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Marketing Research Midterm Due Dec 20

1. You work for a high-tech company and are asked to do a study

of people's responses to your advertising. Specifically, your boss wants to know which ads in a series are especially appealing or interesting to consumers. Your recommendations will be used to determine the product's copy mix. Explain how you will obtain this information. What methods will you use and why? Be specific. http://sivers.org/book/UltimateSalesMachine http://www.treyryder.com/tape.php

2. Develop three comparative ( paired comparison, rank order,

and constant sum ) scales to measure attitude toward four popular brands of car: Toyota, Nissan, GMC, Ford. You may select one type of each brand Toyota Camry for example. Page 242-246

http://www.brainmass.com/business/business-analysis/435511

http://www.scribd.com/doc/34353573/Masters-of-BusinessAdministration http://www.oppapers.com/essays/Marketing-Rearch/188487 http://quizlet.com/3734641/mkt-352-final-flash-cards/


Coursehero >> Texas >> Texas State >> MKT 3370 Course Hero has millions of student submitted documents similar to the one below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support. and Measurement Scaling: Fundamentals and Comparative Scaling (pp. 225 254) Marketing Research MKT 3370 Marketing Research Process Step 1: Problem Definition Step 2: Approach to the Problem Step 3: Research Design Step 4: Field Work Step 5: Data Preparation and Analysis Step 6: Report Preparation and Presentation Measurement Measurement the assignment of numbers or other symbols to characteristics of objects according to certain prespecified rules Assign numbers Numbers permit statistical analysis Numbers help communicate information about the results Need to decide how to assign numbers to the characteristics being studied Scaling Scaling the generation of a continuum upon which measured objects are located Scaling is tied to measurement Scale Characteristics and Levels of Measurement Description refers to the unique labels or descriptors that are used to designate each value of the scale Order refers to the relative sizes or positions of the descriptors Distance means that the absolute differences between the scale descriptors are known and can be expressed in units Origin means that the scale has a uniqiue or Primary Scales of Measurement Primary Scales Nominal Scale Ratio Scale Ordinal Scale Interval Scale Types of Scales Nominal (name-like) Identification Mode Can calculate the number or percentages of each category Used for classification purposes Classes are mutually exclusive and collectively exhaustive Ordinal Identification and Order Median, Mode A percentile or quartile measure is used for measuring dispersion Ranking scale Types of Scales Interval Identification, Order, and Comparison Mean, Mode, Median Standard deviation, range, ttest, F-tests Intervals between the points on the scale are equal Zero-point is arbitrary Ratio Identification, Order, Comparison and Comparison of Absolute Magnitudes Mean, Mode, Median Zero-point is fixed so a ratio scale reflects the actual amount of the variable Questionnaires and Scaling The type of question and the responses provided determine the type of scale What is your age? _________ Ratio scale What is your age? (Check the appropriate box) Less than 18 18 25 26 35 Over 35 Ordinal scale Questions and Scaling On a scale from 1 to 5 with one being strongly

disagree and 5 being strongly agree, indicate your satisfaction with HEB. 1 2 3 4 5 Interval Scale Rank in order of preference with 1 being most preferred, 2 being next preferred, and 3 being least preferred. ____ Coke ____ Pepsi ____ Dr. Pepper Ordinal Scale A Classification of Scaling Techniques Scaling Techniques Noncomparative Scales Comparative Scales Paired Comparison Constant Sum Rank Order Figure 9.5 Continuous Rating Scales Itemized Rating Scales Likert Semantic Differential Stapel Comparative Scales Comparative Scales involve the direct comparison of two or more objects Ordinal or rank order properties Includes paired comparison, rank order, and constant sum scales Allows detection of small differences between objects Easy to understand and apply Reduce halo effect Cant generalize beyond study Dealing with ordinal data Noncomparative Scales Noncomparative scales objects are scaled independently of each other Assumed interval scaled Continuous rating Itemized rating: Includes Likert, semantic differential, or Stapel scales Most widely used in marketing research Comparative Scaling Techniques Paired Comparison Scales present a pair of alternatives and ask respondent to select one according to some criterion Ordinal data Most widely used comparative scaling technique Keep the number of brands to five or less Paired Comparison Scaling For each pair, select the one with more value: _____Crest vs. _____UltraBrite _____Crest vs. _____Colgate _____Colgate vs. _____ UltraBrite Paired Scaling Comparison (note: this is the recording instrument for the researcher, not the instrument given to the respondent) Instructions We are going to present you with ten pairs of shampoo brands. For each pair, please indicate which one of the two brands of shampoo in the pair you would prefer for personal use. Recording Form Jhirmack Finesse Vidal Sassoon Head & Shoulders Pert Jhirmack Finesse Vidal Sassoon Head & Shoulders Pert Number of times preferred 0 0 0 1 1 1 1A 1 1 0 1 0 1 0 0 1 3B 2 0 4 0 0 0 0 1 A 1 in a particular box means that the brand in that column was preferred over the brand in the corresponding row. A 0 means that the row brand was preferred over the column brand. B The number of times a brand was preferred is obtained by summing the 1s in each column. A Figure 9.6 Comparative Scaling Techniques Rank Order Scaling present respondents with several alternative simultaneously and ask them to rank them according to some criterion Ordinal data Force discrimination among alternatives More closely like the shopping environment Rank Order Scaling Using 1-3, please rank the following based on value with 1 indicating the most value, 2 the next level of value, and 3 the least value Crest _____ UltraBrite _____ Colgate _____ Rank Order Scaling Instructions Rank the various brands of toothpaste in order of preference. Begin by picking out the one brand that you like most and assign it a number 1. Then find the second most preferredbrand and assign it a number 2. Continue this procedure until you have ranked all the brands of toothpaste in order of preference. The least preferred brand should be assigned a a rank of 10. No two brands should receive the same rank number. The criterion of preference is entirely up to you. There is no right or wrong

answer. Just try to be consistent. Brand Rank Order 1. Crest 2. Colgate 3. Aim 4. Mentadent 5. Macleans 6. Ultra Brite 7. Close Up 8. Pepsodent 9. Plus White 10. Stripe Figure 9.7 Comparative Scaling Techniques Constant Sum Scaling respondents allocate a constant sum of units among a set of alternatives according to some specified criterion Points are allocated to represent the importance attached to each attribute Usually treated as ordinal Allows for fine discrimination Respondents may allocate fewer points than those specified Constant Sum Scaling Allocate 100 points among the following brands based on your perception of value (with more points indicating more value) Crest _____ UltraBrite _____ Colgate _____ Total 100 points Constant Sum Scaling Instructions Below are eight attributes of bathing soaps. Please allocate 100 points among the attributes so that your allocation reflects the relative importance you attach to each attribute. The more points an attribute receives, the more important the attribute is. If an attribute is not at all important, assign it zero points. If an attribute is twice as important as some other attribute, it should receive twice as many points. Form AVERAGE RESPONSES OF THREE SEGMENTS Attribute Segment I Segment II Segment III 1. Mildness 8 2 4 2. Lather 2 4 17 3. Shrinkage 3 9 7 4. Price 53 17 9 5. Fragrance 9 0 19 6. Packaging 7 5 9 7. Moisturizing 5 3 20 8. Cleaning Power 13 60 15 Sum 100 100 100 Figure 9.8 Relationship of Measurement and Scaling to the Marketing Research Process Step 1 : Marketing Research Problem Definition Step 2 : Approach to the Problem Specification of information needed. Step 3 : Research Design Appropriate level of measurement and appropriate scales to measure each item of information Questionnaire Design : translation of the information needed to appropriate questions using the identified scales. Step 5 : Data Preparation and Analysis: Using appropriate statistical techniques compatible with the level of Figure 9.9 measurement of the data 924 Find millions of documents on Course Hero - Study Guides, Lecture Notes, Reference Materials, Practice Exams and more. Course Hero has millions of course specific materials providing students with the best way to expand their education. Below is a small sample set of documents: Moderator Guide Texas State >> MKT >> 3370 (Spring, 2011) Moderator Guide: 1. Thank you for being a part of this focus group. 2. Explain, without giving too much away, why they are there. 3. Make sure participants know i t is confidential. 4. Make sure participants know that their focus group will be taped. 5. P... ResearchProject1 Texas State >> MKT >> 3370 (Spring, 2011)

L earningSkillsPortfolioProject1 MCDONALDSCASE MarketingResearch3370 TTH2:00 Group#3KBASS Presentedfor: Dr.GailZank Presentedby: KelseyArtz SarahConnelley AshleyFitzpatrick BenoitRochard SarahTisdale Question 1 McDonalds is considering further expansion i... rough draft mkt 3370 project 1 Texas State >> MKT >> 3370 (Spring, 2011) 1. McDonalds is considering further expansion in the United States. Define the management decision problem. How can McDonalds further expand in the United States? 2. What is the marketing research problem facing McDonalds that corresponds to the managemen... Salt content article Texas State >> MKT >> 3370 (Spring, 2011) The research conducted in the study examines childrens preference for foods based on taste. A significant finding in the study is that childrens reliance on fast food is very high. This is a result of the amount of sodium present in their favorite foods. ... spring2011Project3Guidelines Texas State >> MKT >> 3370 (Spring, 2011) Project Guidelines- Project 3 This project will be based on McDonalds Case (pp. 555 560) The data file is posted online on TRACS It is due at the beginning of class on April 28th. It is okay when doing the SPSS problems to write your answers on the S... Studyguideexam1spring2011 Texas State >> MKT >> 3370 (Spring, 2011) Study Guide for Short Answer/Essay Questions Exam 1 MKT 3370 Spring 2011 These questions are intended to help with preparation for the short answer question and essay part of the exam. If you can answer these questions or do these tasks, you will be prepa... wendys article Texas State >> MKT >> 3370 (Spring, 2011) Wendys has put together a new marketing strategy to attract health conscious consumers. Instead of using unnatural ingredients, Wendys has opted for a more nutritional approach. Sea salt is now added to the batch, which is a healthier option than table sa... New Marketing Review Texas State >> MKT >> 3343 (Spring, 2011)

Marketing 3343 Principles of Marketing Review for Final Exam Chapter 1: Creating Customer Relationships and Value through Marketing Define marketing and identify the requirements for marketing to occur : Marketing is an organizational function and a set ... Rubric Texas State >> HIST >> 1320 (Spring, 2011) History 1320 Dr. Duffy Exam Grading Rubric GRADING CHART: IDENTIFICATION (5 POINTS EACH): 5/5 (100%) Clear, well-developed explanation of subject and its historical context 4/5 (80%) Adequate explanation of subject and its historical context 3/5 (60%) Bas... Study Guide 1 Texas State >> HIST >> 1320 (Spring, 2011) FALL 2010 1320 TEST ONE COVERING: Ch. 15: Reconstruction Ch. 16: Gilded Age Ch. 17: Freedoms Boundaries/American Imperialism Ch. 18: Progressive Era Ch. 19: WWI Ten of the following short IDs will be on the test. You will do five (5). Answer in complete s... Study Guide Test 2 Texas State >> HIST >> 1320 (Spring, 2011) FALL 2010 1320 STUDY GUIDE 2 1919-1945 COVERING: Ch. 20: The Jazz Age and Great Depression Ch. 21: The New Deal Ch. 23: WWII Powerpoints: Interwar, WWII, Post-War Ten of the following short IDs will be on the test. You will do five (5). Answer in complete... Study Guide Test 3 Texas State >> HIST >> 1320 (Spring, 2011) FALL 2010 From Study Guide One 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 1320 FINAL EXAM STUDY GUIDE From Study Guide Two 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 2... Studying Tips HistII Texas State >> HIST >> 1320 (Spring, 2011) Studying Tips for History This is my advice for studying history. History is one big story with lots of details, but in order to successfully survive a history course, you need to become good at picking out the main ideas. Please read, as I think heeding ... Altac Texas State >> CIS >> 1323 (Spring, 2011)

Altac Bicycles Author Date Purpose Alex Marcantonio 3/1/2011 Income statement for Altac Bicycles for 2007 through 2009 Atlac Bicycles Income Statement* For the Years Ended December 31, 2007 through December 31, 2009 Year Sales 2009 2008 2007 12510 4140 83... Altac Bicycles Texas State >> CIS >> 1323 (Spring, 2011) Altac Bicycles Author Date Purpose Alex Marcantonio 3/1/2011 Income statement for Altac Bicycles for 2007 through 2009 Atlac Bicycles Income Statement* For the Years Ended December 31, 2007 through December 31, 2009 Year Sales 2009 2008 2007 12510 4140 83... beer Texas State >> CIS >> 1323 (Spring, 2011) Brand Shares (by Global Brand Name) | Historic | Total Volume | % breakdown Geographies Categories Brand North America Beer Bud Light North America Beer Budweiser North America Beer Coors Light North America Beer Miller Lite North America Beer Busch North... beer2 Texas State >> CIS >> 1323 (Spring, 2011) Fall 2009 Product: Beverages Alcoholic Beverages - Summary Any Beer/Ale Adults Total \'000 Proj \'000 Pct Across Pct Down Total 225887 97917 Educ: graduated college plus 60806 31215 Educ: attended college 63023 27601 Educ: graduated high school 69801 28205 ... CIS1323_Marcantonio_PledgesT5 Texas State >> CIS >> 1323 (Spring, 2011) Hewart Zoo Author Date Alex Marcantonio 3/31/2011 Purpose: Analyze donations for Hewart Zoo Pledges Pledge # Donor Name 2101 Bartkus 2117 Loving Animal Spa 2118 Pet Food, inc 2103 Eddie\'s Animal Care 2115 Edgarton & Pell 2108 Nicodemus 2128 Kwong 2114 Pet... CIS2313_Marcantonio_ExcelT1_Altac Biycles Texas State >> CIS >> 1323 (Spring, 2011) Altac Bicycles Author Date Purpose Alex Marcantonio 3/1/2011 Income statement for Altac Bicycles for 2007 through 2009 Atlac Bicycles Income Statement* For the Years Ended December 31, 2007 through December 31, 2009 Year Sales 2009 2008 2007 12510 4140 83... Exam 1 Fall 2009 (converted).page1 UNF >> BIOLOGY >> PCB3043C (Spring, 2011)

... Exam 1 Fall 2009 (converted).page2 UNF >> BIOLOGY >> PCB3043C (Spring, 2011) ... Exam 1 Fall 2009 (converted).page3 UNF >> BIOLOGY >> PCB3043C (Spring, 2011) ... Exam 1 Fall 2009 (converted).page4 UNF >> BIOLOGY >> PCB3043C (Spring, 2011) ... Exam 1 Fall 2009 (converted).page5 UNF >> BIOLOGY >> PCB3043C (Spring, 2011) ... Exam 1 Fall 2009 (converted).page6 UNF >> BIOLOGY >> PCB3043C (Spring, 2011) ... Exam 1 Fall 2009 (converted).page7 UNF >> BIOLOGY >> PCB3043C (Spring, 2011) ... Chapter 1 Loyola Chicago >> MARK >> 380 (Fall, 2011) Chapter 1: E-Marketing/6E URLs are being opened to all domains o $185,000 is the fee assigned to the URL The Barack Obama Campaign Story o Barack Obamas Internet strategy targeted 18-29 year-old voters because 93% are online and used the Internet to get... Chapter 2 Loyola Chicago >> MARK >> 380 (Fall, 2011) Chapter 2 The Amazon Story o Founded in 1995 as an online retailer. Did not become profitable until Q4 2001. In 2009, generated $24.5 bullion in net sales, $902 million in net income. o Leveraged its competencies into different e-business models. Esta...

Chapter 3 Loyola Chicago >> MARK >> 380 (Fall, 2011) Chapter 3: E-Marketing/6E The Twitter Story o Started as a concept in a brainstorming meeting in 2006 to become 11th in U.S. Web traffic and the 3rd most popular social network. E-Marketing Planning Process o The emarketing plan is a blueprint for e-ma... Chapter 4 Loyola Chicago >> MARK >> 380 (Fall, 2011) Chapter 4 Global E-Marketing Issues o The World is Flat concept The world can connect using the Internet. o Users from other countries, speaking languages other than English, will dominate the Internet. o Impact of China Global Markets o Internet usage... Chapter 5 Loyola Chicago >> MARK >> 380 (Fall, 2011) Chapter 5: Ethical and Legal Issues Interesting Statistics o 87% refused to give information to a web site because it was too personal. o 84% asked to have name and address removed from marketing lists. o 81% asked a web site not to share name or persona... Chapter 6 Loyola Chicago >> MARK >> 380 (Fall, 2011) Chapter 6: E-Marketing Research The Purina Story o Nestle Purina PetCare wanted to know whether their websites and online advertising increased off-line behavior. o Nestle Purina developed 3 research questions: Are our buyers using our branded websites?... Chapter 7 Loyola Chicago >> MARK >> 380 (Fall, 2011) Chapter 7: Consumer Behavior Online Consumers in the 21st Century o Less connected groups tend to be: Older Rural Less Money Lower Education Ethnic Minorities African Americans are less likely to be online. They are more likely to be on their phon... Chapter 8 Loyola Chicago >> MARK >> 380 (Fall, 2011) Chapter 8: Segmentation, Targeting, Differentiation, and Positioning Strategies Segmentation o The process of grouping individuals or businesses, according to use, consumption, or benefits of a product or service. o Characteristics Geographic Demograph...

Ajax Loyola Chicago >> CLST >> 271 (Fall, 2011) Ajax Basileus o It means king or chieftain. o They didnt have total control over their men. o Agamemnon, Menelaus, Ajax, Achilles, Odysseus, Sarpedon, etc. They are part of a confederacy to get Helen back. Paris of Troy o The Golden Apple that Eris set... Antigone Loyola Chicago >> CLST >> 271 (Fall, 2011) Antigone Tragic Dialectic Seidensticker o Peripeteia The moment in which there is a plot reversal within a series of circumstances that are turning into their opposite. In King Oidipous, Oidipous realizes that he has fulfilled the prophecy and changes ... Hippolytus Loyola Chicago >> CLST >> 271 (Fall, 2011) Hippolytus Hippolytus o He is the son of Theseus and Hippolita. o Horses signify passion in ancient Greece. o He is sent to live with his greatgrandfather in hopes of inheriting rule of the land. o A bull comes out of the sea and spooks the horses that ... Oidipous Loyola Chicago >> CLST >> 271 (Fall, 2011) Oidipous Hamartia o Homeric verb that means to miss the mark o It means that someone makes an intellectual mistake. Hubris o Breaking the circumstances of the gods and man. Tragedy o A good character the falls into bad circumstances because of a mistak... RoAG-8-29 Loyola Chicago >> CLST >> 241 (Spring, 2011) Religions of Ancient Greece Religion o A system of belief encompassing theology, sacred writings, myths, personal faith, morality, and cult practice. Cult o The formal, external means of expressing religious reverence; worship/veneration. Ritual o Form... RoAG-8-31 Loyola Chicago >> CLST >> 241 (Spring, 2011) Greek Religion Sebas o To act piously o Eusebeia To be doing those pious things well o Asebeia To not be behaving with right piety. o Theous Sebasthai To behave piously to the gods. Ta Nomizonmena o Having performed the customary rites. Sources o Wr...

RoAG-9-7 Loyola Chicago >> CLST >> 241 (Spring, 2011) Greek Religion Hero o Examples include the ones from the Dark Age period such as Agamemnon from epics such as the Iliad. o Monument of the Eponymous Heroes They were picked by the Delphic oracle as the hero of each individual tribe in Athens. o Some her... RoAG-9-9 Loyola Chicago >> CLST >> 241 (Spring, 2011) Mycenaeans Time Period o MH/LH I(1550-1500); Grave Circle B o LM II (1450); Mycenaeans on Crete o LM IIIA (1375); Cretan palaces destroyed o LH IIIB (1250); Lion Gate o LH III B-C (1200); destructions o LHIIIC (1150); warrior krater Cult Rooms at Mycena... RoAG-9-12 Loyola Chicago >> CLST >> 241 (Spring, 2011) Dark Age: Greece Greek Religion o No Written Lists o Religion of Common People o Variations in Religious Practices What deities are more important than others? o Places: No more palaces/places associated with palaces o Offerings Interpretation o Art o ... RoAG-9-14 Loyola Chicago >> CLST >> 241 (Spring, 2011) New Beginnings Time Period o (1190-1020) LHIIC Submycenaean o (1020900) Dark Ages o (900-700) Geometric o (700-600) Orientalizing o Urbanization o Foreign Contacts o Representational Art o Alphabetic Writing o Literature o Formalized Sacred Space Sanct... RoAG-9-16 Loyola Chicago >> CLST >> 241 (Spring, 2011) New Beginnings: Sanctuaries and Hero Cult Development of Sanctuaries o Formalized Sacred Space; 8th Century B.C. o The sanctuaries are separated from the secular world unlike in earlier periods when they were parts of palaces. Evidence of Sanctuaries o ... RoAG-9-19 Loyola Chicago >> CLST >> 241 (Spring, 2011) Sanctuary Space Sanctuary o It comes from the Latin word sanctus which means holy. o It also came to mean a protected place. Hieron o It means holy place. Temenos o The boundary that separates the sanctuary space from the outside. Boundary Stones o Th...

RoAG-9-23 Loyola Chicago >> CLST >> 241 (Spring, 2011) Experiencing Sanctuaries Who cant experience them? o Women who have just given birth or committed adultery. o Blood and dirt are considered impure. o Men who have recently killed someone in battle. o People arent allowed to have sex in a sanctuary. o Peo... RoAG-9-28 Loyola Chicago >> CLST >> 241 (Spring, 2011) Prayers Requests o During sacrifice/offering o Including a reminder of sacrifice/offering Praise Thanks Procedure o Invocation o Reminder of gifts or reminder of previously granted requests. o Request Sung Prayer o Paian to Apollo Delphi, 2nd Centur... Chapter11_ThanksgivingVarianceAnalysis University of Iowa >> 06A >> 002 (Spring, 2010) 6A:002 Berg Thanksgiving Variance Analysis Page 1 Thanksgiving Variance Analysis Supplemental Variance Analysis Problems Imagine that you traveled home to Le Mars, Iowa, for Thanksgiving Dinner. Use your imagination, and the information provided below, to... Dallas ISD Facing $64 Million Budget Deficit University of Iowa >> 06A >> 002 (Spring, 2010) Dallas ISD Facing $64 Million Budget Deficit 1 of 1 Home News About DISD http:/www.dallasisd.org/inside_disd/calendardata/news_releases/12215. Academics For Parents Schools Volunteering Jobs News Releases Announcements Contact: Sandra Guerrero Libby Danie... DISD Superintendent Hinojosa says deficit is 'humbling situat.. University of Iowa >> 06A >> 002 (Spring, 2010) DISD Superintendent Hinojosa says deficit is \'humbling situation\' | News. 1 of 2 http:/www.dallasnews.com/sharedcontent/dws/dn/latestnews/stories/09. Comments 115 | Recommend 11 DISD Superintendent Hinojosa says deficit is \'humbling situation\' 09:30 PM CD... Final Fa2009 University of Iowa >> 06A >> 002 (Spring, 2010) 6A:002 Fall 2009 Final Exam Page 1 Name (print) _ Student ID # _ Class day/time _ 6A:002 Managerial Accounting Fall 2009 Final Exam

Instructions: 1. This exam contains 40 questions. Each question is worth 2 1/2 points. There are 100 total points on the ex... Final Spr2009 Solution University of Iowa >> 06A >> 002 (Spring, 2010) 6A:002 Spring 2009 Final Exam Page 1 SOLUTION 6A:002 Managerial Accounting Spring 2009 Final Exam Instructions: 1. This exam contains 40 questions. Each question is worth 2 1/2 points. There are 100 total points on the exam. 2. There is no partial credit.... Final Spr2009 University of Iowa >> 06A >> 002 (Spring, 2010) 6A:002 Spring 2009 Final Exam Page 1 Name (print) _ Student ID # _ Class day/time _ 6A:002 Managerial Accounting Spring 2009 Final Exam Instructions: 1. This exam contains 40 questions. Each question is worth 2 1/2 points. There are 100 total points on th... inventory cost flow University of Iowa >> 06A >> 002 (Spring, 2010) Flow of inventory costs for a merchandising firm: FLOW OF INVENTORY COSTS ACQUISITION BALANCE SHEET INCOME STATEMENT Merchandiser Purchase Merchandise Inventory COGS OR FLOW OF INVENTORY COSTS ACQUISITION BALANCE SHEET Merchandiser Merchandise Inventory P... midterm1 Fa2009 Solution University of Iowa >> 06A >> 002 (Spring, 2010) ... Midterm1 Fa2009 University of Iowa >> 06A >> 002 (Spring, 2010) 6A:002 Fall 2009 Midterm 1 Page 1 Name (print) _ Student ID # _ Class day/time _ 6A:002 Managerial Accounting Fall 2009 Midterm 1 Instructions: 1. This exam contains 40 questions. Each question is worth 2 1/2 points. There are 100 total points on the exam... Midterm2 Fa2009 Solution University of Iowa >> 06A >> 002 (Spring, 2010) ... Midterm2 Fa2009

University of Iowa >> 06A >> 002 (Spring, 2010) Name (print) _ Student ID # _ Class day/time _ 6A:002 Managerial Accounting Fall 2009 Midterm 2 Instructions: 1. This exam contains 40 questions. Each question is worth 2 1/2 points. There are 100 total points on the exam. 2. There is no partial credit. B... Midterm2 Spr2009 Complete University of Iowa >> 06A >> 002 (Spring, 2010) Name (print) _ Student ID # _ Class day/time _ 6A:002 Managerial Accounting Spring 2009 Midterm 2 Instructions: 1. This exam contains 40 questions. Each question is worth 2 1/2 points. There are 100 total points on the exam. 2. There is no partial credit.... Midterm2 Spr2009 Solution University of Iowa >> 06A >> 002 (Spring, 2010) 6A:002 Managerial Accounting Spring 2009 Midterm 2 SOLUTION Instructions: 1. This exam contains 40 questions. Each question is worth 2 1/2 points. There are 100 total points on the exam. 2. There is no partial credit. But, in some cases we may look for ca...

3. What is reliability and validity? what is the relationship between them? 4. List the major components of a research design

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Best Answer - Chosen by Voters Reliability is, roughly, whether you could replicate an experiment and get comparable results - either because an individual's responses are consistent (for example, their reaction times in a test are consistent when the test is carried out again), or the general overall results are consistent (for example, the average score on a test is the same or similar when carried out again on a comparable (group

Validity is whether the construct you are using really measures what you are using it to measure. For example, if you devised a test to measure people's self-esteem, does it really measure self-esteem, or something similar such as extraversion?