HAN HDS TOWER LAUNCH PROPOSAL PACKAGE STAGE 1: OUTDOORS This is divided into three main divisions: 1.

The Hype Building Stage 2. The Launch Day Stage 3. The Outdoor Advertising Formats suggested are: The Follow-Up Stage 1. Banners 2. Stand-alone Banners 3. Huge Billboards (at selected spots in the city) Advertising Communication Messages for OUTDOORS: 1. The Hype Building Stage: (a) Are you ready to move onto the NEXT Level? HAN HDS TOWER @ F 2, Jumeirah Lake Towers, Dubai (b) The Landmark The Business Hub The Sign of YOUR Success HAN HDS TOWER @ F 2, Jumeirah Lake Towers, Dubai (c) Where business soars to new heights HAN HDS TOWER @ F 2, Jumeirah Lake Towers, Dubai 2. The Launch Day Stage: (a) Today, business rises up to the NEXT Level Launching HAN HDS TOWER @ F 2, Jumeirah Lake Towers, Dubai (b) Promising to change business for the better Launching HAN HDS TOWER @ F 2, Jumeirah Lake Towers, Dubai 3. The Follow-Up Stage: (a) Grab the Opportunity for the Future of Business HAN HDS TOWER @ F 2, Jumeirah Lake Towers, Dubai (b) Make your mark at the greatest Business Hub HAN HDS TOWER @ F 2, Jumeirah Lake Towers, Dubai STAGE 2: THE TEASER CAMPAIGN: (a) Take in the view and the business (b) Find your place (c) Soaring to the skyline (d) Tall, dark and handsome (e) Simply imposing, absolutely captivating

STAGE 3: THE LAUNCH CAMPAIGN Day 1: Launch Day Press Ad HAN WORLDWIDE ENTERPRISES INC. after the grand and successful launch of one of Dubais most prestigious business addresses 1 LAKE PLAZA rising tall at the commercial district of Jumeirah Lake Towers now announce yet another prestigious business address in town

HAN HDS TOWER (VISUALS of PROJECT)

Launch Ceremony today Saturday 2nd July 2005 6 P.M. at Ball Room Grand Hyatt Hotel, Bur Dubai Get your melodious Polyphonic HAN HDS Tower Mobile Ring tone FREE at Launch Venue!

Where business soars to new heights

Write a new chapter for your future business to prosper on the wings of a new corporate identity and address rising up in Dubai at F2 Jumeirah Lake Towers, Dubai The HAN HDS TOWER. The lights, the elevation, the imposing looks, the facilities, amenities or comfort levelssmooth avenues for multiplying the success factor in business with the worldeverything fits into place at HAN HDS TOWER. www.hanworldwide.com Find your place. Build your destiny. This is The Opportunity. For bookings, please call, _______________________________ Day 2: Main Follow-Up Campaign Press Ad # 1

Move onto the NEXT Level

The fast rising HAN HDS Tower at F 2, Jumeirah Lake Towers, Dubai, is the buzz point for a multitude of businesses. Hold court on any of the majestic 39 floors in one of the most prestigious and intricately designed office spaces. The Small, Medium or Large Offices or the Duplex Offices accord your business just the right touch of working ambience and business functionality replete with architectural brilliance, aesthetic flavour, intelligent floor planning all rendered in the worlds finest magnificent granite and marble finishes. And with captivating sights like the Arabian Sea, The Jumeirah Lake, The Emirates Golf Club and the elegant Sheikh Zayed Road for company, take your business to where it belongs the NEXT Level. HAN HDS Tower The New Rising Business Hub

Press Ad # 2 HAN HDS Tower Taking Perfection to The Heights Perfection. That is what you will find on every floor of the HAN HDS Tower. Every attention has been paid even to the minutest detail. You will find it in the solar reflective loading, passive and active shading devices, innovative fabric material loads and building system technologies everything designed to run to a perfect T. Salient features: Located in the picturesque environs of Jumeirah Lake Towers, Dubai 39 majestic floors featuring intricately designed Small, Medium, Large and Duplex Offices Coffee Shops located on both the 1st and 36th Floors Impressive Atrium all the way till the 5th Floor Architectural brilliance, aesthetic flavour and intelligent floor planning all rendered in the worlds finest magnificent Granite and Marble finishes True, powerful and high-speed Broadband Connectivity and WIFI Hotspots available 24/7/365 Fool-proof security, intelligent building management system Solar reflective loading, passive and active shading devices All structural standards fully compliant with the Uniform Building Code, International Building Code, International Design Standards and meeting requirements of the National Fire Protection Agency Take your business to where it belongs the NEXT Level @ The HAN HDS Tower. Find your place. Build your destiny. This is The Opportunity. HAN HDS Tower The New Rising Business Hub STAGE 4: THE LAUNCHING CEREMONY EVENT Contents 1. The Event Marketing Collaterals 2. The Venue 3. System Check - 36 Hours Before D-Day 4. D-Day (Launch Day Morning/Afternoon) 5. D-Day (Launch Day Evening Run-Up from 3 P.M. onwards) 6. 6 P.M. (Time of Launch) 7. Launch Proceedings 8. Welcome Speech 9. Strategic Intro/Highlighting of Project 10. Distribution of Project Marketing Collaterals 11. Release of the exclusive HAN HDS TOWER Mobile Ring Tone (free distribution via Computer download at Hotel Venue) 12. Distribution of Press Release to Press 13. Distribution of Giveaways 14. Vote of Thanks 15. Dinner/Refreshments

1. The Event Marketing Collaterals Brochures Leaflets Interactive CD/DVD Application Form for Booking Invitation Cards Giveaways (Replica in Glass of Project, etc) HAN HDS TOWER Mobile Ring Tone Jackets/Paper Bags Feedback/Comment Cards 2. The Venue Premium spot located in Grand Hyatt Hotel Bur Dubai or at any other prime location 3. System Check - 36 Hours Before D-Day Agency: All Marketing Collaterals (Design/Print/Size/Quantities/Audio-Visual/Distribution Lists, Vendors, etc) Venue: Run Systems (Stage/Sound/Picture/Light/Seating/Dinner) Operations, also check Seating and Stage-to-Seat Ratio and Space for Project Intro/Unveiling Client: Key People (Directors) for their logistics (who says WHAT, WHEN, WHERE?) OUTDOOR: Right Banners in place PRESS: Remind Key Press about attending event with Press Photographers RADIO & TV: Remind for coverage 4. D-Day (Launch Day Morning/Afternoon) Agency: Run/ensure System Check and take immediate remedial executive action in case of defects. 5. D-Day (Launch Day Evening Run-Up from 3 P.M. onwards) Task # 4 Accomplished and Agency in FULL Control of the Evening and the entire Account! 6. 6 P.M. (Time of Launch) Master of Ceremonies to Greet & Welcome Audience 7. Launch Proceedings: Welcome Speech To be given by Key Han Worldwide Director Strategic Intro/Highlighting of Project A grand replica of the Project to be unveiled soon after the Welcome Speech followed by a Q&A Session from the Audience

8. Distribution of Project Marketing Collaterals This is to be done soon after the Welcome Speech 9. Release of the exclusive HAN HDS TOWER Mobile Ring Tone (free distribution via Computer download at Hotel Venue) This can be done after the Q&A Session or just before the audience disperses for Dinner/refreshments. Downloading can be done through the HAN Worldwide Website and through a Computer kept at the Venue 10. Distribution of Press Release to Press A ready Press Release be distributed to Members of the Press along with complete Marketing Collateral Kit 11. Distribution of Giveaways These are to be given at the time when the audience members make their separate exits by a Rep stationed at the doorway of the Venue 12. Vote of Thanks This will be delivered by another HAN Worldwide Key Director soon after the Q&A Session Dinner/Refreshments