We believe that only the Egyptian people can bring itself social justice.

That is why the people of Egypt need the power to choose its own government and have the ability to monitor how that government is performing. That is what is called democracy. Help us obtain it for the people of Egypt.

From Tahrir to Egypt

A Strategic Platform for Grassroots Activism to Democratize Egypt

Version 0.2

Table of Content
Our Mission ............................................................................................................................................. 1 Our Vision for the People of Egypt ......................................................................................................... 2 Our Strategic Goals From Tahrir to the Egyptian People ..................................................................... 2 Public Demand for the Power to Choose Egypts Parliament and Government ................................ 2 Public Demand for Freedom of Speech .............................................................................................. 2 Public demand for Ban on Governmental Propaganda ...................................................................... 3 Key Strategic Areas and Strategies ......................................................................................................... 3 The Egyptian People............................................................................................................................ 3 Packaging of the Message................................................................................................................... 3 Volunteers ........................................................................................................................................... 3 Organization........................................................................................................................................ 4 Proper Channels .................................................................................................................................. 4

Vision

Our vision is for the Egyptian people to enjoy prosperity and social justice through democracy and democratic rights. Public Demand for: Power to Choose Parliament and Government Freedom of Speech Ban on Governmental Propaganda The Egyptian People Packaging of the Message Volunteers Organization Proper Channels

Strategic Goals Key Strategic Areas

From Tahrir to the Egyptian People

Our Mission
We believe that only the Egyptian people can bring itself social justice. That is why the people of Egypt need the power to choose its own government and have the ability to monitor how that government is performing. That is what is called democracy. Our mission is to obtain it for the Egyptian people.

Our Vision for the People of Egypt

Our vision is for the Egyptian people to enjoy prosperity and social justice through democracy and democratic rights.

Our Strategic Goals From Tahrir to the Egyptian People

The way towards our Vision goes through reaching our strategic goals. We need to get the Egyptian people to understand that in a true democracy the government need the peoples support in order to remain in power, and that this makes the interests of the people the interests of government. The peoples understanding of this is crucial in order to get people to elect parties, individual members of parliament and presidents and in referendums only accept constitutions that support true democracy. The peoples understanding of this will also bring public support to protests and uprisings. The current regime fears protests and uprisings that are supported by the people because they are afraid that they can accelerate into a regime-toppling revolution. The grassroots activists of Egypt much reach out from Tahrir to the Egyptian people. Therefor our strategic goals are public demand for the three key pillars of democracy in Egypt: the power to choose Egypts parliament and government, freedom of speech and ban on governmental propaganda.

Public Demand for the Power to Choose Egypts Parliament and Government
Our first strategic goal is for the people of Egypt to understand their need to have a parliament, elected by the people, with absolute legislative power, the power to choose and remove Egypts government and the power to approve or reject Egypts annual budget presented by the government.

Public Demand for Freedom of Speech

Our second strategic goal is for the people of Egypt to understand their need to have freedom of speech. "[e]veryone shall have the right to hold opinions without interference" and "everyone shall have the right to freedom of expression; this right shall include freedom to seek, receive and impart 2

information and ideas of all kinds, regardless of frontiers, either orally, in writing or in print, in the form of art, or through any other media of his choice" - article 19 of ICCPR ICCPR, the International Covenant on Civil and Political Rights, is a UN General Assembly Resolution which Egypt signed 1967 and ratified 1982, (with the provision that Sharia does not conflict with the text).

Public demand for Ban on Governmental Propaganda

Our third strategic goal is for the people of Egypt to demand the prohibition of government propaganda, irrespective if it is true or false. Any Egyptian state funded media must be run totally independent of any political or armed forces, with the mission to serve the public.

Key Strategic Areas and Strategies

In order to get the Egyptian people to demand democracy they need to know how democracy will profit them personally. The following are our key strategic areas. Each area has a prioritized goal and strategies to achieve it.

The Egyptian People

Goal
For a majority of the Egyptian people to know how democracy will profit them personally

Strategies
Our target groups are the parts of the Egyptian people that do not know what democracy is and/or know how democracy will profit them personally

Packaging of the Message

Goal
Information about democracy is packaged in a manner adjusted for distribution to the Egyptian people

Strategies
To create printed handout material and posters, which are easily understood, that explains what democracy is and how it will profit the Egyptian people personally To create printed handout material and posters with pictorial explanations, for the illiterate, of what democracy is and how it will profit the Egyptian people personally

Volunteers
Goal
For everybody who have protested in Egypt in 2011 to become a volunteer to spread information to the Egyptian people about democracy

Strategies
Market this strategic platform and initiatives based on it aggressively in the proper channels

Organization
Goal
To have an organization with the ability to reach all of Egypt geographically and culturally

Strategies
Organize volunteers through the proper channels Build a management organization to efficiently organize volunteers, starting with an alpha-team to develop first material and build basic recruitment and persuasion tactics. In a second step each alpha-member will lead a beta-team specialized in creation of material, volunteer recruitment or public information and persuasion. In a third step each beta member will lead a gamma-team and so on. As the organization grows it will consist of a central coordinating team, regional coordination teams and local operative teams.

Proper Channels
Goal
To reach volunteers and the people efficiently

Strategies
Reach volunteers through Twitter and Facebook Organize volunteers through Facebook groups Reach the people through non-electronic channels: door to door campaigns printed materials public displays such as posters and graffiti