Jonathan Barba

Traditional Public Relations Tactics for the New Media Environment

 energetic, enthusiastic,
organized Orange County Young Democrats. Keep an eye on them they're going places.
OBJECTIVE: Generate consistent and sustained media coverage for Orange County Young Democrats. TACTICS: Planned and executed a series of month long communications campaigns utilizing traditional PR tactics to generate newsworthy stories and events. RESULTS: Under my direction OCYD has secured regular coverage in local and national press outlets including publication in our primary media target, the Orange County Register.

Daily Kos, May 4, 2011

Orange County Young Democrats

 web work around this particular campaign

was definitely head and shoulders above other folks.

DFA Spokeswoman, Politico July 30, 2010

OBJECTIVE: Win Howard Deans Democracy for America (DFA) Grassroots Allstar Challenge and generate national awareness for the Krom campaign. TACTICS: I established social media infrastructure, a trained social media intern team, and standardized social media tactics which gave our campaing the capacity to achieve our goal. RESULTS: 66,000 voters nationwide voted online and chose the Beth Krom Camapign as the best grassroots campaign in the country. This effort generated over $25,000 in donations, tactical eld support from DFA, and a ood of national press.

Beth Krom for Congress

Client: CA Assemblymember Jose Solorio Objective: Prepare a high resolution invitation to be printed at a mail house and delivered to over 1,000 of Assemblymember Solorios supporters.

Ca Assemblymember Jose Solorio

OBJECTIVE: Develop a prospectus for OCYD that can be prtinted, published online, and shared across multiple social media platforms. TACTICS: Online publishing tool Scribd.com and link sharing tool Bit.ly were used to create effective sharing on facebook, twitter, email, and blogs. RESULTS: The digital copy of this docuent was accessed online 300 times in the month leading up to OCYDs annnual fundraiser. This was one of 14 content pieces contirbuting to over 2,000 in that same month.

Orange County Young Democrats

CLIENT: Fullerton Arboretum OBJECTIVE: Design a multipage layout for Fullerton Arboretums quarterly newsletter incorporating two tone printing techniques for reduced printing costs.

Fullerton Arboretum

Objective: Research, Plan and Executed a public relations campaign for All the Arts for All the Kids Foundations Annual Charity Auction Results: A comprehensive public relations report including research, situational analysis, target publics, goal, objectives, tools, tactics, execution and evaluation is available on request.

Public Relations Planning

Objective: Develop a social social media strategy to incoporate Twitter into the Beth Krom for Congress campaign. Results: My twitter strategy was approved by the campaign manager, and I was promoted to social media coordinaor. Twitter was incorporated into day to day campaign activities, high pro le events, and was also utilized to generate local and statewide press.

Social Media PLanning

Jonathan Barba (562) 631-5098 Jonny.Barba@gmail.com Twitter @JonnyBeat