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Presented by Don Burdge - 07/21/2011

Both are tactile print processes which improve both reader retention and response. Beyond that, one is hard pressed to think of greater opposites.

Wanting to achieve the feeling of a handcrafted, tactile,

enduring and authentic printing a depth of ink that sits above the surface of the paper is very appealing to designers and print buyers today says Sabine Lenz, founder of PaperSpecs.com. But they are savvy buyers who have lots of questions about the cost of the materials and processes and their environmental implications.

Agenda
History of Processes Reputations of each How theyre made Environmental Impact Advantages & Drawbacks Ideal Products for each Ideal Paper Specs Price comparisons Preparing Artwork Questions & Answers

Engraving:
The oldest printing process
Engraving pre-dates the 1440 Gutenberg Press Early engraving was made with hand-etched dies Metal plates were introduced in the 1440s Engraved recesses are still lled with ink Paper is still pressed against the die with as much force possible

Hand etched engraving plate

Etching detail

Modern Engraving Plates

Reputation
of Engraving
Engraving has been revered as the highest form of printing craftsmanship Its exclusivity boosts its appeal for premium printed communications and other applications where authenticity is essential Engraving connotes prestige Most royal proclamations included engraving to ensure authenticity (seals, crests, and/or titles)

Engraved Invitation

Engraved Invitation

The Engraving Process


More labor intensive requires separate dies for each color image area must be within 4 x 9 per die image must NOT be further than 7 from the edge of the sheet presses apply 4000 psi of pressure to the paper which causes bruise on back of sheet Cannot run as fast as other print processes using cylinders

Hand-fed Engraving Press

Hand-feeding

Inking unit

Environmental impact
of Engraving
has come to be recognized as the greenest print process Zinc and Copper plates recycled engraving inks are entirely water-based making them ideal to recycle engraving inks emit zero volatile organic compounds (VOC) engraving inks are cleaned of presses using water as opposed to solvents used for offset printing

Recycling used plates

Advantages
of Engraving
Sharpest detail work possible Will not melt in desktop or laser printers or high speed copiers Metallic colors reect light and shine when burnished (embossed with a second pass without ink) Engraving ink is opaque and sits on top of paper, as opposed to staining the ber of paper. Good for light colors on dark stocks.

Engraving Detail

Engraved Print

Engraved 1.5 inch Logo

Engraving detail

Drawbacks
of Engraving
Limited to 4 1/2 x 9 image area Limited to running one color per press run Cannot reproduce process color, screens or gradients Back of paper will have a bruise, not great for 2 sided printing Engraved solid colors can either have a modeled or screened look Image can run or spit on some paper nishes; like linen paper Can be expensive - depending on run length, image area and number of colors

Engraved Solid

Engraved solid Detail

Ideal Uses
of Engraving
Where authenticity is necessary (US currency is still engraved to deter counterfeiting) Invitations, Announcements and Corporate Brand Collateral - To connote prestige and quality Stationery - Will not melt like thermography when run through laser printers For Products when environmental impact is a priority For designs with extremely ne line or intricate detail work To enhance reader retention by adding texture to printed products For specications of light printing on dark stock

Engraved Logo Engraved US Currency

Engraved Invitation Suite

Thermography
Thermo-grave

Engrave-o-print

Fried-printing

Thermography:
Engravings wanna-be
Thermography has only been around since the mid-1900s. Became possible when thermo-plastic resin arrived as a by-product of petroleum rening Arrived without any historical cache Sold as raised printing for half the price Thermography struggled to nd an audience in graphic communications Only captured engravings audience when various printers gave it trade names like Thermo-grave or engrave-o-print

The Thermography Process

Begins with offset printing (Lithography) The paper is dusted with resin powder while the ink is still moist Resin is vacuumed off the sheet, only leaving it on the ink Paper passes through a heat tunnel which causes resin to swell Multi-color thermography requires only a single application of resin for full color work

Offset (Litho) Press

Text

Thermography Machine

Environmental Impact
of Thermography
Petroleum-based resin has a negative environmental impact Thermoplastic resin is considered a toxic waste by-product in the recycling process UV-cured thermography cannot be recycled at all and will never decay naturally

Collected Chemical Waste

Advantages
of Thermography
Faster Presses than engraving Lowest cost for raised printing Shiny nish with pockmarked solids, which can be an asset in some designs Can be run on any size litho (offset) press with print area limited only by the heating tunnel; most common tunnel size is 11 wide Ideally suited to very large, solid coverage

Business Card with Thermography

Business Card with Thermography

Intermission
Stand up Stretch Scratch Yawn Dont check your e-mail yet

Drawbacks
of Thermography
Not suited for ne serifs, punctuation, or other precise detail No matter the shape of the image, the nal results tend to look rounded Colors may be distorted from PMS uncoated to the coated spectrum Can only thermograph spot colors, not process CMYK Ink can melt when run through laser printers and high speed copiers Solid areas of ink appear pockmarked.

Business Card with Thermography

Letterhead with Thermography

Ideal Uses
of Thermography
When run lengths or artwork makes engraving impractical When tactile printing is desired and images are produced in quantities of tens of thousands When raised transparent spot varnish or raised spot color is desired Designs can use the specic nature of thermography to achieve some interesting and unique effects

Business Card with Thermography

Clear Thermography Detail

Head to Head
Engraving
Old World Prestige Sharp Detail Size Limited Opaque Inks Shiny Metallics Costs More

Thermography
50s Technology Poor Detail Larger Print Sheets Transparent Inks Glossy Finish Costs Less

Engraving and Thermography used for Added Security

Paper Specs
Engraving:
Smooth nish better than Liner or textured to minimize spitty type Hard nish better than soft to minimie bruising Uncoated better than coasted due to bruise around image area Heavier stock better that time paper: pressure can warp time paper Neenah Paper better that anyone else ;)

Thermography:
If you can lithography it, you can thermograph it

Generic Pricing
Engraved Business Cards:
250 engraved business cards black ink on white 80# stock. Gang run price at BurdgeCooper $52.00

Thermo Business Cards:


250 thermographed business cards black ink on white 80# stock. Gang run price at BCT $12.00

Engraved Pricing Factors


Static Tasks - regardless of quantity
1. 2. 3. 4. 5. 6.

Variable Tasks - quantity dependant 1. 2. 3. 4. 5. 6. Buy Paper Cut Paper to press sheets Run press sheets on press Trim press sheets to nal size Inspect and package Minimum time: 1.5 hours

RIP and Proof le Make le, Etch plate (die) Make-ready die on press Match ink color on press (repeat for 2-4 each color) Minimum time: 1.5 hour

Minimum time: 3 hours + Material

Engraving Counter

Engraving Plate on Press

Thermographed Pricing Factors


Static Tasks - regardless of quantity
1. 2. 3. 4. 5. 6.

Variable Tasks - quantity dependant 1. 2. 3. 4. 5. 6. Buy Paper Cut Paper to press sheets Run press sheets on press Trim press sheets to nal size Inspect and package Minimum time: .75 hours

RIP and Proof le Make plate(s) Make-ready plates on press Match ink color(s) on press 1 or 2 colors run together Minimum time: .75 hours

Minimum time: 1.5 hours + Material

Therm-o-type machine

Preparing your artwork


First: Identify process call outs on spec sheet Thermography If project is only thermographed prepare art like any other spot color print project, identify color swatch as PMS(xxx) Thermo If it is to be used as a nishing technique identify it as a color swatch and label it as PMS(xxx) Thermo Engraving Color separated line art (each color will require a Color Swatch)

Thank You
Special Thanks for Neenah Paper for Underwriting this Presentation Special Thanks to Paper Specs.com for Presenting it Special Thanks to you for attending

Los Angeles 800-421-8703 hughg@burdgecooper.com

Atlanta 800-325-7513 rogerd@burdgecooper.com

To watch videos of Engraving and Thermography and to download this presentation visit

www.BurdgeCooper.com/paperspecs