Look has two ranges, substance and immaterial.

At material degree, visual appeal of someone / a thing is composition of three aspects - material, configuration, & colour. The content material or matter is foremost basis of anything. The very existence of someone/something is essence or content, e.g., the fundamental life-sustaining human matter is cell. The configuration or structure of someone/something is outcome of horizontal-vertical summation of content material elements. A configuration gives efficient, effective, and valuable shape to subject material elements. A precise configuration of material elements gives foundational strength and structural harmony to a person or a thing. The colour or lighting is essential feature of persons or things. A colour scheme is outcome of a few basic colours - red, blue, and yellow (or green). We may get countless new and novel colours by mixing the basic colours. In addition to basic colours, there are two neutral colours, white & black. White and Black are key colours. They are used for shading and tinting. Shading is used to make some thing darker by adding black while tinting is used to make some thing lighter by adding white. People's liking / disliking of specific colours is based on multiple features such as education, culture, environment, and geography. At immaterial or human stage, visual appeal is manifestation of intentions, emotions, and thoughts of an individual. A specific human look reflects a unique character-sketch of an individual. Message Transmission through Physical appearance An look must transmit a message to viewers. Viewers receive message, rightly or wrongly, and impressed, positively or negatively, by visual appeal of someone/something. Human physical appearance is used to transmit/assess inward-outward features of an individual. At inward amount, human visual appeal is manifestation of definite thought-pattern or mindset and specific work-pattern or behavior. On outward front, an visual appeal manifests socio-economic status of an individual and compatibility with temporal standards. An effective interactive visual appeal must follow some specific social standards and a few definite time-space frameworks. For example, it is said, eat tasty & wear trendy. A trendy dressing indicates compatibility of individual with prevalent social norms & temporal standards. An outdated dressing makes somebody ridiculous. It is an established social rule of every culture/nation that a person should adopt a specific look to reflect inner reality and to match outer norms. An effective leader cannot ignore the emotional attachment of people towards visual appeal phenomenon, so that, he/she must transmit a specific message to viewers through definite physical appearance otherwise leadership profile would be incomplete or less effective. Communication & Body Language Life is interactive phenomenon. Communication is inevitable aspect of interactive life, both individual as well as collective. Communication has two parts - verbal and non-verbal. The major or decisive portion of any communication is non-verbal. A specific visual appeal is nonverbal communication. A great body of research on effective communication provides ample proof that peoples are affected dominantly through face-expressions, postures, dresses, and interactive environ during some communication process; moreover, the importance of specific words is far less than the tone & tune of words. During communication, body-language is more effective than verbal language. Body language is non-verbal part of communication. Physical look of a person gives invisibly multiple messages to others. Moreover, the effect of verbal communication depends dominantly on body language. A person is understood or interpreted predominantly according to his/her body language. An aggressive body language will create different effects than defensive body language during some discussion. An aggressive body language is filled with dare gazing eyes, harsh facial expressions, red face coloring, snarling nose, punching hands, and leaning away posture. On the other hand a defensive body language indicates non-gazing eyes, submissive facial expressions, pale coloring, motionless hands, and volatile body posture. Similarly, a person adopts, involuntarily, attentive-bored body languages, happy-sad body languages, dominant-submissive body languages, fearful-courageous body languages, jealous-cordial body

languages, and cooperative-competitive body languages. It is worth mentioning that adoption and interpretation of body languages vary from culture to culture and region to region. It is vey important to train subconscious about basics of body languages for better involuntary movement during some interaction and for accurate estimation of interpretation of someone else' body languages. Through conscious training, a person can adopt acceptable body language patterns during interaction to convey inner messages. Practically, right messaging is possible through adoption of widely accepted etiquettes, manners, and customs that make our body language suitable for manifold occasions/multiple persons. Non-Verbal Communication & Leadership Styles Management is communication among multiple stakeholders such as entrepreneurs, investors, customers, and government functionaries. During diverse business interactions a person wants to transmit a specific message to others. A general physical appearance of an individual, leader or follower, is transmitting medium of inner intentions or programs. For example, different entrepreneurs appear differently or an entrepreneur may appear differently on distinct occasions. The non-verbal communication or general appearance of a leader depends dominantly on leadership styles. The leadership styles can be grouped into four categories. An entrepreneur is either missionary or visionary or dynamic or supportive. A missionary leader is extremely devotional towards leadership objectives, so that he/she tries to project him/her as a devotional personality. A visionary leader appears differently, a visionary adopts generally a classical visual appeal due to knowledge-driven visions. A dynamic leader is extremely performance-oriented towards leadership objectives, so that he/she is proactively accommodative towards existing/upcoming ground realities of society towards general appearance, normally; a dynamic leader adopts trend-setting visual appeal. A supportive leader wants to create cordial environment for all and sundry. The very look of a supportive leader is compatible with inner or actual demands of people. It is worth mentioning that wrong messaging via inappropriate visual appeal extracts extra energy of a leader for settling the wrong communication through unsuitable appearance. Success - Role of Physical appearance & Projection It is said that success is not pursed rather it is attracted. People are attracted towards things/ persons that provide solution to their needs or problems. The very basis of attraction is, firstly, to develop useful items/services for others, to feel inner voices of people accurately, to fix their troubles responsibly. Secondly, a specific interactive environment creates attraction, so that, an appropriate temporal-spatial physical appearance of someone/something is decisive for attraction. Thirdly, a dynamic projection of inner features of someone/something creates attraction. An effective projection is equally essential for individuals and institutions. 653. For example, an executive training centre can attract students through launching substantive training programs, state-of-the-art training methods, effective trainer, and better learning environment. The presence of these contents cover basic stuff of a training centre but an appropriate projection is inevitable to covert it into a successful venture. Projection synchronizes inner features with external demand. The effort leads towards success. The innerouter synchronization phenomenon works almost everywhere. For example, a professional is successful if he is dynamically linked with executive, inventor is famed in a society through innovator, researcher is accepted by stakeholders trough recognized institutions, leader is popularized through references or success stories, and so on and so forth. Attractive Energy & Attraction-Repulsion Phenomenon The whole cosmic economy is energy-based scheme of creation. The very basis of universe is Divine Energy. Divine Energy creates attractive energy profiles at multiple levels. The creative energy gives sustenance to every object, both animate and inanimate. Energy may adopt countless shapes or attributes. At human stage, it becomes attractive energy. Attractive Energy is vital aspect of human personality. It shapes one's mindset, behavior, and effectiveness, so

that people are attracted or repulsed. In other words, people are attracted or repulsed towards each other or things due to presence of invisible attractive-repulsive energy continuously flowing everywhere. The energy provides base to attraction-repulsion phenomenon. The attractionrepulsion phenomenon is everyday experience of interactive life. For example, we are attracted towards strength and repulse weakness, we like financial abundance and avoid poverty, and we are fond of good company and avoid bad company, and so on and so forth. The attractionrepulsion phenomenon works through physical features, mindset configurations, and spiritual urges, so that the attraction or repulsion towards someone/something can be managed through setting-resetting of inner-outer features of persons or things. In other words, the attractionrepulsion towards someone/something can be managed through effective projection of reality. Attractive Energy & Interactive Zones Human Attractive Energy has spatial influences, as well. Consequently, human interactions are affected by spatial setting of persons/things. The situation indicates presence of invisible interpersonal spaces. Every individual feels some personal spaces or interpersonal spaces of interactions. A great body of research revealed that persons have definite interactive zones. Analytically, there are four interactive zones - Intimate, Personal, Social, andPublic. The intimate zone is reserved for spouse, children, close family members, and fast friends. Intimate zone is the space within arm length. We are comfortable if close linkages are within intimate range on the other hand we are uneasy towards some persons if they are interacting with us within intimate zone. Second, the personal zone begins about an arm length away and ending about four feet away. It is consciously reserved for relatives, friends, and colleagues. An office or lounge setting indicates presence of personal zone. Third, the social zone is the area that ranges from four to six feet away from us. The social zone is reserved for strangers and new acquaintances. The meeting room or drawing room setting is based on idea of social zone. Fourth, the public zone starts from six feet away. The area is used for seminars, public speeches, and discussion groups. The area is reserved for general audience, both acquainted and non-acquainted. The transference power, an invisible attractive energy of leaders, work differently at different interactive spatial zones. An effective leader adopts a proactive approach towards phenomena of interactive zones and appears accordingly to actualize leadership objectives or to project leadership profile. Significance of Body Posture Personality Traits play an important role during interactive life. There are few character traits of an individual that plays a decisive role during interactive life but they are difficult to convey verbally or practically. Moreover, these character traits set interactive patterns for future interactions. The prominent pattern setting personality traits are firmness, flexibility, and agility. A quick solution to this limitation is adoption of some standard postures. Posture indicates our inner firmness or rigidity, flexibility or volatility, and laxity or agility. Secondly, some postures make our physical aspect normal/active for working. For example, doctors suggest that during sitting/standing/walking, spine should be in an almost straight line from our head to the lower part of back, moreover, it is suggested that chin/shoulders should be parallel to the floor (or earth) and head to be aligned with the roof (or sky). The straight sitting/standing/walking improve work efficiency and avoids certain body pains. Projection - A Strategy towards Effective Leadership Leader is personification of institutional culture. Moreover, he/she is image person of multiple stakeholders of an organization and gives lasting identification to stakeholders. A strategic/ tactical approach of visual appeal is significant to make accurate projection of leadership profile. A wrong projection of leadership would be detrimental for institutional growth and development. A separate body or media cell is inevitable for accurate projection of leadership. A wrong image may eat precious time for fixing wrong messages due to ugly projection. It is now corporate standard globally to appoint some persons for psychological-based and aestheticdriven projection of leadership, institution, and products/services. Consequently, marketing

has become inevitable aspect of business life. At leadership degree, the ultimate purpose of projection is to portray a definite leadership style. At institutional amount, the final motive of projection is to manifest organizational culture. At product/service level, a projection gives brand name to a product or a service. An effective projection process promotes simultaneously products/services, institutions, and persons. It adopts multiple marketing techniques, launches various advertisement campaigns, and initiates manifold public relationship interactions. The purpose of marketing is to develop matching between products or services and customer needs. The scope of advertisement campaign is to propagate informative-persuasive messages for customers. A dynamic public relationship effort builds mutually beneficial or win-win relations with customers. The best situation is to design marketing, advertisement, and PR in a reinforcing manner for effective projection of product/service, leadership, and institution.