BRIEF 04: THE WAITRESS

Sam Wallbank / Design Practice 3 / OUGD301 / Level 06 s-wallbank0912.blogspot.com

Brief
Use the text The Waitress a tale by Jack Zipes to create a book with the experimentation of a magazine. Consider the current format, nature and pacing of a book, exploring the relationship between typography and layout with the potential for cross media development.

01/04

BRIEF 04: THE WAITRESS

Sam Wallbank / Design Practice 3 / OUGD301 / Level 06 s-wallbank0912.blogspot.com

The

Once they found the interior decoration department, Marie thought she could feel the chair smile. There were all types of linen, silk, and cloth, and the What now? she asked. chair nudged her to pick out pink, yellow, and blue flower Well, lets choose some material, the chair said, and choose they patterns andthen an intricate diamond shaped red, black, did. and green roll of wool, and finally she had to pick outsoft feather pillows in different colors. The bill came to $500, and Marie told the chair there was no way she could pay for all the materials.

Look into your purse, the chair demanded.

Zipes Waitress Jack The By

By

Waitress Jack

Marie stuck her this? inside and pulled out ten one hundred Whats hand she exclaimed. dollar bills. do you think youre going to make my outfits if you How Oh! she almost fainted. machine? dont have a sewing Stop that, the chair said, and pay. But I cant sew. But what if somebody lost this money? What if it was stolen? You can now. Try it. I told you,first Marie was afraidin strange ways, the chair needle, At good things happen of hurting herself with the said. but the instructions were easy to read, Marie hesitated still, but finally she paid and rushed home as were and once the machine began humming, it was as if she fast as she could. violin sonata. She was carried apartment, she playing a As she entered her one-room almost stumbled over a sewing machine. finished, she had away in rhapsody, and when she had produced seven marvelously colored chair covers.

Hey, lets do a fashion show! the chair proposed,

Zipes

and Well, could feel think Im of the chair picking upand your Marie you dont the arms going to let my looks one of the outfits andto waste.it on. When the start agave a sign that talents go slipping Were going to chair it was ready, Marie strolled over to thehave trouble walking. restaurant service for people who bathroom and turned around anddo you mean? could see the chair in the mirror. What around so she Oh, you look beautiful! Marie said. Thanks, but it was all you, and now weve got to get to work. To do what?

Features
I took two elements from the brief to explore these were half pages and pull quotes, taking an element from a magazine and an element from conventional book design and applying them to a newer format such as the IPad.

02/04

BRIEF 04: THE WAITRESS

Sam Wallbank / Design Practice 3 / OUGD301 / Level 06 s-wallbank0912.blogspot.com

She never knew how it had happened, but there was once a chair stuck on the back of a waitress. She jiggled, she jumped, she bucked and she was ashamed of her chair, but the chair was light asBut kicked her heels like a wild horse in a rodeo show. a feather, and she could barely feel it. She went to the best doctors, carpenters, detectives, midwives, and plumbers in all of Paris, but nobody could help her. The chair because she might die. After all, Marie was a small young woman, somewhat on the skinny side.You might even call her frail or fragile. Perhaps that was because she was always running from table to table in the restaurant where she worked. Perhaps it was because she never had time to eat a good meal. Marie never thought about it. She just worked as hard as she could.

She never knew how it had happened, but there was once a chair stuck on the back of a waitress. She jiggled, she jumped, she bucked and she kicked her heels like a wild horse in a rodeo show. But She went to the best doctors, carpenters, detectives, midwives, and plumbers in all of Paris, but nobody could help her. The chair because she might die. After all, Marie was a small young woman, somewhat on the skinny side.You might even call her frail or fragile. Perhaps that was because she was always running from table to table in the restaurant where she worked. Perhaps it was because she never had time to eat a good meal. Marie never thought about it. She just worked as hard as she could.

She never knew how it had happened, but there was once a chair stuck on the back of a waitress. She jiggled, she jumped, she bucked and she kicked her heels like a wild horse in a rodeo show. But She went to the best doctors, carpenters, detectives, midwives, and plumbers in all of Paris, but nobody could help her. The chair because she might die. After all, Marie was a small young woman, somewhat on the skinny side.You might even call her frail or fragile. Perhaps that was because she was always running from table to table in the restaurant where she worked. Perhaps it was because she never had time to eat a good meal. Marie never thought about it. She just worked as hard as she could. was ashamed of her chair, but the chair was light as a feather, and she could barely feel it.

was ashamed of her chair, but the chair was light as a feather, and she could barely feel it.

Maybe something good will come of this,

Maybe something good will come of this,

Maybe something good will come of this,

Maybe if you dressed me get your point. All right, all right, Marie said. I up, you might learn a thing or two, Well, ifthe chair my point, the chair said. Get me dressed you get said to her. You can about it. and do somethingtalk! Marie said with astonishment. You you like to wear? What wouldcan walk, the chair said. Of course I can, the waitress like aqua blue, Something with frills, and I like colorssaid. Anyone can. Hey, thats not true. Not anyone can. There are a lot of old people who cant walk. What about babies? What about people who have accidents? What about people who are born

All right, all right, Marie said. I get your point. Well, if you get my point, the chair said. Get me dressed and do something about it. What would you like to wear? Something with frills, and I like colors like aqua blue,

Maybe if you dressed me up, you might learn a thing or two, the chair said to her. You can talk! Marie said with astonishment. You can walk, the chair said. Of course I can, the waitress said. Anyone can. Hey, thats not true. Not anyone can. There are a lot of old people who cant walk. What about babies? What about people who have accidents? What about people who are born

All right, all right, Marie said. I get your point. Well, if you get my point, the chair said. Get me dressed and do something about it. What would you like to wear? Something with frills, and I like colors like aqua blue,

Maybe if you dressed me up, you might learn a thing or two, the chair said to her. You can talk! Marie said with astonishment. You can walk, the chair said. Of course I can, the waitress said. Anyone can. Hey, thats not true. Not anyone can. There are a lot of old people who cant walk. What about babies? What about people who have accidents? What about people who are born

Are you a girl?

Are you a girl?

Are you a girl?
Does it matter? back to the nearest department store. People didnt seem to mind that she had a chair on her back, and Marie found that strange.

Does it matter? back to the nearest department store. People didnt seem to mind that she had a chair on her back, and Marie found that strange. Can they see you? she asked the chair. People see only what they want to see, the chair replied.

Does it matter? Can they see you? she asked the chair. back to the nearest department store. Peoplechair replied.to People see only what they want to see, the didnt seem mind that she had a chair on her back, and Marie found that strange.

Can they see you? she asked the chair. People see only what they want to see, the chair replied.

Once they found the interior decoration department, Marie thought she could feel the chair smile. There were all types of linen, silk, and cloth, and the What now? she asked. chair nudged her to pick out pink, yellow, and blue flower Well, lets choose some material, the chair said, and choose they patterns andthen an intricate diamond shaped red, black, did. and green roll of wool, and finally she had to pick outsoft feather pillows in different colors. The bill came to $500, and Marie told the chair there was no way she could pay for all the materials.

Once they found the interior decoration department, Marie thought she could feel the chair smile. What now? she asked. Well, lets choose some material, the chair said, and choose they did.

Once they found the interior decoration department, Marie thought she could feel the chair smile. What now? she asked. Well, lets choose some material, the chair said, and choose they did.
There were all types of linen, silk, and cloth, and the chair nudged her to pick out pink, yellow, and blue flower patterns andthen an intricate diamond shaped red, black, and green roll of wool, and finally she had to pick outsoft feather pillows in different colors. The bill came to $500, and Marie told the chair there was no way she could pay for all the materials.

There were all types of linen, silk, and cloth, and the chair nudged her to pick out pink, yellow, and blue flower patterns andthen an intricate diamond shaped red, black, and green roll of wool, and finally she had to pick outsoft feather pillows in different colors. The bill came to $500, and Marie told the chair there was no way she could pay for all the materials.

Look into your purse, the chair demanded.

Look into your purse, the chair demanded.

Look into your purse, the chair demanded.

Marie stuck her this? inside and pulled out ten one hundred Whats hand she exclaimed. dollar bills. do you think youre going to make my outfits if you How Oh! she almost fainted. machine? dont have a sewing Stop that, the chair said, and pay. But I cant sew. But what if somebody lost this money? What if it was stolen? You can now. Try it. I told you,first Marie was afraidin strange ways, the chair needle, At good things happen of hurting herself with the said. but the instructions were easy to read, Marie hesitated still, but finally she paid and rushed home as were and once the machine began humming, it was as if she fast as she could. violin sonata. She was carried apartment, she playing a As she entered her one-room almost stumbled over a sewing machine. finished, she had away in rhapsody, and when she had produced seven marvelously colored chair covers.

Marie stuck her hand inside and pulled out ten one hundred dollar bills. Oh! she almost fainted. Stop that, the chair said, and pay. But what if somebody lost this money? What if it was stolen? I told you, good things happen in strange ways, the chair said. Marie hesitated still, but finally she paid and rushed home as fast as she could. As she entered her one-room apartment, she almost stumbled over a sewing machine.

Hey, lets do a fashion show! the chair proposed,

Whats this? she exclaimed. How do you think youre going to make my outfits if you dont have a sewing machine? But I cant sew. You can now. Try it. At first Marie was afraid of hurting herself with the needle, but the instructions were easy to read, and once the machine began humming, it was as if she were playing a violin sonata. She was carried away in rhapsody, and when she had finished, she had produced seven marvelously colored chair covers. Well, you dont think Im going to let my looks and your talents go to waste. Were going to start a restaurant service for people who have trouble walking. What do you mean?

Marie stuck her hand inside and pulled out ten one hundred dollar bills. Oh! she almost fainted. Stop that, the chair said, and pay. But what if somebody lost this money? What if it was stolen? I told you, good things happen in strange ways, the chair said. Marie hesitated still, but finally she paid and rushed home as fast as she could. As she entered her one-room apartment, she almost stumbled over a sewing machine.

Whats this? she exclaimed. How do you think youre going to make my outfits if you dont have a sewing machine? But I cant sew. You can now. Try it. At first Marie was afraid of hurting herself with the needle, but the instructions were easy to read, and once the machine began humming, it was as if she were playing a violin sonata. She was carried away in rhapsody, and when she had finished, she had produced seven marvelously colored chair covers.

Hey, lets do a fashion show! the chair proposed,

Hey, lets do a fashion show! the chair proposed,

and Well, could feel think Im of the chair picking upand your Marie you dont the arms going to let my looks one of the outfits andto waste.it on. When the start agave a sign that talents go slipping Were going to chair it was ready, Marie strolled over to thehave trouble walking. restaurant service for people who bathroom and turned around anddo you mean? could see the chair in the mirror. What around so she Oh, you look beautiful! Marie said. Thanks, but it was all you, and now weve got to get to work. To do what?

and Marie could feel the arms of the chair picking up one of the outfits and slipping it on. When the chair gave a sign that it was ready, Marie strolled over to the bathroom and turned around and around so she could see the chair in the mirror. Oh, you look beautiful! Marie said. Thanks, but it was all you, and now weve got to get to work. To do what?

and Marie could feel the arms of the chair picking up one of the outfits and slipping it on. When the chair gave a sign that it was ready, Marie strolled over to the bathroom and turned around and around so she could see the chair in the mirror. Oh, you look beautiful! Marie said. Thanks, but it was all you, and now weve got to get to work. To do what?

Well, you dont think Im going to let my looks and your talents go to waste. Were going to start a restaurant service for people who have trouble walking. What do you mean?

How it works
The idea behind the interactive app is that the user has control of where they want to lay the text out in certain sections of each page, this creates thousands of possibilities to layout out the story.

03/04

BRIEF 04: THE WAITRESS

Sam Wallbank / Design Practice 3 / OUGD301 / Level 06 s-wallbank0912.blogspot.com

1024-by-768-pixel resolution at 132 pixels per inch. Document size 265 mm by 361 mm

121mm

All the texts starts within the middle coloumn at 46mm, 159mm and 273mm

All the text is centred and the multiple paragraphs are overlayed on top of each other.

15mm The side margins are 15mm which none of the movable text enters as this gives the grid its outer structure.

5mm 78mm

The pull quotes sit within the these gutters situated in each third of the page 121mm and 235mm. The gutters are 4 mm in width, the text sits on the bottom guide of the gutter using it as the baseline.

Page Specification
As one of the criterias for the ISTD competition is to present how you work to the judges I have included some of the ways in which the interactive text works. At first I divided the page into three sections deciding to pull two quotes from the text for each page. I started with one paragraph of text per section but soon realised that there was only limited possibilities with one movable object so I increased the amount of text to, two paragraphs per section.

04/04

BRIEF 04: THE WAITRESS

Sam Wallbank / Design Practice 3 / OUGD301 / Level 06 s-wallbank0912.blogspot.com

Range
Various other stories that can be brought from the store that can be included in the limited edition IPad wallets.

05/05