ENTREPRENEURSHIP PROCESS AND BEHAVIOUR Course Code:MEL 101 Course Objectives

The course is designed to understand Organizational and Entrepreneurial Behaviour - how it differs from that of professional management. Organizational and Entrepreneurial processes - the activities involved in taking ideas to the commercial realization. Group project to develop an appreciation for the special challenges in entrepreneurial companies that are important for today's innovative climate.

Credit Units: 03

Course Contents
Module I: Entrepreneurial Psyche Psychology of Enterprise, The entrepreneurial urge, Concept of Entrepreneurship, Entrepreneur as an Individual, Motivation, Attitudes, Attributes, Skillsets, Competencies, Types of Entrepreneurs, Enterprenurship models Module II: Entrepreneurship Development Understanding the Entrepreneurial Perspective in Individuals, Developing Creativity and Understanding Innovation, Ethical and Social Responsibility, Challenges for Entrepreneurs; Developing Entrepreneurship in the Corporation; Assessment and Examination of Entrepreneurial Opportunities, Structuring the New Business Venture, Module III: Growth and Development of Entrepreneurial Ventures Strategic Planning for Emerging Ventures, Managing Entrepreneurial Growth, Global Opportunities for Entrepreneurs. Contemporary Challenges in Entrepreneurship and Continuous Challenges for Entrepreneurs, Module IV: The Entrepreneur as Individual Learning, Perception, Personality, Conflict Management, Motivation and Job Performance, Group Processes, Introduction to team, Leadership, Power and Politics. Organizational Structure, Organizational Design & Organizational Culture. Module V: Analysis of Entrepreneur and Entrepreneur Behaviour Profiling the Entrepreneur/Entrepreneur - Traits, Skills and Activities Analysis; Innovation and the Entrepreneur/Intrapreneur. Risk and Rewards to the Entrepreneur; Entrepreneurial Stress and Coping Mechanisms, Entrepreneurship Models - Aspiring Entrepreneurs, Opportunistic Entrepreneurs, Collaborative Affiliation, Venture Incubator.

Examination Scheme
Components Weightage (%) CPA 5 TP 5 Q/S 5 A 5 ME 10 EE 70

Reference
Histrich D. Robert and Peters P. Michal Shepherd A Dean (2007); Entrepreneurship, McGraw Hill Timmons A. Jethrfy and Jr. Stephen Spinell (2009), New Ventures Creation; Entrepreneurship for the 21st Century, McGraw Hill. Amabile, T. (1988),Model of Creativity and Innovation in Organizations, in Staw, B & Cummings L., Research in Organizational Behaviour, Vol.10, Jai Preee, Greenwich. Luthans, F. (1998),Organizational Behaviour, McGraw Hill Gnyawali D & Fogel D, (1984),Environments for Entrepreneurship Development: Key Dimensions and Research Implications, Entrepreneurship theory and Practice, Spring