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The Rising Tide of Entrepreneurship

Building Bridges between Egypt and Silicon Valley

A New Beginning

Welcome to Plug and Play

PlugandPlayisEgyptsfirststartupaccelerator,targetedatselecting,supporting,andacceleratingthe growth of Egypts next generation of highimpact technology startups. We believe Egypt has a strong supplyofentrepreneurswithinnovativeideaswearecreatingtheecosystemtheyneedtosucceed.

EntrepreneurcenteredwithstrongrelationshipswiththemostinfluentialventurecapitalfirmsofSilicon Valleyandleadinguniversitiesworldwide,PlugandPlayhasbecometheultimateplacetolaunchand growpromisingnewtechnologies.InSiliconValley,ourcommunityhaswelcomedover500technology companies, more than 50 of which are international companies expanding from their home markets. Since 2006 we have helped our startups raise more than $800 million in venture funding from Silicon ValleystopVCs.Together,wehavecreatedwellinexcessof$2billioninvalue. The time has come to recreate this ecosystem in Egypt. For top entrepreneurs, Plug and Play is a gathering point: a place to find mentorship, funding, support, and the guidance of others. Yearround programs include workshops and conferences, disseminating important bestpractices and bringing togetherleadingstakeholdersinentrepreneurship. For sophisticated investors, PlugandPlayEgypt offers access to a community of highquality startups companiesthathaveinmanycasesbenefitedfromintensivetrainingandaccelerationprogramsandare supportedbyourecosystem.WementorstartupsthatjoinPlugandPlayEgyptandhelpthemfocusthe businessstrategy,stresstestthefinancials,andensurestrongcorporategovernance.Afterfunding,we helpstartupsexpandefficientlyandwithmaximumeffectiveness. Forselectleadingcorporatepartners,PlugandPlayEgyptrepresentsauniqueopportunitytoparticipate in the next wave of entrepreneurial innovation in MENA and play an active role in identifying and accelerating startups with complementary trajectories. Partnership opportunities are diverse and customizedtodeliverthemaximumbenefitforboththepartnerandresidentstartups. Over the years, Plug and Play has assembled a worldclass network of serial entrepreneurs, strategic investors, and industry leaders who as partners, advisors, or investors to our startups create an ecosystemwhereentrepreneurscanflourish.Ourpartnerships withindustrygiantssuch asMicrosoft, Google, Oracle, SAP, Nokia, EBay and Yahoo help nurture our community by providing exchange of ideas,mentorship,funding,andsupportthroughsponsorshipofeducationalandothereventsnecessary tobuildrapidlygrowingandprofitableenterprises. PlugandPlayEgyptwilllaunchonJanuary23,2011underthepatronageofPrimeMinisterAhmedNazif. Wethankyouforyoursupportofentrepreneurshipandlookforwardtoyouractiveinvolvement. Bestregards, SaeedAmidi Founder&CEO PlugandPlayInternational

OssamaHassanein ChairmanoftheBoard RisingTideFund

HazemElWassimy ManagingDirector PlugandPlayEgypt

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Our Team

Dr.OssamaHassaneinChairman,RisingTideManagement Ossamaisanentrepreneur,mentorandventurecapitalist.Overthelast35years,hehasmanagedover$1billion in14internationaltechnologyfundsandspearheadedthemezzaninefinancingof80+ITcompanies.Inthelast15, hecofoundedorchaired6leadingedgestartups,withcombinedvalueatexitof$2.2B.Heiscurrentlychairman ofBDNA,EchovoxandZong,aswellasTechWadiandtheEgyptianAmericanSociety.OssamareceivedhisB.Sc.in electricalengineeringfromtheUniversityofAlexandria,hisMBA,M.Sc.andPhDinElectricalEngineeringatthe UniversityofBritishColumbia,andPh.D.inBusinessAdministrationfromCaliforniaCoastUniversity. SaeedAmidiFounder&CEO,PlugandPlayTechCenter ThroughPlugandPlayinSiliconValley,Saeedhashelped500+startupsraiseinexcessof$750million.Asfounding GeneralPartnerofAmidzad,anearlystagetechnologyventurefund,Saeedhasmadefurtherinvestmentsinover 70 companies including PayPal (acquired by eBay), Powerset (acquired by Microsoft), Bix.com (acquired by Yahoo!), Twitvid, and Zoosk. Saeed is a serial entrepreneur and a seasoned executive with over 28 years of experienceinfounding,operating,andgrowingsuccessfulcompanies.HeisalsoanactivememberoftheYoung PresidentsOrganization(YPO)andanactivememberoftheSiliconValleytechcommunity. HazemElWassimyManagingDirector,PlugandPlayEgypt HazembringsawealthofexperienceandpassiontothePlugandPlayteam.Mostrecently,Hazemworkedwith TIEC on developing Egypt CIT Entrepreneurship Strategy and with the Ministry of Investment in senior advisory roles on Financial Markets Development and FDI strategy andpromotion, where hehelped increase FDI inflows from$2to$13billionin3years.Prior,HazemwastheDirectorofEgyptIMCsFDIprogram,aSeniorManagerwith PWC,aConsultantwithMcKinsey&CompanyandArthurAndersen,andanInvestmentBankerwithFlemingsin London. He holds MBA from the MIT Sloan School of Management focused on Innovation & Entrepreneurship, wherehewasaSloanFellow,aswellasMBAinFinancefromBirminghamUniversityintheUK.Hecompletedhis GraduateBankingDiplomaandundergraduatebusinessstudiesattheUniversityofAlexandria.Hazemisanactive memberofEndeavorEgyptMentorsNetwork. AbdullahAssalSeniorAdvisor,PlugandPlayEgypt Abdullahisaserialentrepreneur.HefoundedGlobalTelecom,atelecominfrastructureservicescompanyinEgypt. Abdullah also cofounded AMANT Antennas, a wireless design firm. Prior, he worked for AlcatelLucent Middle East,wherehemanagedpresalesactivitiesformobilewirelesscarriersacrosstheregion.AbdullahholdsanMBA fromStanfordsGraduateSchoolofBusinessaswellasBSandMSinElectricalEngineeringfromCairoUniversity andVirginiaTechrespectively.AtStanford,hewaspresidentoftheEntrepreneursClub. RohamGharegozlouAssociate,RisingTideManagement BasedinSanFrancisco,RohamisatthefrontlineofRisingTidesinitiatives,reachingouttostartups,coordinating mentorship activities, and helping entrepreneurs turn their dreams into successful businesses. Roham has extensiveexperienceworkingwithtechstartupsthroughNewburyVentures,aUSfocusedVCfund,andTechWadi, a leading NGO focused on building bridges between Silicon Valley and MENA. When not Skyping with startups, Roham enjoys participating in Silicon Valleys many entrepreneurshipfocused events. Roham holds a B.A. in EconomicsanddualB.S.andM.S.degreesinBiologicalSciencesfromStanfordUniversity. JoeKellChiefFinancialOfficer,RisingTideManagement JoeisanexperiencedCFOwithadecadeoffinanceexperienceworkingwithdozensofprivatelyheldcompaniesin a variety of technologyrelated industries including VC, software, semiconductor, and device designers and manufacturers. His experience encompasses issues relevant to both venture capital and technology companies, includingindustryspecificaccountingconsiderationssuchasfairmarketvalue,softwarerevenuerecognition,and stockbasedcompensation.PriortojoiningtheRisingTideteam,JoewasanauditmanageratIrelandSanFilippo, LLP.JoeisaCertifiedPublicAccountantandholdsaBSinBusinessAdministrationfromSaintMarysCollege.

What We Do
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PlugandPlayEgyptisdesignedtoacceleratethegrowthofhighimpactstartupsthroughimmersionina supportive ecosystem: access to funding resources, corporate partnerships, targeted mentorship, and interconnectionwithSiliconValley.

Wehavestrongrelationshipswith100+VCfirmsworldwidewhocometoPlugandPlayforasourceof highquality deal flow. In addition, to support our leading startups, we have launched the Rising Tide Fundaflexible,multistageVCfundinvestinginICT,GreenTech,HealthcareandMobileApplications. Wehavepartneredwiththeworldsleadingtechcorporationstobuildsynergiesandbringinnovations to market. Corporate partners can work with startups as suppliers, clients, investors, and acquirors, benefiting from early access to the next generation of leading startups. In many cases corporate partnersplayanessentialroledefiningthemarketanddesigningproductstofulfillexistingneeds. Inadditiontofundingandpartnerships,astrongmentorisanentrepreneursgreatestasset.Througha worldwide network of serial entrepreneurs, executives, and investors, as well as partnerships with leading organizations including TechWadi, Endeavor, and the EMentor Corps, we connect the right mentorswithourbeststartups.MentorshipwillbeviabootcampsaswellasemailandSkype. Once ready, startups chosen by the Rising Tide team will be flown to Silicon Valley for intensive pre arrangednetworking,expansion,andbusinessdevelopmentaccelerationprograms. Page|4

Join Egypts Leading Technology Initiative


Plug and Play will expose Egyptian startups to an ecosystem otherwise impossible to access: funding,mentorship,worldclasstraining,venturefunding,andstrategiccorporatepartnerships. OurglobalnetworkincludesindustrygiantssuchasMicrosoft,Google,Oracle,SAP,Nokia,Ebay andYahooaswellasthecuttingedgeofSiliconValleysstartupcommunity. PnPisagloballyrecognizedbrandthatachievedsuccessinSiliconValleybyraisingmorethan $800 million in venture funding for startups, creating well in excess of $2 billion in value. PnP hasanetworkofhundredsofglobalventure,corporate,andgovernmentalpartners PnPissupportedbyTechWadi100;agroupofSiliconValleyandregionalmentors,aswellasa growingnetworkofMNCsandentrepreneurshipdevelopmentorganizations Rising Tide Fund, created to support PnP startups, is led by prominent Silicon Valley VC investorsandisaregionalpartnertoPresidentObamasGlobalEntrepreneurshipProgram Plug and Play Egypt (PnP) is the one of the main vehicles for achieving the MCIT/TIEC new Entrepreneurship Development Strategy which is supported and endorsed by Egypt's Prime Minister. PnP Egypt is managed by an experienced, well educated, and highly passionate team that is determinedtomaketheinitiativeatremendoussuccess

CorporateInvolvement:
Brand:innovation &entrepreneurship Reach:top startups,VCs, universities,& globalpartners Prescreened M&A,Licensing, andInvesting opportunities presented

Marketing

/Events

Pre Screened DealFlow

Funding andM&A
Corporatespinout incubation Jointlysourcingof companiestofund &accelerate

Pavilion Sponsor
Fosteringstrategic partnersofinterest SupportingMENA innovation

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Plug and Play Testimonials



Oneofthelargestchallengesofbeingafirsttimeentrepreneuristhetimeconsumingprocessof building relationships with venture capitalists and industry leaders. One week after we were introducedtoPnP,wewereputinfrontoffiveventurefirms,jumpstartingourfundraisingefforts. WeultimatelyclosedasuperbroundwiththehelpofPnP,whoputusinfrontofovertwodozen firms,andprovidedsupportandmentoring. KenElkabany,CEO@PiCloud

PnP took the heavy lifting out of getting Recombo in front of key investors in Silicon Valley. Their abilitytoconnectthedotsbetweenthefinancingecosystemintheValleyandstartupsisunmatched. PnPtrulyisthe"frontdoor"ofSiliconValley. EricJ.Gerritsen,BoardDirectoratRecomboInc.
IcallPlugandPlayTechCenterSiliconValleyunderoneroof.Accessibilitytomusthaveresources forstartupsandtheentrepreneurspiritintheairmakesitauniqueplace.VCsregularlycomehere lookingforopportunitiesand,gettingachancetotalktodozensofVCsinaveryshortperiodisjust invaluable.Ihavedone3startupsintheValleyandanybodywhohasdoneabusinesscanappreciate thevalueofeasyaccesstothefinancialresources. KetanShah,CEO@Gameyola

PlugandPlayexposedSnapizzitonewandexcitingopportunities.ThroughPlugandPlay,Samsung learnedaboutSnapizziandsponsoredourparticipationattheInternationalExpo. SyedAsifIqbal,CEO@Snapizzi

OurcompanyhadbeensomewhatundertheradaruntilwebegantoworkwithPlugandPlay. Throughtheirevents,expos,andfundingmeetingswewereputintouchwithhighprofile investorsaswellasindustryleaders.Thesemeetingsandcontactsbegantopaydividendsinthe growthofourcompanyimmediately MattLehr,CEO@iCoupon EveryVCthatyouwouldwanttomeetcomesthroughPlugandPlay. ThescreeningthatPlugand Playdoesmeansthateachmeetingwillbeworthwhile.Asanentrepreneur,itwouldbe impossibletomatchthatqualityandfrequencyofthemeetingsonyourown.[].TheVCknows yourbusinessbecausetheyhavealreadybeenbriefed.TheVCisrelaxedbecauseheknowsthat histimewillbeusedefficiently.AttendingeachsessionissomeonefromPlugandPlaywhocan offerfeedbackbothtotheentrepreneurandtheVC.Thisisthewaytogo. TrevorCornwell,CEO@Appbackr

WhenwedecidedtostartourambitiouscompanyatthePlug&Play,ourexpectationswere quite high because of their reputation. I never expected that those expectations would be fulfilledsopromptlyandyetgetsurpassedbyanorderofmagnitudethatishardtodescribe. Keywords of our experience at PnP: tremendous networking, electrifying energy, sense of victory, right place, hyperprogressive community, nothing but success, total support, full transparency. RodolfoVargas,PresidentandCTO@MooralTechnologiesInc

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Plug and Play in 2010

$100+Million
RaisedfromVCsand angelinvestorsforour topcompanies

MergersandAcquisitionswith leadingcorporations

$600+Million

plus9 more

15+Countries
Broadenednetworkto connectevenmorestartups toSiliconValley

PlugandPlayEgypt SmartVillageBuildingB145,Cairo,Egypt Tel.:+20235341662 Email:hazem@plugandplayegypt.com

PlugandPlayTechCenter 440N.WolfeDrive,SunnyvaleCA94085 Tel.:+1(408)5241400 Email:jupe@plugandplaytechcenter.com

RisingTideFund 255ShorelineDr,RedwoodCityCA94065 Tel.:+1(650)4862446 Email:roham@risingtidefund.com