History

The Beginning of OGC: Orient appeared on the horizons of trading business of Pakistan in 1957. The GROUP started with the establishment of ORIENT COLOR LABS, a humble business in photo optics and photo finishing and in just 40 years of operations it has developed into one of the largest trading company in Pakistan dealing in popular brand names in consumers' electronics, audio and video goods, photographic equipment, cell phones and lighting products. The Group imports all renowned brands from America, Japan, Europe, Germany and Italy and has business deals with such international names in the consumer products' market as Mitsubishi, Yashica, Osram, Sanyo and a number of Italian and German companies. Presently, the Group is composed of the following sub companies: 1. Orient Color Labs. (Pvt.) Ltd. 2. Orient Enterprises 3. Orient Photos 4. Orient Electronic The success of OG is a consequence of integrated operation of these divisions. According to estimation, OG holds second ranking position among electronics distributors and has been declared fourth ranking organization in the Photo-finishing, Photographic/ Photo optics, audiovisual business. It enjoys a worldwide fame for its sound financial position, time proven experience, dedicated and seasoned team plus unquestioned credibility. Business Fields: Today the business concerns of OG (Orient Group) encompass three major industries: - Photographic Industry - Electronics and Home Appliance Industry - Lighting Industry

Nature of the organization:

Board of Directors: Mian Talat Mahmood Fazal Managing Director Mian Talat Mahmood Fazal is the Managing Director of Orient Group of Companies. With over 30 years of experience in the consumer electronics business, Mr. Talat Mahmood Fazal is a strategic thinker with an eye towards the bigger picture. As the captain of the ship, he has steered Orient Group of companies through the tides of time. Under his guidance and leadership, The Orient Group of companies has transformed into one of the largest consumer electronics group in Pakistan. Mian Ahmed Fazal Executive Director Mian Ahmed Fazal is the Executive Director of the Orient Group of Companies. A target driven mind, Mr. Ahmed Fazal keeps a keen sight towards the current and future trends, and technological advancements, all the while setting challenging deadlines and creating a benchmark for excellence that is shaping Orient Group of Companies as one of the leading names in the business. He is particularly instrumental in automating the Sales module of Orient Group of Companies with the current state of the art proprietary ERP (SAP), thus channelizing the sales infrastructure that has efficiently streamlined the revenue generation for the company. Mian Zubair Fazal Director Photo Division Orient Group of Companies began with the Photo Goods Industry. Even after 50 years, and many divisions, the photo business remains very near to its core. Mr. Zubair Fazal oversees the state of the art photographic business of Orient Group of Companies. Now with the partnership with Samsung electronics, the innovative range of Samsung photographic appliances are now part of the of the Orients family of products, being managed brilliantly by Mr. Zubair Fazal. Mian Abdul Rehman Talat Director Marketing

Coming from the world of Information technology, Mr. Abdul Rehman Talat is a relatively new entrant in the consumer electronics business. However, with a tech savvy background, this field is right up his alley. No company today can survive without an integrated marketing strategy, especially using digital media to create user awareness effectively and Mr. Abdul Rehmans creative ideas in this regards are paving the way for the Orient Group of Companies bright and shining future. Mr. Homaeer Waheed Director Operations Mr. Homaeer Waheed is the backbone of Orient Group of Companies ever expanding enterprise. Whether it be tackling administrative matters, managing the human and technical resources, procurement of the best materials for manufacturing, channelizing distribution, Mr. Homaeer Waheed has ensured a robust operational infrastructure that lies at the core of Orient Group of Companies well oiled business machine.

Head Office
Address: 26 km, Multan Road City: Lahore Phone: (042) 111-111-660 Fax: (042) 37543571, 37543574 Email: http://www.ogc.com.pk/contact/ Permalink: http://www.ogc.com.pk/find-us/head-office/

Brand Shop
Address: 975 - C Block Moulana Shoukat Ali Road, Faisal Town City: Lahore Phone: (042) 35178485 Email: ejaz@ogc.com.pk Permalink: http://www.ogc.com.pk/find-us/samsung-brand-shop-faisal-townlahore/

Service Center
Address: 19-B, Abu Bakar Block, New Garden Town City: Lahore Phone: (042) 35831900-35851900 Permalink: http://www.ogc.com.pk/find-us/customer-service-plaza-ferozepur-roadlahore/

OTHER BRANCHES:

Lahore Branch Faisalabad Branch Gujranwala Branch Hyderabad Branch Jhelum Branch Rawalpindi Branch

Product lines:

Icon Refrigerator:

Solid Freeze: Based on Japanese technology, Orient refrigerator has powerful European compressor and rollbond evaporator makes ice in abundance instantly even at 52 C and the thick insulation maintains cooling for a longer period of time.

Its main features are:

TemperatureTolerant Size-Up Direct Cool Fresh Spread 3 Years Warranty on Compressor Heavy Storage

Air-conditioner:

Energy Efficient:Energy is the most valuable and critical resource for the world today. Orient Air Conditioners are designed from a consumers point of view making them not only energy efficient but also environment friendly. Orient has successfully gained the trust of its customers and within a short span of time it has become the largest selling Air Conditioner company in Pakistan.

Its main features are: Sleep Mode

State of the art Air Vane Technology Anti rust Cabinet Auto Temperature Adjustment Auto-Restart Function Noise Air Flow System

Micro Chef Oven Low :

In todays busy lifestyle, everyone demands convenience in all aspects of life, especially when it comes to spending time in kitchen during cooking. With Orient Microwave Ovens, now it is easy to enjoy the lavishness of hot meals in no time.

Its main features are:

Beep Signal Speed Cooking Child Safety Lock Cooking Time 10 Power Levels Auto Defrost Auto Cook

Water Dispenser
Convenience is not that to get hot and cold water from one machine. With Orient Water Dispenser, you can even get water at the normal temperature, so that you could enjoy a hassle free lifestyle in true sense.

Its main features are:

Shining Cabinet

Unique Push Valve Child Safety Stainless Steel Tank Ultra Violet Drip Tray Sealed Compressor Double Thermostat

Vacuum Cleaner Orient

When we talk of convenience, we really mean it and ensure that it is reflected in all of the Orient products. The especially designed stylish Orient Vacuum Cleaners offer you a convenient way of cleaning, to suit your very own lifestyle.

Its main features are:

Air Flow Controller Multi Filtration Fullbag Indication Easy Tube Installation Easy Parking Air Blow Function

Organization structure