Market Segmentation Demographic Segmentation Engro Foods products are not bounded to any particular age, gender or The

Brand is meant for all the users in higher upper or middle class families. Psychographic Segmentation Engro Foods have segmented the market more towards achievers who are goal-oriented and focused on their careers, and those who are seeking variety in the milk sector. Behavioral Segmentation Engro Foods products have been segmented on the basis of benefits that consumers seek in the Milk. People look for a brand that can be used for all purposes from drinking to, tea whiteners as Well to feed the animals. lifecycle stage.

STRATEGIC Internal and external Audit

STEEPLE Analysis

No organization exists in a vacuum; the environment within which the firm has to operate will Affect the way that strategy is both planned and carried out and changes in the environment is also the most likely reason for making changes in the strategy. Changes in the environment are also the most likely cause of failure of strategic plans. The most carefully calculated strategy would be able to drive the market in the favor of the organization and will maneuver the external environment in the best possible way. Engro Foods like all the organizations they also have to face such kind of environment which is very dynamic. Being in the market as a challenger they have to face all the external factors and have to cope up with them accordingly S - Social Factors Engro food has helped to bring about a change in life style of the Pakistani People by introducing UHT Milk, as the literacy rate is improving and it is resulting in a better awareness of the olpers and Tarang UHT treated milk and is helping them improve their sales and Milk with its basic benefits has helped improve the image and more usage has been seen in the past years. Special awareness Campaigns can also be launched and can help portray a better image of the product in front of the customers. The attitudes of the people are also changing with the passage of time so as a result the usage of open gawala milk is changing and people are opting out the usage of standardized packed milk.

T - Technological Factor

The type of the technology available within the industry states the competitive environment because creative use of new technology is what often gives firm there competitive advantage. This environment does not change that much quickly but the changes that come are strong enough that can change the way the industry is currently running. Haleeb production process uses UHT (Ultra High Treatment) technology. Engro food administrators claim that their plant adopted the latest technology for milk processing and thus it had an edge over other around twenty plants in competition including Haleeb, Milkpak as all other plants were based on Obsolete European technology. The idea behind UHT investment was to provide consumers with the best quality of packaged dairy and food products that no other company can produce. E - Economical Factor

Engro Foods is strongly affected by both the Economic and the Demographic environment around and have to keep on taking different steps to respond accordingly. There is no sales tax on the milk. Hence it is a real plus point. Material supply and shortages are faced by the company for both Packaging and for the product it, as milks production is seasonal and keeps fluctuating and adequate steps are required to be taken in order to keep it working smoothly. Haleeb also dont charge interest on its products which also makes a huge difference economically.

E - Environmental Factor As, the environment always effect the way strategies are being carried out and implemented. Engro Foods like all the organizations they also have to face such kind of environment which is very dynamic. Being in the market as a challenger they have to face all the external factor s and have to cope up with them accordingly. Haleeb have the strategies to positively engage the staff

in work and boost up their moral. Engro food has a friendly environmental culture within the organization to make their employees comfortable and to deal with the external problems. There Are few seasons in which the availability of milk reduces that effect the production of milk and Left Engro food with fluctuated sales. P - Political Factor Engro food also abides by the rules formed by the Government and set their strategies that are According to the laws and legislations of the Government they are working under. Tetra Pack (Brick pack), that was for the first time that milk came in that form soon followed by the Nestles Milk Pak which as a multinational rocked the UHT Milk industry of Pakistan. They are not actually bound under any sort of trade agreements. As far as the employment laws are concerned Engro food abides to laws set by the government for trade policies, government policies and Completes its responsibilities in a better manner. L - Legal Factor Engro foods always stand by the rules and legal conditions imposed by the Government and set their strategies that are according to the employment laws and legislations of the Government they are working under. Engro food always keeps its department updated about what is happening in the sector or milk industry, and that will help them to make their strategies Accordingly. Engro foods have the legal laws like, Minimum wage, working time, Food stuffs, Engro foods dont believe in Under 18 working, Occupational/ industrial Training, Environmental regulations, Consumer protection Industry- specific regulations etc. E - Ethical Factor Engro foods are well renowned company operating in the milk industry since 2002. And the reason for this is importantly their ethical values. They dont sale on credit or on interest because they consider it unethical and not according to the law of our religion.