The 10th China International Motorcycle Trade Exhibition

Facts & Figures

Forward
CIMAMotor 2011, the largest motorcycle exhibition in Asia
The 10th China International Motorcycle Trade Exhibition (CIMAMotor 2011) was successfully held in Chongqing on October 13-16, 2011. The exhibition covered the space of 60,000 m2 with 400 exhibitors, including 368 domestic ones such as Haojue, Zongshen, Loncin, Jialing, Jianshe, Qingqi, Qjiang, Lifan, CFMOTO, Jincheng which represent 90% of the production capacity of China motorcycle industry, and 32 overseas ones such as Victory, Ducati, MV-AUGSTA, Honda, Yamaha, Piaggio, PEM, Benelli and Kawasaki and etc... Over 1,000 motorcycles were displayed and more than 100 new models, including 20 models of famous brand motorcycles were launched at the event, which confirms CIMAMotor as one of Chinas most important new motorcycle product launching platform. The exhibition attracted the participation of more than 100,216 visitors, among whom 31,066 were trade visitors. Over 26,000 motorcycle distributors were present, including 3,000 dealers of motorcycle parts and accessories from major motorcycle market in Chongqing, Sichuan, Yunnan, Hunan, Guangdong, Guangxi, Hubei, Shanxi, Zhejiang and etc CIMAMotor attracted 652 international buyers from over 40 countries, such as Pakistan, Thailand, USA, Germany, Britain, and France. CIMAMOTORs Pakistani and Thai agents successfully organized delegations to participate in the exhibition. However, comparing to last year, the total number and duration of stay of the buyers declined. The reasons might be: firstly, due to the global financial crisis, the motorcycle registrations rate for major motorcycle consumption countries has been declining sharply, resulting in decreasing demand of international buyers; Secondly, since the implementation of China Stage III, Chinese motorcycle manufacturers have adjusted their product structure; Lastly, the schedule of CIMAMotor 2011 partly overlapped with that of 2011 Autumn Canton Fair, so many international buyers left on the second day of CIMAMotor for Guangzhou to attend the Canton Fair. 37 clubs and over 2000 motorcycle fans from Chongqing, Sichuan, Yunnan, Guizhou, Shandong and etc attended the exhibition. The trade function of the exhibition has been confirmed. Three expensive luxury motorcycles of Victory, USA famous brand, which enters China for the first time, have been sold. Ducati got more than 100 requests for its products. At the same time,
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domestic exhibitors, such as Haojue, Jialing, Jianshen, Qingqi, Zongshen, Lifan, Regal-raptor also had good sales. In addition, the motorcycle accessories and cultural product exhibitors were satisfied with the trade during CIMAMotor 2011. Over 40 concurrent activities were organized by the organizer, the media and the exhibitors during the exhibition, including 2011 Forum on Chinese Motorcycle Industry Development- Better Motorcycle & Better Living, 2011 Chongqing International Motorcycle Riding Activity, CIMAMotor Motorcycle Knight Selection, Civilized and Safe Motorcycle Driving Poster Competition, Display of 2011 Motorcycle of the Year, 2011 National selection of Super Motor-baby (MTBB), Award Ceremony of Motorcycle of the Year and Top Ten Engines, New Product Launch, Riding Activity, Motorcycle Stunt Show and etc... As one of the largest scale motorcycle riding activity in China, 2011 Chongqing International Motorcycle Riding Activity attracted participation of international and national motorcycles clubs. Over 30 clubs (including BMW, Harley-Davidson, Victory, Honda, Benelli, Loncin, Regal-raptor, CFMOTO) from Chongqing, Sichuan, Guizhou, Beijing, Henan, Guangxi, Yunnan, Shanxi. 147 large motorcycles above 600cc and 1849 below 600cc took part in the activity. Apparently, 2011 Chongqing International Motorcycle Riding Activity drew the attention of fans and media nationwide and made CIMAMotor 2011 the annual gathering and carnival for Chinese riders and enthusiasts. These activities have greatly promoted China motorcycle brands and effectively built up communication among motorcycle manufacturers, the parts and accessories companies, the distributors, the motorcycle clubs and end-users. They also played an active role in spreading motorcycle culture, promoting the entertainment function of motorcycles and creating new market chance for motorcycle manufacturers. About 836 global media were involved in the exhibition report, among which 283 came to give the report on site. As the organizer of CIMAMotor, we believe that after 30 years rapid development, China motorcycle industry is getting ready for a great breakthrough which will bring great market opportunities and challenges. CIMAMotor will help you deal with the challenges and catch more opportunities. The CIMAMotor Team October, 2011
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Exhibitors
400 exhibitors, among which 368 are domestic ones representing 90% of the production capacity of China motorcycle industry.
In 2011, CIMAMotor gathered 400 exhibitors from home and abroad, among which 368 are domestic ones representing 90% of the production capacity of China motorcycle industry. Top 10 Chinese motorcycle manufacturers, including Haojue, Wuyang-Honda, Sundiro Honda, Zongshen, Loncin, Jialing, Jianshe, Qingqi, Qjiang, Lifan, CFMOTO, Jincheng and other well-known ones such as Shineray, Bashan, Yinxiang, Sunkin, Regal-raptor, Wanhoo, Kington, Liyang, Hjsuki were present at the CIMAMotor 2011. Over 300 leading motorcycle parts and accessories manufacturers from China, Japan, Germany, USA, Spain, Britain, Thailand Taiwan and etc. attended CIMAMotor 2011. The exhibits also included all most all kinds of motorcycle parts and accessories including shock absorbers, gears, crankshafts, clutches, brakes, electrical parts, batteries, carburetors, tyres, locks, lamps and etc. One thing worthy to be mentioned here is that some famous motorcycle garment and related products companies were also present at the CIMAMotor, including: Off Road Racing Gear Company Limited., Taian Dongsheng Clothing Co., Ltd., Metro-gear Limited Co., Ltd., Henxin Co., Ltd.. 32 foreign exhibitors attended the CIMAMotor 2011 and the exhibition area reached 3,000 m2, including world well-known motorcycles manufacturers such as Victory, Ducati, MV-AUGSTA, Honda(together with Wuyang-Honda and Sundiro Honda), Yamaha, Piaggio, PEM, Benelli, Kawasaki and leading motorcycles parts manufacturers including BASF, Nippon Seiki Co., Ltd., Vee Rubber Corporation Ltd. and etc The No. 1 sales of electric motorcycle brand-Yadea and newly-emerged Qjiang electric motorcycle were also present at the CIMAMotor for the first time.
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Exhibitor range
Motorized vehicles manufacturers, including that of motorcycles, tricycles, electric motorcycles, ATVs, snow scooters, mopeds, gas vehicles, special purpose vehicles and etc... Motorcycle accessories and parts manufacturers Motorcycle maintenance and related products companies Motorcycle technology and service providers Professional media

The quantity and composition of exhibitors

(Exhibitors, one response possible, in %)

1 Whole vehicles:40 2 Accessories and parts: 308 3 Maintenance and related products: 12 4 Technology and services: 8 5 Media: 32

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Exhibitors
93% of the exhibitors are satisfied/very satisfied with the achievement of their goals The goals of the exhibitors
(Exhibitors, multiple responses possible, in %)

Your satisfaction with CIMAMotor 2011

(Exhibitors, one response possible, in %)

87%

6% Very satisfied Satisfied

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Exhibitors
95% of the exhibitors are satisfied/ very satisfied with the quality of the trade visitors and 94% of the exhibitors will perhaps /definitely attend the next CIMAMotor in 2012 The visitors interest you most
(Exhibitors, multiple responses possible, in %)

How would you rate the quantity and Will you attend in the next CIMAMotor in quality of the trade visitors
(Exhibitors, one response possible, in %)

2012?
(Exhibitors, one response possible, in %)

50% 45% 31%

63%

Very satisfied

Satisfied
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Definitely attend

Perhaps attend

Trade visitors
31,066 trade visitors, of which 97.8% are domestic visitors, accounting for 30.9% of the total visitors. Which product categories are you interested in?
(Trade visitors, multiple responses possible, in %)

Job Responsibility
(Trade visitors, one response possible, in %)

Influence on purchasing/procurement decisions

(Trade visitors, one response possible, in %)

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Trade visitors
95% of trade visitors will perhaps/definitely visit the next CIMAMotor in 2012 You know about CIMAMotor through
(Trade visitors, multiple responses possible, in %)

The goals of the trade visitors

(Trade visitors, multiple response possible, in %)

Your satisfaction with CIMAMotor 2011

(Trade visitors, one response possible, in %)

Will you attend in the next CIMAMotor in 2012? (Trade visitors, one response possible, in %)
64%

80%

18%

31%

Very satisfied

Satisfied

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Definitely attend

Perhaps attend

Society for Voluntary Control of Fair and Exhibition Statistics (FKM) Certificate form for the trade visitor profile analysis
Total number of visitors Proportion of trade visitors Region of residence Total Chinese of which Chongqing Guangdong Guizhou Hainan Hebei Henan Hubei Jilin Jiangsu Ningxia Shandong InnerMongolia Sichuan Zhejiang Yunnan Xinjiang Shanxi Foreign Region Europe Asia (excluding China) Africa Oceania North America South Africa 33.22% 31.86% 13.71% 4.24% 8.47% 8.50% 10 of 13 49.72% 7.32% 6.09% 0.04% 1.48% 1.10% 1.36% 0.22% 2.57% 0.05% 1.09% 0.08% 6.87% 3.05% 1.70% 0.04% 0.26% Tibet Tianjin Shaanxi Qinghai Anhui Shanghai Fujian Beijing Liaoning Jiangxi Hunan Heilongjiang Guangxi Gansu Taiwan Hongkong Macau 1.54% 0.68% 0.55% 0.18% 0.65% 0.75% 4.22% 0.87% 0.30% 0.96% 3.17% 0.02% 2.46% 0.15% 0.28% 0.17% 0.01% 2.18% Influence on purchasing/procurement decisions Yes, decisively Yes, collectively Yes, in an advisory capacity No Frequency of visits to the trade fairs Earlier events First visit 25.82% 74.18% 33.02% 21.98% 29.35% 15.65% 97.82% 100216 30.99% Sector Manufacturer Distributor Service provider Government Scientific Research Institution Financial Institution Media Passenger Transport Construction Logistics Other Area of responsibility Management Research/development/design Manufacture/production Buying/procurement Marketing/sales/advertising/PR Other 25.22% 17.58% 10.45% 13.36% 22.05% 11.34% 40.12% 29.02% 10.01% 1.86% 2.90% 1.21% 0.55% 0.18% 0.65% 0.50% 13.00%

Distribution of visitors on the days of the event 1st day 3rd day 41.20% 20.21% 2nd day 4th day 20.66% 17.93%

General visitors
100,216 visitors, of which 69.01% are general visitors 45% of the general visitors will definitely visit the next CIMAMotor in 2012.
As every year, the majority of visitors were general visitors. 69,150 general visitors visited CIMAMotor 2011, of which 27% are females and 43% are younger under 30.

You know about CIMAMotor through

(General visitors, multiple responses possible, in %)

Will you visit the next CIMAMotor in 2012?

(General visitors, one response possible, in %)

49% 45%

Definitely visit

Perhaps visit

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General visitors
45% of the general visitors visited CIMAMotor more than once
The goals of the general visitors
(General visitors, multiple responses possible, in %)

Which booth are you interested in?

(General visitors, multiple response possible, in %)

How many times have you visited CIMAMotor

(General visitors, one response possible, in %)

50% 45%

More than once

First visit
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Publicity
About 836 global media were attracted in the exhibition report, among which 283 came to give the report on site. CIMAMotor 2011 slogan: Better Motorcycle, Better Living--CIMAMotor 2011 was publicized by all kinds of media: television, radio, newspapers, magazine, internet, outdoor advertising and etc. At home, CCTV, main financial media, and online media were involved in report about the event, and abroad, the motorcycle industrial media in the export destinations of Chinese motorcycle were the main channels for publicity. Obviously, it is a most comprehensive report about Chinese motorcycle industry home and abroad. About 836 global media were involved in the exhibition report, including CCTV, main financial media, vogue media, regional newspapers, general and industrial portals, BBS, all Chinese motorcycle media and over 100 global media. 283 Chinese media and 600 journalists including CCTV, Xinhua News Agency, 21st Century Business Herald, The Econonmic Observer, China Financial and Economy Newspaper, Sina, and Sohu gave on site report about the event. CCTV Morning News broadcasted the news about the CIMAMotor 2011. 15 foreign media gave on site report about the event. All of them are well-known motorcycle magazines and websites from Mexico, Columbia, Pakistan, Argentina, Spain, Turkey, US, Brazil, Ukraine, South Africa, Japan, Thailand, Taiwan and etc.. 2,231 pieces of news, 167 special reports, 103 plane advertisements, 612 internet advertisements were released. 637 topics were posted in internet BBS with the coverage of 1, 783,213 readers. The organizer promoted the CIMAMotor 2011 by participating in 6 exhibitions, including: Eicma Motor 2011, 2010 Autumn Canton Fair, 2011 Autumn Canton Fair, SAI GON AUTOTECH 2011, Subcon UK 2011, Two Wheels Trade Show 2011.
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