MUNCHBURY STALL

410 XC2 Kolej 16 & 17, Universiti Teknologi Malaysia, 81310 Skudai, Johor

To: From:

Director of Students Affair Mohd Hazrin bin Seman Manimaran A/L Veerapan Nadiah binti Rahmat 26th March 2008 Setting up a MUNCHBURY STALL

Date: Subject:

1.0 1.1

Introduction Background

Nowadays, chocolates and biscuits are the most people like to eat. They are popular among the student because they are packaging with a smaller amount. So that, the student can brings it to their class. Chocolate and biscuit are easiest way to get energy by eating and can eat at any time. Chocolate contain a number of raw and processed foods that are produced from the seed of the tropical cacao tree. The seeds of the cacao tree have an intense bitter taste, and must be fermented to develop the flavor. So, it will process until it become two components either cocoa solid and cocoa butter. Chocolate has become one of the most popular flavors in the world. We can see on certain holidays, most people like to gifts chocolate. Chocolate is molded into different shapes have become a trend. Chocolate contains alkaloids such as Theo bromine and phenethylamine which have physiological effects on the body. It has been linked to serotonin levels in the brain. Scientists claim that chocolate, eaten in moderation, can lower blood pressure. Meanwhile dark chocolate has recently been promoted for its health benefits, including a substantial amount of antioxidants that reduce the formation of free radicals, though the presence of Theo bromine renders it toxic to some animals. http://tangkapgambar.blogspot.com/

Biscuit is a hard baked sweet product like a small flat cake. Another word is cracker or cookie. Sweet biscuits are commonly eaten as a snack and may contain chocolate, fruit, jam, nuts or even be used to sandwich other fillings. Occasionally, biscuit can serve during tea-time for any function. Although there are many regional varieties, both sweet and savory, biscuit is generally used to describe the sweet version. In Southern U.S food, there is a biscuit called beaten biscuit. They different from a regular biscuit since the dough is made by beaten with a hard object or against a hard surface for at least a half hour. So that, they are more like hardtack instead of soft. Customer will attract to the chocolate and biscuit because the packaging of the product and can bring easily. Besides of their energy, chocolate and biscuit is the top of people searching for their breakfast or waiting for lunch time. Customer will look for their favorite brand with a suitable price. The budget of the sale products including the stall rent is RM2000. The next procedure is to compare the brand of chocolate and biscuit for us to decide to be our sale product. 1.2 Problem Statement

There are many types of chocolate and biscuit at the market. We must to choose only one product for each chocolate and biscuit as our sale products. This is because we should to minimize our budget so that we will gain money. 1.3 Objectives

The objective of this report is to gain an experience in venturing into a business. This business will provide us to communicate with customer. Thus, we can manage our self- esteem better. 1.4 Scope

We will compare Cadbury with Van Houten in chocolate category and Munchy with Danone in biscuit category based on their price, quality, lifespan, popularity and availability.

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2.0

Data

Chocolate Price Quality Life span Popularity Availability Biscuit Price Quality Life span Popularity Availability 2.1 Price Munchy accurate better same most easy Danone lower good same accurate easy Cadbury lower good same most easy Van Houten higher better same accurate accurate

The price of the product is very important to the business. By that, we can manage our price so that the customer not expects that the price is higher than the current marketing. So, we need chocolate and biscuit in a standard price. 2.2 Quality Van Houten is better than Cadbury meanwhile Munchy is better than Danone. We have to consider a quality of their brand because the more quality of the product is more the sweetness of their product. Therefore, customer will attract to that category. 2.3 Life span For all category, the life span of the product is same each other. So, we cannot compare which one is more life span. 2.4 Popularity We considered that Cadbury and Munchy is more popular than Van Houten and Danone. The popularity is important too because the customer will look their favorite chocolate and biscuit. They are common on their choices, so that we have to consider the popularity of the brand product. http://tangkapgambar.blogspot.com/

2.5

Availability The easiest products that we can find are Cadbury, Munchy and Danone. Meanwhile, Van Houten is rarely we can see in the market.

3.0

Conclusion

Comparison of the two product of each category shows that the Cadbury and Munchy offer a better choice representing to the category of chocolate and biscuit respectively. Cadbury have a lower price and the quality is good. Even the life span is almost same but Cadbury is popular among chocolates admirer. It is also easy to get at any hypermarket. In biscuit category, Munchy have a higher price and better than Danone based on their quality. Same as chocolate category, Munchy and Danone have a same life span. Although, both of them are easily to get, but most people like to choose Munchy as their favorite biscuit. 4.0 Recommendation

As discussed previously, it is recommended that our product will be Cadbury and Munchy. The price is worth it with their popularity and the quality of the product. Thus, we can sell them as our product business.

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