ADVANCED PROGRAM IN

To compete effectively in todays digital economy, companies must embrace new media and fresh ideas. To address this challenge, Internet and Mobile Association of India (IAMAI) presents Advance Program in Digital Marketing. By exploring timely topics such as social media, multi-channel strategies, real-time research, managing personal information, list valuation and productivity measurement, you will gain insights into developing successful interactive marketing and branding strategies. Eventually, you can tackle your business & marketing problems with a better hold to: Develop a multi-channel strategy that delivers on your marketing objectives Create online brand building initiatives that work Drive change and foster innovation within your organisation Integrate new digital marketing techniques into your strategic marketing plan PROGRAM OBJECTIVES The interactive digital media industry relies heavily on customer engagement. This customer engagement is driven by multiple tactics viz. SEO, PPC, Online Display, Social Media, eMail & Mobile Marketing. Each one of this tactic has to be planned and executed in an integrated manner. This three week digital marketing program is designed to provide students with the skills that will help them understand and manage these digital marketing tactics as per the integrated strategies. HOW WILL YOUR ORGANISATION BENEFIT? Applicable lessons in the classroom that can be implemented online successfully for your business & marketing problems within your organisation A fresh perspective on online marketing in a global scenario Training by renowned faculty

DIGITAL MARKETING
ABOUT IAMAI Founded in January 2004 by leading portals in India, IAMAI is the only specialised industry body in India representing the interests of online and mobile value added services industry. To know more, please visit www.iamai.in WHO SHOULD ATTEND? Marketing professionals, who use online marketing to meet their objectives Web marketers, who want to enhance their professional prospects in the eMarketing domain Entrepreneurs or affiliate marketers, who want to use online media to improve their business performance Individuals/Beginners, who seek career opportunities available in eMarketing domain PEDAGOGY A blend of instructor-led classes with case studies, projects and assignments. PROGRAM DESIGN & DURATION Program Duration: 3 Weeks (Classes from 6:30 pm to 9:30 pm on Nov 29, 30 ; Dec 1, 6, 7, 8,13,14 &15) Delivered through classes at NIIT Imperia Centres for Advanced Learning in your own city*, using Synchronous Learning Technology PROGRAM FACULTY RATAN KK Ratan KK is one of the primary tutors for this program. An IIM Ahmedabad alumnus, he currently heads GutsGo, a Digital Marketing Consulting and Training firm. In his past role, he has headed Delivery at Pinstorm, one of India s leading digital agencies. For more information about the faculty, please visit www.linkedin.com/in/ratankk

APDM 04 Version 1.1 Dt. 09/11/2010

DETAILED PROGRAM CURRICULUM Schedule

Week 1, Day 1

Session Curriculum
-Course Introduction -Integrated Web Strategy -Project 1 & Project 2 Brief -Digital Marketing Strategy for Project -Search Engine Marketing -Pay Per Click Advertising -APDM Test 1 -Search Engine Optimisation -Social Media Marketing -Application to Project -Banner Advertising -Application to Project -APDM Test 2 -Mobile Marketing -eMail Marketing -Application to Project

Schedule
Week 2, Day 6

Session Curriculum
-Integrated Strategy for Project 1 -Web Analytics -Project 2 Brief -Integrated Digital Marketing Strategy for Project 2 -Integrated Project 2 Discussions -Integrated Project 2 Discussions -APDM Test 3 -Other Digital Marketing Tactics -Feedback -Grades & Course Graduation

Week 1, Day 2

Week 3, Day 7

Week 1, Day 3

Week 3, Day 8 Week 3, Day 9

Week 2, Day 4

Week 2, Day 5

EVALUATION & CERTIFICATION

Class Room Participation & Preparedness Tests Assignments Projects (Digital Marketing Strategy) Total 10 Credits 30 Credits 30 Credits 30 Credits 100 Credits

FEES AND PAYMENT SCHEDULE Program Fee: 31,500/- + 10.3% Service Tax = 34,745/The fee is payable at the time of submission of the application form. The fee is inclusive of all academic charges and program contents. All fees are non-refundable. Payments are to be made to NIIT Imperia by cash, cheque or demand draft. Cheque/DD to be drawn in favour of NIIT Ltd. Imperia Collection Account . A 10% discount applies to IAMAI member organisations, registration of 3 members together from a single organisation, or Early Bird individual registrations by October 11, 2010. IMPORTANT DATES Early Bird Closure: October 11, 2010 Application Closure: November 19, 2010 Program Commences: November 29, 2010 Registration may be foreclosed if allocated seats are exhausted. Interested candidates are advised to apply early.

IAMAI will be certifying each participant as per the obtained grade: If >80% of Credits - Certification with Distinction Grades If 60% - 80% of Credits - Certification with Passing Grades If <60% of Credits - Participation Certification Certificates will be issued jointly by IAMAI and NIIT Imperia. PRE-REQUISITES FOR THE PROGRAM Basic understanding of marketing (esp. advertising) Basic understanding of internet as a marketing channel An access to internet off the classroom

*NIIT IMPERIA Centres: Ahmedabad: 303, 3rd Floor, 3rd Eye Building, Panchvati Circle, C G Road, Ahmedabad - 380006; Bangalore: 1st Floor, No.74-2, Sanjana Plaza, Elephant Rock Road, 3rd Block, Jayanagar, Bangalore - 560011; Bhopal: 132, Mezennine Floor, Zone-II, M.P. Nagar, Bhopal - 462011; Bhubaneswar: 2nd Floor, 610, Shahid Nagar, Bhubaneswar - 751007; Chandigarh: SCO 156 -157, IInd Floor, Sector 34 A, Chandigarh; Chennai: 1st Floor, 27 & 28 Dowlani Towers, Dr. Radhrakrishnan Salai, Chennai - 600004; Hyderabad: 2nd Floor, 205 & 206, Babukhan Estates, Basheerbagh, Hyderabad - 500002; Jamshedpur: 122, Yashkamal Complex, Bistupur, Jamshedpur - 831001; Kolkata: 6B Pretoria Street, 1st Floor, Kolkata -700071; Lucknow: Upper Ground Floor, Raja Ram Kumar Plaza, 76 Hazrat Ganj, Lucknow - 228001; Mumbai: C3, Ground Floor, Balaram Building, Bandra Kurla Complex, Bandra East - 400051; Mysore: V V Mohalla PDR ATRIUM, #CH 19/1(1028), 2nd Floor (Above MY STORE), Jayalaxmi Vilasa Road, Chamaraja Mohalla, Mysore - 557004; Nagpur: 3rd Floor, Bajaj Wing, Mangalwari Complex, Sadar, Nagpur - 440001; Nasik: First Floor, Hotel Farmaish, Above Dominos Pizza, Dsouza Colony, College Road, Nasik - 422005; NCR Admission Office and Delhi Centre: 3rd Floor, Chiranjeev Towers, Nehru Place - 110019; Gurgaon: SCO 26 Old Delhi Road, Sector-14, Gurgaon - 122001; Patna: Below NIIT Ashok Rajpath Centre, Naveen Khoti, 1st Floor, Ashok Rajpath, Opp. Khuda Baksh Library, Patna - 800004; Pune: 601/602, Karan Selene, Above Yes Bank, Bhandarkar Road, Pune - 411004. APDM 04 Version 1.1 Dt. 09/11/2010

For more details: Visit www.niitimperia.com Call: 1800 180 6060 (MTNL/BSNL) or 011 60006448 (others) SMS <IMPERIA> to 56070, Email: imperia@niit.com