Empowering People and Transforming Organizations to

P.O. Box 7842 Sharjah, United Arab Emirates

reach their full potential through Inter-Cultural Intelligence
Tel: +971 (6) 5578113 | Fax: +971 (6) 5578163
Email: info@knowledgeworkx.com | Website: www.knowledgeworkx.com
 Creating new cultural spaces together to
facilitate win-win solutions, by anticipating, Take this opportunity

correctly interpreting, and adjusting to the to learn about the

culturally defined behavioral habits of others impact of culture

KnowledgeWorkx These programs offer valuable insights into

an aspect of organizational life that we take
enhances your ability
for granted every day. Culture counts!
to succeed

Table of Contents
KnowledgeWorkx 1

Inter-Cultural Intelligence
Consulting
Learning & Development
Coaching
Learning Products
Psychometric Tools
A
t KnowledgeWorkx, we empower people and transform organizations From humble beginnings in Dubai, Knowledgeworkx has not only grown rapidly in size, but also in the transformational impact of our
3 to fulfill their purposes through inter-cultural excellence. We do this by products and service offerings.
developing inter-cultural intelligence (ICI) for companies and
4 Our approach to the development of ICI have been adopted in multi-national corporations such as Siemens, global petrochemical
organizations to succeed with local as well as global diversity.
players such as Sasol and Oryxz GTL, and major hospitality players such as the Hyatt Regency. Global NGOs, like WorldVision and
5 KnowledgeWorkx was founded in Dubai in October 2000. We serve a global OC International, have bought into the value adding potential of ICI. In this way KnowledgeWorkx not only transforms the market-
6 clientele through a network of franchise partners and associates that is managed place, but also addresses corporate social responsibility by making a positive impact in the lives of the needy.
from our global head office in Sharjah, UAE. Our network of franchises and
7 associates cover a number of continents with a major presence in the Middle East ,
Europe, Africa, South East Asia, and North America.
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We empower people and transform organizations to fulfill As far as culture is concerned, my work describes the forest - with your approach we can now describe
their purposes through inter-cultural excellence the trees
- Geert Hofstede, Culture Guru and author of “Cultures and Organizations”

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 Learning & Development Coaching

T
o develop ICI, KnowledgeWorkx has a suite of learning & development products available. We deliver these training
products by employing a training methodology that facilitates ICI. Course material is presented through a powerful
combination of multi-media, Power Point Presentations, discussions and workshop exercises.

Level 1 Level 2 Level 3 Level 4

Inter-Cultural
Benefits
Intelligence

Group Potential Perform

Organization
System Ability

Level 1: Awareness
At the first level we create the momentum required to move from being a cultural critic to being a cultural learner. Products like our
Understanding Yourself and Others Through DiSC and Team Dimensions Workshop provides participants with an effective and
non-judgmental language to describe behaviors and understand team dynamics.
KnowledgeWorkx coaches employ an Intentional Coaching Method© for effective coaching. Coaching is an important core
Level 2: Mapping capability. Our method is informed by the co-active model of coaching.
At the second level we sustain the momentum towards developing cultural learners by applying psychometric assessment and

mapping tools to allow individuals and organizations to discover their true nature - in particular their self-culture. Our tools allow for
the clear identification of the benefits of behavioral change, the impact of behavioral change of the workgroup, and confirmation of
the individua’ls abilty to change, These factors have been identified as major triggers of performance in organizational environments.
Level 3: Navigation
At this level we empower individuals and organizations to find their way through the wilderness of inter-cultural diversity by using
navigation tools. For example, our Positive Negotiation Skills Workshop demystifies the art of negotiation in a multi-cultural
environment to create win-win solutions for both parties.
O
ur coaches support clients in realizing an agenda that has redemptive purpose at two levels. At the macro level, clients aim
to make better decisions that move them toward better life balance and fulfilment in their lives. One of the powerful tools
that is used in this regard is the Wheel of Life, where clients assess various dimensions of being. This assessment can take
place in a social, and/or organizational context. On assessing the measure of balance in their lives, we direct clients through
powerful questions to make intentional decisions that improve this balance and that leads to fulfillment. At another level, the client
brings agenda items into the coaching relationship in the form of day-to-day issues. Our objective is to facilitate a process where day-
to-day issues, that occur as a result of applied habits, are linked to overall life balance. The method is thus directive, and non-
directive.

Level 4: Excellence
Finally, we empower individuals and organizations to excel by learning how to integrate inter-culturally intelligent methods and tools
into their everyday work environment. A wide range of programs are available to facilitate this process. Please see our catalogue of
learning & development products on page 7 of this brochure for more details.
Our coaching method finds useful application in the area of transition management. Through our Transition Management Programs
we prepare international assignees and their families for many of the common personal and professional challenges associated with
expatriation. We do so by providing tailored programs that meet their needs, including: Personal Life & Work Management,
Understanding New Cultural Values, Communicating Effectively across Cultures, and Doing Business in the New Culture, among
others.

An extremely well-thought out and vibrantly presented seminar, that offers fascinating KnowledgeWorkx Works - really!
and unique observations on cultural differences so that you can identify and manage
them

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 Learning & Development Products
T
he programs described below can be utilized within the KnowledgeWorkx Learning & Development framework
described on page 5 of this brochure, or as standalone pieces to develop ICI and organizational excellence. The
programs are fully customizable to suit your individual and organizational needs.
Cultural Mapping and Navigation Training©
The Cultural Mapping & Navigation© program is designed to help develop cultural learners who are aware of their
own culture, appreciate the culture of others, and know how to turn cultural differences into cultural bridges that
develop coexistence into synergy in work and living settings.
Understanding Yourself and Others Through DiSC© and Team Dimensions©
Our Understanding Yourself and Others Through DiSC© and Team Dimensions© program leverages the power of
the DiSC Classic and Team Dimensions Profile for individual growth and team development. It is ideal for self-
discovery, fine-tuning of recruiting, advanced sales training, leadership and team development.
Mastering Time© and Project Intensive©
We have applied our Time Productivity and Project Management training programs to the satisfaction of clients in
the UAE, and combined with the power of DiSC©, it is excellent at facilitating competency development in the
applied field of time mastery and project management. As opposed to traditional time management workshops,
our program engages the participant in an holistic overview of 12 categories of habits the result in time mastery.
Sales Training Program
Our sales training program is unique, experiential, competency driven, and highly effective in English as Second
Language (ESL) learning environments. It has been applied to the satisfaction of clients over the past few years in
©
the UAE, and combined with the power of DiSC , is excellent at facilitating competency development in the applied
field of sales.
House of Leadership Excellence© Program
©
The House of Leadership Excellence (HLE) is founded on the KnowledgeWorkx Supporting Entrepreneurial
Management Model © (SEM). The Knowlegeworkx SEM Model © structures management development interventions
as an evolving process that moves through three inter-connected layers of development. The HLE provides a
mechanism to facilitate the upward mobility of the manager, from managing himself as an individual, to managing
others, to eventually managing a large organization. Great for succession planning.
Learning & Development programs are fully customizable to suit your individual and
organizational needs
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Learning & Development Products
Positive Negotiation Skills (PNW)© Program: Successful Inter-Cultural Negotiation Skills
Fundamental to the analysis and conduct of negotiation is recognition of the presence of two opposing and
interconnected elements: competition and cooperation. The presence of these two elements creates the
“Negotiator's Dilemma”: the inescapable tension between cooperation in order to create mutual benefit and
competition with a view to individual advantage. The Positive Negotiation Workshop (PNW) is designed to provide
you with negotiation skills, techniques and strategies to help you handle these situations more effectively.
Emotional Intelligence in the Workplace© Workshop
Leadership is the ability to take all the energies in a group and to align and focus it on achieving the goal. The ability
to handle emotions is a key success factor in business. The best decisions are made through a combination of the
head and the heart. After this seminar your emotions will work for you. As a leader you will be able to synergize the
energies at work to make a winning impact and increase the bottom line.
Speak Up© Presentation Skills Program
The Speak Up Presentation Skills Program have been developed with four areas of focus that come together under
the guidance of a world class presentation skills coach to empower individuals to prepare and deliver excellent
presentations.
Strategic Human Resources: From HR Professional to Business Partner
HR Departments that add value in today’s organizations are business partners. Our Strategic HR Program provides
the mechanism that your HR professionals can use to make this shift from service provider to value- adding business
partner. The program, which has been applied successfully in a number of multinationals, embodies the effective
blending of customer-centric HR practice and inter-cultural intelligence.
Strategic Alignment Seminar
Is your executive team aligned to your organization’s vision, mission, and values? If not, you are most likely going to
end on the rocks of confusion and wastage. Our Strategic Alignment Seminar will bring your team together
through a process where we apply world class psychometric tools and conflict resolution mechanisms to get you
back on track and moving forward.
Emiratization Programs
Emiratization programs that are inter-culturally intelligent succeed in empowering organizations to harvest the
benefits of the significant investment in human capital that nationalization programs represent. Our approach to
supporting organizations engaged in nationalization programs are based on the belief that inter-culturally
intelligent individuals are better able to integrate nationals as effective team members.
Very practical workshops that are suitable for any company or organization especially if
it is made up of multiple cultures
 Inter-Cultural Intelligence Consulting

T he way we think and feel about inter-cultural issues has a significant effect on the way we act when we are in cross-cultural KnowledgeWorkx adds value to individuals and organizations by applying our core capabilities of consulting, coaching, and
situations. The way we act subsequently affects the way others feel and think about us in those same situations. Then again, the learning&development. We would like to introduce our consulting value proposition to you in this brochure. Our consulting practice
employs 4 steps that lead to organizational excellence: See, Dream, Build, and Maintain.
way others feel and think about us has a profound effect on the way we view inter-cultural issues. This cyclical effect of culture is
particularly prevalent in the workplace and often leads to conflict and dissonance due to a lack of understanding of individuals that act
as cultural critics.

At KnowledgeWorkx, we work to develop inter-cultural intelligence (ICI) which we define as the ability to anticipate, correctly interpret
and adjust to the culturally defined behavioral habits of others and to co-create a new cultural space where win-win solutions can be
found. ICI, like a new language, must be learned, and it can only be developed if there is an
underlying foundation of emotional intelligence (the ability to understand oneself and
others). Both are integral to success, but each must be developed in a unique process
and in a unique way.
The way we think The way others
and feel about feel and think One of the biggest challenges that we face in the world today is to create
inter-cultural issues about us has a
synergy amidst vast cultural diversity. Synergy can be simply defined as the
has a profound profound effect on
effect on the way the way we view unity of opposites. Our present and future success depends on our ability to
we act. inter- cultural turn possible destructive tension between opposites into creative tension. We
issues. are committed and focused to create ICI and to provide organizations and
individuals with the necessary tools and skills to deal with the incompatibilities

The way we act has of culture.
a profound effect
on the way others
If a person wants to be an cultural learner he/she needs to apply his/her mind to
feel and think
about us. the various dynamics of cultural learning, i.e. the concepts, processes and ideas that
needs to be considered and analyzed prior to applying the appropriate principles to their
behavior. Understanding concepts such as worldviews, paradigms, emphatic
communication, and culture shock should enable us to think through the dynamics of ICI and its importance in the workplace. We
have developed a cultural mapping tool that provides a framework for specific inter-cultural issues, and that provides a foundation
for applying advanced ICI tools, by clarifying 12 dimensions of culture.
As cultural critics imagine and interpret the thoughts, experiences, and perspectives of others through our own lens. Cultural learners
attempts to understand the thoughts, experiences, and perspectives of others through their own lenses. We believe that by developing
ICI we can excel in the complex world where different cultures are in direct contact on a daily basis. ICI permeates all our products and
services and is the catalyst of the success of our consulting, learning&development, and coaching interventions. KnowledgeWorkx
consultants are cultural learners that implement consulting engagements, training interventions, and coaching programs where
clients are taken on a journey from being a cultural critics to becoming a cultural learners.
W
e enable our clients to clearly see the current state of their organization by conducting organizational health and
effectiveness assessments, employee surveys, and individual or group psychometrics. Based on this view, we support clients
in envisioning an organizational environment characterized by increased capacity, capability and competency. In this way
we prepare the heart set, mind set, and hands set of individuals to embrace change. We then empower our clients by supporting the
building of solutions that realize the envisioned environment. Typical solutions include visioning and strategic alignment, leadership
development, business process re-engineering, and performance management systems. These solutions are often provided in
conjunction with our network of implementation partners. Finally, we help clients to maintain the momentum developed for continuous
improvement via application of our House of Leadership Excellence©, coaching and mentoring interventions, etc.
While the four steps are being implemented we engage in a process of developing inter-cultural intelligence, and managing change.
When KnowledgeWorkx consultants approach clients, they are armed with ICI, best practice, and a change management approach:
the Whole Systems Approach©. Our approach to strategic change is informed by the Whole Systems Change© Model that defines
strategic change along a process of four steps. These steps fit well with established change models by providing a practical mechanism
to manage change targets that pass through denial, resistance, awareness, and commitment. The Whole Systems approach is
effective because it transforms the business by aligning internal systems with external forces and by engaging the hearts and minds of
every person involved in the change.

KnowledgeWorkx has become one of the most knowlegeable companies in the GCC in delivering powerful inter-cultural programs. Effective strategy is enacted by people and we would evaluate existing individual psychometrics to gain a clear picture of the
For example, the KnowledgeWorkx Cultural Mapping & Navigation© program empowers participants to leverage cultural diversity to organizational system, and the people that enables its effective execution. By employing a Whole Systems Approach© we are able to
their advantage. We hopefully all have sufficient IQ, experience and people skills to perform our job successfully, but do we also have augment the application of the tool by diagnosing seven areas of organizational health. Based on this view, we support our client in
the inter-culturai ntelligence to perform at maximum capacity within a mult-cultural environment? envisioning an organizational environment characterized by increased capacity, capability and competency.

This approach is imperative to any newcomer in the UAE - to prepare them for the This is a good way to make people aware of things they think are not important, yet
emotional and cultural journey that working in a multi-cultural environment entails in reality are

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 Psychometric Tools Psychometric Tools

Assessment and Diagnostic Tools
KnowledgeWorkx serves the needs of its diverse client base in the GCC and abroad by offering a wide range of inter-culturally
intelligent products and services. Standing out amongst these is our Diamond Profile©, an information management method and
structuring tool to make sense out of wide variety of psychometric information.
Some of the assessment and diagnostic tools that we include in the Diamond Profile are:
Cultural Mapping. Cultural Mapping© is a powerful tool to discover the impact of inter-cultural dynamics in the work
environment. This tool will help you to develop inter-culturalintelligence. Mapping self-culture along 12 dimensions, the
tool will provide you with a languages to understand your own culture, as well as the cultural make-up of your work group.

Intra-personal. This focus area deals with the basic

components of a person's being. This includes values, DiSC Classic. DiSC® Classic has been used by over 40 million individuals in 50 countries to develop a non-judgemental
beliefs, self culture, and basic attributes, intelligences language for describing and understanding behavioral preferences. It is a powerful tool for recruiting and selection as

and abilities, and brain profile. well as for exciting staff. Recently we have introduced DiSC Arabic in the GCC.

Personality. Personality is understood as the Dimensions Of Leadership. Dimensions Of Leadership® will help you discover how you lead, how you contribute to the
projection to the outside of what is inside: Like the group's success, and assist you in designing your own leadership development. It will also help you understand the type of
'persona' or mask in the Greek theatre. Aspects covered leaders you want to follow and how to recruit specific leadership skills into the organization.
here include personality type, behavioral profile, energy
direction and communication styles.
Team Dimensions® Team Dimensions® is a powerful tool to assess each person's unique contribution to the team. The
Interpersonal. This focus area deals with aspects of profile presents the “Z-Process” to map the flow of assigning roles, completing tasks, and handing off tasks to other team
an individual's being in relation to others. It includes members. Using the four roles in the “Z-Process” gets new teams moving forward quickly and gets current teams unstuck.
leadership style, emotional intelligence, team roles,
and conflict management. Value System Analysis® Value System Analysis® will assist you in discovering what value system drives your decision-
making. Learn how to motivate, develop and communicate more effectively with people of different value system
Interface with Life. Here we deal with an individual's
backgrounds. Each of us has our own personal set of values, which are the basis for our life choices.
basic reaction to all threats and opportunities life throws
at us - aspects such as resilience, stress tolerance, stress
Time Mastery Profile. The Time Mastery Profile® is a complete assessment tool that helps individuals set priorities and
management.
manage time more effectively by evaluating their effectiveness in 12 critical areas. The advantages of efficient time
The Diamond Profile© gives an easy to use grid or management go beyond squeezing more tasks into the work day.
format, to structure information about an individual. In
using the Diamond Profile©, an organization has an Brain Profiling. This tool helps you to determine your brain or thinking preference and gives you a clear indication of your
scientific three-dimensional picture of the invisible brain preference style. Used in conjunction with behavioral and team role tools and workshops, this profile is a powerful aid
aspects of an individual through a battery of in senior level recruitment and decision making.
psychometric instruments, connected to a personal
growth program, and a plan to reshape existing or Stress Analysis®. Stress Analysis® helps you to map the threats and analyze the adequacy of your responses. This tool gives
shape remaining aspects of an individual's being. The you valuable information on how to measure and manage stress as the interplay between threats and responses. This
Diamond Profile© is powerful tool because of its scope of application. Depending on the number of assessments included in the instrument helps you to map the threats and analyze the adequacy of your responses.
battery, the profile can be used as a powerful aid in a number of decision-making and personal development processes that
Emotional Intelligence. Emotional Intelligence® will measure how you have mastered the inner aspects of yourself
organizations encounter every day. can be used a powerful aid in a number of decision-making and personal development processes
such as self-image, self-regulation and self-motivation and also gives you a measurement of your social competencies.
that organizations encounter every day. Learn to master your own inner self and you can master anything.

KnowledgeWorkx provides an awareness of cultural differences and challenges - this They offer an information management method and structuring tool to make sense
deals with different people's cultural profiles which can easily be applied out of wide variety of psychometric information

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