ACknCWLLuCLMLn1

1he work on Lhls pro[ecL has been an lnsplrlng ofLen exclLlng someLlmes
challenglng buL always an lnLeresLlng experlence
AL Lhe very ouLseL l wlsh Lo Lhank Mr Mk CheLLlar (CLC 8haraL 8ook 8ureau) for
glvlng me Lhe opporLunlLy Lo parLlclpaLe ln Lhls lnLeresLlng pro[ecL LhaL helped me
galn lnslghLs lnLo Lhe 8uslness lnLelllgence world
Pe has supporLed me wlLh hls guldance lnslghLs encouragemenL and frulLful
dlscusslons on MarkeLlng l am graLeful Lo hlm Lo have spared hls Llme and showlng
Lhe paLlence Lo answer my querles 1he klndness shown by hlm ln splLe of hlm belng
so busy wlLh hls work ls hlghly appreclaLed l would also llke Lo express my slncere
Lhanks Lo Mr S 8a[u and all sLaff members of 8haraL book 8ureau for Lhelr valuable
guldance and cooperaLlon
l hereby exLend my slncere Lhanks Lo Lhe rlnclpal ur C !aln rof AmlL Sachdeva
rof 8 8usLagl and all Lhe faculLy members whose guldellnes helped me ln
successful compleLlon of my pro[ecL
ln Lhe end on behalf of C8C Shrl 8am College of Commerce uelhl we are Lhankful
Lo 8haraL 8ook 8ureau for renderlng all Lhe posslble servlces and resources whlch
ulLlmaLely enabled us Lo compleLe Lhls Lask l end Lhls noLe wlLh Lhe hope LhaL Lhls
supporL conLlnues ln fuLure also



Anu[ Mann
CuClobal 8uslness CperaLlon
S8CC uelhl










cOMP4NY PkOllL















8nAkA1 8CCk 8UkLAU (38)

8haraLbookcom ls an aggregaLor of global 8uslness lnLelllgence leveraglng spaLe of
publlshed markeL research on demand 8haraL book ls an credlble source for markeL
research LhaL help buslness flrms Lo Lake sLraLeglcal declslons LhaL are crlLlcal Lo Lhe
success of buslness
LsLabllshed ln 1989 8haraLbookcom ls an unlque plaLform LhaL provldes you
access Lo buslness lnformaLlon servlces from varlous publlshers llke LconomlsL
lnLelllgence unlL (Llu) uaLamonlLor Luromoney AuLomoLlve World 8uslness
MonlLor lnLernaLlonal (8Ml) 8ureau van ul[k (8vu) CA8L uaLamonlLor Luromoney
Clobal MarkeLs ulrecL l8lSWorld Lloyds harmallcenslng 8nCCS vlslongaln eLc
Slnce Lwo decades 38 have been provldlng buslness lnformaLlon servlces Lo leadlng
Academlc lnsLlLuLlons CorporaLe LnLerprlses ConsulLancy llrms kCs CovernmenL
ueparLmenLs 8anks llnanclal lnsLlLuLlons LhroughouL Lhe globe
lL ls locaLed aL navl Mumbal and have a huge collecLlon of publlshed reporLs
daLabases counLry reporLs company proflles and cusLomlzed research servlces
Cnllne uaLabases provldes you wlLh exhausLlve lnformaLlon on areas of
Macroeconomlcs lndusLrlal secLors CredlL raLlngs Company roflles eLc
8haraL 8ook 8ureau provldes buslness lnformaLlon LhaL ranges from
auLomoLlve Lo zoology secLor coverlng almosL each and every lndusLry and counLry
Loo ?ou [usL name Lhe secLor 8haraL 8ook 8ureau has a reporL on lL LhaL Lo wlLh
global secLor coverage

8haraL 8ook 8ureau ls Lhe dlsLrlbuLors for LconomlsL lnLelllgence unlL (Llu)
Luromoney for SAA8C reglon (lndla nepal Srllanka aklsLan 8angladesh 8huLan
and Maldlves) 8Ml (8uslness MonlLor lnLernaLlonal) harmallcenslng eLc


1he comp|ete ||st of ub||shers |n a|phabet|ca| order |s as fo||ows

A
AbouL ubllshlng Croup Access Asla
AccuSLream 8esearch AlS 8esearch
AM Mlndpower SoluLlons AnalyLlqa
Aruvlans 8search Asla aclflc lnfoServ
Aslamoney A1A 8esearch
AuLomoLlve World Avance CorporaLe llnance

8
8ankers Almanac 8arnes 8eporLs
8el[lng CrlenL Agrlbuslness ConsulLanL LLd 8el[lng Shennong
8el[lng Zhong1lan ConsulLlng LLd 8haraL
8lolnformanL 8lopharm 8eporLs
8lshop And AssoclaLes 8lack 8ook Cf CuLsourclng
8Ml AuLos 8Ml Commerclal 8anklng
8Ml uefence And SecurlLy 8Ml lood And urlnk
8Ml lnformaLlon 1echnology 8Ml lnfrasLrucLure
8Ml MeLals 8Ml Mlnlng
8Ml eLrochemlcals 8Ml harmaceuLlcals And PealLhcare
8Ml 8eal LsLaLe 8Ml 8eLall
8Ml 1elecommunlcaLlons 8Ml 1ourlsm
8ureau van ul[k 8uslness uevelopmenL Advlsory
8uslness MonlLor lnLernaLlonal (8Ml) 8uslness 8evlew

C
Canadean Care 8esearch
Cerebral 8uslness 8esearch vL LLd Chlna Lconomlc 8evlew
Chlna knowledge Chlna naLlonal Chemlcal lnformaLlon CenLer
Clarkson (C8SL) Cllxoo SoluLlons rlvaLe LlmlLed
ConaLlx LLC Conference
Crlsll 8esearch CurrenLarLnerlng
Cygnus 8uslness ConsulLancy And 8esearch

D
uarnell Croup uaLamonlLor
uerrlck eLrolem Servlces un lnformaLlon And AnalyLlcs vL LLd
uouglasWesLwood LLd uynamar 8v

L
LconomlsL lnLelllgence unlL LMedla lnsLlLuLe
LnerdaLa Lnergy 8uslness 8eporLs
Lsplcom 8uslness lnLelllgence Luromoney lnsLlLuLlonal lnvesLor
LuromonlLor lnLernaLlonal Lyeforpharma


lAC1 8esearch llnaccord LLd
llrsLWord

G
C8l 8esearch Ceneral 8lologlc
Clobal 8esearch And uaLa Servlces Clobal Sources

n
Paddock 8esearch Parvard 8uslness School
PoL 1elecom

I
lan ?oungman l8lSWorld
lcon Croup lnLernaLlonal lnc luaLa 8esearch lnc
lLA ubllcaLlons lPS lalrplay
lmsauLomoLlve lndagaLlo 8esearch
lndla SLaL lndlaCore
lndlan eLro Croup lndlan School Cf eLroleum And Lnergy (lSe)
lnflnlLl 8esearch lnfoCom CmbP
lnforma 1rade And Lnergy lnformaLlon ConsulLlng LLC
lnfrallne lnslghL 8esearch CorporaLlon
lnLegraLlve ConsulLlng Servlces lnLelace 8esearch
lSl Lmerglng MarkeLs

I
!aln harma8loLech !L! Croup
!usLurlnks !usLlood
!usLSLyle

k
kalorama lnformaLlon key noLe ubllcaLlons LLd
knowledge ress

L
La Merle 8uslness lnLelllgence Lexls nexls
Llnarch lnformaLlon SoluLlons Lloyds MarlLlme lnLelllgence unlL
LuclnLel

M
MarkeL Avenue MarkeL lnLelllgence CenLer
MarkeLsandMarkeLs MedMarkeL ulllgence
Mlnd Commerce Moxle 1ralnlng

-
nanoMarkeLs naLlonal 1echnlcal lnformaLlon Servlce

C
Ccean Shlpplng ConsulLanLs Cnda AnalyLlcs
Crganlc MonlLor Cvum lc


ackaged lacLs aul 8udde CommunlcaLlon Ly LLd
eLroleum LconomlsL harmallcenslng
lCC Lnergy Servlces lke 8esearch
racLel lnc reqln
ureueclslons LLd


C?8esearch

k
8enub 8esearch 8eporLs lrom Chlna
8eshenleueclslon LLd 8lsk
8CA Poldlngs lnc 8l

S
S8u S8l
SC8l lnLernaLlonal SeaLrade
Slmba lnformaLlon Soclable harma
Suppller 8uslness

1
1alyou 8esearch 1arlff ConsulLancy LLd
1echScl 8esearch 1elecomvlew
1he lreedonla Croup lnc 1he knowledge CenLre
1lmely uaLa 8esources 1ransporL lnLelllgence LLd

U
uvS 1echnologles vL LLd

V
valuenoLes uaLabase vL LLd vandagraf lnLernaLlonal LlmlLed
venLure lannlng Croup venLures Mlddle LasL
vl[ya 8esearch Advlsory vlrLue lnslghL

J
WalporL lnLernaLlonal LLd WesL 1echnology 8esearch SoluLlons
WlnLerCreen 8esearch WoodPead
World1rade LxecuLlve lnc


?arnsandllbers ?ole ueveloppemenL

38 ls focused ln noL [usL provldlng off shelf reporLs and onllne daLabases Lo Lhelr
cllenLs buL also cusLomlzlng Lhem Lo hlghly speclfled needs 38 ensures LhaLa cllenLs
buslness Lechnology and resources are opLlmlzed by provldlng Llmely crlLlcal analysls
V|s|on and Va|ues
1o be leader ln buslness lnLelllgence lndusLry across globe by provldlng
unlque buslness lnformaLlon from Lop noLch publlshers
1o provlde buslness lnformaLlon on one plaLform LhaL easlly accesslble
and dellvers on Llme
1o provlde unlque dellvery and supporL model Lo our cusLomers
1o provlde challenglng and rewardlng worklng envlronmenL Lo our
employees
Jhat set 38 apart?
uynamlc leadershlp of CLC Mk CheLLlar who ls noL only successful
enLrepreneur buL ls also an excepLlonal markeLer and has won many
awards and laurels lncludlng one from former presldenL of lndla Mr Zall
Slngh
A knowledgeable and experlenced Leam of sale and buslness
developmenL people
A sLrong web Leam of 11 people Lo handle Lhe conLenL developmenL of
webslLe wwwbharaLbookcom
Search Lnglne CpLlmlzers for global coverage Lhrough a number of
search englnes such as Coogle ?ahoo MSn ACL eLc
ConsLanL conLenL and slLe updaLlng





MarkeLlng ueparLmenL CrganlsaLlon SLrucLure







Strength of market|ng department
1) 8uslness developmenL 2 people ln each offlce
2) Sales 2 people ln each offlce
3) 1elemarkeLlng 2 people
4) CusLomer Servlce and supporL 3 people ln Mumbal
branch
S|ster compan|es
O Clobal knowledge 8esearch CenLre (uelaware uS reglsLered company)
O wwwglobalknowledgeresearchcom
O lnLernaLlonal lnformaLlon Pandllng Servlces
O wwwllhslndlacom
O Mlndspace ConsulLancy
O wwwmlndspaceconsulLancycom
MarkeLlng Manager
SALLS A-D 8D 1LAM
(DLLnI MUM8AI)
CUS1CMLk SLkVICL A-D
SUCk1 1LAM
1LLLMAkkL1I-G A-D
SCCIAL MLDIA MAkkL1I-G










lNuu51kY PkOllL















lNuu51kY PkOllL

lndla has an enormous posslble ln becomlng a leadlng player ln Lhe global
8|otechno|ogy markeL 1he lndlan bloLech secLor sLands 4Lh ln Lerms of
volume and 13Lh ln Lerms of value 1he secLor ls 1 of Lhe fasLesL growlng
experLlsebased secLors ln lndla and speclallsLs predlcL LhaL bloLechnology ls
golng Lo play a key role ln shaplng lndla's rapldly developlng economy

lndla's sclenLlflc lnformaLlon pool sLands aL 3 mllllon graduaLes 700000 posL
graduaLes and 1300 hu's 1he expense dlfferenLlal for drug dlscovery
beLween Lhe unlLed SLaLes and lndla ls around 73 Cllnlcal Lrlals prlce 30
much less Lo carry ouL ln lndla Lhan ln AusLralla and abouL 30 less Lhan ln Lhe
uS WlLh world class 8u faclllLles and cosL cuLLlng capablllLles lndla ls
aLLracLlng huge amounL of boLh forelgn and domesLlc lnvesLmenL

1he lnformaLlon lnLegraLlon challenge along wlLh oLher lssues such as weak
producL developmenL plpellnes growlng generlcs compeLlLlon and rlslng 8u
and regulaLory compllance cosLs are compelllng pharmaceuLlcal and
bloLechnology companles Lo look for alLernaLlves Lo remaln compeLlLlve
malnLaln proflL marglns and enhance markeL share lmplemenLaLlon of
8us|ness Inte|||gence (8I) enables Lhe buslness processes Lo access more
accuraLe and realLlme lnformaLlon wlLh an ulLlmaLe goal of lncreased
efflclency and reduced corporaLe cosLs
1he 8l lncludes more Lhan 1000 companles globally however few of Lhem
provlde readymade off shelf reporLs and daLabases ln bloLechnology secLor
1he ma[orlLy of 8l companles are small or mldslzed buslness LhaL operaLe
Lhrough lnLerneL Lhrough webslLes employ fewer people and have annual
revenue under $3 mllllon 1he 23 large companles hold mosL of Lhe markeL
1he larger companles lnclude elucom MarkeLresearchcom plrlbocom and
brandprlnclplecom and bharaLbookcom8l ln bloLechnology ls sLlll ln lnfanL
sLage


kCCDUC1S A-D SLkVICLS

roducLs lncludes market research reports weekly and monLhly bus|ness
magaz|nes trade pub||cat|ons custom|zed research and on||ne database LhaL
provlde buslness relaLed lnformaLlon
LdlLorlal sLaff and markeL research Leam ls used Lo prepare such Lype of
reporLs lreelance wrlLers are ofLen used ln addlLlon Lo ln house sLaff Many
companles work as buslness lnformaLlon aggregaLor LhaL [usL puL daLa from
varlous publlshers on one plaLform for easy access
CCML1I1IVL LA-DSCAL A-D MAkkL1I-G
MarkeLlng and updaLed daLabase are Lhe sole reasons behlnd Lhe success of
flrms ln buslness lnLelllgence secLor Larger flrm beneflLs from Lhe wlde
coverage of daLa and secLors whlch Lhey offer Lo cusLomers whereas small
companles can compeLe by speclallzlng ln nlche Loplcs

1he ma[or markeL for buslness lnLelllgence servlces ls ma[or companles llke
8locon Claxo SmlLh kllne flzer 8ellance llfesclences novarLls !ohnson
!ohnson LhaL requlre regular 8l lnpuLs abouL compeLlLor's company proflle
producL plpellnes and counLry reporLs for explorlng new markeLs ln Lhls
buslness sLrong adverLlslng and markeLlng ls requlred
AdvancemenL ln dlglLal and elecLronlc medla ls changlng Lhe compeLlLlve
landscape lnformaLlon can be sLored and Lransferred aL very low prlce rlnL
medla ls belng replaced by dlglLal medla and companles who fall behlnd ln Lhls
shlfL are aL rlsk Soclal Medla MarkeLlng (SMM) and SLC plays a vlLal role Lo
flnd Lhe rlghL LargeL audlence and Lo lncrease Lhe vlslblllLy of our producLs





I-DUS1k CCk1U-I1ILS

Custom|zat|on Many Llmes Lhe daLa people need ls noL avallable ln an
off Lhe shelf markeL research reporL 8l flrms have sLarLed Lo speclallze
ln cusLom research 1he CusLom 8esearch ls hlghly lnslghLful and
acLlonable 1hls provldes companles wlLh Lhe preclse and speclflc
lnformaLlon caLerlng Lhelr needs
Va|ueAdded Serv|ces lree Lrlals free sample reporLs complemenLary
producLs (eg 8vu offers 3000 credlL polnLs along wlLh Zephyr daLabase)
and more flexlble purchaslng opLlons provlde exLra value Lo cusLomers
CusLomers can purchase reporLs ln Lhelr own currency can buy prlnLed
or dlglLal copy and can order for slngle user slLe or global slLe llscence
G|oba||zat|on CloballzaLlon has removed Lhe naLlonal boundarles 1hls
currenL wave of globallzaLlon has been drlven by pollcles LhaL have
opened economles domesLlcally and lnLernaLlonally llrms can buy or
sell Lhelr producLs and servlces ln any parL of Lhe world wlLhouL
resLrlcLlons
1echno|ogy Advances ln lnformaLlon Lechnology ln parLlcular have
dramaLlcally Lransformed economlc llfe lnformaLlon Lechnologles have
glven all sorLs of lndlvldual economlc acLorsconsumers lnvesLors
buslnessesvaluable new Lools for ldenLlfylng and pursulng economlc
opporLunlLles lncludlng fasLer and more lnformed analyses of economlc
Lrends around Lhe world easy Lransfers of asseLs and collaboraLlon wlLh
farflung parLners Cnllne promoLlons and onllne shopplng (e
commerce) faclllLles allow companles Lo undersLand cllenL needs and Lo
dellver lnformaLlon wlLhln few hours
CkM (Customer ke|at|onsh|p Management) nowadays companles are
glvlng greaL emphasls Lo C8M WlLh beLLer cusLomer servlce and new
ways of daLa base managemenL companles are servlng Lhelr cllenL
needs ln beLLer and efflclenL manner llrms are uslng C8M Lo reLaln Lhelr
exlsLlng cllenLs

lndla ls vlewed as an aLLracLlve markeL for 8l servlces ln Llfe sclences lndusLry
because governmenL ls promoLlng bloLechnology parks and SLZ zones ln lndla
8l ln pharmaceuLlcal and bloLechnology ls ln lLs nascenL sLage Small
8loLechnology forms cannoL afford Lo buy expenslve markeL research reporLs
lnsLead Lhey prefer Lhelr own cusLom research 8haraL 8ook 8ureau ls Lhe only
company of lndlan orlgln provldlng lnformaLlon from varlous publlshers Lo Lhe
lndusLry Powever many forelgn flrms are enLerlng lnLo lndlan markeL slghLlng
greaL buslness poLenLlal

Ma[or compan|es |n 8|otechno|ogy and harmaceut|ca| 8I serv|ces
MarkeLresearchcom
lrlbocom
naLurecom
Mlndbranchcom
8loLacLlcscom
8haraLbookcom
lnfoshopcom
8eporLllnkercom
SLraLegyrcom
8randprlnclplescom
8esearchandmarkeLscom
lnLernaLlonalbuslnesssLraLeglescom









148L Ol cON1N1
Sr -o Ak1ICULAkS age no
1 8esearch problem and lLs background
2 8esearch ob[ecLlves and lLs scope
3 8esearch MeLhodology
4 8evlew of LlLeraLure
3 uaLa resenLaLlon and Analysls
6 llndlngs and Concluslons
7 SuggesLlons and Concluslons
8 Annexure
LlmlLaLlons and Scope for furLher sLudles
8eferences
CuesLlonnalre
uaLa 1able








k54kcn PkO8LM 4Nu l15
84ck6kOuNu






k54kcn PkO8LM 4Nu l15 luN1lllc41lON
A research prob|em ls Lhe slLuaLlon LhaL causes Lhe researcher Lo feel
apprehenslve confused and lll aL ease lL ls Lhe demarcaLlon of a problem area
wlLhln a cerLaln conLexL lnvolvlng Lhe WPC or WPA1 Lhe WPL8L Lhe WPLn
and Lhe WP? of Lhe problem slLuaLlon

1here are many problem slLuaLlons LhaL may glve rlse Lo research 8esearch
can Lhus be almed aL clarlfylng or subsLanLlaLlng an exlsLlng Lheory aL clarlfylng
conLradlcLory flndlngs aL correcLlng a faulLy meLhodology aL correcLlng Lhe
lnadequaLe or unsulLable use of sLaLlsLlcal Lechnlques aL reconclllng confllcLlng
oplnlons or aL solvlng exlsLlng pracLlcal problems

8haraL 8ook 8ureau came lnLo buslness slnce 19898haraL book has well
esLabllshed 8uslness lnLelllgence buslness ln lndla as well as ln forelgn
counLrles CrganlsaLlons ln lndla are nowadays glvlng greaL emphasls Lo
buslness lnLelllgence servlces Lo lmprove Lhelr declslon maklng capablllLles 8uL
wlLh lncrease ln demands of buslness lnLelllgence servlces and markeL research
reporLs more forelgn players are geLLlng aLLracLed Lo lndla markeL so 38 needs
Lo plan lLs sLraLegles accordlng Lo changlng buslness envlronmenL 1he
8esearch problem was ldenLlfled as follows

1o deslgn Lhe markeLlng sLraLegy for 8haraL 8ook 8ureau Lo lncrease Lhe
markeL poLenLlal for pharmaceuLlcal and bloLechnology reporLs

1o flnd Lhe lnformaLlon relaLed Lo LargeL cusLomers and compeLlLors

1o lmprove onllne markeLlng sLraLegy (lncludlng SMM)


So l as a managemenL Lralnee Look an opporLunlLy Lo do Lhls Lask for 8haraL
8ook 8ureau






O8lc1lv 4Nu 5cOP Ol
51uuY

















OB1EC1IJE OF 1HE S1UDY

1he ob[ecLlves of my pro[ecL are as follows

1 1o geL acqualnLed wlLh varlous producLs and servlces offered by 8haraL
8ook 8ureau

2 1o gaLher lnformaLlon of LargeL cusLomers for 8loLechnology and
pharmaceuLlcal markeL research reporLs

3 1o underLake onllne promoLlons of 8loLechnology and pharmaceuLlcal
reporLs and onllne daLabase

4 1o deslgn markeLlng sLraLegles Lo lncrease buslness poLenLlal for
bloLech and pharmaceuLlcal reporLs

3 1o lmprove webslLe conLenL and Soclal Medla MarkeLlng

6 1o carry ouL SWC1 analysls of 38

7 1o parLlclpaLe ln preparaLlon of sales call and markeLlng presenLaLlon for
developlng sales channel

8 AdmlnlsLraLlve help Lo Lhe markeLlng and sales sLaff for malnLalnlng Lhe
sales conLacL daLabase





5cOP Ol 1n PkOlc1

8haraL 8ook 8ureau ls ln Lhe lnformaLlon dlssemlnaLlon servlces and
supporL ln Lhls compeLlLlve age mosL of Lhe companles use buslness
lnLelllgence Lo help undersLand Lhelr cusLomers buylng paLLerns ldenLlfy
sales proflL growLh opporLunlLles and lmprove overall declslonmaklng
1hls lnformaLlon enables declslon makers Lo

Mlnlmlze Llme spenL Lo collecL relevanL buslness lnformaLlon
AuLomaLe Lhe asslmllaLlon of lnformaLlon lnLo personallzed lnLelllgence
rovlde analyslng Lools for comparlsons and lnLelllgenL declslon maklng
Close Lhe loop from declslon Lo acLlon

nowadays many bloLechnology flrms go for readymade off shelf reporL
lnsLead of carrylng ouL whole markeL research Cnllne daLabase also
help Lhem for belng updaLed abouL currenL economlcal and behavloural
Lrends ln markeLs

8haraL 8ook has dlfferenL producLs as per Lhe Lype and requlremenL of
lndusLry 1he reporLs are avallable wlLh counLry speclflc as well as world
ouLlook dependlng on Lhe need of Lhe companles

lL also has speclflc company proflle for benchmarklng or counLry proflle
Lo flnd ouL new lnvesLlng opporLunlLles















k54kcn M1nOuOLO6Y




















k54kcn M1nOuOLO6Y

Method used for data co||ect|on