ISIEmergingMarketsPDF in-glim01 from 58.68.24.8 on 2011-10-22 16:10:15 EDT. DownloadPDF.

Media & Entertainment Sector in India

Monthly Update September 2011

Downloaded by in-glim01 from 58.68.24.8 at 2011-10-22 16:10:15 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited.

Top Story
Tamil Nadu to levy entertainment tax on DTH television service providers The Tamil Nadu assembly has passed a Bill to levy entertainment tax on Direct-toHome (DTH) television service providers and on Indian Premier League (IPL) cricket matches. DTH services will be charged at 30% excluding service tax. Entertainment tax of 25% will be levied for IPL matches whenever the venue is in Tamil Nadu. The DTH industry is expected to gain momentum in the state after the launch of the government-owned MSO Arasu Cable Corporation, which went live without any of the popular pay channels such as Sun TV, Raj TV & Vijay TV amongst others. There is pressure on cable operators to take the new offering. The Chennai High Court had in July directed the state government to amend the Tamil Nadu Entertainment Tax Act, 1939, to include sports matches, including the IPL, under its purview. In many other states, tax is already levied on IPL & DTH services. Amendments are being made separately to the 1939 law other than drafting the new bill. Currently, Kalanithi Maran owned Sun Direct, part of the Sun Television Network, one of the prime targets of the new government, is one of the largest DTH companies in the state. in-glim01 from 58.68.24.8 Nadu is about 1/10th of all subscribers. ISIEmergingMarketsPDFDTH penetration in Tamilon 2011-10-22 16:10:15 EDT. DownloadPDF.

News Update General

Sony and Airtel DTH are parterning to give exciting offers during the festive season Post the success of Bharti Airtels DTH service partnership with Sony India, the two have formed an exclusive partnership to offer customers buying Sony BRAVIA 32 inch (81 cms) and above. These customers can enjoy High Definition (HD) on next generation MPEG4 DVBS 2 DTH technology from Airtel digital TV. This offer is introduced for the festive season which is on the anvil. Customers purchasing the Bravia product till 31st Oct, 2011 would be recipients to this offer. Customers availing the offer will be able to have either an Airtel digital TV HD for INR 1750 or an Airtel digital TV HD Recorder for INR 3750. This will result to a saving of INR 1140 considering the market prices of Airtel digital TV HD and HD Recorder. Also, these offers will be combined with free monthly subscription packs. Customers could choose from two options that are to either opt for a 2 month subscription to the Economy Sports Pack or a 3 month subscription to the South Economy Sports Pack, both of which include all the 7 True HD channels available on Airtel digital TV.

Media and Entertainment Monthly Update

Downloaded by in-glim01 from 58.68.24.8 at 2011-10-22 16:10:15 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited.

Multiplexes negotiating revenue sharing deal with Hollywood studios India based multiplex chains are in discussion with Hollywood studios on a case-tocase basis, based on their on their movie releases. As per the discussions, the revenue sharing model would be based on the number of movies the studio released and the number of prints that were released. The negotiation details are yet to be finalized. Multiplex operators had asked for 55% revenue in the initial week of screening Deathly Hallows 2, as against to the 50:50 agreement for previous films. Currently, both the parties are discussing on a case-to-case basis. Although the total contribution of Hollywood movies to the Indian box office remains very low, it is moving northwards. It is estimated that Hollywood content had a 4.6% share in the INR 87.50 bn Indian film industry in 2010 as compared to 3% in 2009. There was a release of 75 foreign films in India in 2010 and collections DTH subscriber base rising aggresively in India India will have a direct to home (DTH) subscriber base of 48 mn by 2015. In 2010, the figure stood at 38 mn. Demand in rural areas has been a big factor for this expansion. In addition to this the digital cable TV subscriptions are also expected to rise to 38 mn by 2015 from 9 mn in 2010. Keeping in mind the increasing subscriber base of DTH, the content creators and ISIEmergingMarketsPDF in-glim01 from aware and on 2011-10-22 16:10:15 EDT. DownloadPDF. broadcasters need to be 58.68.24.8 introduce differentiated content.

Airtel DTH to broadcast Johnny Test Series in India Airtel DTH to broadcast Johnny Test Series in India Airtel digital TV, the DTH arm of Bharti Airtel has entered into an contract with leading kids & family producer Cookie Jar Entertainment to bring its powerful library to Airtel digital consumers. The first series will be the number one boys show in America Johnny Test. This show has been successfully running for 5 years. The show is based on the chronicles of the adventures of Johnny Test, his genetically engineered super dog Dukey and his 13 year old twin sisters, Susan and Mary who use Johnny as their guinea pig for their out of this world scientific experiments. Adding to Airtel digital TVs varied portfolio of content offerings, the Company will be the first DTH operator to offer screenings of globally hit award winning animated television series on its Pay per View platform. This would be free till 27th September and priced at Rs.25/month thereafter. Going forward, Airtel digital TV will offer more Cookie Jar series such as Wimzies House, Caillou, Adventures of Paddington, Sonic the Hedgehog, Super Mario Bros, Gerald McBoing Boing, Doodlebops, Hurray For Huckle & Horseland. To add the channel, customers have to send an SMS BOOK 158 to 54325 or do the same from their Self Care on the web www.airtel.in/digitaltv or through the Self Care application on the mobile. Media and Entertainment Monthly Update
Downloaded by in-glim01 from 58.68.24.8 at 2011-10-22 16:10:15 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited.

Cinemax increases its presence in India Multiplex operator, Cinemax India Ltd. has launched five screens multiplex at Cinemax, Malad in Mumbai. These multiplexes will be begin operations with the screening of block buster movies like "BODYGUARD" and "MERE BROTHER KI DULHAN". The capacity of the multiplex is 824 seats including 40 recliner seats. Additionally, there will also be a personalized cafe service. With 123 screens and 30775 seats across 36 properties the company will now have a pan India presence.

News Update Expansion Plans

Radio Mirchi increasing its digital presence Radio Mirchi is expanding its digital presence. The Company DownloadPDF. ISIEmergingMarketsPDF in-glim01 from 58.68.24.8 on 2011-10-22 16:10:15 EDT. launched Mirchi Mobile in collaboration Bharti Airtel last year which is now extended to other operators like Vodafone, Idea, Reliance, Docomo, BSNL & MTS. The Company also started Mirchi Bhojpuri targeting Bhojpuri speaking audiences in UP, Bihar & migrants from these states. There would be many such launches in the future from Mirchi. Apart from its own website, Radio Mirchi has integrated its on-air initiatives across social networking media like YouTube, Facebook & Twitter. The Company has taken advantage of the MVAS platform to experiment with content much more. Through Mirchi Mobile the Company offers new experiences to audiences by connecting them with 13 cities across India without the need to subscribe to plans from the telecom Companies. On the web, the Company manages to connect & get valuable feedback from its customers. Doordarshan on an aggressive expansion spree A major expansion is set to take place in India's public broadcaster, Doordarshan. The Prasar Bharati Board has given the approval for 150 channels on its direct-to-home (DTH) platform by year-end. The success of the e-auction of the slots on its free-to-air DTH platform DD Direct Plus, has inspired the expansion of another 100 channels in 2012 that also has also been approved. Currently, DD has a portfolio of 59 DTH channels. Six vacant slots on the DTH platform were sold at the prices ranging from INR 32.1 mn to INR 35 mn per year in the latest auction.

Media and Entertainment Monthly Update

Downloaded by in-glim01 from 58.68.24.8 at 2011-10-22 16:10:15 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited.

Cinemax to screen the films showing at the MAMI Film Festival Leading multiplex chain operator in India, Cinemax, is set to be the multiplex partner of the most honorable film festivals, Mumbai Academy of Moving Images (MAMI), in its 13th year at a curtain raiser press conference held at Hotel Sun & Sand, Juhu. This is the second time for the multiplex operator. A series of about 200 films will be screened at two major Cinemax properties Sion and Versova. The film festival will begin from 13th October 2011.

Industry Expert Speak

Cinemax to be the multiplex partner of MAMI Film Festival - Sunil Punjabi, CEO, Cinemax Cinemax has always been at the fore-front of promoting exciting cinema and we are proud to yet again bring to our patrons something unusual and offbeat from the regular Friday releases. Cinemax is the only multiplex to host such a varied range of film festivals right from the Marathi film festival to something avant garde as a Queer Film Festival. This year we will reach out to a larger audience as we will be using 7 ISIEmergingMarketsPDF play the MAMI movies. Such initiatives reinforce our connect with our screens to in-glim01 from 58.68.24.8 on 2011-10-22 16:10:15 EDT. DownloadPDF. patrons and we are sure this festival will be enjoyed by all.

Transactions (July September 2011)

Date

Buyer
Bessemer Venture Partners, Nexus Venture and IndoUS Venture Partners

Target

Deal Size

% stake

Deal Status

Type of Transaction

28th July 2011

Snapdeal

USD 40 mn

N.A.

Completed

Private Equity

21st, Sept, 2011

SoftBank

Inmobi

USD 200 mn

N.A.

Phase 1 completed

N.A.

Media and Entertainment Monthly Update

Downloaded by in-glim01 from 58.68.24.8 at 2011-10-22 16:10:15 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited.

Disclaimer: This monthly update is published for general information only based on press articles and company releases. Research on India, Netscribes (India) Pvt. Ltd. or Netscribes has not independently verified any of information and is not responsible for any loss or damage arising from use of this document. Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on hot industries in India and other emerging markets. Research on Indias coverage of the Media and Entertainment Industry includes: Animation Industry in India 2009 Online Advertising Market 2009 Online Classifieds India 2009 Direct to Home (DTH) Market in India 2009 FM Radio Broadcasting Industry in India 2009 Film Entertainment Market in India 2009 Local Search Market India 2010 Multiplex and Single Screen Cinemas in India 2010 ISIEmergingMarketsPDF in-glim01 from 58.68.24.8 on 2011-10-22 16:10:15 EDT. DownloadPDF. Gaming Industry in India 2010 Online Travel Industry in India 2010 Online Movie Rental Market in India 2011 For more details and requests for customized research please contact: Gaurav Kumar Gagan Uppal
Phone: +91 22 4098 7530 E-Mail: gagan.uppal@netscribes.com Phone: +91 33 4064 6214 E-Mail: gaurav.kumar@netscribes.com

Media and Entertainment Monthly Update

Downloaded by in-glim01 from 58.68.24.8 at 2011-10-22 16:10:15 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited.