Joyce Anne SHULMAN

http://www.linkedin.com/in/joyceanneshulman

tel: +1 973 997 8176 email: jashulman@yahoo.com

Global Communications Director

Strategic planning, account development, creative idea generation, motivating team player, media/analyst relationships, budget and contract management Corporate and product - B2B, B2C

KEY BUSINESS ACHIEVEMENTS

Development of worldwide corporate PR programs for NASDAQ-quoted companies: create a platform from which to drive corporate activities and attain business objectives; drive global thought leadership and C-Suite visibility initiatives; capitalize on the bridge between traditional and social media campaigns; broaden the content of PR tools providing a more strategic and markettrend focus; writing and editing of all media-related materials expanding media targets to include a broader range of audiences Brand redefinition and positioning; develop coherent communications on a global level for business and consumer companies (i.e. creation of key brand/corporate messaging taking into account needs for different markets and publics); ensure coherence of brand awareness and recognition; increase communications and corporate/brand visibility; built personalized global PR teams (3-10 agencies) in the Americas, EMEA and APAC to localize and harmonize communication tools Results: clear brand recognition and repositioning obtained in 8-18 months depending upon territory and back story; development and implementation of quantitative global PR measurement tool used to assess media presence, devise PR program next steps and demonstrate ROI: most recent results +58% of global coverage in 3 years

CONSULTING AND INTERNATIONAL NETWORK MANAGEMENT

Developing a cohesive PR/communication strategy inclusive of content and tools that is applicable globally by local agencies required to deliver against both global and local requirements o PR and strategy plans, product launches, event design, management of multi-agency activities, day-to-day account management, quality control, guidelines/reporting Management and training of local PR teams concerning corporate strategy, messages and media tools required to successfully implement communication plans at local levels Creation and production of evaluation tools including a bi-annual quantitative study to define program efficacy and overall ROI Creation and management of media audits and market analyses to assist in internal and external evaluation processes

COMMUNICATION, MARKETING & MEDIA RELATIONS MANAGEMENT

Drafting, production management of key strategic documents o Inclusive of presentations, PR strategy plans, press releases, press kits, reviewers guides, fact sheets, questions and answers, drawer statements Development, coordination and management of creative concepts to be used as marketing and PR tools o Inclusive of virtual and creative press kits, brochures, shooting and editing of videos (interviews, products) and b-rolls Translation and adaptation of French texts for diverse audiences in the Anglophone market o Inclusive of pitches, presentations, communication plans, and marketing materials Extensive development of relations with European and US media (specialized/trade, business, dailies)

EVENT MANAGEMENT
Consultation and strategic planning for global, regional and local events within the context of broader communication/channel mix and as standalone initiatives o Programmatic and tactical events planning inclusive of target audience strategy, creative/thematic concept, content strategy, venue/logistics roadmap, and collateral/entertainment support for attendees o Spanning press conferences/European tours, trade shows, VIP events, product launches and special projects (5-400 attendees) Program management, creative development and implementation of event-related communication tools o Speeches, presentations, press kit, briefing books, information kits and guidance for local adaptation and implementation Logistics planning, management and implementation for local, national and European-wide events inclusive of all elements On-site event and team management for events up to 450 attendees (media, trade professionals, executives) Media and message training for top executives and corporate spokespeople

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Joyce Anne SHULMAN

http://www.linkedin.com/in/joyceanneshulman

tel: +1 973 997 8176 email: jashulman@yahoo.com

NEW BUSINESS DEVELOPMENT

Research and participation in new business pitches Identification and coordination of agency affiliates and common new business opportunities within PR Group

EMPLOYMENT HISTORY 2007-2011 Radware Inc, Mahwah, N.J.

Senior PR Manager Worldwide part of the Corporate Marketing Dept. - development of international corporate and product level PR programs, creation and management of the worldwide PR network (Americas, EMEA and APAC), for this Israeli technology company specialized in application delivery and network security solutions for enterprises and telecoms.

2006-2007 CenterPoint Solution, West Orange, NJ.

Consultant served as on-going counsel on PR projects for this computer training company, which focuses on providing timesaving training for corporate needs nationwide.

2001/2004 TBWA\PR, Paris, France.

Consultant/International Coordinator - PR network creation and management, event management and media relations - for the PR division at one of the top worldwide advertising firms, TBWA Corporate, part of the Omnicom Group. Clients: Steria Europe (IT Services), Valeo Service Europe (Aftermarket Car Parts), Handspring International (PDA manufacturer), Accor Group (Hotels), Grace Construction, Siemens Mobile France (Mobile phones and modules), Valeo Service France, Axalto (Schlumberger Smart Cards), IDIS (e-Commerce healthcare), South African Tourism

2000/2001 Weber Shandwick Worldwide, Grenoble, France.

Senior Account Executive - writing and production of all PR materials - for the agencys new Grenoble office specifically opened to manage all HP accounts. Clients: Hewlett-Packard Business Desktop Division Worldwide (IT Hardware)

1997/2000 i & e Consultants, Paris, France.

Consultant - event management, media relations, and international network management - at the number one independently owned PR firm in France. Clients: IBM PSG EMEA, Iomega International (IT hardware), RealNetworks International (Software), McDonalds Europe, France Telecom (Telecommunications)

1994/1999 - ETRA (European Tyre Recycling Association) Annual Conference. Brussels, Belgium.
Events Consultant for the first European Association created for all stakeholders in tire recycling.

1991/1994 - Bush Boake Allen France (BBA), Puteaux, France.

Sales Representative covering France, for an international manufacturer and supplier of Natural Products and Flavors (now part of IFF). Clients: BSN, Nestl, Unilever

1987/1990 - Compagnie Europenne de Reprsentation Financire (CEREPFI), Paris, France.

Responsible for the Back-Office and Assistant Broker Europe, for an independent brokerage firm.

EDUCATION/PROFESSIONAL DEVELOPMENT
June 1986 - The American College in Paris. Bachelor of Arts. Major: International Affairs, Political Science. June-September 1996 Osmose, Paris. 300-hour training course Creating and managing your own company. Languages: Fluent English and French

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