BRAND AMBASSADOR

Companies hire promo models to be brand ambassadors Ior their products or services. A
company new to the concept will be surprised at what a proIound eIIect the promo model will
have on the prosperity oI their business. The role oI the promo model is to help Iacilitate that
success.
1. Increase the perception oI the attractiveness oI the brand to the public. The brand may
be just what everyone needs. However, iI they are not attracted to it, they are likely to overlook
it. A brand ambassador, through her own attractiveness, can help the potential customer see the
charms oI the product.
2. Present a targeted image oI the product. A brand ambassador should be careIully
chosen among all the promo models available at the promo staIIing agency. The key is to get
someone who will appeal to the intended customer base oI the product. II the product is a kitchen
utensil brand, it might need a diIIerent ambassador Irom an auto product.
3. Increase the public's knowledge oI the product. Sometimes the brand ambassador is
given inIormation on the product to share with consumers who show interest. They might be
asked to hand out pamphlets. II they can answer questions, it is even better.
4. Help the potential customer Ieel comIortable with the brand. Buying a new brand is
uncomIortable Ior many people. They are settled in their buying habits and do not think about
changing. A personal discussion with a brand ambassador can set them at ease.
5. Be outgoing and Iriendly. A brand ambassador will not accomplish her tasks iI she is
shy about promoting her product. It is not enough to look beautiIul. She must show energy and
excitement Ior the brand. Her energy will rub oII on consumers and encourage them to buy.
6. Direct Iurther inquiries to the company. II a consumer has questions which are beyond
the scope oI the promotion, a brand ambassador can tell him where to get more inIormation. The
personal interest in his problem or
query will make the consumer Ieel appreciated by the company the ambassador represents.
7. Work at trade shows or other promotional events when required. A brand ambassador
needs to be able to complete an assignment by staying Ior the event Ior which he was hired.
Among the company, the promo staIIing agency, and the brand ambassador, it will be decided
how long the engagement will be.
Paradym Promotions Group Inc. is a one stop shop Ior promoting your business on and
oII premise. Our innovative and dynamic staII will make your product or service unIorgettable.
We are Central Florida's event staIIing experts, specializing in promoting your products or
services through community events, tastings, trade shows, and conventions. We provide event
staII, product demonstrators, promo models, Ilyer distributors, street teams, sampling, social
media management, graphic design & printing services, and much more. We have a solid
customer Iocus and strive to engage awareness oI your product or service. We work with all
companies, Irom small businesses to large corporations, and strive to exceed your expectations.






















BRAND AMBASSADOR
The need oI a brand ambassador is very high in today`s competitive marketing
environment as a Brand Ambassador plays a very important role in the business.
Whenever we think oI kurkure, the image oI Juhi Chawla comes beIore our eyes with a
tag line 'masti bole to kurkure. There are more than hundred examples like this as we connect
the products with the people who are the brand ambassadors oI the products. The companies go
Ior celebrity brand ambassadors as the patron gets excited when they see their dream star
endorsing the products. To market product, some companies go Ior one brand ambassador while
some go Ior numerous.
Marketers use number oI techniques in this competitive market to boost awareness oI the
product and to detain the attention oI new customers. Now-a-days brand ambassador has
become very Iamous sales and marketing technique. Brand ambassador is very important Ior the
success oI business as consumers like to purchase products that are sanctioned by the celebrities.
Models are hired by the companies to be brand ambassadors Ior their products or services which
increase the opportunity to boost revenue.
A brand ambassador is usually actresses, actors, sports players, singers and similar
celebrities who symbolize a brand in a positive manner and carries the message oI the brand out
to the public. Brand ambassadors endorse products Ior which they get huge amount oI money.
They also participate in marketing and launching campaigns oI the product. The management
board oI a company connects its product with certain qualities oI the celebrity Iigure and selects
one oI them as the brand ambassador Ior Iurther advertisement.
Brand ambassador serves as the Iace oI the company and oIIers an opportunity to the
company to make an excellent impression on prospects. Brand ambassador describes the
qualities oI the product with an impressive personality and magnetic charm as well as shape the
Iortune oI products. The success oI a brand relies on customer satisIaction, quality, marketing,
and somewhat on brand ambassador. So the companies select Iamous personalities to endorse a
product which help in building brand demarcation and rapid awareness as well as connect with
the consumer.
The brands and products that are launched newly get the utmost publicity and attention oI
the public when they have shining celebrity as brand ambassador. The brand ambassador`s
positive trademarks get relocated to the brand as the patrons begin to view the brand in
connection with the brand ambassador. Brand ambassadors guarantee the patrons to trust in the
reliability oI the brand. Brand ambassador endorse names oI brand and products through
interacting with sales prospects, business partners, customers and the media.
The aim oI the brand ambassador is to give inIormation regarding brand and product, to
generate sales opportunities as well as build consumer inclination oI a brand name. A good brand
ambassador is the one who is interested in the product that they are endorsing. Good brand
ambassador also connects with the product without diIIiculty. The brand or product that has less
competition and enjoys a good market share then their need Ior a brand ambassador is less while
the product which has high competition and its presence in multiple sections will have high need
oI a brand ambassador.
Role of a Brand Ambassador in Business
Be outgoing and friendly:
Brand ambassador must be extroverted along with looking smart. II the brand ambassador is shy
about endorsing his/her product then he/she would not achieve tasks. Brand ambassador must
show energy and excitement Ior the brand as energy will encourage the customers to purchase
the product.
Increase awareness of the brand to the public:
Brand Ambassador increases the awareness oI the brand to the general public and detains the
attention oI the customers. Brand ambassador helps the patron to notice the charm oI the product
by his/her own good looks.
Help the potential customer feel comfortable with the brand:
For customers, purchasing a new brand is conIusing so brand ambassador can help the potential
patron to Ieel comIortable with the brand by personal discussion.
Increase the public's knowledge of the product:
Brand ambassador helps to increase general public knowledge oI the product, brand or service.
They may be requested to give pamphlets and iI they can answer questions it is even better.
Direct further inquiries to the company:
Brand ambassador can direct the customers Irom where to get more inIormation iI they have
questions which are Iurther than the scope oI the promotion. As the brand ambassador show
personal interest in the customers problems they will Ieel appreciated by him/her.
Present a targeted image of the product:
Brand ambassador should be chosen careIully. II the brand ambassador is wrongly selected then
the targeted result will not be attained and the product will Iail to connect with the customer.
Work at trade shows or other promotional events when required:
Brand ambassador must complete the project by staying at the event Ior which he or she was
appointed.

Benefits of Brand Ambassador:
O xcellent Ior morale.
O Help to boost the sales.
O Support the brand oI the company.
O Make customers and clients satisIied.
O They have enhanced selI conIidence and selI esteem.
O Provide the company a deIined competitive boundary.
O They are supporters Ior the business and as a result staII churn is decreased.