Strategy Tools

Mapping Out Your Best Possible Direction

What makes you stand out Irom the crowd?
Strategy is the art oI working out how you'll "win" in business and in liIe.
This section oI Mind Tools teaches more than 75 individual strategy skills, ranging Irom
simple situational analysis techniques to tools that can help you craIt a unique and successIul
competitive position.

What is Strategy?
The three levels oI strategy
Core Strategy Tools

1. SWOT Analysis
Strengths, weaknesses, opportunities and threats

2. &sing the TOWS Matrix
Developing strategic options Irom an external-internal analysis

3. Porter`s Five Forces
Understanding power in a situation

4. PEST Analysis
Understanding the big picture

5. Critical Success Factors
IdentiIying the things that really matter Ior success
&nderstanding Competitive Advantage

6. &SP Analysis
Finding your competitive position

7. Core Competence Analysis
Building sustainable competitive advantage

8. Porter`s Diamond
Shaping your strategy to reIlect national strengths and weaknesses

. ADL Matrix
How industry position inIluences your strategy

10.Ohmae's 3C Model
Bringing together diIIerent aspects oI strategic thinking

11.'#O Analysis
Making the most oI organizational resources

12.Competitive ntelligence
Learning what competitors are doing

13.Weisbord's Six-Box Model
A starting point Ior diagnosing organizational issues
Strategic Options

14.Developing Your Strategy
Finding your path to success

15.Porter's Generic Strategies
Choosing your route to competitive advantage

16.Bowman`s Strategy Clock
Making sense oI eight competitive positions

17.Mintzberg's 5 Ps of Strategy
Developing a better strategy

18.Blue Ocean Strategy
Leaving your competition Iar behind

1.Corporate Social #esponsibility
BeneIiting both your business and the community

20.Scenario Analysis
Exploring diIIerent Iutures

21.&nderstanding Game Theory
Using reason to predict Iuture behavior

22.'alue Disciplines Model
Basing strategy on value

23.The Business Motivation Model
Preparing a resilient business plan
Organization Design

24.Organization Design
Aligning organizational structure with business goals

25.The McKinsey 7S Framework
Ensuring that all parts oI your organization work in harmony

26.Miles and Snow's Organizational Strategies
Aligning organizational structure and strategy

27.Mintzberg's Organizational Configurations
Understanding the structure oI your organization
28. The Greiner Curve
Surviving the crises that come with growth
2.
Strategic Alliances
Partnering Ior mutual beneIit

30.Diversification
#educing business risk and expanding market size
Strategic Prioritization

31.The Boston Matrix
Focusing eIIort to get the greatest return

32.The GE-McKinsey Matrix
Determining investment priorities

33.Porter's 'alue Chain
Understanding how value is created within organizations

34.'alue Chain Analysis
Achieving excellence in the things that matter

35.'alue-Based Management
Managing Ior the long term by maximizing value, not proIit
Executing Strategy

36.Mission Statements and 'ision Statements
The power oI purpose

37.Practical Business Planning
Understanding the components oI Iuture success

38.The Pyramid of Purpose
Communicating strategy concisely

3.'MOST Analysis
Ensuring that organizational activities deliver your vision oI the Iuture

40.oshin Planning System
Steering everyone in the right direction

41.The Balanced Scorecard
Motivating employees to deliver your strategy

42.The Triple Bottom Line
Measuring your organization's wider impact

43.Corporate Governance
Keeping organizations accountable

44.Employer Branding
Creating a worker-Iriendly culture

45.Simons' Seven Strategy Questions
Improving the implementation oI your strategy
Sourcing and Purchasing Strategy

46.The Outsourcing Decision Matrix
Analyzing the make-or-buy decision

47.Working with Outsourced Suppliers
Communication and clear expectations are key

48.The Kraljic Portfolio Purchasing Model
Assessing risk and maximizing proIits

4.Procurement Management
Increasing the strategic value oI purchasing

50.Supplier #elationship Management (S#M)
Managing suppliers eIIectively

51.Words &sed in... Outsourcing
A glossary oI terms
The mpact of Culture on Strategy

52.The Cultural Web
Aligning your organization's culture with strategy

53.Deal and Kennedy's Cultural Model
Understanding rites and rituals in corporate culture

54.Congruence Model
Analyzing the elements that deIine your organization`s culture

55.The Competing 'alues Framework
Analyzing corporate culture
Marketing Strategy

56.Developing Your Marketing Strategy
Connecting products with customers

57.The Marketing Mix and 4 Ps
Understanding how to position your market oIIering

58.4S Web Marketing Mix
Considering key online marketing elements

5.Market Segmentation
Understanding diIIerent customer needs

60.Product Life Cycle
Managing your product to maximize success

61.The Product Diffusion Curve
Keeping your marketing message Iresh

62.The Ansoff Matrix
Understanding the diIIerent risks oI diIIerent options

63.The Sales Funnel
Keeping control oI your sales pipeline

64.Customer Experience Mapping
Seeing your business through the eyes oI your customers

65.The Brand Pyramid
Building Customer Loyalty
Manufacturing and Operations

66.Lean Manufacturing
Working more eIIiciently

67.Kaizen
Gaining the Iull beneIits oI continuous improvement

68.Kanban
Creating eIIiciency in the workplace

6.The Product-Process Matrix
Using the right process Ior the volume oI work you're doing

70.ust n Time (T)
Reducing inventory, minimizing waste, and responding to your customers

71.The 5S System
Reducing waste and increasing productivity

72.Business Process #eengineering
Using radical change to improve organizational perIormance

73.'alue Stream Mapping
Making improvements that add value

74.Achieving Economies of Scale
Understanding why bigger can be better

75.Supply and Demand Curves
Understanding price and quantity in the marketplace

76.Activity-Based Costing (ABC)
Understanding what really drives costs

77.The nnovation Circle
A process Ior introducing new products and services

78.The #ATE# Model
Five ways to measure service
Quality Strategy

7.ero Defects
Getting it right Iirst time

80.Total Quality Management (TQM)
Delivering quality at every level

81.Deming's 14-Point Philosophy
A recipe Ior total quality

82.Six Sigma
Improving quality systematically

83.ouse of Quality Diagrams
Building customer satisIaction into new products

84.Benchmarking
Comparing your perIormance with the best

8eference hLLp//wwwmlndLoolscom/pages/maln/newMn_S18hLm#execuLlng