Jorge Eduardo F de Vasconcelos Birth Date: 22/10/1974 (36 years old) Rua Arthur Assis 42, ap.

103 Santos, SP 11045-540 Brasil +55 13 8120 8115 jorge.vasconcelos@vindix.com.br

Career History
POLITEC/ULTRACON Consultoria em Tecnologia da Informao Ltda., SAP Projects Segment (01/2010 actual) So Paulo, SP Senior Project Manager

Politec/Ultracon is one of the biggest SAP partners in Brazil. Politec/Ultracon holds ongoing SAP Projects nationally and globally. Politec/Ultracon counts on more than eleven thousand employees. The annual income is around US$ 1 Billion (one Billion Dollars/year). The SAP Projects Segment is responsible for the implementation of the R/3 and NetWeaver platforms as well as the PLM, Product Lifecycle Management, among others. My responsibilities as Project Senior Manager are: 1 Exclusively support the AES Corp/Eletropaulo client; 2 Keep running the whole Projects operation of AES Corp/Eletropaulo (actually Management of the global rollout of the SAP PLM Project ongoing); 2 Interact with other reas of AES Corp/Eletropaulo (technical-related and/or business); 3 Select and Sell the applicable technologies and products to the Project operation at AES Corp/Eletropaulo; 4 - Select and Sell critical Projects alongside with the Business Managers at AES Corp/Eletropaulo; 5 Manage all selected Projects; 6 Manage the relationship between Politec/Ultracon and external partners (such as: SAP, IBM, Informatica, Business Objects, Cognos, Fair Isaac, etc). My accomplishments: 1 - Rescue Project SAP PLM in AES Corp/Eletropaulo, which was under different management and in the process of being canceled for lack of detailing of the Business Blue Print / BBP (Phase Zero "of the Project). Participated in the renegotiation to realize the full detail of Project BBP PLM AES Corp/Eletropaulo, at the same time. After the detailing done in a new BBP, occurring in between Jul/2010 Set/2010, the project was resumed in Out/2010 and its scope was re-approved by the entire board of AES Corp/Eletropaulo, creating a new ticket (revenue of USD 4 million) for Politec / Ultracon more than double the value of the original ticket (which was USD 3 million).

Consultor Independente em parceria com TROYT, Business Intelligence (BI) Department (09/2009 12/2009) So Paulo, SP Associated Consultant Troyt is a company formed by former directors and a Vice President of SAP Brazil in order to evaluate and promote innovative products and services in the area of Information Technology. My responsibilities as Independent Consultant Business Intelligence (BI) and Enterprise Business Structure (EBS) are: prospecting, pre-sales, sales, implementation/operation and post-sales of service solutions and products offered by Troyt to address the challenges of BI and EBS our Customers. My Achievements: I am responsible for evaluating the functional and technical aspects of the correlational database solution of Illuminate (www.i-lluminate.com) as well as I am

the technical responsible for its initial inclusion in the Brazilian market. Neoris do Brasil Ltda., Business Intelligence (BI) and Enterprise Business Structure (EBS) Department (08/2008 08/2009) So Paulo, SP Senior Manager

Neoris is a subsidiary of CEMEX (Cementera Mexico www.cemex.com). Neoris is the Business and I.T. Consulting branch of the CEMEX Conglomerate. CEMEX counts on more than fifteen thousand employees around the globe (including Neoris teams worldwide). CEMEX annual revenue is around US$ 25 billion (twenty-five billion dollars/year). The BI and EBS division under my management is responsible for selling, implementing and running Business Intelligence and Enterprise Business Structure solutions (regarding SAP and non-SAP services and products) mainly to Large Accounts. My responsibilities as Business Intelligence (BI) and Enterprise Business Structure (EBS) Senior Manager are: services and products prospection, services and products presales, services and products sales, services and products implementation and operation at Neoris Clients. My accomplishments: 1 Raising BI and EBS division revenues from R$ 350.000,00 (three hundred and fifty thousand Reais or approximately US$ 175.000,00 one hundred and seventy five thousand Dollars) up to R$ 1.500.000,00 (one million and five hundred thousand Reais or approximately US$ 750.000,00 seven hundred and fifty thousand Dollars) earned in 2008 (middle of Q4). 2 Rescue and restructuring of the Business Intelligence Project for Grupo Ultra (which includes the following enterprises: Ultragaz, Postos Ipiranga, Postos Texaco, Oxiteno e Ultracargo). 3 Creation of the Enterprise Business Structure, EBS Concept which promotes the conception of an Integrated I.T. Architecture, Business driven materialized via BI+BPM+ERP+SOA convergence. The EBS Concept (which is 100% my own creation) is enabled and materialized in real world only through the application of the Concentric Harmonic Cycles, CHC Methodology (also 100% my own creation more information further on this document).

Procwork, SAP and Complementary Products Segment (01/2008 08/2008) So Paulo, SP Project Director

Procwork is the largest Brazilian SAP partner. The enterprise recently composed a joint-venture with Chilean Grupo Sonda. Procwork has SAP Projects going on in Brazil and in Latin America wide. Procwork counts on more than eleven thousand employees. The annual Revenue is around US$ 1 billion (one billion Dollars /year). SAP and Complementary Products Segment is responsible for the implementation Projects based on R/3 and NetWeaver platforms as well as implementation of Procwork Complementary Products to be put on top of the above mentioned SAP platforms. These Procwork Complementary Products (all SAP homologated) are: (i) Direct and Indirect Taxes Monitor Solution, (ii) International Trading Solution, (iii) Electronic Taxes Ticket emitter Solution, (iv) Cash-Flow Solution, and many others. My responsibilities as Projects Director are: 1 Manage the Grupo VOTORANTIM Account (a Procwork and SAP Large Account); 2 Keep running the whole Project Operation set at Votorantim (reaching a running pick of implementing 8 simultaneous Global Rollout Projects); 3 Interact with Tech and Non-Tech (Business) departments at Votorantim; 4 Select and Sell the applicable technologies and products to the Project operation at Votorantim; 5 Select and Sell critical Projects alongside with

the Business Managers at Votorantim; 6 Manage all selected Projects; 7 Manage the relationship between Procwork and external partners (such as: SAP, IBM, Informatica, Business Objects, Cognos, Fair Isaac, etc). My accomplishments: 1 Raised Procwork Average Ticket value and Quantity of Tickets regarding ongoing Projects at Votorantim client. 2 Turned Procwork eligible to compose a Operations Care Center 100% Votorantim dedicated earning a monthly amount (recurrent revenue) of R$ 600.000,00 /month (Six Hundred Thousand Reais per month or approximately US$ 300.000,00 Three Hundred Thousand Dollars per month) for the next 24 months.

Independent consultant alongside with SAP, Business Intelligence (BI) Department (01/2007 12/2007) So Paulo, SP Associated Consultant The kernel of my offering as Independent Consultant encapsulates the concepts of Convergence of Business Process Management BPM, Business Intelligence BI on Services Oriented Architecture (Platforms), SOA. These concepts are based upon my experience on implementing BI projects on several Clients such as US Postal Services, Banco Ita, Telemig Celular, Vivo, Grupo Po-de-Acar, C&A Modas, Unibanco, Editoras tica e Scipione/Grupo Abril, Mitsui Sumitomo Seguros, Banco Santander-Banespa, Becton and Dickinson BD e Lojas Riachuelo S.A. (All implementations described in detail right below on this very document.) My operation activities in the Client are collecting, organizing and deploying all strategic data from all corporate operations to Clients directors (including the president) and other vertical business managers from the Client in order to provide them the most accurate support decision services. My activities start with the very organization of the related BI solutions (applications, databases), passing through the architecture design of the BI environment (connections between hardware, applications and databases), passing through business understanding and modeling (processes design and redesign), data modeling, and report design and deployment (data access). I act as a hands-on Senior Consultant taking part on 100% of the previously described activities. My responsibilities as Senior Consultant and Solution Engineer also are: 1 - To maintain all Clients BI operation running; 2 - To interact with all relevant areas of the Client (tech driven and /or business driven); 3 - Select the right technology for the Clients BI operation; 4 - Select projects along with the Clients business managers; 5 - Manage the selected projects alongside with the Client; 6 - Manage the relationship and operations along with the external solution partners (for example: CAS, SAP, IBM, Informatica, Business Objects, Cognos, Fair Isaac, etc) alongside with the Client. My accomplishments: 1 Considered one of the most respected IT/BI Professionals of Latin Amrica by SAP Global via Mr. Bill McDermott (President SAP Americas and Asia), Shai Agassi (former President of Products and Technology SAP AG 2001-2007), Mr. Hans-Werner Hector (cofounder of SAP) and Hewlett-Packard HP. 2 Invited Consultant/Keynote Speaker on several seminars regarding Convergence of BPM+BI+SOA on Clients such as (Billion USD) Gerdau, (Billion USD) Lojas Marisa, (Billion USD) Companhia Siderrgica Nacional CSN, (Billion USD) Grupo Votorantim e other several Billion USD SAP Clients on ASUG meetings. (04/2005 12/2006)

Lojas Riachuelo S.A., Business Intelligence (BI) Department So Paulo, SP Business Intelligence General Manager

Lojas Riachuelo is the second major fashion retailer in Brazil.The company has 100 stores and 12 million registered clients (via Riachuelo private label credit card) spread all around the country. The company also has manufacturing and logistics operations on its own. Nowadays Riachuelo is also creating a Bank operation on its own. The company

counts on 13 thousand employees. The company's revenue per year is around US$ 1 billion. The Business Intelligence division is responsible for collecting, organizing and deploying all strategic data from all corporate operations to directors (including the president) and other vertical business managers in order to provide them the most accurate support decision services. The Business Intelligence division operations starts with the very organization of the related BI solutions (applications, databases), passing through the architecture design of the BI environment (connections between hardware, applications and databases), passing through business understanding and modeling (processes design and redesign), data modeling, and report design and deployment (data access). My responsibilities as the general manager were: 1 - To maintain all BI operation running; 2 - To interact with other areas of the company (tech driven and /or business driven); 3 - Select the right technology for the BI operation; 4 - Select projects along with the business managers; 5 - Manage the selected projects; 6 - Manage the relationship and operations along with the external solution partners (for example: SAP, IBM, Informatica, Business Objects, Cognos, Fair Isaac, etc). My accomplishments:1 - Increase Credit revenue in the financial operation (via storecard/private label) from 2% (two percent) up to 25% (twenty five percent) in 60 days, by providing a new-designed campaign process, the proper analytics environment (BI), and the proper client approach to the finance department of Riachuelo.2 - Build a complete BI environment, which means an Enterprise Datawarehouse (EDW) and a complete store-analysis Datamart plugged into the EDW structure in only 120 days(!). This BI environment on its first version has all the 12 million registered clients, all the 100 stores, all the 2.0 million products and all the transactions (revenues) of one year period, resulting into a 200 million size EDW database. Note: The EDW database besides being huge is also accurate and precise. Its precision reaches the "cents" level. The mentioned BI environment (EDW+Datamart) was built on the SAP Netweaver platform. 3 - Build a complete CRM in-house solution, in order to automate all the marketing campaigns. The BI environment (EDW+Datamart) and the mentioned CRM solution brought a SOA (Services Oriented Architecture) approach to the company. Details: The implementation of the BI environment and the mentioned CRM solution were coordinated by a Methodology called Concentric Harmonic Cycles, CHC, which is my creation (100%). Due to the CHC Methodology approach Riachuelo became the first company on Latin America to implement SAPs NetWeaver 2004s and became Global Show-Case for SAP which assigned to personally observe the Case Mr. Henning Kagermann (SAP Global CEO), Mr. Bill McDermott (President and CEO SAP Americas, who actually came to Brazil to know the Riachuelo company , the Business Intelligence Project and the CHC Methodology) and Mr. Shai Agassi (SAPs Global President of Product & Technology, which asked me for a presentation regarding the CHC Methodology exclusively. The presentation happened on January 4th/2007 and took place in SAP Headquarters). Mr. Agassi concluded that the CHC is "one level above" regarding other Methodologies like Balanced Scorecard (which simply suggests you how to do it and (dangerously) assumes that the clients IT platforms are all-organized and aligned). CHC does not "suggests" anything. It SHOWS how to do it (thru a step by step execution sequence on a clear time-frame). CHC does not ASSUME anything. It ALIGNS the IT platforms. (More details about CHC Methodology in the Patents and Intellectual Properties session, further on).

Independent consultant alongside with Triad Systems, Business Intelligence (BI) Department (12/2004 - 03/2005) So Paulo, SP

Associated Consultant

Triad Systems is an IT consulting company from Brazil, mainly specialized in Telecom billing systems such as Convergys/Atlys, BSCS, Integris/ISS and so on. Triad's clients includes Grupo Telefonica (Billion US$ telecom), Vivo (Billion US$ telecom), Claro (Billion US$ telecom) and others. My responsibilities at Triad were to start a Business Intelligence/BI cell in the company launching the first Triad/BI project at Becton and Dickinson (BD), a major medical technology company that serves healthcare institutions, life science researchers, clinical laboratories, industry and the general public. BD needed to analyze all the transactions it has with all kinds of clients, mainly governments. The entire transactional process (i.e. all interactions between BD and BD's clients) was understood and successfully reflected into a Datamart called "Vendor" which holded up the most relevant KPIs (Key Performance Indicators) in order to enable all the analysis needed. Because of the success of this project Triad sold two more BI projects in BD. (09/2003 - 09/2004)

DMR Consulting (actual Everis), Business Intelligence (BI) Department So Paulo, SP Business Intelligence General Manager

DMR Consulting (actual Everis) is the major consulting company in Spain, providing services in many fields including Strategic Management and Business Intelligence. DMR has clients such as Grupo Telefonica (Billion US$ telecom), Vivo (Billion US$ telecom), Claro (Billion US$ telecom), Banco Santander (Billion US$ bank), ABN-AMRO Bank (Billion US$ bank), and others. My responsibilities at DMR were to create and start the BI cell in order to provide BI services in Brazil. At this period I managed a main BI (Datamining) project in Banco Santander /Banespa (bank) in Brazil regarding Money-Laundering Prevention. The project helped the bank to identify suspicious transactions that would be classified as money-laundering. The project received honors and awards from Banco Central do Brasil (Brazil's Central Bank). After the Banco Santander /Banespa Project I managed an IT Architecture reorganization Project at Mitsui Sumitomo Seguros (Japanese insurance company), that targeted the reorganization of all IT systems and applications at this Client. (01/2003 -

Editoras tica e Scipione, Business Intelligence (BI) and Processes Management 04/2003) So Paulo, SP Independent Consultant

Worked as Independent Consultant for Editora tica and Editora Scipione, two of the major publishing companies in Brazil. My responsibilities were to coordinate the Phase 1 of a Corporate Merging Project (called IT Master Plan) regarding the merge of tica and Scipione publishing companies. The scope of the project were divided into two fronts: 1 - Business Intelligence front (coordinating 10 consultants from Novabase consulting company) and 2 - Processes Management front (coordinating 20 consultants from BearingPoint consulting company).In the Processes front I was responsible for coordinating the re-design of all business processes merged from the two companies (tica and Scipione).In the BI front I was responsible for coordinating the creation of a whole new and integrated BI environment that reflected the KPIs (Key Performance Indicators) of all the merged and re-designed processes that served the two companies (tica and Scipione).

Novabase Consulting do Brasil, Business Intelligence (BI) Department So Paulo, SP Business Intelligence Manager

(07/2001 12/2002)

Novabase do Brasil is the brazilian division of the major portuguese consulting company. Novabase provides services in many fields including Strategic Management and Business Intelligence. Novabase's clients includes C&A (Billion US$ fashion retailer), Grupo Po-deAcar (Billion US$ goods and grocery retailer, owned by the french retailing group Casino), Vivo (Billion US$ telecom), Unibanco (Billion US$ bank) and others. The Novabase's BI division provided BI services along many industries (i.e. retailing, banking, manufacturing, telecom and others). My responsibilities were to prospect (clients and partners), sell projects, alocate resources (consultants) and manage BI projects.In Novabase I started a partnership with NCR-Teradata and I managed projects in the following clients: C&A (fashion retail), Po-de-Acar (goods and grocery retailing) and Unibanco (bank).All projects were dedicated to build Enterprise Datawarehouses (EDWs) on each client.So the entire operation understanding of each client was crucial to reflect the most relevant KPIs (Key Performance Indicators) into the respectives EDW databases. Note: In the C&A and Pode-Acar projects Novabase teamed-up with NCR-Teradata.

Independent consultant alongside with Triad Systems, Billing Systems Department (01/2001 - 06/2001) So Paulo, SP Associated Consultant

Triad Systems is an IT consulting company from Brazil, mainly specialized in Telecom billing systems such as Convergys/Atlys, BSCS, Integris/ISS and so on. Triad's clients includes Grupo Telefonica (Billion US$ telecom), Vivo (Billion US$ telecom), Claro (Billion US$ telecom) and others. The Billing Systems division is the main division of Triad and provides support and maintenance services to client's billing systems and platforms. My responsibilities at Triad were to give support as a project manager and programmer to billing systems in Vivo client.As a programmer I was responsible for the maintenance of the ISS - Integris Settlement System. This system was the kernel of the entire billing process of Vivo.In the same time, as a project manager I was responsible for the construction project of an entire in-house Vivo billing system to replace the ISS.The construction project of the Vivo in-house billing system took 6 months and received honors and written awards from Vivo. (08/1999 - 01/2001)

PricewaterhouseCoopers, Business Intelligence (BI) Department So Paulo, SP Consultant

PricewaterhouseCoopers is a leading global consulting firm. PwC provides services in many fields including Strategic Management and Business Intelligence. PwC's clients includes Telemar (Billion US$ telecom), TIM (Italian Billion US$ telecom), Telemig Celular (Billion US$ telecom), Banco Ita (Billion US$ bank) and many others. PwC's BI division provided BI services along many industries (i.e. retailing, banking, manufacturing, telecom and others). My responsibilities at PwC's BI division as a consultant were to integrate BI teams in order to provide high quality services in projects on the field. As a BI consultant at PwC I participated as a team member to the Banco Ita (bank) project and to the Telemig Celular (telecom) project. The main goal of the Banco Ita project was to create an

Enterprise Datawarehouse (EDW) for the bank. The main goal of the Telemig Celular project was to create a Datamart in order analyze the Telemig's clients churn. In my period in PwC I received a double-promotion going straight to senior level. HD Informatica Ltda., Information Technology Department Santos, So Paulo Programmer (01/1994 - 12/1997)

HD Informatica is a familiy founded/owned IT company based in Brazil that is focused in Computer maintenance and supplies for the local market.The main client of the company at the time (1994-1997) was the Brazilian Retailers Association. The Information Technolgy division holds in the core-business of the company, which means computer and supplies selling and computer maintenance. My responsibilities were to sell computers, hardware installation, software development, software implementation and customer training.

Education
FGV - Fundao Getlio Vargas (2004) Master of Business Administration, Enterprise Management FGV is the most important (#1) business administration school in Brazil. FEI - Faculdade de Engenharia Industrial (SBC) (1997) Bachelor of Electrical Engineering, Major in Computers FEI is one of the most important (top 5) engineering schools in Brazil.

Certifications
Certified Management Consultant (2006) Certified Management Consultant (1999)

Languages
English (Fluent) Portuguese (Fluent) Spanish (Basic)

International Experience
United States (Current)

Eligible Countries
Brazil United States

Patents and Intellectual Properties

Jorge Vasconcelos is the creator of the CHC, Concentric Harmonic Cycles Methodology. The CHC Methodology enables companies from all sizes to REALLY connect Strategy to Tactics to Operations in a direct/straight and clear way using the IT/BI Platforms to materialize this connection. This methodology was successfully applied to Lojas Riachuelo, the 2nd. fashion retailer from Brazil (a One Billion Dollar revenue per year company) on a SAP/NetWeaver 2004s

implementation Project. Jorge Vasconcelos is the creator of the EBS, Enterprise Business Structure Concept. The EBS Concept brings to light the design of a Business driven fully integrated I.T. Architecture based on the convergence and application of BI+BPM+ERP+SOA disciplines. CHC Methodology is the methodology used to merge the above mentioned disciplines and bring EBS Concept to real world. The Intellectual Property Protection of the referred CHC Methodology and EBS Concept has already been required.