Ted L.

Zellers
TedLZellers@hotmail.com Rochester Hills MI 48306 (248) 410-6882

EXECUTIVE SUMMARY:
I NSPIRATIONAL L EADERSHIP I NNOVATIVE PROBLEM -S OLVER GENERAL MANAGER O PERATIONS E XECUTIVE ENTREPRENEUR E XECUTIVE C OACH & M ENTOR C ONSULTANT AUTHOR Experienced with Small & Medium-Sized Businesses generating annual sales to $75M including StartUps, Turnarounds and Market-Leading Companies. A leadership style driven by Integrity, Candor, Accountability and Profitability plus an Entrepreneurial Spirit - combined with the foresight, experience and business acumen to implement performance improvement initiatives and organizational changes that transform companies for a more profitable and secure future. A Strategic Thinker and Inspiring Leader accustomed to full P & L Responsibilities and Management of Multiple Locations with significant Workforce Diversity. A dynamic Team-Builder with an energy and passion for helping employees achieve exceptional results and experience across numerous industries resolving the Sales, Operations and Financial issues that drive growth and profitability.

KEY STRENGTHS AND BENEFITS:

Values-Driven Leadership o Integrity o Candor o Accountability o Profitability General Management and Entrepreneurial Leadership Experience with Full P&L Responsibility Business Strategy Creation and Implementation Leadership Development and Coaching for Managers and Executives Dynamic Team-Builder Operations Analysis and Organizational Development Expertise Performance Management Expertise Change Management - Business Process Improvement Specialist Superior Forensic Accounting Skills Inventory Management Expertise

LEADERSHIP ACTIONS TEAM-BUILDING, INCREASING PROFITABILITY :

As General Manager: o Assumed Leadership of an $8M consulting firm wracked by disharmony and eroding profitability. Within 2 months, realigned three offices and 85 employees under a Common Vision and Shared Purpose, increasing both Accountability and Profitability. o Reversed a 25% revenue decline and turned it into a 15% revenue increase o Identified and implemented operational cost savings in excess of $600K first year and lowered company Breakeven Point by $1M o Worked with Sales Leadership to identify an additional $200K cost hole and a $1M Revenue Opportunity o Lead the development and implementation of company-wide Performance Standards and annualized budgets o Championed development of a Long-Term Relationship business strategy
Page 1

Ted L. Zellers

TedLZellers@hotmail.com

(248) 410-6882

As Director of Consulting Services: o Lead a team of 30 consultants delivering a 35% Productivity Improvement vs. prior year o Increased billable hours and total revenue by 60% o Developed and Implemented effective control systems for Project Management o Maintained the highest Better Business Bureau rating available for New Companies (A-) As a Consultant: o Developed Senior Leadership Team with Service Level Agreements between departments, plus accountabilities and incentive compensation plans for a $75M client, creating $2M in added value to company (Owner Estimate) o Identified the need and championed a formal work order system for a $20M client saving $1M in annual construction costs o Created and implemented a new Operations Plan for a $10M client, reducing their credit line usage by $960K (to zero) As Director of Sales: o Generated over $2.5M in new commercial sales over 18 months for a $26M company o Increased average sale by over 24% in six months o Increased retail segment sales by 25% and bolstered segment contribution from 10% to 42% o Created and implemented a $200K marketing plan - web, print, video, radio, magazines, YP As an Entrepreneur: o Built a new business from the ground up - Developing and Implementing Marketing, Sales and Operations Strategies o Increased Sales from zero to $4.5M o Created industry-leading performance in Inventory Control and Order Fulfillment o Developed innovative Co-op Marketing partnerships with Customers and Vendors o Successfully completed the profitable sale of the company in 2001

CAREER HISTORY:
Director, Consulting Services; Promoted to General Manager (8/2011) HUNTINGTON COPPER LLC; Mason OH
Business: Consulting and Advisory services for small to mid-sized business ($1M -$60M revenue) in the United States

Primary Challenges: 1) Converting a sleepy company with a solid reputation into a High-Performance Market Leader without sacrificing quality; 2) Implement a Values-Driven Culture based on our corporate Mission Statement; 3) Analyze operational and staffing issues affecting the companys profitability and implement positive changes; 4) Integrate new and existing technology to support Change Management initiatives; 5) Create and execute procedures for documenting our work with client companies in order to maintain the highest standards of performance; 6) Create and implement Training Programs for Consulting Services staff Leadership Actions and Significant Results: Management of more than 200 Client Engagements to successful and profitable conclusions Created and Streamlined all Consulting Procedures and Documentation to assure quality Developed and Implemented Management Reporting systems for the corporate leadership team Revamped the companys financial reporting to better reflect all sources of revenue and expenses Advocated a marketing strategy that included the web and social media to build long-term client relationships
Page 2

Ted L. Zellers

TedLZellers@hotmail.com

(248) 410-6882

Managing Partner ZELLERS CONSULTING GROUP; Rochester Hills MI

Business: Consulting and Advisory services for small to mid-sized business ($1M -$75M revenue) in the United States

Primary Challenges: 1) Locating New Clients; 2)Analyze Operations, Sales, Leadership, Management and Staffing issues affecting business profitability; 3) Create, execute and document re-engineering of client processes to reduce costs and increase cash flow and profitability; 4) Create and implement Training Programs for client management and staff; 5) Integrate existing technology to support Change Management initiatives Leadership Actions and Significant Results: Developed internal leadership team and generated value in excess of $2M (1st year) for $75M client Developed and Implemented a Marketing Program generating $400K in new sales (1st year) for $1M client Refined Marketing, Sales and Operations Strategy for $6M client Increased Operating Efficiencies on every client assignment; Wholesale Distribution, Retail, General Contractors, Electrical Contractor

Senior Business Consultant A NATIONAL CONSULTING COMPANY; Buffalo Grove, IL

Business: Consulting and Tax services for small to mid-sized business ($1M -$60M revenue) in the United States and Canada. Estimated revenue: $100M

Primary Challenges: 1) Analyze Operations Sales, Leadership, Management and staffing issues affecting company profitability; 2) Create, execute and document re-engineering of client processes to reduce costs and increase cash flow and profitability; 3) Create and implement Training Programs for client management and staff; 4) Integrate existing technology to support Change Management initiatives Leadership Actions and Significant Results: Reduced construction cost overruns by $1M annually (1st year) by implementing a purchase and work order system for a $20M client Spearheaded an operations plan to reduce borrowing from $960K to zero for $10M client Increased Operating Efficiencies on every client assignment; Wholesale Distribution, Retail, General Contractors, Electrical Contractors, Specialty Construction Discovered $25M money-laundering scheme and terminated engagement Managed client engagements 275% above company average Letters of commendation and satisfaction (and job offers) from all clients

Director of Sales & Marketing / Senior Business Counselor AMERICAN POOLS & SPAS, INC. Orlando FL
Business: 14th largest builder of Residential and Commercial in-ground swimming pools in the United States and the largest pool builder in Central Florida, with 35 employees and annual sales in excess of $26M

Primary Challenges: 1) Create a company brand and coherent marketing strategy targeting each segment of our market; 2) Create additional customer relationships and reduce company dependence on a single customer; 3) Increase sales to homeowners and expand sales of commercial pools; 4) Assist the Construction team addressing sub-contractor performance and quality; 5) Enhance the opportunities to reduce costs and increase margins; 6) Mentor a young Management Team and Staff Leadership Actions and Significant Results:
Page 3

Ted L. Zellers

TedLZellers@hotmail.com

(248) 410-6882

Created and implemented a marketing plan to brand the company linking common themes and materials across web, print, video, radio, magazines Generated over $2.5M in new commercial sales over 18 months Increased average sale by over 24% in one year Increased sales in the retail segment by 25% and bolstered segment contribution from 10% to 42% Increased ROI by re-aligning the operational assets of the company to meet the new market opportunities Designed a Preferred Subcontractor Program for evaluating subcontractor quality, reliability and capacity Increased customer referrals by 200% after creating a company-wide focus on Completely Satisfied Customers

President and CEO PROFESSIONAL SALON SERVICES, INC., Sterling Heights, MI

Business: Wholesale Distributor to the professional beauty salon industry representing two national manufacturers; 35 employees and annual sales of $4.5M. Sold profitably in 2001

Primary Challenges: 1) Full P&L responsibility with my own money; 2) Develop an identity in the marketplace; 3) Grow revenue and market share profitably; 4) Develop business policies and procedures; 5) Hire and train a staff of 35; 6) Prepare the business for profitable sale Leadership Actions and Significant Results: Grew annual revenue to $4.5M and positioned business for profitable sale in 2001 Increased order fulfillment accuracy to 99.9% vs. industry average 92% Reduced inventory levels by over 30% while increasing inventory availability to 99% Implemented inter-department training programs Founding member of two Distributor Advisory Boards for companies eventually purchased by Proctor & Gamble

EDUCATION, CIVIC AND PERSONAL ACCOMPLISHMENTS

Bachelor of Arts - Oakland University; Founding Member: Strategic Advisory Board for the Meadowbrook Health Enhancement Institute of Oakland University in Rochester, Michigan Member: Water and Sewer Technical Review Committee, City of Rochester Hills Member: Police and Road Funding Technical Review Committee, City of Rochester Hills Instrument Rated Private Pilot with High Performance and Complex Aircraft Endorsements Member: Kirk in the Hills Presbyterian Church, Bloomfield Hills, MI

Page 4