Masters Degree in Development Finance from the University of Birmingham. Air Marshal Browne is next Chief of Air Staff: Vice Chief of Air Staff Air Marshal NAK Browne will be the next Chief of Air Staff on the retirement of Air Chief Marshal PV Naik on July 31. Browne was commissioned into the Fighter stream of Indian Air Force in 1972. An alumnus of National Defence Academy, Khadakwasla, Pune, he has had a varied operational experience that included flying Hunters, all variants of MiG-21s, Jaguars and SU-30s. Naresh Tikait is new President of BKU: BKU will not hesitate to launch an agitation on the land acquisition
THE GENESIS
Jaganmohan Reddy wins by-election in AP: Y S

Jaganmohan Reddy, founder of the YSR Congress and son of former chief minister Y S Rajasekhara Reddy www.endeavorcareers.com
June 2011 - Issue I
Endeavor Careers Dream Endeavor Achieve issue for the welfare of the farmers, newly-elected national President of Bhartiya Kisan Union Naresh Tikait said in Muzaffarnagar recently. Naresh was made the new national President of BKU on May 22 after the death of his father and BKU head Mahendra Singh Tikait who passed away on May 15. He said that the party will remain a non political organisation and its movement for the interest of the farmers will also continue.
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military hardware by France to Pakistan in the name of fighting terror. Defence Minister A.K. Antony conveyed New Delhis disquiet over the development when French Defence Minister Gerard Longuet called on him in New Delhi recently. France had earlier supplied Agosta submarines to Pakistan. Longuets visit came at a time when the French Dassault Rafale is competing with the four-nation European consortium Eurofighter for the 126 Medium Multi-Role Combat Aircraft (MMRCA) tender of the Indian Air Force.
Kanimozhi denied bail, sent to Tihar jail:

Kanimozhi, DMK MP and former Tamil Nadu Chief Minister M Karunanidhis daughter, was sent to the Tihar Jail as the special CBI court rejected her bail plea in the ongoing 2G spectrum scam case. She has been accused of criminal conspiracy and accepting bribe for allocating 2G spectrum to companies. Kalaignar TV managing director Sharad Kumar was also denied bail and taken to prison. Kanimozhi and Kumar each hold 20 per cent stake in Kalaignar TV and have been accused of criminal conspiracy and accepting a bribe of Rs 200 crore from Shahid Balwas company, DB Realty, under the Prevention of Corruption Act.
Govt. orders update of fugitives list: The government has directed the nations probe agencies the CBI, the Intelligence Bureau (IB), and the National Investigation Agency (NIA) to conduct a process of comprehensive verification and correction upon the list. This follows detection of grave mistakes in the 50 most wanted list of terror fugitives given to Pakistan. Two people included in the list of those wanted from Pakistan were recently found to be in India. While Feroz Abdul Rashid Khan alias Hamza, an accused in the 1993 Mumbai serial blasts case, is lodged in Mumbais Arthur Road jail, Wazhul Kamar Khan, an accused in the 2003 Mulund blast, was found to be residing at his house in Thane. Defence Min. inaugurates Karwar township: India
is moving fast to set-up its third major naval base after Mumbai and Cochin on the western coast at Karwar in Karnataka. Defence Minister A K Antony inaugurated an integrated defence-civilian township to accommodate defence and civilian employees posted at Karwar recently. The township is part of the Project Seabird which was aimed to transform Karwar into a state-of-art major naval base on western coast with docking facilities for an aircraft carrier-size vessel.
UPA government rejects Bhardwaj report: The

UPA government rejected Karnataka Governor H.R. Bhardwajs report recommending the dismissal of the Yeddyurappa-led Bharatiya Janata Party (BJP) government in that State and asked the Home Ministry to send an advisory to the Karnataka government, bringing to its notice the issues that had been mentioned by the Governor. The Governors report had followed a Supreme Court order, reversing the Karnataka High Courts decision of disqualifying 11 BJP rebel legislators and five independents, ahead of a trust vote in the Assembly.
ITBP sends Rs.11-crore bill for Kasab security:

The Indo-Tibetan Border Police (ITBP) force, which has been guarding 26/11 convict Ajmal Kasab over 18 months, has slapped a bill of Rs.10.87 crore on the Maharashtra government for guarding him at Arthur Road jail, Mumbai.
India-Pak hold talks on Sir Creek dispute: India and Pakistan on May 20-21 conducted a two-day talk on the Sir Creek issue as part of a bilateral dialogue process, with the two sides holding parleys on the maritime boundary dispute after a gap of four years. The talks which were held in the garrison city of Rawalpindi are part of the bilateral dialogue process that recently revived after a gap of over two years in the wake of the 2008 Mumbai attacks. NPCIL launches comics to dispel nuclear fears:
Nuclear Power Corporation of India (NPCIL) has turned to comic strips to dispel safety fears of villagers about atomic energy. The move by the Government-run nuclear plant operator came in a bid to address the opposition by locals and activists to the planned nuclear power project in Jaitapur in Maharashtra. The colourful pictorial comic dwells on the benefits of atomic power and dispels misconceptions. Titled `Ek Tha Budhiya: Kahani Ek THE GENESIS
India-US Security Dialogue concludes: The India

- USA Homeland Security Dialogue was held in New Delhi between delegations led by Home Minister, P. Chidambaram and the US one by Secretary, Homeland Security Department Janet Napolitano. The two sides expressed satisfaction with the growth in counterterrorism and related security cooperation between the two countries.
Indian cautions France over military sales to Pak: India has underscored its concern over the sale of
June 2011 - Issue I
Endeavor Careers Dream Endeavor Achieve Khushal Gaon Ki (The story of a prosperous village), the comic narrates the story of Jagdishpur, a village that had been underdeveloped due to ignorance and superstition, but gets transformed for good, all thanks to a nuclear power plant. The conversations are written in simple Hindi.
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recommended an increase in tuition fees from the current Rs 50,000 per year to about Rs 2 lakh-2.5 lakh annually. Bengal govt. to return Singur land to farmers: West Bengal Chief Minister Mamata Banerjee announced that her government will return the 400 acres, a part of the 1,000 acres acquired for the Tatas Nano factory in Singur, to the unwilling farmers. Trinamool Congress says it was acquired forcibly. Bannerjee also invited the Tatas to build their factory on the remaining 600 acres. The Nano project became a big political issue in 2008 when Banerjee sided with the farmers and asked the state government to return the land acquired forcibly. The Tatas were forced to shift the project to Sanand in Gujarat. Rail Bandhu launched: The Minister of Railways, Mamata Banerjee, recently unveiled the first issue of Rail Bandhu an onboard magazine of Indian Railways. The magazine will be distributed free on Rajdhani/Shatabdi Express trains and AC coaches of Duranto Express trains. India signs Protocol on Genetic Resources: India has signed the Nagoya Protocol on Genetic Resources that aims to promote sustainable use of biological diversity. The objective of the Protocol is to share the benefits arising from the utilisation of genetic resources in a fair and equitable way, which would promote sustainable use of biological diversity but not exploit it or those who claim a right over its components. Per person allocation for PDS suggested: The government appointed committee on Food and Public Distribution System (F&PDS) headed by Deputy Chairman Planning Commission Montek Singh Ahluwalia has suggested that the current system of distributing PDS foodgrain per household should be replaced with per capita allocation. National Sample Survey (NSS) data shows that lower income households have more members per family than higher income households. 75% of Himalayan glaciers on retreat ISRO: Himalayan glaciers, which were clouded in controversy over various claims by IPCC authors and other experts about their rapid retreat, will now gain a little more clarity. ISRO satellite images taken by Resourcesat-1 over a period of 15 years (1989-2004) have revealed that 75% of the glaciers have retreated while 8% have advanced and 17% are stable.
CBDT to retain phone-tapping authority: The Central Board of Direct Taxes (CBDT) will continue to enjoy the power of telephone tapping despite a strong recommendation by a Committee of Secretaries (CoS) against it following a controversy in the wake of the Niira Radia episode. The CoS had recommended that the CBDT be taken off the list of agencies which can file phone-tapping requests as tax evasion cases neither have criminal liability nor any national security issue as these were only civil matters.
IIT Kanpur is No. 1 Indian inst. in QS Asian 2011: Despite the language barrier, China is taking
over from India, in terms of their ranking among top Asian Universities. According to the latest QS Asian University Rankings 2011 released recently, while six Chinese universities have made it to the top 30, Indias position starts from 36 with IIT Kanpur. The low rankings, according to QS, are because Indian universities have far too few staff to teach their students by world standards, with no-so-good faculty/student ratios. Japan was the best-represented nation, with five of the top 10 and 57 of the top 200 universities, ahead of China (40) and South Korea (35) The Hong Kong University of Science & Technology (HKUST) climbed up from second place last year to top the rankings in 2011.
Committee on IITs calls for 5-fold rise in fees: A

committee of experts appointed by the government has recommended that the IITs be allowed to increase fees five-fold, so they are not dependent on state funds and, therefore, have greater autonomy. The committee, headed by nuclear scientist Anil Kakodkar, has
Singer Shaan has been announced as the Tobacco Control Ambassador of India by the Health and Family Welfare Ministry in Mumbai. The singer also launched his music video on tobacco control titled Life Se Panga Mat Le Yaar on the occasion. www.endeavorcareers.com June 2011 - Issue I THE GENESIS
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Current Affairs: World

Africa-India Forum Summit organised India and Africa underscored the need for urgent and comprehensive reform of the UN system and backed each others aspirations to become permanent members of the Security Council with full rights at the two-day Africa-India Forum Summit organised in Ethiopian capital Addis Ababa on May 2425, 2011. The eight-page Addis Ababa Declaration adopted at the end of Summit calls for closer trade and political relations between India and Africa. Summit Highlights $5 billion line of credit for 3 years Additional $700 mn for institutions, training programmes $300 million for Ethio-Djibouti rail line India-Africa virtual university with 10,000 new scholarships India-Africa business council to be set up $2 million for African Union mission in Somalia Increased access of African airlines to India India-Africa food processing and textiles clusters More than 22,000 scholarships to African students An India-Africa centre for weather forecasting PM Singh unveiled a slew of initiatives to help African nations build local capabilities, continuing the Indian strategy of treading softly on a continent where there is a scramble for natural resources. India pledged a $5 billion line of credit for development initiatives and an additional $700 million for education and skill development in Africa. A substantial chunk of the credit line, $300 million, will be to support the development of a new Ethio-Djibouti railway line linking Addis Ababa and the port of Djibouti. Several initiatives were announced about a greater Indian role in developing agriculture and allied sectors in Africa. India has decided to send teams of farm experts to African countries to explore ways of helping the dark continent to improve its agricultural practices. The objective is to study agriculture there and explore role for India to help train manpower in the farm sector there. www.endeavorcareers.com The Indian PM announced establishment of an IndiaAfrica Virtual University with 10,000 new scholarships, a total of 22,000 scholarships to Africa students, institutes for English language training, information technology, entrepreneurship development and vocational training, among other things.
Engaging Africa
The second India-Africa summit at Addis Ababa has set the stage for a comprehensive re-engagement between the worlds largest democracy and an emerging continent. The Declaration adopted at the summit envisage economic and political cooperation, and also cooperation in a host of other areas including science and technology, social and infrastructure development, tourism, culture, and sports. As a leading player in the global economy, it is natural for India to seek participation in a resource-rich continent that Prime Minister Manmohan Singh has described as the new economic growth story. His announcement of a $5 billion credit line over the next three years was the eye-catcher of the summit, but clearly, African nations are interested in enhancing their own skills and capabilities. India, with its substantial technology knowledge pool, is well placed to contribute to such capacity-building. This will also help in better utilisation of Indian financial assistance of the committed credit line, unused funds from a previous financial package comprise $3.4 billion. Following the first summit in 2008, India initiated several such efforts, including the Pan-African e-Network Project across 43 countries, which drew appreciation from the beneficiary countries. That new proposals for capacitybuilding discussed at this summit cover fields as diverse as information technology, textiles, food processing, and weather forecasting underscores the needs of a continent seeking to stabilise itself economically and politically. As important, it highlights Africas recognition of rising Indias capabilities to assist other developing countries. Experts say reducing Indias ties with Africa to a rivalry with China is to take a narrow view of history. Given the realities, it is also pointless Chinas $126 billion trade with Africa is way ahead of Indias $ 46 billion. It is best for New Delhi to use the present momentum to build its relationship with Africa in ways that will be of optimal benefit to both sides. THE GENESIS
June 2011 - Issue I
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World Briefs
El-Arabi is new Sec Gen of Arab League: Egyptian Foreign Minister Nabil El-Arabi has been elected as Arab Leagues new Secretary General, taking on a challenging task at a time when the region is witnessing political upheaval. 76-year-old El-Arabi replaces Amr Moussa, 73, who is running for the post of Egyptian president after leading Arab League for a decade. El-Arabi, who backed the uprising against longtime Egyptian President Hosni Mubarak, was chosen by consensus after Qatar withdrew its choice Abdel-Rahman al-Attiyah for the top post. King of Bhutan announces engagement: Jigme
Khesar Namgyel Wangchuck, the 31-year-old Oxfordeducated bachelor crowned king of Bhutan in 2008, announced his engagement recently. Wangchuck, who helped usher in democracy in the Buddhist nation, revealed his intention to marry 20-year-old student Jetsun Pema during an address to Parliament. Bhutan is famed for the invention of Gross National Happiness, which is used to measure the progress and well-being of its citizens instead of GDP other countries use to measure wealth. Johnny Collinsons, of ascending all 7 summits when he was 17.
Philip Roth wins the Man Booker Prize: 78-year old US writer Philip Roth has been announced winner of the fourth Man Booker International Prize. The award and 60,000 prize money is presented to a writer for their achievement in fiction on the world stage. His body of work includes the 1997 novel American Pastoral, for which he received the Pulitzer Prize. Born in Newark, New Jersey in 1933, Roths controversial 1969 novel Portnoys Complaint brought him worldwide attention. The Man Booker International Prize, which is presented every two years, has previously been awarded to Ismail Kadare in 2005, Chinua Achebe in 2007 and Alice Munro in 2009 Terrence Malick wins Palme dOr at Cannes:
U.S. director Terrence Malick won the Palme dOr for the Best Film for The Tree of Life at the Cannes Film Festival recently. Kirsten Dunst won the Best Actress award for her role in Melancholia by Danish director Lars von Trier. Denmarks Nicolas Winding Refn won Best Director award for his film Drive. Frances Jean Dujardin won the Best Actor award for his role in Michel Hazanaviciuss The Artist.
A. Raja in Times Top 10 Abuses of Power:

Former Telecom Minister A Raja, at the centre of the 2G spectrum scam, has earned the dubious distinction of figuring in the list of Time magazines an ignominious club of privileged leaders who stepped too far. The 2G scam is ranked No 2 in the list of scandals and scams in the all-time Top 10 Abuses of Power, only next to exAmerican President Richard Nixons Plumbers, a secret unit tasked with digging up dirt on Pentagon Papers leaker Daniel Ellsberg. Raja is ranked ahead of Libyan strongman Muammar Gaddafi, North Korean leader Kim Jong-II and Italian premier Silvio Berlusconi.
Jailed Iranian journalist wins UNESCO prize:

Imprisoned Iranian journalist Ahmad Zeidabadi is the laureate of this years UNESCO Guillermo Cano World Press Freedom Prize. A former editor-in-chief of the Azad newspaper and contributor to the Tehran-based daily Hamshahari, the BBC Persian service, and the Persian/English news site Rooz, Zeidabadi is currently serving a six-year jail sentence following Irans disputed presidential election in 2009.
US sanctions target Syrian President Assad: The

United States has imposed sanctions on Syrian President Bashar al-Assad for human rights abuses. Assad is now in the company of the Libyan leader, Muammar Gaddafi, and the President of Belarus, Alexander Lukashenko.
Taliban attack Mehran naval base in Pak:

Pakistan has lost almost half of its sophisticated longrange maritime snooping and strike capabilities in the well-targeted jihadi attack by the Taliban on naval base PNS Mehran in Karachi that ended on May 23 after a 15hour gun-battle At least two of the five P-3C Orion longrange patrol aircraft, supplied to Pakistan Navy by the US, were destroyed in the attack. India had earlier protested that the Orions were clearly meant for conventional warfare, not counter-terrorism.
British boy is youngest seven-summit climber:

George Atkinson, a 16-year-old British schoolboy became the youngest person ever to climb the highest mountains of all the seven continents when he ascended Mount Everest, the tallest of them, recently. Atkinson climbed the 8,850-metre Everest summit from the Tibetan side of the mountain, which abuts Nepal and China, beating the feat of the previous record-holder, American
June 2011 - Issue I
THE GENESIS
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Current Affairs: Business & Economy

Apple is worlds most valuable brand The latest edition of the Brandz Top 100 Most Valuable Global Brands was released in May 2011. Apple took the top spot, effortlessly overtaking giants such as Google (last years leader), IBM, McDonalds and Microsoft. The Brandz rankings are based on the Millward Brown Optimor model. The study uses information consumer interviews in 30 countries, as well as publicly available financial information, to arrive at the power list of global brands. It is widely accepted as one of the most comprehensive annual rankings of brand value. Apple is No. 1: Apple occupies the No. 1 global rank, with a phenomenal brand value of $153 billion. Its brand value is now the equivalent of Perus GDP. According to BrandZ, powered by an immensely successful new product, the iPad, as well as new versions of existing products such as the iPhone, Apples brand value grew by a stupendous 84 per cent over the past 12 months. This is the triumphant story of excellent consumer insight translated into brilliant products. Apple understood consumers were hungry for easy-to-use access to data and images wherever they went. It met this latent need with the iPad and the iPhone 4. By end-2010, nearly 20 million consumers worldwide owned either an iPad, or one of the many other tablets launched in its wake. No wonder brand Apple is right at the top. The top ten brands: Apart from Apple, the other brands in the top ten ranks this year are Google, IBM, McDonalds, Microsoft, Coca-Cola, AT&T, Marlboro, China Mobile and GE. Six of the top ten brands are from technology and telecom categories, reflecting their growing influence over our lives. In sharp contrast, brands from traditionally large industries such as cars, banking and consumer durables do not feature in the top ten. It is also relevant to note that nine out of these ten top brands are born and headquartered in the US. Amazon overtakes Wal-Mart: A surprise this year is the top ranker in the retail category. Amazon, the online retailer, overtook the giant Wal-Mart to become the most valued retail brand. It achieved a brand value of $37 billion, despite having no brick-and-mortar stores at all. This is a clear pointer to where the future of retailing lies. With the increasing use of Internet search engines, Facebook networks, tablet computers and smart mobile phones, online shopping has suddenly become very big in several countries. Amazon has leveraged this trend superbly, with an unparalleled selection of products, an excellent e-commerce foundation, and the recent addition of new merchandise categories including food. Diet Coke overtakes Pepsi: In the beverages category, Coca-Cola has always occupied the No. 1 rank, and Pepsi has for several years been ranked second. Once again this year, Coca-Cola retained the top slot. But in yet another surprising change, Diet Coke knocked Pepsi out to emerge as the second most valued soft drink brand. This shift reflects the global trend towards health and wellness, and growing concerns about obesity, particularly in rich nations. The move towards functional and energy drinks was further emphasised by the growing brand value of Red Bull, which moved to the No. 4 rank ahead of Fanta and Sprite; and also by Gatorade, which is now ranked seventh. Toyota retains its top spot: Toyota retained its ranking as the most valued brand of cars in the world, despite quality issues and the widely reported recalls of over eight million cars. In fact, Toyota increased sales by a handsome 8 per cent worldwide during the year, selling over 8.4 million cars during 2010. This is an illustration of how a strong brand can withstand and overcome problems, by being transparent with its consumers, and by implementing necessary actions swiftly. Not merely did Toyota order the recalls of these faulty cars at enormous cost, but it also introduced an extended warranty on its new cars to reassure consumers immediately. The brand also continued to invest strongly in Toyota Prius, pushing the agenda on fuel efficiency. Indeed, as the Brandz study points out, Toyotas recent travails and smart recovery is a textbook example in brand resilience. McDonalds becomes McStronger: If you thought McDonalds is on the decline because high-calorie junk food is going out of fashion, think again. The worlds largest fast food brand increased brand value by a handsome 23 per cent, to $81 billion. It achieved this increase by riding the trend towards health, while continuing to woo young taste buds with burgers and French fries. For instance, it introduced oatmeal in many of its restaurants, and added a $1 healthy breakfast option as well. These new introductions suddenly provided many more family dining possibilities, and drove significantly higher traffic into the Golden Arches. They also helped counter the rapid rise of health-and-freshness focused brands such as Subway, which had, earlier this year, overtaken McDonalds in the total number of outlets worldwide.
June 2011 - Issue I
THE GENESIS
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Economy Briefs:
Rajiv Kumar is new FICCI Secretary General:
Well-known economist Rajiv Kumar has been appointed as the FICCI Secretary General, a post vacated by Amit Mitra who has joined the Mamata Banerjee government in West Bengal as Finance Minister. Kumar, 59, has been the Director General of the 84-year old countrys leading chamber since October, 2010 and prior to that he was Director and Chief Executive of an economic think-tank, the Indian Council for Research on International Economic Relations (ICRIER). Harsh Mariwala is President of FICCI. by 22.15 per cent during 2010-11, touching Rs 75,515.68 crore in value terms but the number of credit cards in circulation have declined by around 1.5 per cent to 1.80 crore as on March 31, 2011, according to latest data unveiled by the RBI. . Meanwhile, debit card transactions jumped by 46.46 per cent in the last fiscal to Rs 38,691.88 crore as against Rs 26,418.11 crore in 2009-10. There were 22.78 crore debit cards in use in the country as on March 31, 2011, up over 25 per cent over the figure in the year-ago period.
Shekhar Shah is new NCAER director-general:

Economic think-tank National Council of Applied Economic Research (NCAER) has appointed Shekhar Shah as its new director-general. Shah was the World Banks Regional Economic Advisor for South Asia until recently. He will succeed Suman Bery.
RBI calls for 25% new branches in unbanked areas: The RBI will soon release guidelines for
implementing its proposal to locate at least a quarter of the new bank branches in the unbanked areas, which generally fall in the rural areas. In its annual monetary policy announcement on May 3, RBI had asked banks to open 25 per cent of their new branches in Tier-V and VI centres.
M.D. Mallya elected Chairman of IBA: The

Managing Committee of the Indian Banks Association has elected M. D. Mallya, Chairman and Managing Director, Bank of Baroda, as the Chairman, IBA, for the 2011-12 term recently. The committee also elected Aditya Puri, MD, HDFC Bank, K. R. Kamath, CMD, Punjab National Bank and Rana Kapoor, MD and CEO, Yes Bank, as Deputy Chairmen.
Income below Rs. 5 lakh exempt from IT returns:

Salaried taxpayers with income below Rs.5 lakh a year and without any other source of income will be exempted from filing tax returns, Finance Minister Pranab Mukherjee said recently. To provide salaried taxpayers with better services, the Income Tax Department introduced SAHAJ, a simple and user friendly form, this year. It also came out with SUGAM for small taxpayers who avail themselves of the presumptive tax scheme.
RBI eases overseas investment norms: In a move that will give Indian companies more flexibility in managing international joint ventures (JVs) and whollyowned subsidiaries, the Reserve Bank of India (RBI) recently announced a change in its overseas direct investment guidelines. Listed companies will be allowed to write off 25 per cent capital, loans and other receivables such as royalty and management fee of their JVs and wholly-owned subsidiaries through the automatic route. Existing regulations allow restructuring of balance sheets only for winding-up of JVs and wholly-owned subsidiaries abroad. Indias forex reserves at $308.534 bn: The
countrys foreign exchange reserves were $308.534 billion on May 20. Foreign currency assets were $277.202 billion, gold reserves were $23.790 bn, SDRs were $4.585 billion while the reserve position in the IMF was at $2.957 billion.
More foreigners than Indians receive patents:

There are more foreigners than Indians receiving patents in India, prompting the government to say much needs to be done to encourage more domestic innovations. The proportion of patents granted to Indians vis-a-vis foreigners showed a drastic drop from 28 per cent in 2009-10 to 17 per cent in 2010-11. In 2010-11, of the total 7,486 patents granted, Indians could claim only 1,272. On the other hand, foreigners walked away with 6,214 patents.
Foreign Contribution Regulation Act 2010 enacted: The Foreign Contribution Regulation Act
(FCRA) 2010, which bans organisations of political nature from receiving foreign contribution, came into effect recently. The FCRA has also done away with the system of granting permanent registration to any organisation. The legislation will ensure that every five years the organisations renew their registration so that the dormant ones can be weeded out. The Act is aimed at THE GENESIS
Credit cards transaction up over 22% in 2010-11:

Transaction through credit cards in the country went up www.endeavorcareers.com
June 2011 - Issue I
Endeavor Careers Dream Endeavor Achieve consolidating the law to regulate the acceptance and utilisation of foreign contribution or foreign hospitality by certain individuals or associations or companies.
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funds. Top 5 countries in terms of weightage are: China (17.82% weightage, 146 stocks, 8 new additions), Korea (14.83%, 103, 4), Taiwan (11.73, 123, 0), India (7.24%, 72, 6) and Malaysia (3.08%, 42, 3).
Loans to NBFCs lose priority sector tag: The Reserve Bank of India has clarified that bank loans to non-banking finance companies (NBFCs), excluding microfinance institutions which are categorised as NBFC, would not be classified as priority sector loans. This means that the NBFCs will have to pay a higher rate of interest on loans taken from banks and their cost of funds will go up. NBFCs depend on banks for 80 per cent of their credit requirement. ISRO launches Indias fastest supercomputer: The Indian Space Research Organisation (ISRO) has built Indias fastest supercomputer in terms of theoretical peak performance of 220 Trillion Floating Point Operations Per Second (TeraFLOPS). The supercomputer christened SAGA-220, built by the Satish Dhawan Supercomputing Facility located at Vikram Sarabhai Space Centre (VSSC), Thiruvananthapuram, for about Rs 14 crore, was inaugurated by ISRO Chairman K Radhakrishnan recently. The new Graphic Processing Unit (GPU) based supercomputer, SAGA-220 (Supercomputer for Aerospace with GPU Architecture220 TeraFLOPS) is being used by space scientists for solving complex aerospace problems. Govt. to offload equity in Scooters India Ltd: The
government has approved the revival of Scooters India Limited (SIL) through induction of a JV partner. It is proposed to revive the company through induction of a strategic partner by offloading the entire government equity of around 95%. The Lucknow-based SIL, which manufactures and sells three wheelers under the brand name of Vikram, has been recording operational losses since 2002-03.
Indian EVMs get first export order: India has got its first firm order to export the electronic voting machines (EVMs) to Namibia. The EVMs were designed by the Election Commission of India (ECI) in collaboration with two public sector undertakings (PSUs) Bharat Electronics (BEL), Bangalore, and Electronic Corporation of India (ECIL), Hyderabad which manufacture and sell them. Exports from SEZs up 43% in 2010-11: Exports
from special economic zones (SEZs) grew 43.11 per cent to Rs 3.15 lakh crore in 2010-11, according to the data of the Export Promotion Council for EOUs. During 200910, exports from SEZs stood at Rs 2.20 lakh crore. The total investments in Special Economic Zones (SEZs) as on March, 2011 are about Rs 2 lakh crore. The sector has provided employment to 6 lakh people as on March 31, this year. Out of the 584 formally approved SEZs, 377 have been notified and 133 are in operation. At present, these units in these zones enjoy 100 per cent tax exemption on their income for the first five years and 50 per cent in the next five years.
CCI penalises film-producers for cartelisation:

The Competition Commission of India (CCI) has imposed a penalty of Rs one lakh each on 27 film producers on charges of colluding through a cartel to exploit theatre owners. The CCI imposed the fine on filmmakers after having found them guilty of entering into anticompetitive agreement. The issue pertains to the strike in 2009 by film producers who decided not to screen their movies in multiplexes over payment matters.
No. of Indian stocks in MSCI rises to 72: In its quarterly review, the Morgan Stanley Capital Index (MSCI) has inducted six Indian stocks into the MSCI Emerging Markets Index from May 31. These stocks are: Titan Industries, Dabur India, Asian Paints, Shriram Transport, Bank of India and Mundra Port and SEZ. Indias tally of stocks in the emerging market index has gone up to 72 from 64. Consequently, Indias weighting in the index has also gone up 13 basis points to 7.24 per cent. Several foreign index funds follow the MSCIs global indices while allocating money, so this increase will mean higher allocation for Indian equities from such
McKinsey unveils Internet matters: Internet

matters: The Nets sweeping impact on growth, jobs, and prosperity, a report produced by the McKinsey Global Institute (MGI) states that internets contribution to Indias GDP in 2009 at 3.2 per cent is higher than China. Internets contribution to the GDP of China in 2009 was 2.6 per cent, says the study unveiled recently. Considering usage of the internet has a direct link to growth, the study recommends policy makers and businesses to consider pushing for increased internet usage, strengthening supply ecosystems, and opening public-private dialogue.
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Business Briefs:
Pramod Bhasin quits Genpact: Pramod Bhasin, the founder of the countrys largest business process outsourcing (BPO) company, Genpact, resigned as CEO recently. Credited as the man behind Indias burgeoning BPO industry, Bhasin founded Genpact in 1997. It took a lot of convincing of top GE bosses by Bhasin to make them agree to outsource part of the companys backoffice work to India. Bhasin will be succeeded by his colleague N V Tiger Tyagarajan. Former Wipro CEO joins Bloom Energy: Bloom Energy, a Silicon Valley-based start-up in the green tech sector, has appointed Girish Paranjpe, the former jointCEO of Wipros information technology business, as its managing director. Promoted by former NASA scientist K R Sridhar, California-headquartered Bloom Energy offers solid oxide fuel cell technology which converts fuel cells into electricity. Rajan Mittal joins Brookings board: Rajan Mittal,
the vice chairman and managing director of Bharti Enterprises, has joined the board of renowned American think tank Brookings Institution; a private non-profit entity focused on independent research and innovative policy solutions.
Lady Gaga tops Forbes celebrity power list: US

pop singer Lady Gaga has claimed the top spot in Forbes Magazines annual Celebrity 100 list at the expense of chat show mogul Oprah Winfrey. Gagas (real name Stefani Germanotta) ranking takes into account her earnings over the past 12 months - an estimated $90m. It also cites her 32 million Facebook fans and 10 million Twitter followers. Canadian pop star Justin Bieber makes his first appearance on the list in third place. Irish rockers U2 and Sir Elton John are ranked fourth and fifth respectively on the list, which measures celebrity power by entertainment-related earnings, media visibility and social media popularity.
Nadia to endorse Parle Milk Power: Parle has entered the pure milk biscuit segment with its new product Parle Milk Power, targeting 30 per cent share of this market segment (of 80,000 tonnes a year). The company has roped in actor Nadia to endorse the brand. Parle is the countrys largest biscuit brand with 34 per cent share of the Rs 15,000-crore market, followed closely by Britannia with 32 per cent and ITCs Sunfeast with 8 per cent share. Imran Khan to launch his own clothing line:
Bollywood actor Imran Khan wants to try his hand at designing and is set to bring out his own line by next year. The 28-year-old actor will be creating his new range in association with Denizen, a brand newly launched by Levi Strauss.
Sand artist Pattnaik to endorse NALCO: National

Aluminium Company Limited has appointed worldrenowned Orissa-based sand artist Sudarsan Pattnaik as its first brand ambassador.
Dhoni is worlds 10th most-marketable: Indian

cricket captain Mahendra Singh Dhoni has pipped the likes of tennis player Rafael Nadal and basketball player Kobe Bryant to be among 10 most marketable sportspersons in the world, according to the SportsPro magazine in May 2011. Dhoni, who hit the winning runs in the ICC World Cup and led Chennai Super Kings to the 2010 Indian Premier League (IPL) title, is 10th on the list. The top spot goes to Jamaican sprinter Usain Bolt and includes footballing sensations Cristiano Ronaldo and Lionel Messi at third and fourth respectively. Dhonis teammate Yuvraj Singh is at the 49th spot after being named Player-of-the-tournament at this years World Cup.
Trisha Krishnan to endorse Fairever: FMCG major CavinKare Pvt Ltd has roped in film actor Trisha Krishnan to endorse its fairness cream brand Fairever. The company also plans to reposition the product on the planks of black spot removal and oil-free, said C.K. Ranganathan, Chairman and Managing Director of the company. Earlier, actor Asin had endorsed the brand. Barcelona to put UNICEF logo on back of jersey:
Barcelona FC has said that it will put the UNICEF logo on the back of the team jersey next season after agreeing to extend its support for the UN Childrens Fund. Barcelonas global five-year agreement with UNICEF, whose logo is now emblazoned on the front of the Spanish league champions jersey, had been due to expire in June.
Karan Johar to endorse VisitBritain: VisitBritain, Britains national tourism agency has roped in Bollywood film maker Karan Johar as one of its brand ambassadors for its four-year global Britain Youre Invited campaign.
Amazon e-books surpass real books sales: For the

first time, e-book sales on Amazons Kindle have outperformed all forms of books. Four years after the THE GENESIS
June 2011 - Issue I
Endeavor Careers Dream Endeavor Achieve launch of electronic novels, the firm has revealed that it has sold 105 e-books for every 100 printed books over the past six weeks. While e-book sales have previously outsold hardback books, never before have they exceeded sales of all books, in both hardback and paperback forms.
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2011 when compared to a loss of 37 million for the corresponding period last year.
Passat fetches Rs 30 lakh in IPL charity auction:

A Volkswagen Passat car sporting signatures of all captains of the 10 IPL teams has fetched a record over Rs 30 lakh in a charity auction that would benefit WWF India. It surpassed previous milestones of the Coaching Camp with Sachin Tendulkar and Lunch with Amitabh Bachchan charity auction, with highest bid records at Rs 12 lakh and Rs 10.02 lakh respectively.
PayPal sues Google over mobile wallet: Google is being sued by PayPal, which claims that the internet search giant stole its technology for turning smartphones into digital wallets. PayPal alleges that Google obtained trade secrets from Osama Bedier, a former PayPal executive who is now Googles vice president of payments. The technology allows mobile phone users to pay with their handsets in shops and is called near field communications or NFC. It is already used in Japan, and is predicted to become popular around the world. Google drives into India streets: Googles Street
View feature, which sparked off privacy concerns in various countries including the US, is starting operations in India. The feature, part of Google Maps, provides a 360-degree panoramic view of streets from various angles and positions. Google will capture images of streets in Bangalore, before moving on to other cities. Ever since Street Views launch in 2007 in the US, Google has faced a series of allegations of invasion of privacy from the public, including a law suit in Pittsburgh, which Google ultimately won.
Ferrari enters Indian market: Italian luxury sports

car Ferrari officially entered the Indian market recently with popular models such as the California, 458 Italia, 599GTB Fiorano and the latest FF at prices starting from Rs 2.2 crore onward.
JLR opens 1st plant in India: Tata Group-owned

luxury carmaker Jaguar Land Rover (JLR) has opened its first assembly plant in India at Pune. The plant will initially assemble JLRs sport-utility vehicle Freelander 2 from completely knocked down (CKD) kits shipped from the Halewood manufacturing unit in Liverpool, UK.
Nokia rebrands Ovi services as Nokia: Finnish

handset maker Nokia has decided to consolidate its Ovi services under brand Nokia from July. Nokia said the services operating under the Ovi umbrella will be rebranded as Nokia, with the transition beginning in July this year.
Future Group launches Foodhall: The Future Group has launched an all-new food retail format named Foodhall with the tagline for the love of food. The companys existing food retail chains comprise the nofrills, small-format KBs Fair Price stores, Food Bazaar and FoodRite. Dabur enters mint segment with Hajmola: Dabur is piggybacking on the equity of its digestive brand Hajmola to enter a new segment in confectionery mints. Hajmola Mint Masti will enclose the Hajmola tablet as a filling in a mint shell. The Rs 500-crore mint market, however, will not be as easy to crack. Perfetti van Melle is the leader with its Chlor-mint brand. The rest of the market is owned by brands like ITCs Candyman and Mint-o Fresh, Parle Products Clovemint, Nestles Polo and Cadburys Halls. Channel V to foray into bars and caf business:
Channel V, Star Indias music and youth-centric television channel, is the latest entrant to the rapidly growing but niche caf and bars space in India. This is probably the first time that any music channel moves into the organised bars and cafes space. V plans to open 30 cafes by day and bars by night outlets, to be called [V] Spot, across the country in three years. The move is part of Vs efforts to overtake rival MTV in the brands space. . THE GENESIS
MTNL launches Bharat Berry: State-owned telecom

operator Mahanagar Telephone Nigam Ltd (MTNL) has launched Bharat Berry services in Mumbai. Bharat Berry positions itself as a cheaper and more accessible replacement option for users of BlackBerry services which continue to face the threat of disruption as it does not meet the legal intercept requirements of Indian government. Bharat Berry will allow users to have their emails pushed to their handsets much like SMS.
Vodafone Essar earns 1st profit: The Indian unit of

the Vodafone Group, the worlds largest private mobile phone company, has recorded profits for the very first time since its entry into the country. Vodafone Essar, its Indian arm, has witnessed a 134% jump in operating profits to 15 million for the 12-months ended March
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Current Affairs-Sports: Briefs

Shane Warne announces retirement Legendary Australian leg-spinner Shane Warne played his last professional cricket match on May 20 leading his team Rajasthan Royals to a 10-wicket win over Mumbai Indians in their final Indian Premier League game. Warne made his firstclass debut in February 1991 for his Victoria, before being selected to face India in his first Test 11 months later. He took 708 wickets in 145 Tests for Australia before retiring from international cricket in 2007. His test record: 145 games, 708 wickets (average 25.41, best 8-71), 3,154 runs (av 17.32, highest score 99), 125 catches At the time, the figure was a world record, although it was broken by Muttiah Muralitharan less than a year later, and the Sri Lanka spinner eventually finished with 800. Warne also captured 293 wickets in 184 one-day internationals. His ODI record: 194 games, 293 wickets (av 25.73, best 5-33), 1,018 runs (av 13.05, HS 55), 80 catches Warne retired from the first-class cricket in 2008 after a spell captaining English county side Hampshire. He joined the IPL and under his captaincy, Rajasthan Royals won the inaugural IPL title in 2008. His IPL career ended on a slightly sour note after his $50,000 fine for his part in a row with Sanjay Dixit, secretary of Rajasthan Cricket Association, over the choice of wicket for a home game. Credited with reviving the dormant art of leg-spin bowling, Warnes phenomenal success led him to be named as one of the five cricketers of the 20th century by leading almanack Wisden in 2000, alongside Sir Jack Hobbs, Sir Donald Bradman, Sir Garfield Sobers and Sir Vivian Richards. Afghanistan, Durani was an aggressive left-handed batsman, and an outstanding left-arm spinner. He was part of Indias first Test series triumph over England, in 1961-62. India won the last two Tests of the five-match series, after the first three were drawn. Durani had match figures of 8-113 in the fourth Test at Kolkata, and 10-177 in the fifth at Chennai.
BCCI nominates Zaheer for Arjuna award: The BCCI has recommended pace spearhead Zaheer Khan for the prestigious Arjuna award for his excellent showing in the cricket World Cup. The bowler, who took 21 wickets to finish the tournament as the joint-highest wicket-taker with Shahid Afridi of Pakistan, has been in good form over the past one year. If Zaheer wins the award, he will join the likes of Salim Durani, Mansur Ali Khan Pataudi Vijay Manjrekar and team-mates Virender Sehwag, Gautam Gambhir, Harbhajan Singh, Sachin Tendulkar amongst others. Gambhir was the last male cricketer to have won the award, in 2009, while womens team bowler Jhulan Goswamy received the honour last year. Sri Lankas T20 league to start in July-August:
Some of the best players from India, Australia, Pakistan, West Indies and South Africa are set to participate in a Twenty20 league that will be held in July-August this year. Five domestic teams from Sri Lanka, captained by the likes of Mahela Jayawardene and Kumar Sangakkara, among others, will feature in the tournament. Somerset Entertainment, a company that bought rights to Sri Lanka Cricket last year, will run the league.
Salim Durani wins Col. C K Nayudu Award:

Former all-rounder Salim Durani considered the architect of Indias maiden Test series triumph over England in 1961-62 was conferred with the BCCIs Col. C K Nayudu Lifetime Achievement Award recently. The 76-year-old cricketer played for India in the 1960s and 70s. The honour comprises a trophy and a cheque for Rs 15 lakh. Born in 1934 in Kabul, www.endeavorcareers.com
Australia wins Sultan Azlan Shah Cup: A golden goal by Christopher Ciriello in the second half of the extra-time enabled Australia to beat Pakistan 3-2 in the final at Ipoh, Malaysia to win the Sulan Azlan Cup Hockey tournament for the sixth time recently. The teams were deadlocked 2-2 at the end of the regulation time. The Aussies had last won the trophy in 2007. Great Britain beat New Zealand 4-2 defeat to pick the bronze medal. India slumped to the sixth place following a 2-1 defeat against Korea. Host Malaysia finished last in the seven-nation tournament. Australias Christopher Ciriello was Player of the final
THE GENESIS
June 2011 - Issue I
Endeavor Careers Dream Endeavor Achieve while Shakeel Abbasi of Pakistan was Player of the tournament. Sohail Abbas (Pakistan) and Rupinder Pal Singh (India) with six goals each were the joint topscorers in the tournament.
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Lee wins India Open badminton championship:
Malaysias Lee Chong Wei beat Denmarks Peter Gade to win the Mens Singles title at the $200,000 India Open Super Series badminton championship in New Delhi recently. The 21-12, 12-21, 21-15 victory in 62 minutes was worth $15,000 for Lee. The Womens Singles title went to unseeded Thailands Porntip Buranaprasertsuk, who scored a 21-13, 21-16 triumph over third seed Korean Bae Youn Joo. The Mens Doubles title was won by Hirokatsu Hashimoto and Noriyasu Hirata of Japan. Womens Doubles title was won by the Japanese team of Miyuki Maeka and Satoko Suetsuna while the Mixed Doubles title was won by the Indonesian team of Tantowi Ahmad and Lilyana Natsir.
BPCL wins Aga Khan Hockey: Bangalore-based Bharat Petroleum Corporation lifted the revived Aga Khan Hockey Championship when they drubbed Oil and Natural Gas Corporation, Delhi 4-1 in a lop-sided final at the Bombay Gymkhana turf recently. FIFA sacks Presidential aspirant Bin Hammam:
Footballs governing body FIFA has provisionally suspended executive committee members Mohamed Bin Hammam and FIFA vice-president Jack Warner after a meeting of its ethics committee recently. FIFA will now open a full investigation into allegations that financial incentives were offered to members of the Caribbean Football Union (CFU). The payments were allegedly made to secure votes for Bin Hammam in his campaign for the presidency. Bin Hammam was the only candidate due to oppose Blatter in the forthcoming election for the FIFA presidency but withdrew from the contest after his suspension was announced.
Saina loses in final of Malaysian Open: Xin Wang

of China beat Indias Saina Nehwal 13-21, 21-8, 21-14 to win the womens singles title at the Malaysian Open Grand Prix Gold Badminton tournament at Kuala Lumpur recently. Mens Singles title was won by Lee Chong Wei of Malaysia who defeated Chinas Chunlai Bao 21-9, 2119 in the final.
Porto wins Europa League: Falcao fired Porto to

Europa League glory as the Colombia striker capped a remarkable campaign by clinching his sides 1-0 win over Braga in the all-Portuguese final in Aviva stadium in Dublin on May 18, 2011. Andre Villas-Boas side arrived at the Aviva Stadium already crowned as Portuguese champion after a record-breaking domestic season.
Vettal wins Turkish Grand Prix: World champion Sebastian Vettal, who started from the pole, led a Red Bull one-two with Mark Webber finishing second at the Turkish Grand Prix in Istanbul recently. Fernando Alonso claimed Ferraris first podium finish of the season by securing the third position. Force Indias Adrian Sutil finished 13th while his team-mate Paul Di Resta was unable to finish the race. Indias Narain Karthikeyan, racing for Hispania, finished 21st, ahead of his teammate Vitantonio Liuzzi. Former No. 1 golfer Ballesteros passes away:
Former World No. 1 golfer Severiano Ballesteros of Spain passed away at the age of 54 recently. One of the sports leading figures from the mid-1970s to the mid-1990s, Ballesteros won five major championships between 1979 and 1988, the Open Championship three times, and the Masters Tournament twice. He was also successful in the Ryder Cup, helping the European team to five wins both as a player and captain against the US, and won the World Match Play Championship a record-tying five times. Meanwhile Britains Lee Westwood clinched the Ballantines Championship by a stroke at Seoul and consolidated his world number one ranking.
Maradona to coach Dubai club: Argentine soccer legend Diego Maradona is to take over as coach next season at Dubais Al-Wasl Football Club, the club announced on May 16, 2011. The 50-year-old Maradona was manager of the Argentina national side at last years World Cup in South Africa, but was sacked after they lost 4-0 to Germany in the quarter-finals. IFA launches Premier League Soccer: Indian
Football Association has announced the launch of Premier League Soccer (PLS) to be played in the JanuaryMarch 2012. The tournament will be conducted in association with Celebrity Management Group, will have franchises from the six major cities in the West Bengal Kolkata, Howrah, Barasat, Asansol, Midnapore and Siliguri.
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Book Review
Consumer India
In Consumer India: Inside the Indian Mind and Wallet, author Dheeraj Sinha has mapped the changing and evolving milestones of consumer buying habits with interesting insights and crisp prose. The book is an attempt to trace how the Indian consumer has evolved. One would agree with Sinha when he talks about transforming karma... how cultural forces are shaping consumer behaviour in India. Karmic philosophy motivated one to shun consumption, as it was the antithesis of simple living and high thinking. The Indian consumer, fettered for long by the licence raj policies and regulatory environment, has become an ardent shopper. He no longer considers it a sin to consume conspicuously. The book has thrown light on the vital forces that have changed the Indian consumer. The author has neatly categorised the Indian consumer into succinct sections. The first: the Partition Generation, cautiously opens up, is held back though not holding back, has a strong desire to be anchored in tradition and high regard for functionality in their consumption patterns. This generation was perhaps epitomised and celebrated by actor Manoj Kumar in his Roti, Kapda aur Makaan. The movie and the actor aptly sum up the ethos of this generation, trying to find stable indices of life - food, shelter and clothing - in the aftermath of partition. The second category is The Transition Generation, aptly described as heading to tomorrow, bringing yesterday along. With a dazzling array of enticing goods and services, entertainment and lifestyle choices waiting to be acquired, they want to nourish the practices of yesterday with the resources of today. The third and perhaps the most interesting and challenging category is the No-Strings Generation - Life Unbound. This, according to Sinha, is a generation that ranks almost everything in life on a linear scale from boring to not so boring. Technology is the new mantra for www.endeavorcareers.com all the generations, each adopting and adapting technology to changing lifestyles and demands. Engagement with India requires excitement, energy and empowerment, the late C.K. Prahlad, management and strategy guru, had said. These are the very qualities that have triggered Prahlads transformational ideas, like core competence, strategic intent and, of course, fortune at the bottom of the pyramid. This book attempts to understand and innovate in every strata of this pyramid.
In Search Of Change Maestros

Is there a visible human face to the India Incorporated story? Like the icons of yester era, JRD and Aditya Birla? Is there a change master within? Yes. Not one, but seven. These are living masters of change, whose story is the story of India Inc without any iota of doubt, say management academics Pritam Singh and Asha Bhandarker in their coauthored book In Search of Change Maestros. The authors have chosen seven well known faces of the industry to weave a story of personal achievement of leaders, who impacted the way India grew in the beginning of the 21st century. They pushed India firmly on to the global league. The professionals listed in the book -K.V. Kamath of ICICI, M. Damodaran of UTI, IDBI and SEBI and A.M. Naik of L&T are no less in shaping their enterprises and etching a firm place for themselves in the history of India Inc. They were chosen from among a galaxy of leaders polled initially for the project for their personal charisma, pioneering spirit and an innate burning desire for change which manifested in their every action. Though the format (an academic book with data analysis, tables and an involved listing of attitudinal responses) did break the rhythm of narrative and made the book somewhat jerky to read, the superior content, original research and the recommendations far outweighed the negatives in the book. The book stands out from the rest because of its depth of research - something one does not see in the Indian THE GENESIS
June 2011 - Issue I
Endeavor Careers Dream Endeavor Achieve business education world. Change Maestros, the authors define as persons who have mastered the art of transformational leadership, who effortlessly harmonise diverse forces and channel them toward achieving the overarching mission and goal. These masters of change have several common characteristics such as strict adherence to values, keen interest in motivating people, envisioning the future and empowering people. The breathtaking pace of Bharti Airtel, the ambitious global forays of the Aditya Birla group - half of his $30 billion revenue came from overseas operations - the soaring ambition of reaching Rs. 6,000 crore mark by 2020 of Jindal Steel Works, the global standard in
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biotechnology set by Biocon are inspiring stories of corporate India. The book concludes that the seven chosen ones exhibited a high degree of credibility; they were visionaries, enablers, direction setters and seekers of excellence without exception. Their ability to build cutting edge organisations is the result of their leadership competencies - business strategy, people, processes, innovation and ethical orientation - in building their organisations. They also strongly favoured people-centric behavior rather than being autocratic or iconoclastic in handling their companies.
BOOK SHELF: From The Brink Of Bankruptcy: The DCM Story by Vinay Bharat Ram: Vinay Bharat Ram, head, DCM group, tells how a once mighty empire went into a sharp decline. Changing business prospects, family disputes, mounting financial losses, all impacted the group adversely. A fascinating story of the corporation that is debt-free after decades. The Art Of Change Management: Implementing Change from the Top by Percy Agreras Dastur: This book explains how businesses can cope with the demands of a dynamic environment. In a start-from-the-scratch approach, it explains how top management can steer their organisations through momentous changes. The Great Indian MBA Dream by Shiva Prakash: This book paints the life of a Tier-I MBA, seen through the eyes of witty, idealistic and fatalistic south Indian protagonist who choose to believe in the ubiquitous and superbly marketed Indian MBA dream. Yet another fictionalised revelation of life on the MBA campus. The Boss Is Not Your Friend by Vijay Nair: Well, heres a handbook that admits that surviving in the Indian corporate world is a dirty game. Designed as a handbook for the Indian executive to survive and prosper, the wisdom it contains is pertinent - if not very nice. It even has a questionnaire to help you identify the particular malevolent subspecies your boss can be classified under. Thinking Design by S. Balaram: This book shows how design originates in human need which is not only physical but also psychological, socio-, cultural, ecological and spiritual. It calls for broad-based, socially integrated designs with a large global vision that offer creative solutions to a variety of subjects rather than providing multiplicity of objects. Chicken Lips, Wheeler-Dealer and the Beady-Eyed MBA by Frank Farwell: Based on the authors own experience, this is a must-read for budding entrepreneurs on the perils and pitfalls most of them will face. Bust: Greece, the Euro, and the Sovereign Debt Crisis by Matthew Lynn: A thrilling account of a European nations economic rise and subsequent fall, which nearly brought down the global financial system. Curry: The Story Of Britains Favourite Dish by Stirabant Basu: In 1810, an enterprising Indian called Sake Deen Mahomed opened the Hindostanee Coffee House in London, laying the foundation of a unique British institutionthe curry house. There are over 8,500 Indian restaurants in Britain today and London claims to be the curry capital of the world. The book traces the genesis and evolution of the curry industry, and pays tribute to those who put curry on the British map.
Niche: Whythe Market No Longer Favours The Mainstream by James Harkin: There is a new rule in
business: dont aim for the middle market - unless youre cheaper than cheap, youre going to fail. Instead, find a Niche and reap the rewards. The author embarks on an interesting analysis of the growing proportion of economic, political and cultural activity aimed not at the mainstream audience but at tightly defined but globally scattered niches, bound together by the power of the net.
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THE GENESIS
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Years ago, basmati rice was treated purely as a commodity, until Kohinoor started concentrating its efforts on creating a brand that enjoys consumer trust and loyalty
Brand watch Kohinoor: Taste of authenticity
Some build brands in a market, others build a market around a brand, but there are only a few who start from scratch and build both, a brand and even the market for it. Brand Kohinoor is one such success story. The company, which started off from an alley in Amritsar, is credited for introducing the famous Indian Basmati Rice to millions of people in India and abroad. By its sheer marketing savvy, this one has been able to build a successful brand associated with pure, authentic and quality basmati rice the world over. Who would have imagined that good old Basmati rice would have in it to emerge as a popular brand from India? But the trio of Jugal Kishore Arora, Satnam Arora and Gurnam Arora had the vision and did something no one else had. They decided to sell rice differently, from the way it was sold till then - just like any other commodity. A brand that dared to do something different decided that it was time to bring about a revolution in the way rice was sold. From a moment in time when rice was sold either loose or in jute bags of 25 kilos, Kohinoors idea to sell rice in one and five kilo packs proved to be the clincher. Over the years, the brand has constantly endeavoured to stay ahead of its time. This is quite evident with its achievement of a number of firsts in the industry from being the first to brand a commoditised product, to being the first to widely advertise their product and use a celebrity for its brand endorsement, and also the first to use the television medium to reach its audiences. Thats not all. It was also the first to bring in automatic packaging machines, sorting machines and accomplish quality certifications like ISO & BRC for its plants. As the company grew, the brand name Kohinoor gained a strong position in the minds of its consumers. Today, its a household name in more than 60 countries, the world over.
the family - from Ready to Eat Indian Curries, Cook-in Sauces, Cooking Pastes to Spices, Seasonings and Frozen foods. Kohinoors range of True Basmati - Kohinoor Platinum, Kohinoor Gold & Kohinoor Silver, comes from the valleys of Himalayas. Every grain of this range of rice is aged for 1 -2 years in a very special way, which enhances the true characteristics of each of the basmati grains. Kohinoors Heat & Eat range of selected Indian delicacies not only offers a completely authentic experience but a completely healthy one too. Prepared in a way that brings out the true taste of every dish, these microwaveable meals are cooked in olive oil with low cholesterol levels. Similarly, Kohinoor has its Frozen range that serves Indian Parathas, Snacks & Meals in its truest form, while its range of Authentic Indian Spices brings blends that offers true taste to every dish thats cooked with it. The brand also has its range of Exotic Readymade Gravies and Cooking Pastes that makes the cooking very convenient and tasty as well. Today, the entire product range of Kohinoor Foods is known, trusted and respected for bringing a taste, thats truly authentic and truly Indian.
Communication strategy
Years ago, basmati rice was treated purely as a commodity, until Kohinoor started concentrating its efforts on building a brand which was quite an enormous task. But it successfully achieved this by first, getting onto television and second, by roping in renowned celebrities like Sharmila Tagore and Tiger Pataudi to endorse the product. With royalty as its ambassadors, the underlying message was clearly to connect with a select audience and position the rice as the finest in its milieu. Since then, Kohinoor has unremittingly worked towards building its brand by investing in a number of media vehicles. The brand, today, stands for The Taste of Authenticity, and all its communications are built around this.
Impressive product range

It took not only a range of world-class basmati rice but also an assortment of delectable food products for Kohinoor to become one of the most well-known brands in foods. After treating food connoisseurs with Authentic Basmati Rice, Kohinoor Foods added more members to
June 2011 - Issue I
THE GENESIS
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Faces Gautam Adani: Second Dhirubhai

Gautam Adani has emerged as one of the most prominent industrialists of Gujarat, with massive investments in ports, special economic zones (SEZs), coal mining and power.
His Adani Group recently became Indias first port company to acquire a port outside the country the Abbott Point Port in Australia. Gautam Adani, the 48-year-old chairman of the Ahmedabad-based company, has been climbing up the list of Indias richest businessmen steadily over the past few years. He was declared the seventhrichest Indian by Forbes in September 2010 and the second-richest by Business Standard in December 2010. Today, the flagship of his Rs 27,000-crore empire, Adani Enterprises Ltd., has been rated among the 50 top performing Asian companies by Forbes magazine. His three listed companies Adani Enterprises, Adani Power and Mundra Port and Special Economic Zone have a combined market capitalisation that places the group among Indias top 10 business houses. Today, Adani Group has a global footprint with interests in Infrastructure, Power, Global Trading, Logistics, Energy, Port & SEZ, Mining, Oil & Gas, Agri Business, FMCG products, Real Estate Development, Bunkering, et al. The Group has many distinctions to its merit: Operator of the largest private port in India Developer of the largest multiproduct SEZ in India Owns the largest edible oil refining capacity in India One of the largest trading houses in India Largest Integrated Coal Management Firm in India Indias 1st supercritical tech based power plant Operator of the worlds largest automated import Coal Terminal
merchants during the Chola Empire a thousand years ago and the British East India Company did: Build ports to facilitate trade Adanis rise is a story of grit and foresight in postliberalisation India. Born in a family of oilseed traders, Adani moved to Mumbai after completing his matriculation and got a job as a diamond sorter. He had to drop out of college at the age of 19 due to family reasons and manage a plastic manufacturing unit in Ahmedabad. That was an era of acute shortage of raw materials. Adani was quick to spot an opportunity and built a business importing raw materials India needed (coal, oilseeds, synthetic fibre intermediates) and exporting others (agro and petrochemical products and textiles to name a few). It was during this stint that Adani got into the trade of raw materials and started the Adani group. Adani Enterprises Ltd, the flagship company of the Adani group that was incorporated over two decades back and listed on stock exchanges in 1992 today has business interests ranging from energy to infrastructure and commodities. With an impressive growth record and bright prospects for future growth, investors lapped up Adani Enterprises shares when it got listed on the stock exchange in 1992. Analysts see reflections of the late Dhirubhai Ambani in Adanis growth story. Like the Reliance founder, Gautam Adani is known for thinking big and grabbing the first mover advantages in businesses he sees potential in. Scale of his projects and their speed of execution are other similarities Adani shares with the Reliance Group. Adani Groups Mundra Port, one of the countrys first, and now among its most efficient, private ports, and its 100 sq km SEZ, one of Indias largest multi-product freetrade zones, are examples of his ability to convert opportunities into big business. The port currently handles 60 million tonnes of cargo. Its coal import terminal, commissioned in October 2010, is the worlds largest. With massive growth opportunities in the offing in Indias infrastructure sector, Gautam Adani will continue to remain a name to reckon with in corporate India.
Adanis rise
Adani has come to be worth more than Rs 30,000 crore today. He did not make his money from the fancy 21st century businesses such as software or telecom, like NR Narayana Murthy of Infosys or Sunil Mittal at Bharti Airtel. Instead, the burly Adani ventured into what
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Economy Concept International Monetary Fund

The IMF oversees the global financial system by following the macroeconomic policies of its membercountries, in particular those with an impact on exchange rate and the balance of payments. Its objectives are to stabilize international exchange rates and facilitate development through the encouragement of liberalising economic policies in countries as a condition of loans, debt relief, and aid.
The International Monetary Fund (IMF), in news recently over the sacking of its Managing Director Dominic StraussKahn, was established to promote international monetary co-operation through a permanent institution which provides the machinery for consultation and collaboration on international monetary problems. Specifically, the function of the IMF is to promote orderly and stable foreign currency exchange markets, to facilitate international trade and to contribute to balance of payments adjustment. To further these objectives, the IMF makes financial resources available to its member countries in times of balance of payments difficulties. Important events in the history of IMF: May 1948, first drawing by a member country January 1962, adoption of the general agreements to borrow (GAB), which constituted an important supplement to the IMFs financial resources February 1963, establishment of the compensatory financing facility, designed to assist countries that experience a temporary shortfall in export earnings July 1969, adoption of the first amendment to the Articles of Agreement, providing for the allocation of special drawing rights (SDR) to member countries, with the first allocation of SDRs made on January 1, 1970 September 1974, implementation of the extended fund facility, designed to assist countries with medium-term assistance to overcome structural balance of payments problems April 1975, establishment of an oil facility to help oil-importing countries to finance the increase in petroleum prices February 1976, establishment of the trust fund, funded by revenues from gold sales, to aid developing countries with low interest assistance The IMFs charter embodied in the Articles of Agreement was agreed upon at the International Monetary and Financial Conference held at Bretton Woods, New Hampshire, in July 1944. In December 1945 the required number of countries had ratified the agreements, and in March 1946 the first meeting of the Board of Governors was held. The IMF commenced operations on March 1, 1947 at its headquarters in Washington DC. The IMFs membership now numbers 182 countries. Membership is open to every country that conducts its www.endeavorcareers.com
own foreign policy and is willing to adhere to the IMF charter of rights and obligations. All major countries are now members of the IMF. Members can leave the IMF whenever they wish. Cuba, Indonesia, and Poland have in fact done so in the past, although all these countries, with the exception of Cuba, subsequently reconsidered their decisions and eventually rejoined the institution. The IMF announced on May 15, 2011 that John Lipsky had become acting managing director. This is due to Dominique Strauss-Kahns resignation from the IMF following accusations of sexual offences in New York recently. Currently the two main candidates for obtaining the managing Director position are Agustin Carstens, Mexicos Central Banker, and Christine Lagarde, Minister of Economy, Finance and Industry of France
Quotas & voting rights

Rules and procedures of IMF are determined by the Executive Board and carried out by the staff. The voting power of each member country is determined by its quota. Each member countrys quota is the amount of financial resources it has to make available to the IMF (subscription) and its access (drawing rights-SDRs) to the Funds facilities. IMF itself, through an analysis of each countrys wealth and economic performance, sets the amount of the quota the member will contribute. The richer is the country, the higher its quota. Quotas are reviewed every five years and can be raised or lowered according to the needs of the IMF and the economic prosperity of the member. Thus quotas serve various purposes. First, they form a pool of money that the IMF can draw from to lend to members in financial difficulty. Second, they are the basis for determining how much the contributing member can borrow from the IMF or receives from the IMF in periodic allocations of special assets known as SDRs (special drawing rights). The more a member contributes, the more it can borrow in time of need. Third, they determine the voting power of the member. THE GENESIS
June 2011 - Issue I
Endeavor Careers Dream Endeavor Achieve IMF member countries can utilise the Funds resources if they find themselves in balance of payments difficulties. Technically, a member country will use its own currency to purchase other currencies (or SDRs-see next page) held by the IMF. Drawings made under the so-called credit tranches are subject to conditionality, i.e. the imposition of certain performance criteria (such as reducing government expenditure, lowering deficits, opening up of economy to trade and FDI) by the Fund. Repayments to the IMF are normally to be made within 3 to 5 years, but under the extended facility the country may have up to 8 years to repurchase the foreign currencies advanced. The IMF has often faced criticism from economists on the so-called Conditionalities which the fund imposes on countries borrowing from it. It is claimed that conditionalities (economic performance targets established as a precondition for IMF loans) reduce government spending on social welfare lead to an increase in poverty in recipient countries. The IMF sometimes advocates austerity programmes, increasing taxes even when the economy is weak, in order to generate government revenue and bring budgets closer to a balance, thus reducing budget deficits. Countries are often advised to lower their corporate tax rate.
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To ensure compliance with these basic tenets, the Fund is empowered to exercise firm surveillance over the exchange rate policies of member countries. The precise meaning of the surveillance function is still evolving and will, to a large extent, be instrumental in determining the future role of the IMF in the international monetary system. The founding nations reasoned in 1944 that the IMF would function most efficiently and decisions would be made most responsibly by relating members voting power directly to the amount of money they contribute to the institution through their quotas. Those who contribute most to the IMF are therefore given the strongest voice in determining its policies. Thus, while the US has about 265,000 votes, or about 18 per cent of the total; tiny Marshall Islands has 275. Although the IMF was founded primarily as a co-operative institution to oversee the international monetary system, it also supports that system by occasionally injecting into it sums of money, sometimes on a very large scale, through loans to its members. Indeed, the IMF is perhaps best known to the general public for pumping billions of dollars into the system during the debt crisis of the 1980s and for the vast amounts it committed to Mexico and to Russia during the 1990s. The swift and well-publicised reaction of the IMF to this crisis might have misled observers into imagining that the IMF is first and foremost a lending institution. This is not the case, as the IMF remains primarily a supervisory institution for coordinating efforts to achieve greater co-operation in the formulation of economic policies. Nevertheless, its financial function is a significant activity.
Functions of IMF
Much of the IMFs work is centred around annual consultations with each member country to ensure that its national policies are directed toward the goals of fostering economic growth, price stability, orderly financial conditions and the avoidance of unfair exchange rate manipulations.
Special Drawing Rights (SDRs)

These were created as a new and additional form of international reserves/liquidity in 1970 under the International Monetary Fund (IMF). Under this scheme, countries receive SDRs as per their share in reserve assets and have an automatic right to draw them from IMF over and above other drawing facilities. SDRs constitute a permanent net addition to international liquidity. A deficit country uses SDRs for settling deficit by exchanging SDRs for whatever currency it requires. Other countries accept SDRs as gold or convertible currencies. Its value is based on the values of a standard basket of five major currencies. Thus, SDRs are like monetary gold or assets that have no corresponding liability. In balance of payments, allocation of SDRs (credit) forms the counterpart that matches the rise (debit) in a countrys holding of SDRs which form the part of reserves. Most central banks include SDRs as assets. It was in 1967 that the Board of Governors of the IMF agreed at the annual meetings in Rio de Janeiro to create a new international monetary reserve asset to be named the special drawing right. SDRs can be created only by the IMF. The legal framework for their creation and allocation to member countries was established by the first amendment to the Articles of Agreement of the IMF adopted in 1968. On January 1, 1970, the first distribution of 3.4 billion SDRs was made to IMF member countries followed by subsequent distributions www.endeavorcareers.com June 2011 - Issue I THE GENESIS
27
Business Biography Henry Ford: Father of assembly line production

Henry Ford, the founder of the Ford Motor Company, is credited with development of the assembly line technique of mass production. His introduction of the Model T automobile revolutionized the automobile industry, making him one of the richest and best-known people in the world
The Ford Motor Company began operation in 1903, when Henry Ford (18631947) and 11 associates raised $28,000 to open a tiny manufacturing plant in a Detroit wagon factory. Initially the companys vicepresident and chief engineer, Ford had been looking forward to this nearly all his life. A few weeks later, he sold his first two-cylinder Model A to a Chicago dentist. Over the next 14 months, he sold 1,700 more. Born in 1863 in Greenfield Township, Mich., Ford always preferred mechanical pursuits to the farm duties he was expected to perform with his five younger siblings. His fate was sealed at age 13, when he saw a steam engine traveling under its own power. Ford jumped off the wagon on which he was riding with his father to examine it, and decided right there to become an engineer. Three years later he left for Detroit and a job as an apprentice machinist with the Michigan Car Company. After two years, he accepted a better position as an engineer with the Edison Illuminating Company. During his stint with Edison, Ford began work on a gasoline-powered vehicle. In 1896 he produced his first: the Quadricycle, which had four bicycle-like wheels, a tiller for steering, and two forward gears. In order to focus full-time on advancing his ideas, he left Edison in 1899 to open the Detroit Automobile Company. That enterprise proved a winner. The first few years of Ford Motor were heady ones indeed. The firm expanded rapidly, opening Ford Motor Company of Canada just one year after its founding. By 1907, it was exporting cars to Europe. Within a decade, it had plants in Australia, South America, and Japan. At the same time, Ford kept tinkering with new designs. He used one letter of the alphabet after another to designate them, although many ever made it out of his shop. One that did was the Model N, a spunky four-cylinder vehicle that sold for $500. Since he was almost solely responsible for these early roducts, it was not surprising that Ford soon became the companys president and majority owner. His big breakthrough came in 1909 when he unveiled the Model T. Also known as the Tin Lizzie, it really captured the publics attention and Ford quickly received an astounding 10,000 orders for them. Demand forced him to www.endeavorcareers.com
open a larger plant in nearby Highland Park, but even that proved insufficient because of a production process that had individual workers assembling one entire car before moving on to another. Ford put his engineering skills to work on the problem and in 1913 found a way to speed up production by using and improving upon a recent manufacturing innovation called the assembly line. At first, it had workers walking from one partially built car to the next in order to install the same component over and over; eventually, he improved the procedure by putting everything on conveyor belts so parts and cars would travel directly to workers. The system proved so effective that in a single year Ford was able to produce 168,000 cars helping the Model T account for one-third of the entire American automobile market. Ford was hardly finished, though. He bought out his partners and built the worlds largest industrial complex. He purchased the Lincoln Motor Company and began producing trucks, tractors, and even airplanes. (He even ran for the U.S. Senate, but lost.) And when Model T sales lagged due to increasing competition shortly after the millionth one was produced, Ford developed a faster and more comfortable version that he named after his first product. This new Model A was announced in 1927, and 400,000 orders were placed even before production began. Almost 2 million were sold until the stock market crashed two years later. But even the Great Depression could not stop Ford. Ford introduced the powerful V-8 engine and medium-priced Mercury line which boosted sales...that is until World War II temporarily halted civilian production. During the war, his plants turned out B-24 bombers, jeeps, tanks and related machinery. And in 1945, passenger cars again graced his assembly lines. Ford died two years later at age 83, however, and didnt have long to savor the resurgence. The system he developed, nonetheless, continued functioning smoothly. Innovative models like the Thunderbird sports car were regularly unveiled, and shortly after the company went public in 1956 in the largest stock issue to date it produced its 50-millionth vehicle. THE GENESIS
June 2011 - Issue I
28
Mind Games: Crossword
(Answers on page No: 37)
ACROSS 2. Major river flowing through India (11) 7. A small emblem thats a mark of a membership or of an office (5) 8. Officer in training (5) 9. ______ fees: money paid to schools or private tutors? (7) 13. Disparage; underestimate the value or worth of? (4, 5) 15. Very cold weather disturbance (9) 18. Looked fixedly at? (5) 20. Municipality, town or village (7) 21. Gets corroded - especially iron sheets (5) 22. Up-draught (7) 25. Quick reply (7) 27. Malaria for one, typhoid or diabetes for another? (7) 28. They dont all lay golden eggs! (5) 32. Colour or affect slightly with (5) 35. Lawmaking groups in ancient Rome or modern U.S. (7) 40. Windpipe (7) 41. Something thats issuing or giving out light, energy, etc. (7) 42. Corrosive chemicals? (5) ACROSS 43. Splash or scatter in drips (7) 44. Scenic view paces anagram? (5) 45. Site of erotic caves in MP. (9) 49. Raise from the dead (9) DOWN 1. Old spiked club (4) 2. Base anagram for an India river? (4) 3. Sixty minutes (4) 4. Once _ a time...: a fairy tale beginning? (4) 5. Behaves or performs on stage (4) 6. You will often change it when driving a car! (4) 9. Bingo or housie (7) 10. Repeat; state repeatedly (7) 11. Publishing (7) 12. He is ____ in the running: he has lost badly, in a way? (7) 13. Not long pants? (6) 14. Reclined lazily or hung out (6) 16. Haunt, frequent the mind or thoughts of? (6) 17. Great numbers - or religious ceremonies? (6) 19. Obscures or darkens (4) 21. Neither green nor raw (4) 23. Subject to laughter or ridicule (3) 24. Nest of a bird of prey (5) ACROSS 53. The type of hour seen just before dawn? (7) 54. Point of view? (5) 55. Very keen (5) 56. Went faster or speeded up (11) DOWN 26. Moslem religion (5) 29. I_: I am sure? (3) 30. Go on the offensive (6) 31. She had a role to play in Shri 420 (6) 32. In this way (4) 33. Music director of Baiju Bawra fame (7) 34. South American country (7) 35. Prestige, rank or status (7) 36. and dearest: a common description of ones relations? (7) 37. Makes fast (4) 38. Attack with machine gun fire from an aircraft (6) 39. _matter: a matter of utmost and immediate importance? (6) 46. _________ ones tongue: remained silent? (4) 47. Flushing Meadows initials (4) 48. ______ and hearty: in good health? (4) 50. ______ Deol : Dharmendras daughter (4) 51. Tall water plant (4) 52. Gnaw at or masticate? (4)
June 2011 - Issue I
THE GENESIS
29
General Knowledge Quiz

Directions for Qs. 1 50: Choose the correct answer from the four options (Answers on page No: 33)
1. Beanstalk series of desktops PCs have been relaunched by: a) Sterling Computers b) IBM c) Wipro d) HCL Infosystems 2. European Unions Schengen Agreement is about: a) Protection of Intellectual Property Rights b) Common currency for EU countries c) Foreign policy of European Union d) Movement of people across borders 3. Sports car models Murcielago and SuperVeloce have been launched in India by: a) Maserati b) Bugatti c) Ferrari d) Lamborghini 4. Osama bin Laden was found in which Pak province? a) Balochistan b) Khyber Pakhtunkhwa c) FATA d) Punjab 5. Who will take over as the new President of the All India Management Association in October? a) Janak D. Parikh b) Sunil Chordia c) Rajiv Vastupal d) Naresh Chandra Gelli 6. Cinepolis, the worlds fourth largest multiplex operator, which announced plans to roll out 300 screens in India recently, is from__________.: a) Brazil b) Australia c) Mexico d) Canada 7. Which pair of tennis players and their countries is wrongly matched? a) Andy Murray Britain b) Fernando Verdasco Spain c) Nikolay Davydenko Ukraine d) Florian Mayer Germany
8. Who has won the Skoch Challenger Lifetime Achievement Award 2011? a) Raghuram Rajan b) Montek Singh Ahluwalia c) Rakesh Mohan d) Bimal Jalan 9. Which of the following statements about PSLV C16 launch is/are correct? 1. The satellites put into orbit by PSLV-C16 include Cartosat-2B 2. It was launched from the Vikram Sarabhai Space Centre (VSSC), Thiruvananthapuram a) 1 only b) 2 only c) Both 1 and 2 d) Neither 1 nor 2 10. Asha is a low-priced milk food drink introduced for rural consumers introduced by: a) Nestle b) Heinz c) GlaxoSmithKline d) Johnson & Johnson 11. Who is the Chairperson of the National Commission for Women (NCW)? a) Subhashini Ali b) Nafisa Hussain c) Yasmeen Abrar d) Nirmala Venkatesh 12. John Higgins is the 2011 world champion in: a) Squash b) Golf c) Billiards d) Snooker 13. Who is the President of the Film Federation of India? a) Ramoji Rao b) D. Balachander c) L. Suresh d) Adi Seshagiri Rao 14. What are White-label ATMs? a) ATMs at temples b) ATMs that can dispense coins c) ATMs that issue cash as well as demand drafts d) ATMs not tied to any bank
June 2011 - Issue I
THE GENESIS
Endeavor Careers Dream Endeavor Achieve 15. Which Emirate of the UAE is developing Masdar City the worlds first zero-carbon city? a) Dubai b) Sharjah c) Ajman d) Abu Dhabi 16. Who has been appointed as the new Chief Minister of Arunachal Pradesh? a) Gegong Apang b) Jarbom Gamlin c) Dorjee Khandu d) Mukut Mithi 17. Which government-owned company has a JV with Gitanjali Group for jewellery retail under the brand Shuddhi? a) NMDC b) STC c) SAIL d) MMTC 18. Which pharma company runs the Shiksha Shikshak Jagruti Abhiyan mentoring programme for teachers in rural Gujarat? a) Nicholas Piramal b) Alembic c) Torrent Pharma d) Zydus Cadila 19. Which credit information service has launched TransUnion Score for gauging credit-worthiness of consumers applying for bank loans? a) Experian Credit Information Co b) Credit Information Bureau Ltd c) Equifax Information Services d) Highmark Credit Information Services 20. What is the profession of Vilayanur S. Ramachandran, an Indian in Time magazines list of 100 most influential people in 2011? a) Astrophysicist b) Neuroscientist c) Economist d) Geologist 21. Sierra Nevada Corporation and Blue Origin have won US government contracts to design the next generation ___________ a) Automobile b) Space shuttle c) Submarine d) Cargo ship www.endeavorcareers.com
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22. Which of the following statements about the events to commemorate the 150th birth anniversary of Rabindranath Tagore are correct? 1. A train service named Sonar Tori (Golden Boat) will be launched between India and Bangladesh 2. Rabindra Chitravali a DVD of five popular movies based on Tagore`s stories, restored by the NFDC was released a) 1 only b) 1 and 2 only c) 2 only d) Neither 1 nor 2 23. Select correct answer by matching List I with List II: List I (Indian executive of MNC company) Sanjay Jha Sara Mathew Ajay Banga Rakesh Kapoor List II (Designation) 1. 2. 3. 4. CEO, Reckitt Benckiser President & CEO, Mastercard CEO, Dun & Bradstreet Chairperson & CEO, Motorola C 3 1 2 2 D 4 4 4 1
A. B. C. D.
(a) (b) (c) (d)
A 1 2 3 4
B 2 3 1 3
24. Which of the following NASA space shuttles went on its final mission to space in May 2011? a) Discovery b) Endeavour c) Atlantis d) Columbia 25. Which of the following statements about demandsupply scenario of petroleum products in India are correct? 1. Indias current petroleum refining capacity is 188 million tonnes per annum (MTPA) 2. Indias demand for the petroleum products is less than its refining capacity a) b) c) d) 1 only 2 only Both 1 and 2 Neither 1 nor 2 THE GENESIS
June 2011 - Issue I
Endeavor Careers Dream Endeavor Achieve 26. Which of the following is/are implementing the Traditional Knowledge Digital Library (TKDL) project? 1. Ministry of Science and Technology 2. Council of Scientific and Industrial Research 3. Ministry of Health and Family Welfare a) 1 and 2 only b) 2 and 3 only c) 3 and 1 only d) I, II and III 27. Which private sector firm manufactured the Vikas engine used in the launch of PSLV C16? a) Larsen & Toubro b) Kirloskar Brothers c) Walchandnagar Industries d) Godrej & Boyce 28. Transparency Review is a journal published by which think-tank? a) Transparency International India b) Centre for Media Studies c) Centre for Development Studies d) Center for Civil Society 29. Which American organises the annual India Innovation Growth Programme for rewarding innovators and commercialization of selected innovative technologies? a) Oracle b) Lockheed Martin c) General Electric d) Google 30. Which will be the first class of trains to have Wi-Fi connectivity for enabling passengers to access internet during their rail journey? a) Rajdhani b) Palace on Wheels c) Shatabdi d) Duronto 31. The Priority Watch List of the US government comprises countries that are seen as soft on: a) Money laundering and tax evasion b) Violation of intellectual property rights c) Human rights violations d) Illegal immigration 32. What has the Planning Commission recommended to encourage manufacture of electronic hardware in the country? a) Special Economic Zones dedicated to manufacture of electronic hardware should be promoted b) Sales tax and Excise duty on electronic hardware should be reduced to make them more affordable www.endeavorcareers.com
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c) A certain share of government procurement of electronic hardware should be from domestic companies d) FDI policy should be made more liberal to allow joint ventures and takeover of loss making domestic companies 33. Kimberley Process certificate is mandatory for trade in which commodity? a) Gold b) Diamonds c) Radioactive materials d) Hazardous chemicals 34. Which of the following statements about recent special editions of the magazines India Perspective and Indian Horizons launched in May 2011 are correct? 1. India Perspective is a publication of External Affairs Ministry 2. Indian Horizons is a publication of Indian Council for Cultural Relations (ICCR) 3. The special editions are dedicated to Nobel Laureate Rabindranath Tagore a) 1 and 2 only b) 2 and 3 only c) 3 only d) 1, 2 and 3 35. Which public sector company has 51% shareholding in Pawan Hans Helicopter Ltd. (PHHL)? a) Air India b) ONGC c) HAL d) DRDO 36. Select correct answer by matching List I with List II: List I (Person in top 10 of Time magazines list of 100 most influential people) Peter Vesterbacka Wael Ghonim Reed Hastings Geoffrey Canada List II (Description)
A. B. C. D.
1. 2. 3. 4.
(a) (b) (c) (d)
A 1 2 3 4
B 2 3 1 3
Google executive Netflix Inc. CEO Video game developer American social activist and educator C D 3 4 1 4 2 4 2 1 THE GENESIS
June 2011 - Issue I
Endeavor Careers Dream Endeavor Achieve 37. What is Indias fastest supercomputer introduced by ISRO named? a) PRATHAM b) EKA c) SAGA d) PARAM 38. Yashwant Bhawe is Chairperson of the authority in which sector? a) Power b) Telecom c) Airports d) Capital markets 39. Who is the Director-General of UNESCO? a) Jos Ramos-Horta b) Kochiro Matsuura c) Irina Bokova d) Oscar Arias Snchez 40. The Reserve Bank of India has increased the amount of money that can be loaded on mobile phones (mobilewallet) to _________ in May 2011. a) Rs. 15,000 b) Rs. 25,000 c) Rs. 35,000 d) Rs. 50,000 41. Pulitzer Prize winner Siddhartha Mukherjee has been in news for which book? a) A Visit from the Goon Squad b) Clybourne Park c) The Fiery Trial: Abraham Lincoln & American Slavery d) The Emperor of All Maladies: A Biography of Cancer 42. Select correct answer by matching List I with List II: List I (Company) A. B. C. D. Bharat Petroleum Hindustan Petroleum Indian Oil Nagarjuna Group A 1 2 3 4 1 B 2 3 4 1 4 1. 2. 3. 4. C 3 1 2 2 3 List II (location of refinery) Bhatinda Paradip Cuddalore Bina D 4 4 1 3 2 new
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43. Samir and Vineet Jain are associated with which well known media group? a) The Indian Express b) The Times of India c) The Hindu d) Hindustan Times 44. Who has been appointed as the new Director-General of the National Council of Applied Economic Research? a) Rakesh Mohan b) Shashanka Bhide c) Shekhar Shah d) Raghuram Rajan 45. Select correct answer by matching List I with List II: List I List II (Person from IT (Description) industry) A. Vijay K. Thadani 1. Acquired Patni Computers B. Phaneesh Murthy 2. Cyber law expert C. Pavan Duggal 3. CEO of NIIT Ltd D. T V Mohandas Pai 4. Co-founder of Akshaya Patra Foundation A B C D (a) 1 2 3 4 (b) 2 3 1 4 (c) 3 1 2 4 (d) 4 3 2 1 46. Vision Express, which specialises in spectacles, sunglasses and contact lenses, is the joint venture between Netherlands-based Grand Vision and Indias: a) Future Group b) Apollo Hospitals c) Reliance Retail d) Titan Eye + 47. Select correct answer by matching List I with List II: List I (Person) Saroj Poddar Harish Manwani T K Kurien H M Nerurkar A 1 2 3 4 B 2 4 1 3 List II (Company) Tata Steel Adventz Group Wipro Technologies Hindustan Unilever C 3 3 2 2 D 4 1 4 1
A. B. C. D. (a) (b) (c) (d)
1. 2. 3. 4.
(a) (b) (c) (d) (e)
June 2011 - Issue I
THE GENESIS
Endeavor Careers Dream Endeavor Achieve 49. Which of the following is/are correctly matched? 1. International Mother Earth Day April 22 2. International Day for Monuments and Sites April 18 3. World Book and Copyright Day April 23 a) 1 and 2 only b) 2 and 3 only c) 3 and 1 only d) 1, 2 and 3
33
48. India is setting up border haats in which state to boost trade with Bangladesh? a) Mizoram b) West Bengal c) Assam d) Meghalaya 50. Which social activist is included in Time magazines list of 100 most influential people in 2011? a) Anna Hazare b) Vandana Shiva c) Binayak Sen d) Aruna Roy
Mind Games: Sudoku (Answers on page No: 35)

SUDOKU I SUDOKU II
General Knowledge quiz: Answer Key

1. 11. 21. 31. 41.
d c b b d
2. 12. 22. 32. 42.
d d a c d
3. 13. 23. 33. 43.
a c d b b
4. 14. 24. 34. 44.
b d b d c
5. 15. 25. 35. 45.
c d c b c
6. 16. 26. 36. 46.
c b d c c
7. 17. 27. 37. 47.
c d d c b
8. 18. 28. 38. 48.
b d b c d
9. 19. 29. 39. 49.
d b b c d
10. 20. 30. 40. 50.
c b a d d
Answer 5: Traditional Knowledge Digital Library (TKDL) is a collaborative project between Council of Scientific and Industrial Research (CSIR), Ministry of Science and Technology and Department of AYUSH (Yoga & Naturopathy, Unani, Siddha and Homoeopathy), Ministry of Health and Family Welfare, and is being implemented at CSIR. An inter-disciplinary team of Traditional Medicine (Ayurveda, Unani, Siddha and Yoga) experts, patent examiners, IT experts, scientists and technical officers are involved in creation of TKDL for Indian Systems of Medicine. TKDL has scientifically converted and structured the Indias traditional knowledge available in 148 ancient books on Indian Systems of Medicine, into five international languages, namely, English, Japanese, French, German and Spanish.
June 2011 - Issue I
THE GENESIS
34
Do you remember?
(Answers on page No: 35)
1. Who is the Chairperson of the Science Advisory Council to the Prime Minister (SAC-PM)? 2. What is the duration of Southwest monsoon? 3. Who was the head of the jury at the 2011 Cannes Film Festival? 4. United Nations has declared 2012 as the International Year of________. 5. Which state has been selected as the first tourist destination of India to be developed in the new FiveYear Plan? 6. Which citys police force has become the first in the country to acquire an Unmanned Aerial Vehicle (UAV)? 7. Former British Prime Minister Gordon Brown has been appointed chairman of a new policy and initiatives coordination board at which international organisation? 8. Which Parliament has passed declarations against the Pakistan government condemning it for its support to the Taliban? 9. Which bank has announced an end to its teaser home loan scheme? 10. Which NGO has produced I Am Kalam, a film on a childs struggle to get an education that won the Audience Choice Award at the Indian Film Festival of Los Angeles (IFFLA)? 11. Who is the Director General of Border Roads Organization (BRO)? 12. Which state has launched a Marine Commando Force named Sheshnag? 13. Which country has been ranked No. 1 in the wellbeing survey conducted by Gallup? 14. DP World is one of the largest operators of _________ in the world. 15. Accredited Social Health Activists (ASHAs) in which state are known as Mitanins? 16. What was the poverty ratio rate in 2009-10 according to recent estimates by Planning Commission? 17. The Planning Commission has appointed Mott Macdonald as consultant on which issue? 18. How much FDI is permitted in pharmaceutical ventures in India? 19. Which training company has launched the International Skills School in association with the National Skill Development Corporation (NSDC) to train 1.5 crore people across nine sectors in the next 12 years? 20. The 2011 Education for All Global Monitoring Report has been released by: 21. Eduskunta is the Parliament in which European country? www.endeavorcareers.com
22. Who is the winner in the 2011 Presidential election in Nigeria? 23. Who has been imprisoned for leaking US Defence secrets to whistle-blowing website WikiLeaks? 24. Who is the founder of The Lancet, a medical journal that has been critical of Indias health services? 25. Geopolitical Power Index (GPI) 2011 is an index introduced by which newspaper group in India? 26. How much was the net Foreign Institutional Investor (FII) investment in Indian stock markets in 2010-11 according to SEBI? 27. Which country has test-fired Hatf-9 or Nasr, a newly developed short-range surface-to-surface missile? 28. Which Indian sportstar is in Time magazines list of 100 most influential people in 2011? 29. Which two businessmen find place in Time magazines list of 100 most influential people in 2011? 30. Which state won the first prize in the e Panchayat Puraskars 2011 given on National Panchayati Raj Diwas on April 24? 31. Who is the only Indian selected by Europes magazine Focus in its list of global personalities who have the ability to shape exceptionally talented people? 32. Which well-known American university administers the annual Pulitzer Prizes? 33. Which sector had the highest share of Indias merchandise trade in 2010-11? 34. April 10 to 16, 2011 was celebrated as ________ in India. 35. Knight Frank is worlds leading consulting firm in which sector? 36. Health and Wellness Tourism Advantage India, a study that offers a 10-point prescription to boost health and wellness tourism in India, is a joint initiative of YES Bank and which industry body? 37. Asia accounts for what share of global GDP at present according to a recent report by Asian Development Bank? 38. Fed Cup which is womens international tournament in which sport? 39. Which island nation is planning to leap a day ahead in order to put itself on the same weekday as its neighbours? 40. How much will be given as prize money to winners of Mens and Singles titles at the 2011 Wimbledon after an increase announced over 2010? 41. Helina is the airborne version of which of missile being developed by DRDO? THE GENESIS
June 2011 - Issue I
Endeavor Careers Dream Endeavor Achieve 42. What is Indias rank in the Human Development Index (HDI)? 43. What is Indias rank in Transparency Internationals Corruption Perception Index? 44. What is Indias rank in PricewaterhouseCoopers list of top countries in GDP by purchasing power parity? 45. What is Indias rank in Index of Government Economic Power in Economic Survey 2010-11? 46. What is Indias rank in the Network Readiness Index of WEFs Global Information Technology Report 2010-2011?
35
47. March 8, 2011 marked which anniversary of the International Womens Day? 48. S.C. Chetal has taken over as the Director of which institution in the field of nuclear energy from the incumbent Baldev Raj? 49. Maharashtra Chief Minister Prithviraj Chavan recently resigned as member of which legislative body? 50. What was the profession of K. Kasturi Rangan, who passed away in May 2011?
Do you remember? : Answers

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. CNR Rao June to September Robert De Niro Cooperatives Uttarakhand Chandigarh WEF European Parliament State Bank of India Smile Foundation Lt Gen. S. Ravi Shankar Goa Denmark Seaports Chhattisgarh 32% Foodgrains storage facilities 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 100% Everonn Education UNESCO Finland Goodluck Jonathan Bradley Manning Thomas Wakley The Times of India Rs 1.46 lakh crore Pakistan Mahendra Singh Dhoni Mukesh Ambani and Azim Premji Odisha Anand Kumar of Super 30 Columbia University Engineering goods at $60 billion Railway Week 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. Real estate FICCI 35% Tennis Samoa 1.1 million each Nag 119th 87th 4th 5th 48th 100th Indira Gandhi Centre for Atomic Research 49. Rajya Sabha 50. Journalism
Mind Games: Answers

CROSSWORD SUDOKU I
SUDOKU II
June 2011 - Issue I
THE GENESIS

Endeavor Genesis June 2011 Issue I

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Endeavor Careers Dream Endeavor Achieve

Facts are many, but the truth is one. Rabindranath Tagore

June 2011 - Issue I

Endeavor Careers Dream Endeavor Achieve

2nd year of UPA II: A performance appraisal

A. GOVERNANCE & SOCIAL WELFARE

June 2011 - Issue I

June 2011 - Issue I

June 2011 - Issue I

Endeavor Careers Dream Endeavor Achieve

Current Affairs: India

Land Acquisition Bill

June 2011 - Issue I

June 2011 - Issue I

Endeavor Careers Dream Endeavor Achieve

National Film Awards announced

Moner Manush (Bengali) Champions (Marathi) Hejjegalu (Kannada)

BEST CHILDRENS FILM

BEST DIRECTION BEST ACTOR

Vetrimaran Dhanush Salim Kumar Mitalee Jagtap Varadkar Saranya Ponvannan

BEST CHILD ARTIST

1. Harsh Mayar 2. Shantanu Ranganekar & 3. Machindra Gadkar 4. Vivek Chabukswar

June 2011 - Issue I

Thenmerkku Paruvakkatru (Tamil) Mee Sindhutai Sapkal (Marathi)

Rajat Kamal Rs 50,000/Rajat Kamal Rs 2,00,000/-

SPECIAL JURY AWARD

Producer: Bindiya & Sachin Khanolkar Director : Anant Narayan Mahadevan

BEST ARTS and CULTURE FILM

BEST ENVIRONMENT FILM

Iron is Hot (English)

BEST FILM ON SOCIAL ISSUES

BEST EDUCATIONAL FILM

Understanding Trafficking (Bengali, Hindi & English) Advaitham (Telugu)

BEST FILM CRITIC

Swarna Kamal Rs 37,500 each

June 2011 - Issue I

Endeavor Careers Dream Endeavor Achieve

Oommen Chandy sworn in as Kerala CM:

Rangasamy sworn in as Puducherry CM: N

Gogoi sworn in as CM of Assam: Tarun Gogoi was

Jaya sworn in as CM of TN: All India Anna

Jaganmohan Reddy wins by-election in AP: Y S

June 2011 - Issue I

Kanimozhi denied bail, sent to Tihar jail:

UPA government rejects Bhardwaj report: The

ITBP sends Rs.11-crore bill for Kasab security:

India-US Security Dialogue concludes: The India

June 2011 - Issue I

Committee on IITs calls for 5-fold rise in fees: A

Endeavor Careers Dream Endeavor Achieve

Current Affairs: World

June 2011 - Issue I

Endeavor Careers Dream Endeavor Achieve

A. Raja in Times Top 10 Abuses of Power:

Jailed Iranian journalist wins UNESCO prize:

US sanctions target Syrian President Assad: The

Taliban attack Mehran naval base in Pak:

British boy is youngest seven-summit climber:

June 2011 - Issue I

Endeavor Careers Dream Endeavor Achieve

Current Affairs: Business & Economy

June 2011 - Issue I

Endeavor Careers Dream Endeavor Achieve