ntroduction to Spice One of the service providers of mobile telephony in India Spice Telecom, is the brand name of Spice

Communications Limited.Spice Telecom is presently operating in the states of Punjab and Karnataka i.e. in 2 circles of 23 Telecom Circles of India. Spice Communications Limited has been promoted by Dilip Modi of Modi Wellvest Private Limited . 40.80% of the company is owned by Modi Wellvest; Modi is promoted by Mr. Dilip Modi and Super Infosys. Telekom Malaysia Berhad (TM) owns 39.20% through TMI India Limited, Mauritius. TMI India Limited is a wholly owned subsidiary of TMs international investment holding company TM International Sdn Bhd (TMI). Spice Telecom is a flagship company of MCorp Global (www.mcorpglobal.com) a cellular mobile telephone services provider in India. Introduction to Idea

IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE and the National Stock Exchange (NSE) in March 2007. Idea Cellular is a leading GSM mobile service operator with pan India licenses. With a customer base of over 36 million in 15 service areas, operations are soon expected to start in Orissa and Tamil Nadu-the first steps in providing pan India services covering over 90% of Indias telephony potential. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India in an increasingly segmented market. Customer Service and Innovation are the drivers of this Cellular Brand. A brand known for many firsts, Idea was the first to launch GPRS and EDGE in the country. Idea has received international recognition for its path-breaking innovations when it won the GSM Association Award for Best Billing and Customer Care Solution for 2

consecutive years. IDEA Cellular is part of the Aditya Birla Group, Indias first truly multinational corporation. The group operates in 25 countries, and is anchored by over 100,000 employees belonging to 25 nationalities. The Group has been adjudged The Best Employer in India and among the Top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007. Idea acquires Spice Telecom Idea Cellular, an Aditya Birla Group company, along with Telecom Malaysia International (TMI) announced the acquisition of 40.8 per cent stake in Spice Communications Limited (Spice) at a price of Rs. 77.30 per share. TMI is an emerging leader in Asian telecommunications with over 44 million subscribers and a presence in 10 countries. The operational synergies emerging out of this merger would augur well for both the telecom players. The acquisition of Spice gives Idea the much needed headway in Punjab and Karnataka states that account for more than 10 per cent of Indias wireless

subscribers. The entire process of the merger between both the companies would take six to eight months to complete. Post merger, Idea is looking at a pan-India presence. The deal also gives Idea the opportunity to leverage. Idea Cellular, the leading GSM mobile services operator has licenses to operate in all 22 service areas of India with commercial operations in 11 service areas. With a customer base of over 26 million, it runs operations in Delhi, Himachal Pradesh, Rajasthan, Haryana, Uttar Pradesh (East), Uttar Pradesh (West) & Uttaranchal, Madhya Pradesh & Chattisgarh, Gujarat, Maharashtra & Goa, Andhra Pradesh, and Kerala, holds spectrum for Mumbai, Bihar, Orissa, Tamil Nadu (including Chennai), and Karnataka, and licenses for the remaining six service areas. With the planned launch of services in Mumbai, Bihar and Jharkhand, Orissa and Tamil Nadu (including Chennai) towards the end of the calendar year, Ideas footprint will soon cover approximately 90 per cent of

Indias telephony potential. Idea has acquired Spice Telecom and the deal consists of 4 transactions:

Idea will acquire the Modis 40.8% stake in Spice (for Rs 2,720 crore).

Idea will launch the mandatory 20% open offer for the Spice shareholders, jointly with Telecom Malaysia International (TMI).

Idea will merge Spice with itself and offer a 14.99% stake to TMI through a preferential allotment.

The Idea-TM combine will launch the open offer at Rs 77.30 jointly with TMI, which now holds 39.2%in Spice

The official brand name has been changed from Spice to Idea in these circles w.e.f. 19th December 2008.