91 1

PREFACE
BBA program is one of the most reputed professional courses in the field of Management. There is a study project as an integral part of BBA in the Fifth Semester. As a complementary to that every one has to submit a report on the work conducted in the industry.
This report is thus prepared for the study project done at Radio City 91.1 FM. The organization shall make all possible efforts to have a secure and safe domain. The data/information is very important and most critical to the business requirements; therefore proper measures should be adopted so that the information is well secured and protected.
Bhagwan Mahavir College of Business Administration
CHAPTER I
INDUSTRY PROFILE
Bhagwan Mahavir College of Business Administration 2
ABOUT RADIO
Radio broadcasting is an audio (sound) broadcasting service, broadcast through the air as radio waves (a form of electromagnetic radiation) from a transmitter to a receiving antenna. Stations can be linked in radio networks to broadcast common programming, either in syndication or simulcast or both. Audio broadcasting also can be done via cable FM, local wire networks, satellite and the Internet. Radio is the wireless transmission of signals, by modulation of electromagnetic waves with frequencies below those of light.
DISCOVERY AND DEVELOPMENT

The theoretical basis of the propagation of electromagnetic waves was first described in 1873 by James Clerk Maxwell in his paper to the Royal Society A dynamical theory of the electromagnetic field, which followed his work between 1861 and 1865. In 1878 David E. Hughes was the first to transmit and receive radio waves when he noticed that his induction balance caused noise in the receiver of his homemade telephone. It was Heinrich Rudolf Hertz who, between 1886 and 1888, first validated Maxwell's theory through experiment, demonstrating that radio radiation had all the properties of waves (now called Hertzian waves), and discovering that the electromagnetic equations could be reformulated into a partial differential equation called the wave equation. William Henry Ward was issued {{US patent|126356}} on April 30, 1872. Mahlon Loomis was issued {{US patent|129971}} on July 30, 1872. Landell de Moura, a Brazilian priest and scientist, conducted experiments after 1893 (but at least by 1894). He did not publicize his achievement until 1900. Claims have been made that Nathan Stubblefield invented radio before either Tesla or Marconi, but his device seems to have worked by induction transmission rather than radio transmission.
20TH CENTURY
Developments in the early 20th century (1900-1959): . Aircraft used commercial AM radio stations for navigation. This continued through the early 1960s when VOR systems finally became widespread (though AM stations are still marked on U.S. aviation charts). . In the early 1930s, single sideband and frequency
modulation were invented by amateur radio operators. By the end of the decade, they were established commercial modes.
. Radio was used to transmit pictures visible as television as early as the 1920s. Standard analog transmissions started in North America and Europe in the 1940s. . In 1954, Regency introduced a pocket transistor radio, the TR-1, powered by a "standard 22.5V Battery".
Developments in the latter half of the 20th century (1960-1999): In 1960, Sony introduced their first transistorized radio, small enough to fit in a vest
pocket, and able to be powered by a small battery. It was durable, because there were no tubes to burn out. Over the next twenty years, transistors displaced tubes almost completely except for very high power, or very high frequency, uses. In 1963 color television was commercially transmitted, and the first (radio)
communication satellite, TELSTAR, was launched. In the late 1960s, the U.S. long-distance telephone network began to convert to a digital network, employing digital radios for many of its links. In the 1970s, LORAN became the premier radio navigation system. Soon, the U.S. Navy experimented with satellite navigation, culminating in the invention and launch of the GPS constellation in 1987. In the early 1990s, amateur radio experimenters began to use personal computers with audio cards to process radio signals. In 1994, the U.S. Army and DARPA launched an aggressive, successful project to construct a software radio that could become a different radio on the fly by changing software. Digital transmissions began to be applied to broadcasting in the late 1990s.
21 ST CENTURY
A) INTERNET RADIO
Internet radio consists of sending radio-style audio programming over streaming Internet connections: no radio transmitters need be involved at any point in the process.
B) DIGITAL AUDIO BROADCASTING

Digital audio broadcasting (DAB): appears to be set to grow in importance relative to FM radio for airborne broadcasts in several countries.
C) LEGAL ISSUES WITH RADIO

When radio was first introduced in the 1930s many predicted the end of records. Radio was a free medium for the public to hear music for which they would normally pay. While some companies saw radio as a new avenue for promotion, other feared it would cut in to profits from record sales and live performances. Many companies had their major stars sign agreements that they would not appear on radio. Radio ownership grew from 2 out of 5 homes in 1931 to 4 out of 5 homes in 1938. Meanwhile record sales fell from $75 million in 1929 to $26 million in 1938 (with a low point of $5 million in 1933). Although it should be noted that the economics of the situation were also affected by the fact this took place during the Great Depression. The copyright owners of these songs were concerned that they would see no gain from the popularity of radio and the free music it provided. The copyright holder for a song had control over all public performances for profit.
D) AUDIO
AM broadcast radio sends music and voice in the Medium Frequency (MF0.300 MHz to 3 MHz) radio spectrum. AM radio uses amplitude modulation, in which the amplitude of the transmitted signal is made proportional to the sound amplitude captured (transuded) by the microphone while the transmitted frequency remains unchanged. FM broadcast radio sends music and voice with higher fidelity than AM radio. In frequency modulation, amplitude variation at the microphone causes the transmitter frequency to fluctuate.
USES OF RADIO
Many of radio's early uses were maritime, for sending telegraphic messages using Morse code between ships and land. One of the earliest users included the Japanese Navy scouting the Russian fleet during the Battle of Tsushima in 1901. One of the most memorable uses of marine telegraphy was during the sinking of the RMS Titanic in 1912, including communications between operators on the sinking ship and nearby vessels, and communications to shore stations listing the survivors. Radio was used to pass on orders and communications between armies and navies on both sides in World War I; Germany used radio communications for diplomatic messages once its submarine cables were cut by the British. The United States passed on President Woodrow Wilson's Fourteen Points to Germany via radio during the war. Broadcasting began to become feasible in the 1920s, with the widespread introduction of radio receivers, particularly in Europe and the United States. Besides broadcasting, point-to-point broadcasting, including telephone messages and relays of radio programs, became widespread in the 1920s and 1930s. Another use of radio in the pre-war years was the development of detecting and locating aircraft and ships by the use of radar (Radio Detecting And Ranging). Today, radio takes many forms, including wireless networks, mobile communications of all types, as well as radio broadcasting. Read more about radio's history. Before the advent of television, commercial radio broadcasts included not only news and music, but dramas, comedies, variety shows, and many other forms of entertainment. Radio was unique among dramatic presentation that it used only sound.
THERE ARE AROUND 338 RADIO FM CHANNELS IN INDIA.
CHARACTERISTICS OF FM RADIO INDUSTRY IN INDIA

Business model is mainly advertising driven Impacted by the global recession, growth in the last two quarters of 2008 was slow because of slowdown in the advertising industry A cost effective medium for advertisers as it has more penetration and reach compared to the traditional print and television Controlled by few business groups having sizable stake in different media properties Mainly an act of diversification from existing media players as an risk mitigation exercise with slowdown experienced in traditional media outlets such as print. Regulated and recently privatized Phase II licensing made the business viable Has huge infrastructure setup costs Oligopolic and witnesses price wars Overall growth rate is impressive
HISTORY OF RADIO IN INDIA
Broadcasting began
in India with the formation of a private radio service in Madras
(presently Chennai) in 1924. In the very same year, British colonial government approved a license to a private company, the Indian Broadcasting Company, to inaugurate Radio stations in Bombay and Kolkata. The company almost went bankrupt in 1930 but the colonial government took away the two transmitters and the Department of Labour and Industries started operating them as the Indian State Broadcasting Corporation. In 1936, this very Corporation was renamed All India Radio (AIR) and was controlled by the Department of Communications. When India became independent in 1947, AIR was made a separate Department under the Ministry of Information and Broadcasting. Government of India controls the radio broadcasting in India that works under the Directorate General of All India Radio. It was established in 1936 and since 1957 All India Radio was renamed as Akashvani. Akashvani is a government-owned, semi -commercial operation of the Ministry of Information and Broadcasting. There were only six radio stations in India at
10
the time of independence. All India Radio`s network had expanded by the mid-1990s to around 146 AM stations along with a National Channel, the Integrated North-East Service that aimed at reaching out to the tribal groups in northeast India and handles the External Services. There are five regional headquarters for All India Radio, namely in the North Zone in New Delhi; the East Zone in Kolkata; the North-East Zone in Guwahati, Assam; the West Zone in Mumbai; and the South Zone in Chennai.
The government-owned network of Indian radio provides both national and local programs in Hindi, English, and sixteen regional languages. Commercial Radio services in India started in 1967 by Vividh Bharati Service with its headquarters at Mumbai. Vividh Bharati earned its revenues from extensive advertisements and had been broadcasting from thirty-one AM and FM stations during the mid-1990s. India has a wide-ranging network of medium wave and short-wave stations. In 1994 there had been almost eighty-five FM stations and seventythree short wave stations that connected the entire country. The broadcasting equipment used in India is mainly indigenous and reaches special audiences, such as farmers needing agro climatic, plant protection, and other agriculture-related information. The number of radio receivers increased almost five times between 1970 and 1994. Initially it was around 14 million that rose to nearly 65 million. Most radios are also produced within India.
The foreign broadcast service is a function of the External Services Division of All India Radio. In 1994 seventy hours of news, features, and entertainment programs were broadcast daily in twenty-five languages using thirty-two shortwave transmitters. The primary target audiences are the listeners in neighboring countries and the large overseas Indian community.
The early history of Indian radio broadcasting in independent India set the parameters for the succeeding role of television in the nation. At Independence, the Congress government under Jawaharlal Nehru followed three major goals: firstly, to achieve political integration; secondly, to attain economic development; and finally, to achieve social modernisation. Indian broadcast media was expected to play an important role in all three areas. In those days radio was considered as an integral medium of communication, primarily due to the absence of any motion medium. All the national affairs and social changes were informed
11
through the waves of broadcast media and within no time, popularity of radio spread nationwide. Indian radio proved to be a prime medium of social integration.
Indian Radio took birth and was promoted by the government at its best for the objective of political nation building. National integration and the development of a "national consciousness" happened to be the primary objective of All India Radio. Broadcasting was organized as the solitary reason of the chief planner of this process of political integration the State. The mission of broadcasting helped to overcome the urgent crisis of political volatility that followed Independence and cultivated the long-term progression of political modernization and nation building that was the prevailing ideology of the newly formed nation.
Indian radio also took up the task of aiding in the development of economic scenario. The Indian Constitution was adopted in 1950 and authorized a strong role for the Indian State in the economic development of the country. The use of broadcasting was further considered to be a development process that was naturally a consequence to this state-led developmental philosophy. Indian radio was specially designed programme to contribute to the process of social modernisation, which was an important pre-requisite of economic development. The dominant development philosophy of the time scrutinized the problems of development as the basic ones in the developing countries. These internal causes included
12
traditional value systems; lack of entrepreneurial ability, lack of innovation and lack of a national consciousness and experts could suggest only communication solutions to bring upon. The main problem was that the old ideas were influencing the young minds thus hindering the process of social change and modernization. The role of broadcasting provided an inlet for the flow of modern ideas. It was due to the same reason of static thoughts prevailing in the society; that television came into existence in 1959. Television broadcasts started from Delhi in September 1959, again associated with the All India Radio`s services. Programs were broadcast twice a week for an hour a day on welfare topics related to community health, citizens duties and rights, and traffic and road sense. In 1961 the television medium were expanded to include a school educational television project, however the importance of radio did not decline. When television was taking birth, radio happened to be a matured medium in India. Various entertainment programmes were added in the curriculum of Indian Radio that included melodious songs and interview panels. A limited number of old U.S. and British shows were also telecast sometimes in radio. The oldest radio station of India, All India Radio or Akashvani is one of the largest radio networks in the world.
13
RADIO INDUSTRY EXISTING IN INDIA
Radio industry globally is a well established and a mature medium of communication and used by advertisers affectively in brand building and sales promotion. The medium also provides entertainment and information to its consumers and hence acts as an important business medium of communication and entertainment. In India the private radio industry is experiencing rapid growth. Though the industry was privatized in late 1990s, the business model was not viable until the phase II of licensing came into force. The phase II fostered competition and brought in new players into the industry. The new and the old players largely belong to established business groups who in turn are part of larger media houses. These players also control a large chunk of radio business in the country. As part of the overall growth experienced in the Indian economy during last decade, the media and the advertising industry have experienced good growths. While the share of radio industry is far below the international standards, the industry is experiencing good growth. Because the model of the industry is advertisement driven, the radio industry largely mirrors the contours of the advertising industry. While there are several promising factors that support the growth of the Indian radio industry, there are quite a few factors that might actually delay or dampen the growth. The competition for listeners and advertisers that ushers in price war without any strong differentiating factor among players is not good for the long term health of the industry. The undifferentiated content issue should be addressed immediately and even though the players might be ready now, the regulator has to address the concern. The phase III licensing will surely enable the industry to move forward and resolve some long standing issues but it is still some time away and the new and existing players should adopt wait, watch and prepare policy until it is announced to make new moves.
14
DEVELOPMENT OF RADIO IN INDIA
The birth of Radio broadcasting in India has started on an experimental basis in the year 1921 when Times of India in collaboration with Post and Telegraph Department broadcasts a musical programme . Sir George Lloyd put forward this request to those concerned companies. In 1927 private radio clubs proliferated. In the year 1930 radio broadcasting started operating under the Indian Broadcasting Company. However, the company went into liquidation after a span of three years and the Government took the charge of broadcasting at their own expense. On March 1935 a separate office of the Controller of Broadcasting was created .The landmark in the history of broadcasting is the change of the name of the Indian Broadcasting to All India Radio (AIR) in the year 1936. In the same year Delhi station was formed.
From 1936 onwards the development of radio broadcasting was sluggish but steadfast. Nine AIR stations opened up in different places like Delhi, Calcutta, Bombay, Madras, Lucknow and Tiruchi. From 1957 onwards AIR was popularly known as Akashvani.
Eminent personalities had lent their voices for radio broadcasting. On 12th November, 1947, the voice of Gandhiji was broadcasted in AIR.
15
Keeping in view the motto, "Bahujan Hitaya; Bahujan Sukhaya" i.e. the benefit and happiness of large sections of the people, AIR aims to provide information, education and entertainment. It has defined its objectives in the following:
1. Preserve the country`s unity and the democratic values as shrined in the Constitution;
2. Present a reasonable and equilibrated flow of data of national, regional, local and international concern including contrastive views. Citation of any opinion or ideology of its own should be avoided. Integrity of the whole nation should be respected. Variety in broadcasting should be incorporated.
3. Develop programmes which can arouse, communicate, elucidate, train, entertain and improve to satisfy all the audiences through out the nation.
4. Formulate different programmes for broadcasting, keeping in mind all sections of people of the nation.
5. Prepare developmental and reference programmes on various fields like Agriculture, Education, Health and Family Welfare , Science and Technology.
6. Prepare programmes for rustic, illiterate and poor population including the youths , social and cultural minorities, the tribes and of those occupying the borders backward or distant areas.
7. Encourage consolidation and harmony of the nation.
16
AIR today has a network of 223 broadcasting centres with 143 medium frequency(MW), 54 high frequency (SW) and 161 FM transmitters. It encompasses an area of 91.42% serving 99.13% of the people in India. AIR covers 24 Languages and 146 dialects in home services.
Over the years the radio broadcasting has expanded its service both in terms of reach and content suitable to the requirements of the nation. A three- tire system has been introduced. The national Channel was formed on 18th May, 1988 . It is located in New Delhi and it suffices national broadcasting. Hourly news bulletins , alternatively in Hindi and English are broadcasted from the national Channel. Major stations look after the regional broadcasts. Local radio stations are formed in different areas and they are now more than eighty in number.
AIR`s services and programmes too have expanded in leaps and bounds. Till date these include News Services , Cultural Programmes, Extension education services, External services for foreign countries.
NSD produces news and comments both for Indian and foriegn audiences .It produces 112 bulletins in 17 languages emanating from Delhi and is transmitted to other stations.45 Regional News Units brings forth as many as 187 regional and 65 external news bulletins. The External News bulletins, are being brought out in 25 languages. Spotlight` in English and `Samayiki` in Hindi are the daily broadcasts covering current and local news. Programme on current affairs is disseminated every Sunday.
17
It incorporates comments of experts, teachers politicians on national and international matters. Besides it broadcasts "Charcha ka Vishai Hai", programme in Hind ,on every Wednesday;There are composite news programmes called "Samachar Prabhat" and "Morning News" in Hindi and English respectively. They are of duration of 15 minutes each incorporating a news bulletin, a commentary, and reviewing of daily press . An mid day news of one hour is broadcasted from 2 p.m. News is also available on the Internet. The News Services Division has its own website for updating News round the clock. In External services, it covers 27 languages; 17 national and 10 foreign languages. Moreover programmes for rural folks, army personnel , sports , musical programmes are broadcasted to meet the thirst of its target audiences.
Although there are ample scope to transmit radio programmes of varied content and presentations, radio is considered solely to be a medium for developmental broadcasting.
18
PRIVATIZATION OF FM RADIO IN INDIA
Internationally, FM radio broadcasting is the preferred mode of radio transmission due to its high quality stereophonic sound. In March 2000, the Government invited private sector into FM radio broadcasting by opening up the frequencies in the FM band (87.5-108 MHz). In this Phase I Policy of FM radio privatization, private operators were invited to bid for a 10-year license to set-up and operate FM radio stations. The original plan was to set-up 108 FM radio frequencies across 40 cities. 101 bids were received, aggregating to a license fee of approximately Rs.4.25 billion. [Source: FICCI Ernst & Young Report, 2004]. The unusually high license fee structure and year-on-year annual escalations of 15% hampered the FM radio growth.
The Government's Tenth Plan stipulates that private operations are to be encouraged to provide FM radio services in metros and small cities. They recently announced Phase II of the privatization of FM radio, which is an initiative in line with the roadmap laid out in the Tenth Plan. A total of 338 channels in 91 cities across the country would be made available for bidding by Indian private companies.
19
GOVERNMENT POLICIES FOR INDIAN RADIO INDUSTRY
In India, All India Radio - the public service broadcaster, had monopoly on Radio Broadcast, till a couple of years back. In May 2000, the Government of India opened the Sector for participation by the private FM broadcasters and offered 108 frequencies in 40 cities for open tender bidding. At present, 21 private FM stations are on the air in 12 cities. Now The Government of India, Ministry of Information & Broadcasting has formulated a policy on expansion of FM radio broadcasting services through private agencies. This is also known as Phase - II of expansion of FM radio broadcasting.
The salient features of policy for expansion of FM radio broadcasting services through private agencies (Phase - II) are: Process Of Granting Permission: The entities that plan to operate FM Stations in India will have to bid for the license. The permission shall be granted on the basis of One-Time Entry Fees (OTEF) quoted by the bidders (Closed Tender System).
20
ELIGIBILITY
General Criteria Only Companies registered in India under the Companies Act, 1956 can bid for license for operating Private FM Channels. However, subsidiary Company of any Applicant Company or Company under the same management shall not be allowed to participate in the tender process for the license. Further Companies associated with or controlled by any religious or political body or advertising agency will also not be allowed to tender for the license. The existing Private FM Station operators (existing licensees), who exercise their option to be considered for Phase 2, including those licensees who are eligible for automatic migration for channels already operational by them, shall be eligible to be considered for the prequalification round for fresh tendering under Phase 2, subject to their fulfilling the prescribed eligibility criteria. Financial Criteria Minimum Net Worth required for one channel per center in all regions: D category Centers: Rs. 5,000,000. C category Centers: Rs. 10,000,000 B category Centers: Rs. 20,000,000 A or A+ category
21
INDUSTRY SIZE
The radio industry revenues for fiscal 2005 are estimated at Rs. 3.22 billion, and are expected to grow by 14.3% to Rs. 3.68 billion . The state broadcaster - All India Radio ("AIR") - contributed 55% of the industry revenues in 2004, which has decreased from 100% in 2001. The share of Indian radio in the overall advertising pie at ~3% is much lower than various developed and developing economies worldwide. Globally, the share of radio in the advertising pie is around 5% in countries where the medium is still in a growth phase and around 10-12% of the advertising pie when the medium reaches a mature phase.
KEY PLAYERS
Suryan FM Red FM Go FM Visakha Aamar FM Power FM Red FM Big FM Radio Mirchi MY FM & many more.
22
CHAPTER II
COMPANY PROFILE
23
ABOUT RADIO CITY 91.1 FM
Radio City is a FM radio station in India. It broadcasts on 91.1 (earlier 91.0 in most cities) megahertz from Mumbai (where it was started in 2004), Bangalore (started first in 2001), Lucknow and New Delhi. It plays Hindi songs, English and regional songs. It was launched in Hyderabad in March, 2006 , in Chennai on July 7th 2006 and in Vishakapatnam October 2007. Radio City recently forayed into New Media in May 2008 with the launch of a new mega music portal - PlanetRadiocity.com that offers music related news, videos, songs, and other music-related features. RadioCity has launched Fun Ka Antenna - Online Radio Station which plays hits across genres including International, Bollywood, Indipop and Sufi among others. Radio City Bangalore is India's first private FM radio station and was started on July 3, 2001. It launched with presenters such as Rohit Barker, Darius Sunawala, Jonzie Kurian and Suresh Venkat. Over the years, the station had been steadily losing popularity with the launch of newer stations in Bangalore. The station has been criticized for multiple format changes and presenter lineup. The Radio station currently plays a mix of Hindi and Kannada music. Recently as of July,2006 it has announced plans to invest Rs. 700 to 800 million in the current fiscal year to set up 16 FM (Frequency Modulation) stations across India.
24
The Chief Executive Officer is Ms.Apurva Purohit. She was also the Director of Association of Radio Operators in India in the year 2009.
Surat tunes to Radio City 91.1FM's 'Whatte Fun' ( An article)

Media News Surat, August 23, 2007 After swaying Vadodara and Ahmedabad with its fun ki nayi bhasha, Radio City 91.1FM, Indias Leading Radio Network has now invaded Surat airwaves with its new vibrant language of fun! Infusing a refreshing wave of Whatte Fun, the FM station unfolded a fresh and lively radio listening experience for the people of Surat! Through this launch, Radio City 91.1 FM - the pioneer of private FM in India marks its tenth station in the country. Known for its innovations in programming, Radio City 91.1FM is regaling listeners in Surat with a host of programs structured to meet their music preferences along with an interesting music mix reflecting the true sound of the city. The music will be in sync with the stations vibes an invigorating new music format of adult contemporary music. Adult contemporary is a music format which not limited to a specific genre of music, is a mlange of selected tracks across different genres comprising of songs which have been hits over the last two decades; it is music that lasts over a period of time. Warm, fun and reminiscent of life experienced by the target audience, SEC AB 20-40 years, the music has been hand-picked and
customized for the listeners who have very specific and well defined music preferences. Radio City 91.1FM will cater to the tastes of discerning music enthusiasts cutting across young, urban adults which will ultimately give advertisers a great value for their money spent.
Speaking on the occasion, Ms. Apurva Purohit, CEO Radio City 91.1FM says, We are thrilled to be a part of the lives of the people of Surat. It is an extremely important market for
25
us and we eagerly look forward to engage with our listeners here. Combining our musical expertise, innovations and creativity, Radio City brings to Surat compelling content and a music mix strategically planned to uplift the mood of its listeners. We are certain that our music expertise, innovative programming line-up, and our brand promise of Whatte Fun will enthuse music enthusiasts of Surat, uniquely positioning Radio City to capture and sustain the biggest share of ear delivering an unmatched radio experience. Innovation is key to listener stickiness and Radio City is known for pioneering innovative content across genres. Playing truly popular music in the language of the people, with fun contests, events, humour and gossip delivered by a hugely popular team of Radio Jockeys, Radio City Surat will jumpstart Surat mornings with the lively, fun-filled energetic Radio City Breakfast Show. Helping young homemakers in Surat add that extra spice to their persona, City Spice will skillfully address relevant issues coupled with advice and interesting contests each day while Hum Tum will give them a platform to speak their mind, express their opinions, desires and aspirations. Radio City Joyride will see Surat unwind with some great music and entertaining updates on the day while Yaadein with its soothing music will take listeners in Surat into another place and time! Radio Citys award winning Love Guru (winner of the RJ of the Year - Hindi at The Indian Excellence in Radio Award 2007) and private FM radios best relationships confidante comes to Surat! Radio City Surat will regale listeners with the best in the world of English Music with The World Chart Show a top 20 countdown of the best English chartbusters! In addition, the FM station will also feature other popular Radio City properties like Babbar Sher and Kya Baat Kar Raha Hai making it an absolute fun experience for the Radio City listeners of Surat. Marking its presence in the city, Radio City has lined up an exciting line-up of fun, interactive activities for the people of Surat to ensure that the 91.1 frequency created an impact in the minds of the listeners. Infusing fun, Radio City will be on the move with the people of Surat grooving with them wherever they are be it on the street, in colleges, parks, malls or multiplexes! From SPB College to City Plus, from Bhulka Bhavan to Majura Gate Circle, listeners can get to meet Radio City RJs and may also get a chance to go on-air. To know more on how they join in with the Whatte Fun gang, listeners just have to tune into Radio City 91.1FM!
26
THE INFRASTRUCTURE
Radio city 91.1 FM is not just a big brand, but a big station as well. With an investment of Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and licensing, the proposed network will be the largest ever. The overall manpower strength will stand at more than 1000 employees nationwide.
Radio city 91.1 FM will bring to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability, hot swappable power supply and power amplifier with controller card redundancy. The transmitters have the capability of back up play time of four hours of music or pre-programmed content in case of any link failure. The highlight of Radio city 91.1 FM will be a web-based Media Monitoring Center (MMC) at Mumbai to monitor all the 21 stations live and provide round-the-clock hands on solutions and technical support.
27
THE BRAND ITS POSITIONING AND UNIQUE CONTENT

Radio City 91.1FM is India's first and leading FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), Radio City started its operations in India in July, 2001 in Bangalore. MBPL is owned by IVF Holdings Pvt. Ltd (IVF), one of Indias earliest private equity firms (established in 1999). IVF has a multi-sector portfolio and has invested in companies like Biocon, DQ Entertainment, Shringar Films, Meru Cabs, Mahindra Hinoday and DM Healthcare. It regularly partners with entrepreneurs and management teams to build valuable, enduring and socially responsible businesses that create value for all stakeholders. Radio City is present in 20 Cities across India in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur, Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Nanded and Jalgaon. Using state-of-the-art digital stereo FM, innovative programming, vivacious radio jockeys and experienced professionals, Radio City broadcasts the best quality of music and entertainment. In addition to broadcasting, MBPL has taken many initiatives to augment revenues by creating new avenues to reach the consumer. In August 2008, it launched
PlanetRadiocity.com (www.planetradiocity.com), India's first Music Portal. The website is a treasure trove of information, entertainment and interactivity to all those who are connected with music: casual and serious enthusiasts, trade and musicians including experts and amateurs, alike. In March 2010, MBPL raised the bar with the launch of its live internet radio, Fun Ka Antenna. It is a one-of-its-kind online radio station with music across all genres - film, nonfilm, sufi, ghazals, lounge, current, retro - in both Hindi and International music. Along with terrestrial radio and internet, MBPL has added Radio City Connect to its basket of offerings. Radio City Connect is the Non Traditional Revenue (NTR) arm of Radio City 91.1 FM and provides complete one-window local advertising solutions. Combining Radio, Activation, Events, Online and Mobile, Radio City Connect has successfully delivered a wide variety of on-ground activities ranging from Mobile Road Shows, Multi-City Mall Activities,
28
RWA Activities, School/ College Promotions and Rock Shows offering its clients innovative, efficient and cost effective advertising solutions.
MAIN TARGETS OF RADIO CITY

THE ETHNIC TIES: It is the human nature that we desire to be associated with people whom we are attached to and hence ethnic ties play a more important role, if the station is able to satisfy your sense of identity , you are definitely going to be loyal to it. GENDER:Especially with the community radio growing at a fast pace in India, it is necessary that the stations cater to the needs on the basis of gender issues, women talking to women is a growing trend in the industry. Talking about gender related issues and gender bonding have become a good part of life. DEMAND FOR PUBLIC SERVICES:the demand to be update with the news and the events that might effect you is a growingf concern among people. as you cannot carry a television service its good if you have an in car fm stereo and get to know the traffic updates and the weather updates. LOCAL FLAVOUR:the local lingo goes with the general public, the youngsters when they are involved in the process of choosing a person or need ot talk about the local issues these channels play an important part.
29
POLITICS: politics have a major role to play on the minds of people hence the content that is aired on the medium of radio is supervised by government rules.
LISTENERS OF DISPERSION ACROSS SECS AGE AND GROUPS

% SPLIT OF LISTENERS STATION SEC A SEC B SEC C SEC D 1519 YRS 2024 YRS 2534 YRS 29 3544 YRS 45+
% POPULATION RADIO MIRCHI RADIO CITY MY BIG FM 1 FM2
14
21
38
27
12
15
22
23
23
21
26
33
21
17
21
15
20
22 21 30 22 30
21 22 22 20 15
24 31 27 22 15
30 26 18 41 19
22 20 7 4 8
21 22 20 8 9
26 22 21 20 28
14 14 16 21 28
17 22 26 47 27
The lead players. Radio City and Radio Mirchi have similar listenership profiles - a skew towards younger age groups and SEC A and D. GO has a distinct skew towards SEC A due to its programming content. Broadly, most of the stations have identical programming currently and are thus attracting audiences that are very similar. This suggests a call-foraction for stronger brand positioning exercises by the stations - and ensuring that they do not sound just like next competitor.
30
THE NETWORK OF RADIO CITY 91.1FM ACROSS INDIA

North region:- Delhi Lucknow Jaipur West region;Ahmedabad Ahmednagar Mumbai Akola Nanded Pune Sangli Surat Vadodara Jaipur South region :- Vishakhapatnam Bangalore Chennai Coimbatore Hyderabad Solapur Central region: Aurangabad Jalgaun Nagpur
31
VISION, MISSION, GOALS & VALUES OF RADIO CITY 91.1 FM

VISION
MAKE LIFE MORE ENTERTAINING.
MISSION
TO BE THE MOST PROFITABLE MULTI PLATFORM MEDIA COMPANY BY PROVIDING OUTSTANDING AND RELEVANT CONTENT TO SEC AB 25-34.
GOALS
BE NO.1 RADIO STATION AND ENTERTAIN LISTENERS ALL AROUND.
VALUES
BUILDING BEST IN CLASS CONSUMER EXPERIENCE FOR LISTENERS AND ADVERTISERS.
THOUGH LEADERSHIP AND INNOVATION. PEOPLE ORIENTATION. PROCESS DIVINE CULTURE.
32
COMPANY INFORMATION
Name of the Organization: - RADIO CITY 91.1 FM
Name of the chairman:-
Star group of companies
Regional cluster head:-
Mr. Rajiv Patel (Programming Dept) Ms.Deepa Dave (Sales Dept)
Promoted by: -
Music Broadcast Private Ltd. (MPBL)
Major Competitors:-
Radio Mirchi 98.3, My FM 94.3 Big FM 92.7 & Vividh Bharti 101.1
Address of the Organization:-
7th Floor, 712 716, D- Block, ITC Tower,Majura Gate, Ring road, Surat 395002, Website:- www.radiocity.in
33
SWOT ANALYSIS
STRENGTHS
o o o o o o o o o
Largest operating network Widely recognized Operate in diverse markets Strong advertisement sales capability High quality studio and transmission equipments Presence in major cities High listenership (For every age group) Good experience in events Best combination of innovative content and interesting initiatives.
WEAKNESSES
o o o o o o o o
Meager penetration in Indian markets Distractions from advertisements to listeners Long waiting queues to connect with RJs. RJs have no long lasting careers. No subscription revenues in Radio Lack of differentiation between different FM Radio stations. High music royalties. Capital intensive business
34
OPPORTUNITIES
o o o o o o
Satellite Radio/DAB ( Digital Audio Broadcasting) Internet Radio Through regulatory changes International market Generating their new shows on air. Benefit from the growth in the live entertainment industry and FM Radio industry
THREATS
o o
Economic downturn Intense competition in radio business - Private radio stations My FM, Radio Mirchi, Big FM, Red FM and New entrants Star India, Adlabs, Meow Retaining talented RJs Loss of listenership in radio business Slow rollout of infrastucture.
o o o
35
FUTURE PLANS AND EXPANSION
The company expands their business in accordance to the phase of licensing ,so they are waiing for their IIIrd phase of licensing from the Ministry of Information and broadcasting. Radio City is eager to launch its more stations in other big cities like Agra Bhopal, Chandigarh, Kanpur, Dehradun, Gwalior, Jabalpur, Indore, Kota, Patna, Ujjain, Surendranagar and Valsad .
36
REASONS FOR SELECTING RADIO CITY FOR SUMMER PROJECT WORK.
o We are having keen interest in getting training on service sector. o To get knowledge for the radio industry. o RADIO CITY 91.1 is developing and growing at a rapid speed. o RADIO CITY 91.1 posses a very reputable brand image in India and is made of very good standing management team. For sharpening knowledge and skills, it is the best place to shape trainee theoretical knowledge in to practice. o To acquire complete picture how ratio station works. o To acquire management skills.
37
CHAPTER III
HUMAN RESOURCE MANAGEMENT
38
ABOUT HRM
Human resource management (HRM) is the strategic and coherent approach to the management of an organization's most valued assets - the people working there who individually and collectively contribute to the achievement of the objectives of the business. [1] The terms "human resource management" and "human resources" (HR) have largely replaced the term "personnel management" as a description of the processes involved in managing people in organizations. [1] In simple words, HRM means employing people, developing their capacities, utilizing, maintaining and compensating their services in tune with the job and organizational requirement.. The cluster head of regional office in Gujarat of RADIO CITY 91.1 FM is Ms. Sagourika .. He has divided the whole radio station in various departments. These departments includes HR department, Finance, Programming, Sales, Marketing, Technical, Activation (Non Traditional Revenue), General Management. These departments are further controlled by various heads and executives.
39
HUMAN RESOURCE MANAGEMENT PURPOSE AND ROLE
In simple terms, an organization's human resource management strategy should maximize return on investment in the organization's human capital and minimize financial risk. Human Resources seeks to achieve this by aligning the supply of skilled and qualified individuals and the capabilities of the current workforce, with the organization's ongoing and future business plans and requirements to maximise return on investment and secure future survival and success. In ensuring such objectives are achieved, the human resource function purpose in this context is to implement the organisation's human resource requirements effectively but also pragmatically, taking account of legal, ethical and as far as is practical in a manner that retains the support and respect of the workforce.
40
COMPANY HR
The main office of HR Department is basically in Mumbai(Bombay). But here it is managed by Ms.Sagourika. He takes into consideration various areas under HR department i.e.,

Recruitment, selection, and onboarding (resourcing) Organizational design and development Business transformation and change management Performance, conduct and behavior management Industrial and employee relations Human resources (workforce) analysis and workforce personnel data management Compensation, rewards, and benefits management Training and development (learning management)
Implementation of such plans, processes or standards may be directly managed by the HR function itself, or the function may indirectly supervise the implementation of such activities by managers, other business functions or via third-party external partner organizations.
41
ROLES AND FUNCTIONS OF HR MANAGER
Monitoring and evaluating the quality of the station and meeting all requirements and regulations with regards to programming.
Motivating and managing sales staff to meet all sales quotas or budget requirements for income.
Handling all complaints, questions, or request for information about the station. Hiring and training of new employees, interns and other personnel at the radio station.
Networking with other businesses, organizations and agencies to prompt the radio station and increase the market for advertising.
Developing budget plans, employee schedules and overseeing the daily operation of the station.
JOB DESCRIPTION

Creating and implementing Concepts. Developing creative content for the clients as per their requirements. Create properties Ad spots and content based on the brand and the product. Skills: Fair Understanding of the medium, Articulate, Fine Presentation Skills, on ground Innovations, Concept Implementation.
42
HUMAN RESOURCES PLANNING
Human Resource Planning is the process by which an organization ensures that it has the right number and kind of people ,at the right places, at the right time, capable of effectively and efficiently completing those tasks that will help the organization achieve its overall objectives. HRP is important for planning the investment in the development and utilization of human resources.Any investment in the HR activities is considered an investment for the future growth and development of the organization. From the company,the first decision to be taken is that how much manpower will be required in various departments and in various branches.. HR department is further divided into technical, programming, producers, radio jockies and copy writers. According to the vacancies in the above mentioned departments planning is done of how much manpower is to be recruited and selected and then they are further placed and provided with the training. There are a total 12 employees working for the surat branch level office.
43
RECRUITMENT AND SELECTION
Recruitment is the process of finding and attracting capable applicants for employment. The process begins when new recruits are sought ends when their applications are submitted. The result is a pool of applicants from which new employees are selected. In simple terms, recruitment is understood as the process of searching for and obtaining for jobs, from among whom the right people can be selected. Thought, theoretically, recruitment process is said to end with the receipt of applicants, in practice the activity extends to the screening of applicants so as to eliminate those who are not qualified for job. Recruitment process is a centralized process where:Requirement Float where HR send resumes to local networks. Programming department of the local network will do recruitment then regional office recruits and after then the offers are send to the applicants.
44
Selection is the process of differentiating between applicants in order to identify and hire those with a greater likelihood of success in a job. Recruitment and section are the two crucial steps in the HR process and are often used interchangeably. Recruitment refers to the process of identifying and encouraging prospective employees to apply for jobs, Selection is concerned with picking the right candidates from a pool of applicants. After human resource planning is done then further recruitment and selection of the people is taken into consideration. Here the people are recruited by referral i.e. the people are contacted by first sending mails to all those staff members who are working with RADIO
CITY 91.1 FM inquiring them about the people who are under their reference. According to these references taken by them the people are then called for the selection process. Other way recruitments are also done by doing advertisements in newspapers or through consultants. For recruiting best employees Campus Recruitment is also done. So that proper employees are to be recruited. After the recruitment process is successfully completed the recruited people are then called for the selection process. Those candidates who are found capable for the job according to their experience and qualification and if they are neeting the companys requirements and expectations they are then selected by going through personal interviews and some mental and medical tests .
45
TRAINING AND DEVELOPMENT

After the recruitment and selection process of the employees are done successfully then the selected employees are then given proper training regarding how the job is to be performed. On the job training is given in RADIO CITY 91.1 FM for 15 days by the seniors and for RJ selection and recruitment for surat , the training is given in Mumbai (headquarters).The employee is trained regarding the office environment, rules to be followed and so on. Induction training is given so that the new employees make themselves comfortable with the new job environment and with his co-workers. This training is given to the employees so that they make themselves adjustable with the new job and the work which is allocated to them. Under this training process the employees get experience about their work and their working environment. Due to effective training procedure, employees get highly developed with their skills and knowledge and in return to which they give better results to the Radio city 91.1 FM.
46
PERFORMANCE APPRAISAL
A performance appraisal, employee appraisal, performance review, or (career) development discussion is a method by which the job performance of an employee is evaluated (generally in terms of quality, quantity, cost, and time) typically by the corresponding manager or supervisor. A performance appraisal is a part of guiding and managing career development. It is the process of obtaining, analyzing, and recording information about the relative worth of an employee to the organization. Performance appraisal is an analysis of an employee's recent successes and failures, personal strengths and weaknesses, and suitability for promotion or further training. It is also the judgement of an employee's performance in a job based on considerations other than productivity alone. The most popular methods used in Radio city 91.1 FM for performance appraisal process includes the following:

Management by objectives 360-degree appraisal Behavioral observation scale
47
PROMOTION AND TRANSFER
A promotion is the advancement of an employee's rank or position in an organizational hierarchy system. Promotion may be an employee's reward for good performance i.e. positive appraisal. So before Radio city 91.1 FM company promotes an employee to a particular position it ensures that the person is able to handle the added responsibilities by screening the employee with interviews and tests and giving them training or on-the-job experience which is carried out in Mumbai. A transfer is a lateral move to a position in the same classified pay range (classified position) or to a position with comparable duties and responsibilities (non-classified positions).In Radio city 91.1 FM, the transfer is done only if there is a need of an employee in other branch, some personal grievances or any other external factor,etc.
COUNSELLING
After the placement of the new employees is done in the training process his working review is judged and his skills regarding the jobs are noticed. Appraisal shits are to be filled by the employees and points and given to them according to their work. Based on these appraisal forms the head decides about the increment in bonus and salary.
48
WAGES, SALARIES AND COMPENSATION
Wages represents hourly rates of pay, and salary refers to the monthly rate of pay, irrespective of the number of hours put in by an employee. Wages and salaries are subject to annual increments. They differ from employee to employee, and depend upon the nature of job, seniority, and merit. Compensation is given to the employees according to their work, according to the department in which they are working and also the government rules are taken into consideration. Company spends a particular amount on their employees and the office including all the expenses like employee salary, office electricity bills, office telephone bills ,etc which is called CTC (Cost To Company).. Rewards are also given in the form of compensation by IRS (Indian Readership Survey) which includes awards like monthly Star Achievement,What a champ (based on versatility).Darshak Lakdawala, who is our trainer working with the sales department in the company have received awards for What a champ in April and May 2009 and then yearly 6 CEO awards are also given which are based on
Sales, Marketing Programming Music (Sound) IT(Technical) Best station
to P1(Metro cities) and P2(Milimetro cities), Among which Surats Radio city 91.1 FM got 2 awards in 2007 after the opening of company for Music, Programming and IT. In 2008, it received an award for programming.
49
EMPLOYEE WELFARE
Employee Welfare includes anything that is done for the comfort and improvement of employees and is provided over and above the wages. Welfare helps in keeping the morale and motivation of the employees high so as to retain the employees for longer duration.The welfare measures need not be in monetary terms only but in any kind/forms. Employee welfare includes monitoring of working conditions, creation of industrial harmony through infrastructure for health, industrial relations and insurance against disease, accident and unemployment for the workers and their families. The Radio city 91.1 FM statutory welfare schemes includes the following provisions: 1. Drinking Water 2. Facilities for sitting 3. First aid appliances 4. Latrines and Urinals 5. Canteen facilitiesSpittoonsLighting 6. Washing places 7. Changing rooms 8. Rest room
50
HR AUDIT AND HRIS

An HR Audit is a tool for evaluating the personnel activities of an organization. The audit may include one division or an entire company. It gives feedback about the HR functions to operating managers and HR specialists. It also provides feedback about how well manages are meeting their HR duties. In short, the Audit is an overall quality control check on HR activities in a division or company and an evaluation of how these activities support the organizations strategy. Special department handles Audit. Here in HR Audit general observation of the employees is made. It is observed that the employees are not harassed and they are able to perform their job properly. They also check that whether the work is performed according to government rules. The Human Resource Information System (HRIS) is a software or online solution for the data entry, data tracking, and data information needs of the Human Resources, payroll, management, and accounting functions within a business. Normally packaged as a data base, hundreds of companies sell some form of HRIS and every HRIS has different capabilities. Pick your HRIS carefully based on the capabilities you need in your company. The HRIS that most effectively serves service sector companies like
radio,television,pharmacy,etc tracks:

attendance and PTO use, pay raises and history, pay grades and positions held, performance development plans, training received, disciplinary action received, personal employee information, and occasionally, management and key employee succession plans, high potential employee identification, and applicant tracking, interviewing, and selection.
51
NEW TRENDS IN HRM
To know the business environment an organization operates in, three major trends must be considered : 1. Demographics: the characteristics of a population/workforce, for example, age, gender or social class. This type of trend may have an effect in relation to pension offerings, insurance packages etc.
2. Diversity: the variation within the population/workplace. Changes in society now mean that a larger proportion of organizations are made up of "baby-boomers" or older employees in comparison to thirty years ago. Advocates of "workplace diversity" simply advocate an employee base that is a mirror reflection of the makeup of society insofar as race, gender, sexual orientation, etc.
3. Skills and qualifications: As industries move from manual to more managerial professions so does the need for more highly skilled graduates. If the market is "tight" (i.e., not enough staff for the jobs), employers must compete for employees by offering financial rewards, community investment, etc.
52
CHAPTER IV
OPERATIONAL MANAGEMENT
53
In Radio industries the operation channels is too long and is technically difficult.. in 80s to 90s the radio department doesnt has much technology. Big Disk and Cassetes where used to play any songs. And their main forecast was on the various schemes on Agricultural activites and other government programmes. And they also use to telecast the quality and detailed news. But now the era has changed now other than Radio new different FM station has introduced in the modern life. Now the working in radio and Fm has became more easy due to the use of various technology. In modern times from metropolitician city like Mumbai, New Delhi to Small town like Kheda can enjoy FM facalities. Below is the the chart showing how the songs and jingles comes upto different ears.
FLOWCHART
54
How exactly radio is operated?
Operating rooms where radio broadcasting is done On-air room(left) & server room(right)
55
CHAPTER- V
PROGRAMMING MANAGEMENT
56
A practical handbook for programming head is managed , this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the Pure Data to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.
This is very important deparment of FM industries. This is called as Backbone of FM station. Every Station has one programming head. His duty is watch out the productivity of FM station. He has to take care of each and every words spoken by RJs.. Well other than this his main function is to manage the Working cycle of the FM . He also take care about the demand of listeners. This department is headed by Mr. Pranav Jani. And it consists 7 employees including RJs, Producers, Engineers and Music Scheduler.
57
The members of programming department from to top to bottom is as follow :-
58
DAILY SHOW SCHEDULE:Show Name RJs name and timings
SEHER Bhajans, Prarthana sangeet & Devotional music.
Syndicated Mon Sun 6 AM - 7 AM
WHATTE FUN MORNING
7 am to 11 am Morning bells & Thought for the day . In consult with Astro Expert RJ predicts the day for 12 zodiac signs. Along with the music. 8 am to 9 am - Invite callers for b'day or anniversary wish to their dear once and each day will have new Music innovations related contests. 9 am to 10 am -Mainly focus on current talk of the town topics & traffic report of surat by the listenersalong with the songs. 10 am to 11 am Publicity..along with new hits. Mon - Sat 7 AM - 11 AM RJ Shubham
59
GOSSIP KA TADKA 11 am to 1 pm - Gossip around talk of the town topics, bollywood/ Tellywood, Day special..along with the music 1 pm to 3 pm - "In this entire hour will take an expert and gossip around the subject"..along with the soft music. 11 AM - 3 PM RJ Bhakti Mon Sat
KAL BHI AAJ BHI Full music time of evergreen bollywood songs
RJ Fahad(Syndicated) Mon - Sat 3PM 5Pm
JOY RIDE Talk on latest events across the city. Traffic meter of the cityalong with hit songs.
RJ Sheraz Mon - Sat 5 PM 9PM
LUV GURU RJ Luv Guru Discussion on listeners problem(personally).with luv tips along with romantic songs. Mon Fri 9PM 11PM
60
NAACH 91.1 Music non stop.
Syndicated Sat 9PM 11PM
MUSIC Evergreen music without any breaks or RJs talk
Syndicated Mon Sun 11PM 1 AM
WHATTE FUN WEEKEND Syndicated (Sun) Music full on 7AM 11AM
GEETMALA Syndicated (Sun) Bollywood rewind non-stop 11AM 2PM
MERI KAHANI Syndicated (Sun) A personalitys interview along with the music 2PM 3PM
61
CITY BUZZ A talk on Citys current & weekly issues along with the music
RJ Shakir Sunday 3PM 5PM
PARDE KE PICHE
Syndicated (Sun) 5PM 7PM
GREAT INDIAN COUNTDOWN Syndicated The countdown of favourite hot listed songs. Sun 7PM 9PM
DIL VIL PYAR VYAR The soft music non-stop
Syndicated (Sun) 9PM 11PM
62
CHAPTER VI
FINANCIAL MANAGEMENT
63
ABOUT FINANCE
FINANCE is an arm or a leg. You either use it or lose it, appears simple, but is quite meaningful. It brings home the significance of money or finance. In any business, the roll of money has hardly altered. A growing concern may need substantial amount of money and yet it may not be in a position to commence business due to lack of required funds. A firms success and to say the least, its several depends upon how efficiently it is able to generate funds, as and when needed. Finance holds the key of all activities.
64
SOURCE OF INCOME ACTIVITIES

The main source of income in Radio City91.1FM is through the Advertisements of retail outlets,existing company , some events in the city, inauguration of a company, or sponsorships and etc. The advertisement income in the company is Rs t50 per 10 sec and in an hour theirs a compulsory 12 minutes on air advertisements , this is the major part of income in the company apart fom the sponsorships.
APPLICATION OF EXPENDITURE ACTIVITIES

There are various forms of expenses in Radio City91.1FM decreases the profit of the company. The various types of income are as follow:- the major part is through Song Royalties, salaries (to RJs,administrative staff, peon, clerks etc) , rent, electricity charges, insurances, refreshments, events expenses, mics expenses, etc..
65
PROFIT & LOSS ACCOUNT* Debit PARTICULARS To Salaries To Rent To Electricity To Misc Expenses To Refreshments To Advertisement To Stationery To Song Royalties To Insurance To Events Expense To Depreciation AMOUNT To P&L A/c(profit) _________ _________ PARTICULARS By Income from Advertisements By Sponsorships By P&L A/c(loss) Credit AMOUNT
66
BALANCE SHEET*
LIABILITIES
CAPITAL P&L A/C BAL CREDITORS LOANS O/S EXPENSES PREPAID INCOMES
AMOUNT -
ASSETS CONSOLE EQUIPMENT SPEAKERS FURNITURE GOODWILL LOOSE TOOLS DEBTORS BANK BALANCE CASH BALANCE PRELIMINARY EX PREPAID EXPENSES ACCRUED INCOMES
AMOUNT -
_____________
_____________
** Note: Figures not disclosed by company.
67
The Balance Sheet and the Profit and Loss Statement are essential, but they are only the starting point for successful financial management. Apply Ratio Analysis to Financial Statements to analyze the success, failure, and progress of your business. Ratio Analysis enables the business owner/manager to spot trends in a business and to compare its performance and condition with the average performance of similar businesses in the same industry. To do this compare your ratios with the average of businesses similar to yours and compare your own ratios for several successive years, watching especially for any unfavorable trends that may be starting. Ratio analysis may provide the all-important early warning indications that allow you to solve your business problems before your business is destroyed by them.
BALANCE SHEET RATIO ANALYSIS

Important Balance Sheet Ratios measure liquidity and solvency (a business's ability to pay its bills as they come due) and leverage (the extent to which the business is dependent on creditors' funding). They include the following ratios: Liquidity Ratios These ratios indicate the ease of turning assets into cash. They include the Current Ratio, Quick Ratio, and Working Capital. Current Ratios. The Current Ratio is one of the best known measures of financial strength. It is figured as shown below: Total Current Assets Current Ratio = ____________________ Total Current Liabilities The main question this ratio addresses is: "Does your business have enough current assets to meet the payment schedule of its current debts with a margin of safety for possible losses in current assets, such as inventory shrinkage or collectable accounts?" A generally acceptable current ratio is 2 to 1. But whether or not a specific ratio is satisfactory depends on the nature of the business and the
68
characteristics of its current assets and liabilities. The minimum acceptable current ratio is obviously 1:1, but that relationship is usually playing it too close for comfort. If you decide your business's current ratio is too low, you may be able to raise it by: Paying some debts. Increasing your current assets from loans or other borrowings with a maturity of more than one year. Converting non-current assets into current assets. Increasing your current assets from new equity contributions. Putting profits back into the business.
Quick Ratios. The Quick Ratio is sometimes called the "acid-test" ratio and is one of the best measures of liquidity. It is figured as shown below: Cash + Government Securities + Receivables Quick Ratio = _________________________________________ Total Current Liabilities The Quick Ratio is a much more exacting measure than the Current Ratio. By excluding inventories, it concentrates on the really liquid assets, with value that is fairly certain. It helps answer the question: "If all sales revenues should disappear, could my business meet its current obligations with the readily convertible `quick' funds on hand?" An acid-test of 1:1 is considered satisfactory unless the majority of your "quick assets" are in accounts receivable, and the pattern of accounts receivable collection lags behind the schedule for paying current liabilities. Working Capital. Working Capital is more a measure of cash flow than a ratio. The result of this calculation must be a positive number. It is calculated as shown below: Working Capital = Total Current Assets - Total Current Liabilities Bankers look at Net Working Capital over time to determine a company's ability to weather financial crises. Loans are often tied to minimum working capital requirements. A general observation about these three Liquidity Ratios is that the higher they are the better, especially if you are relying to any significant extent on creditor money to finance assets.
Leverage Ratio This Debt/Worth or Leverage Ratio indicates the extent to which the business is reliant on debt financing (creditor money versus owner's equity):
69
Total Liabilities Debt/Worth Ratio = _______________ Net Worth Generally, the higher this ratio, the more risky a creditor will perceive its exposure in your business, making it correspondingly harder to obtain credit.
INCOME STATEMENT RATIO ANALYSIS

The following important State of Income Ratios measure profitability: Gross Margin Ratio This ratio is the percentage of sales dollars left after subtracting the cost of goods sold from net sales. It measures the percentage of sales dollars remaining (after obtaining or manufacturing the goods sold) available to pay the overhead expenses of the company. Comparison of your business ratios to those of similar businesses will reveal the relative strengths or weaknesses in your business. The Gross Margin Ratio is calculated as follows: Gross Profit Gross Margin Ratio = _______________ Net Sales (Gross Profit = Net Sales - Cost of Goods Sold) Net Profit Margin Ratio This ratio is the percentage of sales dollars left after subtracting the Cost of Goods sold and all expenses, except income taxes. It provides a good opportunity to compare your company's "return on sales" with the performance of other companies in your industry. It is calculated before income tax because tax rates and tax liabilities vary from company to company for a wide variety of reasons, making comparisons after taxes much more difficult. The Net Profit Margin Ratio is calculated as follows:
70
Net Profit Before Tax Net Profit Margin Ratio = _____________________ Net Sales Inventory Turnover Ratio This ratio reveals how well inventory is being managed. It is important because the more times inventory can be turned in a given operating cycle, the greater the profit. The Inventory Turnover Ratio is calculated as follows: Net Sales Inventory Turnover Ratio = ___________________________ Average Inventory at Cost Accounts Receivable Turnover Ratio This ratio indicates how well accounts receivable are being collected. If receivables are not collected reasonably in accordance with their terms, management should rethink its collection policy. If receivables are excessively slow in being converted to cash, liquidity could be severely impaired. The Accounts Receivable Turnover Ratio is calculated as follows: Net Credit Sales/Year __________________ = Daily Credit Sales 365 Days/Year Accounts Receivable Accounts Receivable Turnover (in days) = _________________________ Daily Credit Sales Return on Assets Ratio This measures how efficiently profits are being generated from the assets employed in the business when compared with the ratios of firms in a similar business. A low ratio in comparison with industry averages indicates an inefficient use of business assets. The Return on Assets Ratio is calculated as follows: Net Profit Before Tax Return on Assets = ________________________ Total Assets
71
CHAPTER VII
MARKETING MANAGEMENT
72
MARKETING STRATEGY
Marketing Department is headed by Ms. Sheetal Verma. This department plays a vital role for the existence of the FM station. RADIO CITY 91.1 has different high level of marking strategy. Their scopes are high and wide. It takes Care of each and every listener within the area. The main scope of earning of FM station is from Show sponsorship, and spikes. RADIO CITY has very wide and keen sales team. And one of the specialty of Radio City is they have a potential customers. The Sales not only sell but it delivers the customer A Proper satisfaction, A proper Gratification and A proper appropriate result. Thats their main motive when they sell their product. Main function of the marketing manager is how to sell product in the competitive market. For that he implies various unique marketing strategy. He Co ordinates with the sales team and motivates then to increases sales. Before that the marketing manager creates the platform so that the sales team can sell its product in easy way. Marketing Manager Deals with the Listeners Satisfaction. Satisfaction and the Sales Department deals with the customer
73
The follows :-
Ps of Marketing Management in Service Sector are as
i.
Product
For listeners music,information and entertainment For corporate and retailers airtime
ii.
Price
Advertisement rate.
iii.
Place
21 cities (Bangalore,Surat,Lucknow,Chennai,etc..)
iv.
Promotion
Contest, lucky draw,games,hoardings,etc
v. vi. vii.
Process Physical guidance People
74
MARKETING PLAN
This marketing plan is designed for the Brand Radio City 91.1 FM. Substantial opportunities exist to tap into the market of Global News and International market. The advantage of this opportunities influence the behavior of target market in such a way that will increase the sales of Radio City even more. The market profile is refined by doing loads of research from internet to know the actual market share, attitudes and behaviors towards the music and benefits provided by them. The results were combined with demographic, geographical and psychographic information. But the major area that has highest concentration is demographic. The market is divided amongst children, youngsters, young adults and even aged people like to listens todays music. All of these are taken care very well and represents high potential for future market growth. As Radio City has the top class wide network, with great support from their advertisers and distributers, they do not face a high threat from their competitors.
DUTIES OF MARKETING MANAGER.

1) To identify the demand of the listeners of the city. 2) Create Proper awareness. 3) Proper segmentation of the market. 4) Create 6 sence visibility. 5) To frame different marketing policy. 6) To look over the listeners Satisfaction. 7) To research and innovate new idea.
75
SALES STRATEGY
One of the main part of the Marketing Department is Sales department. This department is headed by Mr. Darshak Lakdawala. Their main duty is to concentrate on the selling of the product and acquiring customer satisfaction.Sales head with his team use to first plan the segments where there is more demand of radio. Firstly, they use spread awareness and benefits of radio and shows how it is useful to their customers in different ways. The members in Sales department are as follow :-
Basically the sales department is divided into three parts.
1) Corporate 2) Retailers 3) NTR.
Corporate:-.
This include the customer which work at corporate level. Which has high turnover ratio and high budget for the promotion. And the main characteristics of corporate sector is that the decision power is on hand of Head office, that is not to be done by branch level. For ex. ICICI bank, Hero Honda etc.
76
Retailers:Retailer are the customer which have less turnover ratio and has limited budget for the promotion. And the decision is taken by the branch level. For ex. Asopalav, Bawree or any other garments shop.
NTR:Its full form is Non Traditional Revenue. The main function of this department is to managed onground activities of Radio City and has to bring out maximum sponsors for the event by properly presenting the event to the clients.
77
Details of some on ground Activity held in Surat. In fw months ;-
Farhan Ahktar & Dipika Padukone Visited Surat For Promoting Their Movie Kartik Calling Karting. Radio Citys Rj Taking Interview
An Activity Done By Radio City To Create Awareness For Saving Energy & Fuel.
78
A Huge Trade Fair Conducted In Surat, Which Was Promoted By Radio City.
A Sapling Was Planted By Rjs Of Radio City Near Pal On Environment Day For Clean N Green Surat.
79
Upcoming events:
An Event Named Surat Idol Will Be Conducted In The Month July Has A Tie Up With Radio City.
Barter system is done in cases of tie ups and some concerned recent tie ups
were with Trade fair and are looking forward with Sugar n Spice.
80
TARGET
Radio City has targeted 25- 44 years of age group people, the target segment of the organization are college students, teenagers house wives, business executive and old people who amount to the top of the spectrum.
DIFFERENTIATION
The search for competitive advantage Regulatory policies (Phase II licensing norms) do not allow for content differentiation and permit only non-news content Non-differentiated (homogenous) content (bollywood music - Hindi movie music) across all stations 70% of the content is bollywood music. Companies innovate within a limited bandwidth to compete and gain competitive advantage Stations try and differentiate with jokes, chat, humor, RJ mentions, etc. in the remaining 30% Stations unwilling to experiment with the format for fear of alienating revenue (advertisers) Few stations have experimented with format and content Meow FMs target audience is women Hit 95 FM plays songs in English language Chennai Lives format is interactive talk shows
Differentiation is not the priority for the stations, breaking even is. According to stations, branding is the key differentiating element
81
SEGMENTATION
Consumer buying behavior refer to the how the consumer buys the product by taking his/her taste, choice, pattern and preference in consideration. By producing any product a strong research should be made on consumer behavior. For understanding the consumer buying behavior , we had taken a survey in different segments with a few population. So that we can get knowledge how the customer react with the radio industries. Segments:1) Automobiles Dealers. 2) Automobiles Accessories. 3) Real Estate. 4) Health Care. 5) Life Style. 6) Educational Institutes 7) Garments. 8) Electronics.
82
After, taking approval from the Sales head of Radio City we had made the Questionnaire for each segment and collected necessary information. Note:-Questionnaire and their details are attached in the Annexure.
CUSTOMERS DATABASE
Customers List of Radio City :-
HSBI (Real Estate) Take Animation (Institute of Animation) Maruti Residency (Real Estate) Vaasu Pujya (Real Estate) Vaasu Residency (Real Estate) Blue Drop (Beauty Spa & Skin Care) Sunshune Industrial Park (Real Estate) Krishna Park (Real Estate) Honey Industrial Park (Real Estate)
83
BUSINESS ENVIRONMENT
Marketing Environment refers to the environment which effect the business of the company. Basically there are two types of environment:-
Internal
Internal environment refers to the environment which effect the Radio City internally i.e within the organization . They are as under.
1) Employees:Employees are the main factor which effect the business and marketing strategy of the firm. The employees should be honest and loyal to the firm. And they should be motivated when necessary. 2) Decision policy:Decision policy should be clear and flexible. And decision should be implemented by taking consideration of all the employees. And decision should not be autocratic.
84
3) Salary, incentives and commission.:Salary should be decided by considering the skills , education and capability of the employees . Proper incentive and commission policy should be made from which each and every employees can take its advantages. And can increase the sales at maximum level. Hence, these are some of the internal factors which effect the business.
External
External Factors refers to the factor which effect the businesss environment externally i.e outside the business. Some of them are as under.
1) Listeners:listeners are the main factor which effect the . Special care is to be taken in forecasting the demand, taste and preferences of the listeners. Because if the population is not listening the FM there is no use to continue the business. 2) Government Policy:Government policy of taxation effect the price of the product. And the company should be regular in paying the tax to the government. BIG FM has taken all the liaisons required by the FM Station. 3) Price:Price of the FCT are decided as per the demand of the radio. If its demand will high and vice versa if low.
Hence, these are some of the external factors which effect the business.
85
ANNEXURE
SURVEY
1. Retail Outlets Name : _____________________________________________ 2. Owners Name : _________________________________________________ 3. Retail Outlets Address : ___________________________________________ ___________________________________________ ___________________________________________ 4. Contact no. : ___________________ 5. Are you a radio listener ? a. Yes b. No c. If No, Why? __________________________________________________ 6. Which Radio Station you listen the most : _____________________________ 7. Which RJ you like the most : ________________________________________ 8. Do you Advertise ? a. Yes b. No c. If No, Why ? ___________________________________________________ 9. What is your Target Audience ? a. Male b. Female c. Both d. Age Group : _________ 10. What class of Society you Target in your advertising Campaign? a. Upper Class b. Middle Class c. Lower Class 11. Which is the medium you prefer to advertise on ? a. Newspaper b. Television (local cable) c. Outdoors d. Radio e. BTL f. If any Other Pls. Specify : __________________________________
86
12. Approx Advertising Yearly Expenditure ? a. 0 75,000 b. 75,000 1,50,000 c. 1,50,001 2,50,000 d. 2,50,001 5,00,000 13. When do you Advertise ? a. Round the year b. Seasonal c. If Seasonal, When ? ________________________________________ 14. Have you advertised on Radio ? a. Yes, Specify the Station : ___________________________ b. No, If No, Why ? _________________________________ 15. Would you like to advertise on radio medium ? a. Yes b. No c. If No, Why ? _____________________________________ 16. Your Feedback on Radio as a Medium ? _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
Name of Surveyer
Stamp & Signature of Client
_____________________
_______________________
87
ANNEXURE
Name
Owner's Name/Partn er
Favourite Radio station
Medium of advertisem ent
Advertisi ng Expendit ure None
Timing of advertisem ent
Feedback
Carnation
Mr.Jagdish Khattar
Big FM
None
None
Not yet inaugurated Looking forward
Landmark Honda
Mr.Sanjay Thakkar
Radio Mirchi
Newspaper s,BTL(Dem onstrations to corporates) Newspaper s, Radio and BTL
2,50,001 5,00,000
Round the year
Good but not effective as per the product
Torque Automoti ve Pvt.Ltd
Mr.Kuren Amin(Partn er),Mr.Teja s K.Desai(Sal es Manager) Mr.V.G.Wa gela
Big FM and Radio Mirchi
2,50,001 5,00,000
Round the year
Acts as a reminder and helps to hammer the brains of the people
Chevrolet (Empire Motors Pvt.Ltd.)
Big FM
None
None
None
Very good way of communication for development of any type of business
88
Hyundai( Nanavati Wheels Pvt.Ltd.)
Mr.Hitendra Nanavati, Mr.Manish Seth(Asst. Sales Manager) Mr.Shashik ant D.Mistry(Br anch Manager) Mr.Hitesh K.Mundhra
Radio Mirchi
Newspaper s, Outdoors and BTL
5,00,000 and above
Season al (Occasi ons)
Cheapest and best
Style Spa Furniture Ltd.
Radio Mirchi
Newspaper s, Television
5,00,000 and above
Round the year
Very cheap as per as the standard of the product
SCA Furniture Studio(S CA Furniture Pvt.Ltd.) Tangent Furnishin g (Triangle Furniture Mall) Sanskriti (Shree Nidhiman Business Pvt.Ltd)
Newspaper , Outdoors,R adio and BTL
75,000 1,50,000
Season al (4 times/m onth)
Its very good and effective
Mr.Nilesh Cheda
Radio City and Radio Mirchi
Radio
5,00,000 and above
Season al(Diwal i and Anniver sary Sale) Season al (Februa ry and October ) Season al (Twice in a year) Round the year
Not so effective but good
Mr.Niraj Agarwal
All
Newspaper s, Radio,BTL and Personal Messaging Television, BTL and Personal Messaging
2,50,001 5,00,000
Least effective but can be used as an alternative
Artlink India (Indian Contemp orary Art) Digital World
Mr.Sanat Relia/Ms.D eepti Pancholi
Radio City
075,000
Very good and effective, sometimes more than a television
Mr.Rajesh, Mr.Manoj Patel (Branch
All
Newspaper s and BTL
75,001 1,50,000
Average
89
head)
Navin Electroni cs
Mr.Anil Jetwani
Big FM
Newspaper s and Radio
5,00,000 and above
Season al (Slow season s) Season al (Diwali) Round the year
Its good
Media House
Mr.Hitesh Shah
Newpapers
075,000
It is a entertainment package Its bit expensive
Pushpa Agencies
Mr.Raju Shah
Radio Mirchi
Newspaper s and BTL
5,00,000 and above 075,000
Omni Electroni cs
Mr.Kuldish Khichadiya / Mr.Brijesh Khichadiya Mr.Pawan Shah, Ms.Mona Choksi(Cen tre Head)
Radio Mirchi
Newspaper s and Outdoors
Round the year
Not so effective
Framebox x
Radio Mirchi
Outdoors and BTL
75,001 1,50,000
Season al (Vacatio ns and Openin g Season s) Round the year
Worst,no response as customers want entertainment through radio not educational information
Key Frame
Mr.Vishal Taylor(Desi gn Head)
Radio Mirchi
Newspaper s and BTL
75,001 1,50,000
Its not worth,other medium can be preferred for instant output TV is more captivating than radio as youngsters prefer it as an entertainment
Futurism
Mr.Hasmuk h
Big FM
Television
1,50,001 2,50,000
Season al (Depen ds)
90
PT Educatio n
Mr.Sandee p Madhushan ,Ms.Namrat a Parma(Bra nch head) Mr.Rasik Sawaliya
All
Newspaper s, Outdoors,R adio and BTL
2,50,001 5,00,000
Season al (April/M ay/ March)
Not so effective but a good medium
Arena Animatio n
Radio City and Radio Mirchi
Newspaper s,Outdoors ,Radio,BTL and Luit (Advertisin g Company) Newspaper s and Radio
2,50,001 5,00,000
Round the year
Dint responded according to our expectations
Food Factory
Mr.Mihir Dakhori
My FM
075,000
Season al( Low season s) Round the year
Average
Breadline r
Ms.Sadhan a Yadav( Business Developme nt Executive) Mr.Santosh Nayak
Radio Mirchi
Radio and BTL
1,50,001 2,50,000
Not bad
Basant Vihar
Big FM
BTL
075,000
Round the year
It is not so good as per the business Provides us with everything specially the jingles Best medium
Coffee Culture
Mr.Gaurav Narang
Big FM
Outdoors as well as Radio
Barter system
Round the year
Sugar N Spice
Mr.Ravi
None
Newspaper s
1,50,001 2,50,000
Season al (Occasi ons) Season al
Khatri traditiona
Mr.Naresh Khatri
Radio City and
Newspaper s and
75,001 1,50,000
Average response
91
l wear
Radio Mirchi Mr.Chandra kant Patil Big FM
Outdoors
(Weddi ngs) 1,50,001 2,50,000 2,50,001 5,00,000 Round the year Good but not effective as per the product Good but not effective as per the product's requirement Very good
Cinderall a
Outdoors and BTL
Senses
Mr.Ajit Singhi
Radio Mirchi
Season al( New stock)
Arihant Gems & Jewellery Pvt.Ltd.
Mr.Mahavir Shah
Big FM
2,50,001 5,00,000
Season al( Diwali & Marriag es) Round the year
Stallon
Mr.Burzin Parabia(Dir ector) Mr.Ashok Patel
None
Newspaper s and BTL
75,001 1,50,000
Nothing special
2nd Chance
All
None
None
None
Its Nice
92
CONCLUSION
Conclusion is very important part of the project report. Conclusion brings the end to the project and which describe that what we have understand from the whole finding and analysis on survey and what can we decide at the end.
We share the optimism of the industry for a brighter future and hence joined hands with RADIO CITY in studying the company at a global level something which has not been attempted so far. This report has covered Operational and Scheduling Planning, Marketing Strategies, Financial Structure of the company and Human Resource Planning. It has also covered the survey part which was filled with lots of experience both Good and Bad. Good side of the survey was that, it gave us certain practical knowledge in the service industry and we were thankful to those retailers who had years of experience in this industry and they shared it with us by giving their precious time to us. Bad side of the survey was that, we as college students were not entertained by some retailers. Over the last few months, we worked hard and received whole hearted support from the company to put together this report. We believe that this report brings together for the first time all constituents of the company to take a unified view of FM Radio as a service. RADIO CITY already rolled out in several states successfully, has created a niche in 20 cities and will continue in creating more niches across the country. It reaches the ears of lakhs and lakhs of peoples across the length and breadth of the country. We are thankful to Radio City for giving us this opportunity and to all stakeholders who contributed to this study. We sincerely hope that this report will help the company in their vision and all other stakeholders to understand the company better and consequently share its vision.
93
BIBLIOGRAPHY
Site Reference:http:// /Radio.htm http:// Two-way_radio.htm http://www.planetradiocity.com
Books:
K Aswathappa Human Resource and Personnel Management, Fourth Edition Kotler Philip Marketing Management, Eleventh Edition. Production and Operational Management. Financial Management. Organisational Behavioural -K Aswathappa
94

91 1

Caricato da

Informazioni sul documento

Descrizione originale:

Titolo originale

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

91 1

Caricato da

Copyright:

Formati disponibili

PREFACE

Bhagwan Mahavir College of Business Administration

Bhagwan Mahavir College of Business Administration

DISCOVERY AND DEVELOPMENT

Bhagwan Mahavir College of Business Administration

Bhagwan Mahavir College of Business Administration

B) DIGITAL AUDIO BROADCASTING

C) LEGAL ISSUES WITH RADIO

Bhagwan Mahavir College of Business Administration

Bhagwan Mahavir College of Business Administration

THERE ARE AROUND 338 RADIO FM CHANNELS IN INDIA.

Bhagwan Mahavir College of Business Administration

CHARACTERISTICS OF FM RADIO INDUSTRY IN INDIA

Bhagwan Mahavir College of Business Administration

HISTORY OF RADIO IN INDIA

in India with the formation of a private radio service in Madras

Bhagwan Mahavir College of Business Administration

Bhagwan Mahavir College of Business Administration

Bhagwan Mahavir College of Business Administration

Bhagwan Mahavir College of Business Administration

RADIO INDUSTRY EXISTING IN INDIA

Bhagwan Mahavir College of Business Administration

DEVELOPMENT OF RADIO IN INDIA

Bhagwan Mahavir College of Business Administration

7. Encourage consolidation and harmony of the nation.

Bhagwan Mahavir College of Business Administration

Bhagwan Mahavir College of Business Administration

Bhagwan Mahavir College of Business Administration

PRIVATIZATION OF FM RADIO IN INDIA

Bhagwan Mahavir College of Business Administration

GOVERNMENT POLICIES FOR INDIAN RADIO INDUSTRY

Bhagwan Mahavir College of Business Administration

Bhagwan Mahavir College of Business Administration

Bhagwan Mahavir College of Business Administration

Bhagwan Mahavir College of Business Administration

ABOUT RADIO CITY 91.1 FM

Bhagwan Mahavir College of Business Administration

Surat tunes to Radio City 91.1FM's 'Whatte Fun' ( An article)

Bhagwan Mahavir College of Business Administration

Bhagwan Mahavir College of Business Administration

Bhagwan Mahavir College of Business Administration

THE BRAND ITS POSITIONING AND UNIQUE CONTENT

Bhagwan Mahavir College of Business Administration

MAIN TARGETS OF RADIO CITY

Bhagwan Mahavir College of Business Administration

LISTENERS OF DISPERSION ACROSS SECS AGE AND GROUPS

% POPULATION RADIO MIRCHI RADIO CITY MY BIG FM 1 FM2

Bhagwan Mahavir College of Business Administration

THE NETWORK OF RADIO CITY 91.1FM ACROSS INDIA

Bhagwan Mahavir College of Business Administration

VISION, MISSION, GOALS & VALUES OF RADIO CITY 91.1 FM

MAKE LIFE MORE ENTERTAINING.

BE NO.1 RADIO STATION AND ENTERTAIN LISTENERS ALL AROUND.

BUILDING BEST IN CLASS CONSUMER EXPERIENCE FOR LISTENERS AND ADVERTISERS.

THOUGH LEADERSHIP AND INNOVATION. PEOPLE ORIENTATION. PROCESS DIVINE CULTURE.

Bhagwan Mahavir College of Business Administration

Name of the Organization: - RADIO CITY 91.1 FM

Name of the chairman:-

Star group of companies

Regional cluster head:-

Mr. Rajiv Patel (Programming Dept) Ms.Deepa Dave (Sales Dept)

Music Broadcast Private Ltd. (MPBL)