CONTENT

About Karvy consultants ltd. Company profile. Organization

Karvy group. Quality policy of the karvy.

Strategy of the company. Developments activities. Achievements.

Karvy security ltd.

Demat account overview Demat services of karvy. Research Methodology. Types of Research Sources of data. Tools used. Objectives of the project. Significance of project. Limitation of the project. Data collection. Customer satisfaction Findings Conclusion Recommendation. Bibliography

COMPANY PROFILE

The practicing

four

chartered

accountants started

founded Karvy

Karvy taxation

Consultants Limited in 1982. A group of Hyderabad based Chartered Accountants services initially. Later, it forayed in to the register and share transfer activities and subsequently into financial services. All along Karvys strong work ethics and professional background leveraged with information technology enabled it to deliver quality to the individual. A decade of commitments, professional integrity and vision helped Karvy achieve a leadership position in its field when it handled the largest number of issue ever handled in the history of the Indian Stock market in a year. Therefore, Karvy made in roads into a host of capital market services corporate and retail, which proved to be a sound business synergy. Today Karvy has access to million of shareholder, beside companies, banks, financial institution and regulatory agencies. Over the past one and half decade, Karvy has involved as a veritable link between industries, finance and people. In January 1998, Karvy became the first Depository participants in Andhra Pradesh. As ISO: 9002 Company,

Karvy ranks among the top player in almost all the fields it operates. Karvy Computershare Limited is Indias largest Registrar and Transfer Agent with a client base of nearly 500 blue chip corporate, managing over 2 crore accounts. Karvy Stock Brokers Limited, member of National Stock Exchange of India and the Bombay Stock Exchange, ranks among the top 5 stock brokers in India. With over 6, 00,000 active accounts, it ranks among the top 5 Depositary Participant in India, registered with NSDL and CDSL. Karvy Comtrade, Member of NCDEX and MCX ranks among the top 3 commodity brokers in the country. Karvy Insurance Brokers is registered as a Broker with IRDA and ranks among the top 5 insurance agent in the country. Registered with AMFI as a corporate Agent, Karvy is also among the top Mutual Fund mobilize with over Rs. 5,000 crores under management. Karvy Realty Services, which started in 2006, has quickly established itself as a broker who adds value, in the realty sector. Karvy Global offers niche off shoring services to clients in the US. Karvy has 575 offices over 375 locations across India and overseas at Dubai and New York. Over 9,000 highly qualified people staff Karvy.

ORGANISATION

Karvy was started by a group of five chartered accountants in 1979. The partners decided to offer, other than the audit services, value added services like corporate advisory services to their clients. The first firm in the group, Karvy Consultants Limited was incorporated on 23rd July, 1983. In a very short period, it became the largest Registrar and Transfer Agent in India. This business was spun off to form a separate joint venture with Computer share of Australia, in 2005. Karvys foray into stock broking began with marketing IPOs, in 1993. Within a few years, Karvy began topping the IPO procurement league tables and it has consistently maintained its position among the top 5. Karvy was among the first few members of National Stock Exchange, in 1994 and became a member of The Stock Exchange, Mumbai in 2001. Dematerialization of shares gathered pace in mid-90s and Karvy was in the forefront educating investors on the advantages of dematerializing their shares. Today Karvy is among the top 5 Depositary Participant in India. While the registry business is a 50:50 Joint Venture with Computer share of Australia, we have equity participation by ICICI Ventures Limited and Barings Asia Limited, in Karvy Stock Broking Limited. Karvy has always believed in adding value to services it offers to clients. A top-notch research team based in Mumbai and Hyderabad supports its employees to advise

clients on their investment needs. With the information overload today, Karvys team of analysts help investors make the right calls, be it equities, mf, insurance. On a typical working day Karvy: * Has more than 25,000 investors visiting our 575 offices * Publishes / broadcasts at least 50 buy / sell calls * Attends to 10,000+ telephone calls * Mails 25,000 envelopes, containing Annual Reports, Dividend cheques/ advises, allotment / refund advises * Executes 150,000+ trades on NSE / BSE * Executes 50,000 debit / credit in the depositary accounts * Advises 3,000+ clients on the investments in mutual funds First ISO - 9001: 2000 Certified Registrar in India

KARVY GROUP

Karvy group comprises the following:-

KARVY CONSULTANTS LIMITED

As the flagship company of the Karvy Group, Karvy Consultant Limited has always remained at the helm of organization affairs, pioneering business policies, works ethic and channels of progress. Karvy as a leader in the registry business now transferred this business into a join venture with Computer share Limited of Australia, the worlds largest registrar. Today, we service over 6 lacks customer accounts in this business spread across over 250 cities/towns in India and are ranked amongst the largest Depository Participant in the country, Deal in Register and investment services. We are rated as India's "Most Admired Registrar" for overall excellence in volume management, quality processes and technology driven services. Our services include Initial Public Offers (IPOs) processing, share holder servicing, effecting corporate actions, investor information services and host of technology enabled services to facilitate efficient and effective service delivery.

KARVY STOCK BROKING LIMITED

They offer trading on a vast platform National Stock Exchange, Bombay Stock Exchange and Hyderabad Stock Exchange. Information is given as a constant feedback to our customers, through daily reports delivered thrice Daily- The Pre- session Report, where market scenario for the day is predicated, the Mid- session Report, times to arrive during lunch break, where the market forecast for the rest of the day is given and the Post- session Report, the final report for the day, where the market and the report itself is reviewed. To add

to this repository of information, we publish a monthly magazine Karvy------ The Finapolis Which analyzes the latest stock market trends and takes a close look at the various investment options, and product available in the market while a weekly report, called Karvy Bazaar Baatein keeps you more informed on the immediate trends in the stock market. In addition, our specific industry reports give comprehensive information on various industries. Beside this, we also offer special portfolio analysis packages that provide daily technical advice on scrips for successful portfolio management and provide customized advisory services to help you make the right financial moves that are specifically suited to your portfolio. The institutional broking arm of KARVY Stock Broking offers corporate houses and institutions dealing capabilities on India leading stock exchanges (NSE and BSE) in the cash and derivatives segments. This unit has devised a process driven approach to address the needs of institutional investors who have unique and specialized investment needs. The institutional broking services desk is a specialized business unit at KARVY that operates out of Mumbai, the financial capital of India and is staffed with best-of-industry equity market professionals and highly skilled dealers. KARVY also supports institutional traders through their institutional sales and research teams with information and insightful reports on stocks, sectors and industry verticals. KARVYs institutional broking clientele include some major domestic Mutual Funds, Insurance Companies, Banks and FIIs in India.

KARVY INVESTORY SERVICES LIMITED Karvy Investor Services Limited, a SEBI registered Merchant Banker is a 100% subsidiary of Karvy Consultants Limited and is among the top 10 merchant Bankers in India today. The parent Company i.e. Karvy Consultants Limited was founded by a group of professionals in 1982 and today it has evolved as integrated financial services company of repute, offering various financial services to suit every requirement/need of our customers. By virtue of its access to millions of Indian Shareholders, in addition to companies, banks and financial institutions, Karvy has in the process built up a positive reputation with regulatory authorities and other government agencies. Our emphasis on the quality of the services, we offer, has been instrumental in helping us to attain the leadership in the financial services sector. We have a track record of handling 70 public/rights issues as Merchant Bankers. During the last two years we have handled the share buyback issues of TTK LIG Limited, Sirpur Paper Mills Limited, Bhagyanagar Metals Limited, A V Thomas Group-Nelliampathy Tea and Produce Company Limited, Chordia Food Products Limited, Heritage Foods (India) Limited, Titanor Components Ltd, Punjab Communications Limited, etc. to name a few. We have also handled/are handling the Rights/Public issues of Dhanalakshmi Bank, Dhandapani Finance, Moschip, Karur Vysya Bank, Lux Hosiery Industries Ltd, Sah Petroleums Limited, Paradyne InfoTech Limited, Yash Papers Limited, SPL Industries Limited, Provogue (I) Limited, Tulip IT Services

Limited, Gati Limited as lead managers to name a few. We have also been appointed as advisor to some of the GOI disinvestments. We have actively marketed bond issues of corporations from the States of Maharashtra, Karnataka & Gujarat and debt issues of all the Financial Institutions like IDBI, ICICI, IFCI, REC, PFC, SIDBI, etc. As an Investment Banker, Karvy provides; Management of Capital Issues Management of Buybacks, Takeovers and Delisting offers Private Placement of Debt and Equity Mergers and Amalgamations, Loan Syndication

KARVY COMMODITIES BROKING PRIVATE LIMITED-

Focused on taking commodities trading to new dimensions of reliability and profitability. We have made commodities trading, an essentially age-old practice, into a sophisticated and scientific investment option. Here we enable trade in all goods and products of agricultural pulses and and mineral origin a that include lucrative trading commodities like gold and silver and popular items like oil, cotton through well-systematized platform. Our technological and infrastructural strengths and especially our street-smart skills make us an ideal broker. Our service matrix is holistic with a gamut of advantages, the first and foremost being our legacy of human resources, technology and infrastructure that comes from being part of the Karvy Group.

Our wide national network, spanning the length and breadth of India, further supports these advantages. Regular trading workshops and seminars are conducted to hone trading strategies to perfection. Every move made is a calculated one, based on reliable research that is converted into valuable information through daily, weekly and monthly newsletters, calls and intraday alerts. Further, personalized service is provided here by a dedicated team committed to giving hasslefree service while the brokerage rates offered are extremely competitive. Our commitment to excel in this sector stems from the immense importance those commodities broking has to a cross-section of investors, farmers, exporters, importers, manufacturers and the Government of India itself. Visit us at www.karvycomtrade.com

KARVY MUTUAL FUND SERVICES

Investment is the stepping stone to achieving one's financial dreams. Mutual funds offer an opportune way to longterm wealth creation. However, with more and more funds flooding the market, the task of selecting the most suitable scheme gets even more complicated. Mutual Fund Advisory Service at Karvy guides you through this maze and ensures that your investments are backed by our quality research. We, at Karvy help you to reach your goals by offering: * Products of 33 AMCs * Research reports (existing funds & NFOs; strategy reports etc.)

* Customized mutual fund portfolios * Portfolio revision (depending on changing market outlook and evolving trends) * Access to online consolidated portfolio statement

IPO INTRODUCTION PVT LTD

An Initial Public Offer (IPO) is a means of collecting money from the public by a company for the first time in the market to fund its projects. In return, the company gives the share to the investors in the company. In an IPO, the Lead managers decide the price of the issue. In a book building offer, the syndicate members decide the indicative price range and the investors decide the price of the issue through a tender method. A draft prospectus provides the information on the financials of the company, promoters, background, tentative issue price etc. It is filed by the Lead Managers with the Securities & Exchange Board of India (SEBI) to provide issue details. Overview of the draft prospectus can be seen on www.sebi.gov.in (SEBI's web site click here). The final prospectus is printed after obtaining the clearance from SEBI and the Registrar of Companies (ROC).

KARVY FIXED INCOME SECURITYIES & TRADING (KFIST)

It was started in December 2002 with a roll out from 7 dedicated centers of Karvy. The Retail Debt Market division which is centralized at the HO in Hyderabad provides fixed income products to its clients and is primarily a fund based activity. The deal sizes vary from Rs.10,000 to Rs.5 cores. Products Central Government securities, State Development Loans, State Guaranteed bonds, Public Sector Undertaking Bonds, Financial Institution Bonds, and Bank bonds of SLR/Non-SLR category, both taxable and tax-free. Target clients - Provident Fund Trusts, Educational & Religious trusts, charitable trusts, and Co-operative banks, Regional Rural Banks, Corporate, and High Net worth Individuals Standard Operating Procedures - Based on the specific needs of the prospects Quotes of all categories of bonds are sent. The selection of instrument is done and post negotiation (if any) the settlement date is finalized. Contract notes are exchanged and written confirmations are obtained before initiating the trade settlement. On the agreed settlement date, the funds and securities are exchanged between the parties. Primarily all the trades are in the electronic mode only. The Wholesale Debt Market division is centralized at Mumbai and is a voice based order matching activity which is fee based. The deal size is a minimum of Rs.5 cr. And the reporting is done on the NSE. Products Central Government securities, State Development Loans, State Guaranteed bonds, Public Sector

Undertaking Bonds, Financial Institution Bonds, and Bank bonds of SLR/Non-SLR category, both taxable and tax-free. Target clients - Co-operative banks, commercial banks, Corporate, Financial Institutions, Insurance companies and Asset Management Companies. Standard Operating Procedures - The dealers generate 2way quotes during the trading hours and match the institutional buyers and sellers. The deal contract notes are generated and exchanged between the 2 parties. The fees are collected by raising debit notes on a monthly basis. KARVY REALITY (INDIA) LIMITED

(KRIL) is promoted by the KARVY Group, Indias largest integrated financial services group. The group carries forward its legacy of trust and excellence in investor and customer services delivered with a passion for services and the highest level of quality that align with global standards. KRIL is engaged in the business of real estate and property services. * Buying/ selling/ renting of properties * Identifying valuable investments opportunities in the real estate sector * Facilitating financial support for real estate and investments in properties * Real estate portfolio advisory services. KRIL is your personal real estate advisor guiding and hand holding you through real estate transactions and offering valuable investment opportunities.

Building on the KARVY brand as a leading industry benchmark for world class customer servicing and quality standards, KRIL brings to investors a reputation of reliability, dependability and honesty. Our understanding of the needs and preferences of our clients and our teams of qualified realty professionals help us to establish fruitful relationships with buyers and sellers of properties alike. A single stop shop for realty services offering: * Transacting Options: Choose to buy, sell or rent properties (residential and commercial) * Investing Options: Give your investments a good opportunity with properties marketed by KRIL. * Financing Options: Get unmatched deals for financing your investment * Research Options: We undertake valuation and feasibility studies, area analysis and customized analysis on behalf of clients. KRIL has ongoing relations with builders and developers across the country which will help you place your investments in the most genuine properties for a good value appreciation at the right place and at the right price. KRIL is committed to the guiding principles of quality, timely service delivery, fair pricing, transparency and integrity. KARVY INSURANCE BROKING PRIVATE LIMITED

At Karvy Insurance Broking (P) Ltd. we provide both life and non-life insurance products to retail individuals, high net-worth clients and corporate. With the opening up of the insurance

sector and with a large number of private players in the business, we are in a position to provide tailor made policies for different segments of customers. In our journey to emerge as a personal finance advisor, we will be better positioned to leverage our relationships with the product providers and place the requirements of our customers appropriately with the product providers. With Indian markets seeing a sea change, both in terms of investment pattern and attitude of investors, insurance is no more seen as only a tax saving product but also as an investment product. By setting up a separate entity, we would be positioned to provide the best of the products available in this business to our customers. Our wide national network, spanning the length and breadth of India, further supports these advantages. Further, personalized service is provided here by a dedicated team committed in giving hassle-free service to the clients.

KARVY PORTFOLIO MANAGEMENT SERVICE LIMITED

KARVY is a premier integrated financial services provider, and ranked among the top five in the country in all its business segments. KARVY owes its success to its professionally managed team of experts, who have been chosen from some of the most reputed institutions and firms across India. In today's intricate and volatile market your investment requires constant monitoring and attention. The demand made on your time and energy by other business may not leave you with capacity to attend to your personal portfolio with the

degree of care you deem appropriate. We at KARVY understand your situation and offer PMS services taking the same level of care and attention you would devote to monitoring your portfolio. Green Wallet is an Endeavour specially designed by Karvy to enhance the wealth of a niche segment of investors. This service primarily meant for HNIs (High Net worth Individuals) offers customers a wide range of schemes. These unique schemes seek to achieve higher returns through broad based participation in equity markets. This is achieved by creating a diversified equity portfolio of small, medium and large capitalized companies.

KARVY DEPOSITORY SERVICES LIMITED

Stock Broking Limited provides depository services to investors as a Depository Participant with the National Securities Depository Limited (NSDL) and Central Depository Services (India) Limited (CDSL). The Depository system in India links Issuers, National level Depositories, Depository Participants and Clearing Houses / Clearing Corporation of Stock Exchanges. Our demat services are accessible through any of our network of over 575 branches / investor service centers located in over 375 cities and towns across the country. Our demat services business has the distinction of having all its operations ISO 9001: 2000 certified with state-of-the-art technology and operations capabilities. Our demat services has

innovated over time and we provide online access to account statements and transaction alerts through SMS to its clients. KARVYs Demat services offer you a secure, convenient and paperless way to keep track of your investments in shares and other security instruments over time, without the hassle of handling paper based transcripts. We provide the following services: * Dematerialization of Shares * Dematerialization of Shares * Transfer of Shares * Pledging of Shares * Electronic Custodial Services * Maintenance of Beneficial Holdings * Electronic Credit against Corporate Actions

QUALITY POLICY OF THE COMPANY:To achieve and retain leadership, Karvy shall aim for complete customer satisfaction, by combining its human and technological resources, to provide superior quality financial service, in the process, Karvy will strive to exceed customers expectation. Quality Objectives:As per the quality policy, Karvy well: Build-in-house processes that will insure transparent and harmonious relationship with its clients and investor to provide high quality of services.
Establish a partner relationship with its investors service agent

and vendors that will help in keeping up it commitments to the customers. Provide high quality of work life for all its employees and equip them with adequate knowledge and skills so as to respond to customers needs. Continue to uphold the values of honesty and integrity and strive to establish unparalleled standard and business ethics. Use state-of-the art information technology in developing new and innovative financial products and services to meet the changing needs of investors and clients. Strive to be a reliable source of value-edit products and services and constantly guide the individuals and institutions in making judicious choices of same.

 Strive to keep all stakeholders (share holders, clients, investors, employees, suppliers and regulatory authorities) proud and satisfy.

STRATEGY OF THE COMPANY:Karvy believes that the foremost ingredient for success in the has been the co-operation ability to continuously evolve both organizational structure and product offerings, thereby remaining on the cutting financial services. Karvy believes that three capitals viz., financial, human and technology, would drive the financials services sector in the future and draw the boundaries for achieving leadership. Karvy believes that customized solutions are now the key drivers for market share and profit margins. DEVELOPMENT ACTIVITIES:Karvy has sought to broaden the scope of its activities by examining all sectors of the economy and by introduction new concepts, new instruments and in some cases new institution to response to perceived needs. In this regards, karvy developmental activities have encompassed such diverse areas as financial investment, insurance, depository participants services, skill development activities etc. It has also been a pioneer in setting up PAN. TAN services, and also setting up specialized institution in certain key sections. 1. TIN facilitation centre. 2. Stock broking centre. 3. Financial centre. 4. Banking centre. 5. Registrar of the issues.

A separate department is present with the sole intent of providing financial services to various charitable, educational and social welfare organizations.

ACHIEVEMENTS: Largest mobilize of funds as per PRIME DATABASE. First ISO- 9002 certified Registrar in India. A category- 1- Merchant banker. A category- 1- Registrar to public issues. Ranked as the most admired Registrar by MARG Handled the largest ever public issue-IDBI. Handled over 500 public issues as Registrars. Handling the reliance account, this accounts for nearly 10 million account holders. First depository participants in Andhra Pradesh. Major issues managed as arrangers: Kerala state Electricity Board. Power Finance Corporation. A.P. water resources development corporation A.P. state electricity board.
Haldia petrochemicals Ltd.

Major issues managed as co-managers. Indus land Bank Ltd.

ICICI Bonds-March97. ICICI Bonds-dec.97. ICICI safety Bonds-April 98, July98, Oct.98, Dec.98, Jan.99. The Jammu & Kashmir BankLtd.

Major issues handled and registrar to issues. IDBI equity Morgan Stanley mutual fund Bank of Baroda

 Bank of Punjab Ltd. Corporation Bank. Indus land Bank Ltd. Jammu & Kashmir Bank Ltd. Housing and Urban development corporation (HODCO) Ltd. Madras Refineries Ltd. BPL Ltd. Birla 3M Ltd.
Essar shipping Ltd. Essar stels Ltd.

Hindustan Petroleum Corporation Ltd. Infosys technologies Ltd.

Jindal Vijay Nagar Steels Ltd. Nagarjun fertilizers and chemicals Ltd. Rajshree Polyfil LTD.

KARVY SECURITIES LTD Karvy has secured over Rs. 500 crore in the following debt issues Andhra Pradesh Road Development Corporation Ltd. ICICI Bonds ( Private placement ) ICICI Bonds-96. ICICI Bonds- 97-I ICICI Bonds-97-II. ICICI Safety Bond-March 98. ICICI Bond 96.

 IDBI Flexi Bond-I IDBI Flexi Bond II IDBI Flexi Bonds III Kerala state electricity Board.
Krishna Bhgya Jala Nigam Ltd.

Power Finance Corporation Ltd. Andhra Pradesh Water Resources Development Corporation Andhra Pradesh state Electricity Board.

OVERVIEW OF DEMAT ACCOUNT

DEMAT ACCOUNT:Demat account is very much similar to saving current account of a bank, with the only difference being that it deals with securities in electronics form and not money .A demat account is just polite farewell to paperwork and a warm welcome to greater efficiency and for that matter, security. A Dmat account a unique, capital-market-investor-oriented Benefits of the Demat account: No loss of share certificates. No delay in transfer of shares. No possibility of forgery on various document dealing to bad

deliveries, legal disputes.

No possibility of theft of share certificates. No prevalence of fake certificates in the markets No mutilation or loss of share certificates in transit. You can also receive your bonuses and rights into your

depository account as a direct credit, thus eliminating risk of loss in transit.

You can also expect a lower interest charge for loan taken

against demat shares as compared to interest for loan against physical shares .this could result in a saving of about 0.25% to 1.5% some banks have already announced this .
RBI has increased the limit of loans against dematerialized

securities as collateral to rs.2 mn per borers as against Rs.1 mn per borers in case of loans against physical securities.

 RBI has also reduce the minimum margin to 25% for loans

dematerialized securities as against 50% for loans against physical securities

DEMAT SERVICES OF KARVY

DEMATERIALISATION Dematerialisation is a process in which you can convert physical share certificates into electronic shares. Shares should have been transferred in your name / joint names before sending it for dematerialisation. You have the option to hold shares either in the physical OR in the dematerialized form. This is as per the Depositories Act, 1996.However, when you buy shares you may receive delivery in the demat form as per the option of the seller. REMETRIALISATION: It is the process by which a client can get his electronic holdings converted into physical certificates. The client has to submit the rematerialisation request to the DP with whom he has an account. The DP enters the request in its system which blocks the clients holdings to that extent automatically. The Issuer / R& T agent then prints the certificates, dispatches the same to the client and simultaneously electronically confirms the acceptance of the request to NSDL. Thereafter, the clients blocked balances are debited. PLEDGE: To deposit personal property as security for a personal loan of money. If the loan is not repaid when due, the personal property pledged shall be forfeit to the lender. A client (pledged) having a beneficiary account with a Depository Participant can pledge securities in electronic form against loan / credit facilities extended by a pledge, which too has a beneficiary account with a Depository Participant.

HOW TO OPEN KARVY DEMAT ACCOUNT Step 1. Account opening forms are available at all karvy centers fill up the account opening form and submit the same with some formalities. If your shares are held in joint names, the account should be opened in the same order of names. Step 2. An account number will be allotted to you which have to be quoted in all your future demat related correspondence with Karvy. Step 3. Submit a dematerialization request form (DRF) for the conversion of the shares certificates into electronic form. Step 4. After the necessary verification has been done by the registrar/ company, an appropriate entry is made into your demat account.

FORMALITIES THAT ARE REQUIRED TO BE COMPLETED TO OPEN A ACCOUNT:To open a Depository Account, you have to submit the duly filled in Account Opening form along with the following documents: Residential Proof - Copy of Ration Card, Passport, Driving License, Telephone Bill, Electricity Bill or Rental Agreement Photo Identity Proof - Copy of Driving License, Passport or Ration Card Why to open a demat account with karvy? Karvy is Indias premier financial institution. It was setup in1982 and today has and first depository

participants ,no.1 registrar and ISO 9002 company in India .And also has many achievement with over 10 lakh investors having entrusted to keep stock there. Moreover, you have the convenience of operating you demat account from any of the karvy centers spreading across 46 cities in India Online Demat service in karvy: Karvy provide facility to online demat services

Karvys electronic Custodial Services are:

Convert your physical holding into electronic holding (which is called "dematerialisation" of securities)

Keep custody of your holdings in electronic form. Transfer the shares in the electronic form from one account to another. Facilitate pledge of your electronic securities. Give electronic credit of new share allotments such as public issues, bonus, rights etc.

Convert your electronic holding into physical holding (which is called "rematerialisatoin of securities. Buying and selling of shares by karvys Demat account: After you open an account with karvy, you can buy and sell shares in electronic form .in order to sell shares in the demat mode you need to provides your depository with the number of shares sold by you.

When you share in the depository mode, you must, similarly provide the depository with the details so that shares purchased will be credited to your account. It is advisable to give a standing instruction at the time of account opening to automatically receive the credit to your demat account. The debit or credit to your account is affected immediately after the se Benefit by selling demats shares:Brokers have no fear of bad delivery while selling demat shares. Due to this, they offer lower brokerage to you.As bad deliveries are eliminated shares is not returned due to objections, resulting in saving of costs and follow up. Why should I buy shares in the demat form:The single biggest reason over buying shares in the physical form is that demat shares credited to your account within 2 to 3 days after the end of the settlement. This is unlike the average 30 to 40 days taken in receiving back physical shares from the R&T Agent and sometimes with objections.Further; possibility of loss or theft of the certificates is eliminated. This is in addition to the 0.50% stamp duty savings, which works out to Rs.50 for transfer of shares worth of Rs.1ttlement...

By demat account you can get following facilities: Transaction statement: you can view transaction in your

account for a period of 15 days. Various options are available in transaction statement when you want.

 Status

of

request:

you

can

also

get

status

of

your

transactions by status or Requests.

Personal details: provides your various client related information like client name, client address, joint holders name, account type, bank account details for a give client id.

Customer ledger: all your financial transactions pertaining to

your demat account like Bills, Payments, waivers etc. are available in customer ledger. How will I know that karvy has updated my account after each transaction? Karvy will provide you a statement account periodically.

DRF In order to get your shares converted from the physical to the electronic form, you have to submit your certificates alongwith a request form asking for the conversion. This request form is called a DRF or a Demat Request Form.

DEPOSITORY SERVICE CHARGES FOR RESIDENTS RETAIL CUSTOMERS AND CORPORATE: S no. 1. 2. 3. A/c opening. Annual service charge. Charge Head Standard Charges Rs. 100 Rs.300 Frequent/ Subbrokers Rs.100 RS.1250 per RS.2.25 per per per As ISIN per per quarter respective state Act

Custody Fee( an A/c with Rs.2.25 ISINs will be assume to ISINs have one ISIN) quarter As respective state Act

4.

Agreement stamp paper

5.

Buyvalue

Market of

and

Off- 0.02 %( Min. Nil ISIN)-

market (%of transaction Rs. 20) each maximum rs. 500/- for debt instrument. Sell market and off market (%of transaction ..0.04% Rs. 6. 7. 500 for debt for Rs. 20 for Rs.10per TIFDs IsIN / (%of ...0.02% each value of each IsIN)-Max ( Min Rs.10 ) (Min Rs. 5 ) each for Rs 10 R. 10 per ISIN instrument Rejection / fails. Extra charges of late processing Submitted instruction instruction

transaction value )

* On the execution date (accepted risk ) 8. 9. 10. 11. 12. For each request form. Extra certificate. Dematerialization. Closure of account. Pledge closure/ invocation request). 13. Addition statement. account Rs.20 Rs.20 creation (%Of Rs.20 Nil Rs.20 Nil Rs. 20) for Rs. 35 Rs. 35 Rs.2 at clients

each Rs. 2

/ o.o2 % ( Min 0.02% (Min value

confirmation/ Rs.20)

for each ISIN in each

NSDL CHARGES ARE CHARGEABLE EXTRA AT ACTUAL .PRESENT NSDL CHARGES ARE:

Sell-Market Market

and

Of

- Rs. 8/-per debit instruction nil for commercial paper and short term debt instruments.

Remat

Rs. 10/-per certificate

Pledge Creation

Rs.25/-per instruction

Custody Fee( on the basis Rs. 1/-per ISINs of ISINs in the account on the last Saturday of each month)
The value of shares and charges and calculated as per NSDL

formula and rates.

There will be a charge of Rs.100/-for dishonor of any cheque .

The depository services are liable to discontinuation if Karvy is unable to recover charges from the customer, for any reason whatsoever. There will be a charge of Rs. 100/- resumption of services in such cases.
Any service, which is not mentioned above, will be charge

separately as per the rates applicable from time to time.

Karvy reserves the right to revise the tariff structure from time

to time with a notice of 30 days. The notice may be given by ordinary post or by an advertisement in a national daily.

RESEARCH METHODOLOGY The main objective of a research is to find out the truth which is hidden and which has not been discovered. According to advance learners dictionary of current English the definition of research is:A careful investigation or enquiry especially through search for new facts in any branch of knowledge

1. Marketing research:-

Marketing

managers

often

commission

formal

marketing

studies of specific problems and opportunities. They may request a market survey, a product preference test, or an advertising evaluation. Marketing research is the function which links the consumers, customers and public to the marketer though informationused to identified and define marketing opportunities and problems, generate ad evaluate marketing actions :- monitor marketing performance and improve understanding of marketing as a process. Effective marketing research includes five steps, which should be kept in mind to conduct a marketing research in a perfect manner.
a. Define the problem and research objective. b. Develop the research plan. c. Collect the information. d. Present the findings.

Types of research The customer research was carried out in two phases: a. An exploratory research was carried out to know what customer looks for in financial company and whether customers are satisfied or not with there products b. the other was a diagnostic study to identify the factors responsible for satisfactions or dissatisfaction of customer .

SOURCES OF DATA The data needed data this study has been collected from two main sources :1. Primary sources. 2. Secondary sources.

Primary data has been collected through wall structured Tele marketing, campaigning, direct interview method. Secondary data has helped in collecting information

regarding history of the company, division of the company etc. of market position of other financial companies TOOLS USED Whatever we design of research study it is necessary to collect relevant data. theus it is useful to consider methods of collecting data and the quality of information produced,
a. Questionnaires:- It is the basic methods of collecting data in

marketing research . Questionnaires are the basis method of collecting data in marketing research. Questionnaires are

distinguished by the facts that asking question to people who have the desired information collects data. When questioning researches collects data ask questions. They keep track of the objects or actions in which they are interested. Sometimes individual makes the observation on the other occasions mechanical devices note and record the desired information. In this study the data was collected by means of questioning since the method of observation is also used for checking the awareness regarding the financial products. The questionnaires were filled by using tested personal interviews.
b. Contact methods:- to get information contacts is necessary it

can be either by telephone or by personal contacts. I prefer personal interview method to get the necessary information from the people. The data was collected through personal interview by asking the questions.
c. Telemarketing:- To get information I also use this method by

calling them through telephone in their homes, offices, institutions etc. and made them aware from the demate and the financial product.

OBJECTIVES OF THE PROJECT

1. To know the opinion of the consumer regarding the demate and

financial product.
2. To know what consumer look for while denmating their shares. 3. To know the satisfaction/dissatisfaction level of consumers

towards the financial companies.

4. To

know

the

factors

responsible

for

the

satisfaction/dissatisfaction of the consumers

5. To know the potential market of the karvy.

SIGNIFICANCE This area demands maximum benefits at minimum cost. An investor as to decide in this electronic trading environment where he is sake with his share holding and where we can get best service at minimum cost. So my study is about whether the consumer is satisfied with all these services that he is getting from different depository participant in Morena and Gwalior Consumer satisfaction can be defined as more that expected that is one get more what he is expecting. So an investor finds himself satisfy when he get services at there home and in the because share market is the moist volatile market.

LIMITATION

 Due to short time I was not able cover all area. Not financially support given by the company. Due

to lack of awareness and interest on the part of

respondents created problem in the collection.

DATA COLLECTION: I collect the data through questionnaire, which is fill up by the people of the Morena and Gwl. City. the purpose of data collection is know the satisfaction of customer towards the Demat services in Gwalior .The questionnaire is fill up the 75people.

In data collection I asked the some question about the satisfaction of customer toward the demat services.

DATA ANALYSIS I have analyzed the data in following manner using following satisfaction and dissatisfaction grounds:1. Choosing criteria. 2. Dissatisfaction ground. 3. Rating among companies.

4. No of a/c opened in Morena. SAMPLING APROACH There are basically two approaches to sampling:a. Probability Sampling. b. The sampling for the Customers Survey was selected by

random sampling. Random number was generated for selecting the sample. A sample size of 50 customers survey.
c. Description of the coverage.

I have covered the local area of Morena.

CUSTOMER SATISFACTION
1. Name 2. Gender 3. Occupation 4. Age

Yes

No

60%

40%

70% 60% 50% 40% 30% 20% 10% 0%

60%

40% Series1

Yes

No

B) Do you know about the demat account ? Yes 40% No 60%

70% 60% 50% 40% 30% 20% 10% 0% yes No 40% Series1 60%

Profile

For general investmen t

Other(tax saving)

(C) Why do You invest in share market?

90%

10%

---

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

90%

Series1

10% 0 Profile For General Investment Other (Tax Savings)

D) What do you think Demat account is safe? Yes No say Cant

40%

20%

40%

45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

40%

40%

20%

Series1

yes

No

can't say

D) Why you choose Karvy Demat service? Good will Charges Service Safety

25%

30%

20%

25%

35% 30% 25% 20% 15% 10% 5% 0%

w go od

30% 25% 20% Series1 25%

ill

rg es

vi ce s Se r

E) What type of Karvy Demat service? Highly satisfy Satisfy Dissatisfy

C ha

60%

Sa f

et y

30%

10%

70% 60% 50% 40% 30% 20% 10% 0% highly satisfy satisfy Dissatisfy 10% 30% Series1 60%

F) Reason for Dissatisfaction:Char ge Less Lack of Recent Awarenes Trading ly s

5%

20%

70%

5%

80% 70% 60% 50% 40% 30% 20% 10% 0%

C ha rg es ar en es s

70%

Series1 20% 5% 5%

ra di ng of T

aw

Comparative study of Demate (occupational investment) OCCUPATION MT Service group Business group Other

Le ss

La ck

Re ce nt ly

Account

investment

INVESTMEN

45% 40% 15%

Comparative study Demat group) Age group 20-30 year 30-40year More than 40 year

account awareness*(Age

Awareness 20% 40% 40%

FINDINGS
1. People are interested in share market by but they are not much

aware about the share market procedure.

2. The money problem with share market a big problem 3. Trading problem is also a big problem. 4. Other

group people like agricultural are not aware and

interested in share market.

RECOMMENDATIONS The detail study of the project idea to the following

recommendation:1. The company should come up with some good strategies to

create awareness among people regarding the financially Demat.

2. The company as soon as possible should try to convert itself

into a bank so that many people come in contract and joint with company.
3. They should try to provide some extra services to their

customers.
4. The company should concentrate more on after sales services.

CONCLUSION Concerning my project title CONSUMER

SATISFACTISFACTION REGARDING DEMAT SERVICES IN MORENA the survey conducted by me as I found that the consumer satisfactions the only way for the success of any organization in the present time. And I came to the following conclusion which is as follows
1. Response was very good from the customer regarding financial

product because in this time every one wants more return on less investment and in case of demat they want true time to open the demat ( like at the time of issues ).

2. Karvy gaining good response in the demat field by providing

good services.
3. I concluded by this that research that services and returns got

more importance than goodwill.

4. In the last six month it has opened the maximum number of

Demat account at the time of new public issues than any other companies.
5. I also conclude that many financial services at one place is the

another reason of its popularity .

BIBLIOGRAPHY Books:
1. Sharma D.D. Marketing Research, 3rd Edition, Publication Sultan

Chand & Son Publication.

2. Kothari

C.R. Research Mythology, 3rd Edition, New age

Publication.
3. Kotler

Philip

Marketing

Management,

millennium

Edition,

Prentice Hall inc. Publication.

4. Kanuk & Shiftmen, Consumer Behaviour, 4th Edition, Tata Mc

Graw Hill Publcation. Websites:www.karvy.com

www.nsdl .com Magazines: Business world. News paper Business line.