MARKETING RESEARCH ON TWO-WHEELER

Submitted to: B.P.COLLEGE OF BUSINESS ADMINISTRATION

Affiliated to KADI SARVA VISHWAVIDYALAYA Kadi campus, Sec-23, Gandhinagar.

Project Guide:
Prof. Neelam Prajapati Lecturer, BPCBBA, Sec-23, Gandhinagar.

Prepared By:
Group No:-62 BPCBBA/TYBBA/2010-11

Sarva Vidyalaya Kelavani Mandal Sanchalit

B. P. College of Business Administration Sce-23, G-6 Road, Gandhinagar.

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Sarva Vidyalaya Kelavani Mandal Sanchalit

B. P. College of Business Administration Sce-23, G-6 Road, Gandhinagar.

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This is to certify that the following TYBBA student Have submitted their capstone project report On MARKETING RESEARCH ON TWO-WHEELER In the academic year 2010-11 In partial fulfillment of the requirements for the paper CAPSTONE PROJECT in the Third Year of B.B.A. Programmer Affiliated to the KADI SARVA VISHWA VIDHYALAYA Sr. No. 1. 2. 3. 4. 5. 6. 7. Name of the Students Milan Sarvaiya Apurvagiri Gauswami Lalitkumar Vankar Hardik Sukhadiya Mustakim Shaikh Nishamani Tripathi Jaymika Patel Roll No. 350 429 402 375 359 391 424 Of B P College of Business Administration, Gandhinagar

_______________ Prof. Neelam Prajapati (Faculty Guide)

________________ Dr. Ramakanta Prusty (Head of College)

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ACKNOWLEDGEMENT

We are very grateful to be the students of KADI UNIVERSITY as well as our college B. P. COLLEGE OF BUISINESS ADMISTRATION for providing us an opportunity to prepare this project. We are also thankful to our honorable in charge Director Dr. Ramakanta Prusty who has given us the permission to prepare this report. We would like to give our grateful thanks to our project guide and Prof. Neelam Prajapati, without her guidance its very difficult for us to make this project, we are also thankful to other faculty members who has guided us on our project. We are also thankful to respondent of our project to help us and to give the information which we required for this project and thanks to those people who have helped us directly or indirectly in getting the information, knowledge and preparation of this report.

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PREFACE

Project work is an essential part of B.B.A. because in project the students develops their personal skills as well as many other skills like communication skills, analytical skills, writing skills etc. ,for rising their overall personality. So, it becomes practical studies for them. Preparing a project is a system of logic where they use their logic sense to find out all the visions of project. As a management student, this work gives the basic knowledge and concept of various managerial functions in the most useful and organized way and thus we cant afford to avoid. This year weve been given a topic for project to survey overall section of TWO-WHEELER In which we need to deal with seven aspects of marketing section which are product, price, place & promotion. Before presenting our project that would likely call a survey rather, we would like to say it is an image of our deep practical studies to whatever we have observed and analyzed.

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EXECUTIVE SUMMARY

We have prepared a project report on customer preference for two wheeler automobile company in Gandhinagar city. First of all, the project starts from the introductory part. The introduction to automobiles industry has been described very briefly in the beginning of the project. As his project is on potentiality of two wheeler automobiles industry as, the brief idea about topic is brief described. The main object is to have an idea regarding potentiality of the bikes at Gandhinagar city other objectives of the project report are also being given.

After completion of introduction part, the research design has been drawn, the data collection has been collected through structure questionnaire.

As we have taken customer preference as our prime area. We have totally depends on primary data. Our major instrument to collect primary data was questionnaire. The idea is given about various kinds of automobiles industry in Gandhinagar City.

The main part of our project is data interpretation and findings, as per this chapter we came to the conclusion after analyzing, in two-wheeler segment we found that Honda is a market leader in two-wheeler without gear and Hero-Honda is a market leader in two-wheeler with gear segment.

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TABLE OF CONTENTS
Ch. No. Topic No. * * * * * * 1 1.1 1.2 1.3 1.4 2 2.1 2.2 2.3 2.4 3 3.1 3.2 3.3 3.4 3.5 4 5 6 * PARTICULARS Title page Certificate Acknowledgement Preface Executive Summary Table Of Contents INTRODUCTION Introduction of C.P project Objective of Our project History of Product History of Companies 4 P's OF MARKETING Product Price Promotion Place MARKETING RESEARCH Introduction Importance of Marketing Research Marketing Research Process Research Design Data collection source FINDING & INTERPRETATION COMPETATIVE ANALYSIS SUGGESTION & CONCLUSION BIBLIOGRAPHY & WEBOGRAPHY Page No. I II III IV V VI 1 2 5 6 11 25 28 34 37 41 44 45 45 46 47 50 56 87 107 109

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