@@-@q __@_@

ON
CALVIN KLEIN








SUBMITTED BY:
DISHANT KANSAL
DIPLOMA IN F.D.
AUG- BATCH

__@_


I. BACKGROUND
II. COMPANY PROFILE: CALVIN KLEIN INC.
III. DESIGNERS
IV. BRANDS
V. ADVERTISING
VI. KLEIN AS AN EMERGING STAR
VII. REVIEWS








@@@g__@_@
Calvin Richard Klein (born November 19, 1942) is an American Iashion
designer who launched the company that would later become Calvin Klein
Inc. in 1968. In addition to clothing, Klein has also given his name to a range oI
perIumes, watches, and jewelry.

FARlY YFARS
Klein was born in The Bronx to Jewish-Hungarian immigrants. He attended
the High School oI Art and Design and matriculated at, but never graduated
Irom, New York's Fashion Institute oI Technology, receiving an honorary
Doctorate in 2003. He did his apprenticeship in 1962 at an old-line cloak-and-
suit manuIacturer (Dan Millstein),

and spent Iive years designing at other
new shops. He later, in 1968 launched his Iirst company with a childhood
Iriend, Barry K. Schwartz.
Klein was one oI several design leaders raised in the Jewish immigrant
community in the Bronx, New along with Robert Denning and Ralph
Lauren. Calvin Klein became a protege oI Baron de Ginsburg through whose
introductions he became the toast oI the New York elite Iashion scene, even
beIore he had his Iirst mainstream success with the launch oI his Iirst jeans line.
Calvin was immediately recognized Ior his talent aIter his Iirst major showing
at York Fashion Week. Klein was hailed as the new Yves Saint-Laurent, and
was noted Ior his clean lines.

!FRS0tAl llFF
In the year oI 1974, Klein moved on to design the tight Iitting jeans that would
sell $200,000 in their Iirst week. Klein was also the Iirst designer to receive
outstanding design in men`s and women`s wear Irom the CFDA award show in
the same year.
Klein is a proliIic donor to Democratic Party political causes, having given over
$250,000 to candidates and PACs since 1980.

AwAR0S
In 1983 Klein was placed on the International Best Dressed List. Also in 1981,
1983, 1993, he received an award Irom Councils oI Fashion Designs oI
America.




@ompog ro(ite: @tvio @teio _oe.
Calvin Klein Inc. is a Iashion brand Iounded in 1968 by American Iashion
designer Calvin Klein. The company is headquartered in Midtown
Manhattan, New York City and currently owned by Phillips. Like other Iashion
brands, Calvin Klein established a monogram: the "cK" emblem


lST0RY
In 1968, Klein Iounded Calvin Klein Limited, a coat shop in the York Hotel in
New York City, with $10,000. The Iirst Calvin Klein collection was a line oI
men's and women's coats Ieatured at the New York City store, Bonwit Teller.
In 1969, Klein appeared on the cover oI Vogue magazine. By 1971, sportswear,
classic blazers and lingerie were added to his women's collection.
In 1973, he received his Iirst Coty American Fashion Critics' Award Ior his 74-
piece women swear collection. By 1977, annual revenues had increased to $30
million, and Klein had licenses Ior scarves, shoes, belts, Iurs, sunglasses, and
sheets. Klein and Schwartz were making $4 million each. AIter the company
signed licenses Ior cosmetics, jeans, and menswear, Klein's annual retail volume
was estimated at $100 million. In 1978, Klein claimed sales oI 200,000 pairs oI
his Iamous jeans the Iirst week they were on the market. By 1981, magazine
Iigured Klein's annual income at $8.5 million a year. In the mid-1970s, he had
created a designer-jeans craze by putting his name on the back pocket.
In the late 1970s, the company also made attempts to set up its own Iragrance
and cosmetics business, but soon withdrew Irom the market with big Iinancial
losses. In the 1980s, as the designer-jeans Irenzy reached its all-time high,
Calvin Klein introduced a highly successIul line oI boxer shorts Ior women and
a men`s underwear collection which would later gross $70 million in a single
year. Calvin Klein`s underwear business, promoted later in the 1990s with giant
billboards showing images oI pop singer "Marcy Mark" Mark Wahl berg, was
so successIul that his underpants became generally known as "Calvin`s".
The stunning growth continued through the early eighties. The licensing
program, which brought in $24,000 when it was initiated in 1974, had royalty
income oI $7.3 million ten years later. That year, worldwide retail sales were
estimated at more than $600 million. Klein's clothes were sold through 12,000
stores in the United States and were available in six other countries. His annual
income passed $12 million.
Financial problems, increased pressure Irom all sides, disagreements with the
licensee oI the menswear line and its disappointing sales as well as an enormous
employee turnover both within Calvin Klein and its licensing partners led to the
Iirst rumors that Calvin Klein Industries, as the company had been known by
then, was up Ior sale. And indeed, in late 1987, it was said that the sale oI the
company to Triangle Industries, a container manuIacturer, had only Iailed
because oI the crashing stock market.
Although the company almost Iaced bankruptcy in 1992, Calvin Klein managed
to regain and increase the proIitability oI his empire throughout the later 90s,
mainly through the success oI its highly popular underwear and Iragrance lines,
as well as the ck sportswear line. Klein was named "America's Best Designer"
Ior his minimalist all-American designs in 1993, and it came as a surprise in
1999 when it was announced that CKI was again up Ior sale. Planning to
expand its business, the company had been approached by two luxury goods
companies, LVMH and Pinault Printemps Redoute, to join Calvin Klein, but
nothing resulted.
Other potentials like Tommy HilIiger Corp. and Italy's Holding di
Partecipazioni proved to be similar disappointments because oI CKI's steep
price tag oI supposedly $1 billion. AIter seven months and no potential buyer,
Klein announced that his empire was not on the market any more. The company
would never manage to go public, which had supposedly been Klein's plan
once. In June 2008, Calvin Klein started to sponsor America's Next Top Male
Model, allowing the winner to embark on a 100,000 dollar contract as well as a
runway show, as a bonus, to launch their career.





@___g____
The current creative director Ior Calvin Klein Collection Ior women is
Brazilian-born Francisco Costa who had already worked with Klein directly
beIore the Iounder's departure Irom the company. Costa had taken over the job
in 2003.



Italo Zucchelli, a Iormer Jil Sander and Romeo Gigli designer, had collaborated
with Calvin Klein Ior six seasons beIore he became head designer oI the Calvin
Klein Collection menswear line in spring 2004.
Kevin Carrigan, an Englishman, is the creative director oI the ck Calvin Klein
and Calvin Klein (white label) brands and their related licensed products.
Carrigan has been with Calvin Klein since 1998.






@__@_
The most visible brand names in the Calvin Klein portIolio include:
Calvin Klein Collection (black label, top-end designer line)
ck Calvin Klein (grey label, recently repositioned as bridge collection line;
licensed to Warnaco Group, Inc. through at least 2044)
Calvin Klein (white label, better sportswear line)
Calvin Klein Sport (sports version oI the white label line Ior Macy's)
Calvin Klein 1eans (denim wear line; licensed to Warnaco Group through at
least 2044)
Calvin Klein Home (high end bedding, towel, bath rug and accessory
collections)

The Khaki Collection (youthIul medium to high end bedding, towel, bath
rug and accessories) discontinued in 2008
Calvin Klein Golf (launched in late 2007)
Calvin Klein Underwear (underwear collections; licensed to Warnaco
Group through at least 2044)
CK one Lifestyle brand (Iragrance, underwear, jeans -launched 2011)

Calvin Klein Watches + 1ewelry (watches launched in 1997, jewelry in
2004)

ST0RFS
Calvin Klein Collection
In the late 1990s the company opened elegant Calvin Klein Collection stores in
Paris, Seoul, and Taipei and ultra high-end cK Calvin Klein stores in Hong
Kong, Milan and Kuwait City. As oI today, there is only one Calvin Klein
Collection store operated by CKI. It is located in New York City. Out oI the
two Calvin Klein Collection stores that existed in the US, the Dallas location in
Highland Park Village which had been open Ior 20 years was closed in mid-
2005. The only international location, in Paris, was closed by PVH in March
2006. The New York store, which serves as the company's Ilagship store at 654
Madison Ave., remains open still today. Partners maintain Calvin Klein
Collection stores in Shanghai, Beijing, Seoul, Dubai and Qatar.



Calvin Klein (white label)
Specialty retail Calvin Klein stores, designed by New York architecture Iirm
Lynch/Eisinger/Design have been opened at Lenox Square in Atlanta, Beverly
Center in Los Angeles; now closed down, Cherry Creek Mall in Denver; now
closed down, Natick Collection in Natick, MA; closing down on July 25,
2010, The Mall at Partridge Creek in Michigan; now closed down, Aventura
Mall in Aventura, Florida, South Coast Plaza in Costa Mesa CaliIornia. An
additional eight stores also designed by Lynch/Eisinger/Design are set to open
in 2008. There are also several Calvin Klein Outlet stores, mostly located within
Iactory outlet malls in the US, that sell the white label sportswear and
sometimes the Calvin Klein white label at reduced prices but do not carry
the Collection lines. It has been reported that Calvin Klein will close all White
Label locations within the next year.




Calvin Klein 1eans
The Warnaco Group maintains Calvin Klein Jeans and corresponding outlet
stores in the US and elsewhere, carrying the denim and casual collections.
International Calvin Klein Jeans stores exist around the globe. Among many
other countries in the UK, Germany, Greece,
Russia, Brazil, Mexico, Croatia, Egypt, Chile, Argentina, India, Australia and
New Zealand.


Calvin Klein Underwear
Signature Calvin Klein Underwear boutiques can be Iound in Buenos
Aires, CardiII (as oI April 2011), Mexico
City, Edinburgh, Glasgow, Melbourne, Hong Kong, London, Manchester, New
York City, Shanghai, Singapore, FrankIurt am Main, Toronto and HatIield.
There also have many types Ior Calvin Klein Underwear: bra, taga, slip.this ck
36k 2010, ck world cup and so on.

Department Stores
The major department stores in the US, including Macy's, Lord &
Taylor and Nordstrom, as well as many small independent stores carry the ck,
white label and/or Jeans collections. Some high-end department stores, such
as BergdorI Goodman, Saks FiIth Avenue and Neiman Marcus also carry
Calvin. Notable retailers in the UK oIIering Calvin Klein include stores such as
John, Debenhams and KJ Beckett. In Australia the dominant retailer is Myer.
Calvin Klein products are also Iound online with particular internet Iocus on
selling Calvin Klein underwear and Iragrance.





Europe and Asia
In Europe, Calvin Klein is predominantly known Ior its underwear, accessories
and perhaps the Collection business, rather than Ior the medium-priced
sportswear lines which are available at select high-end retail stores. In Asia,
there are also signature ck Calvin Klein stores that carry diIIusion line, aka grey
label including women swear, menswear, and accessories.


Fragrances
Calvin Klein is Iamous Ior the label's various lines oI perIumes and colognes.
Their perIumes and the corresponding Iragrance lines used to be maintained by
Calvin Klein Cosmetics Company (CKCC), a Unilever company, until recently
when in May 2005 cosmetics giant Coty, Inc. oI New York bought up the
Iragrance licensing agreements Irom Unilever.

Calvin Klein Euphoria for Men Calvin Klein Eternity for Men



@_______g
The early ads were shot by Bruce Weber and Richard Avedon. Avedon
photographed and directed the Calvin Klein Jeans campaign that Ieatured a
IiIteen-year-old Brooke Shields. Some oI those television commercials were
banned, including the inIamous ad where Brooke asks "Do you want to know
what comes between me and my Calvins? Nothing!" Calvin Klein's advertising
campaigns are Irequently controversial, but prove this can be very successIul, to
the point oI making a blitz career. One oI his male underwear models, Mark
Wahl berg, went on to Iame as hip hop star "Marcy Mark", launching himselI
into the Hollywood scene to become a current popular actor. Another
Hollywood star owing his respectable career to the Calvin Klein advertisements
is Antonio Sabato Jr.. In the early 1990s, Calvin Klein was also responsible Ior
launching the international career oI supermodel Kate Moss and oIIering her
another opportunity to revive her career in 2002 aIter cocaine allegations. Other
spokes models were Natalia Vodianova, Scott King and Toni Garrn, whose
careers were launched by Calvin Klein, too.
Current spokes models oI the brand are Jamie Dornan and Lara Stone. Other
models who have visibly modeled Ior Calvin Klein include Jerry Hall, Patti
Hansen, Tom Hintnaus, David Agbodji, Doutzen Kroes, Mini Anden, Garrett
NeII, Sean O'Pry, Edita Vilkeviciute, Andrew Stetson, and Vladimir
Ivanov. Actors such as Eva Mendes, Mehcad Brooks, Scarlett
Johansson, Kellan Lutz, Andie MacDowell, Zoe Saldana and Diane have also
been chosen to model Ior the brand. Swedish Iootballer Freddie
Ljungberg starred in a series oI hugely successIul underwear adverts Ior the
brand. They also use other young models representing them, like Jayli
Alejandra Rodriguez, Kenia Ferro, Penelope Layevska, Laura Cristina Calderon
and Isabela Parini.
They also play with emerging technologies. When advertising cKone perIume
in 1999, they employed a very unusual and groundbreaking campaign that
displayed e-mail addresses in print advertisements, targeted at teenagers. When
these teens mailed these addresses, they would be placed on a mailing list that
sent them mails with vague details about the models' lives, with Iake details
meant to make them more relatable. These mails came at unpredictable
intervals, and were supposed to give readers the Ieeling that they had some
connection with these characters. Though the mailing lists were discontinued in
2002, the campaign has inspired similar marketing tactics Ior movies and other
retail products.
@teio o emergiog tr
A). HARKFTlt6 A!!R0AC wAS tFvFR SuTlF
Advertising was the key to Klein's success. He kept the media talking about him
by creating controversy (open to dispute). He was the Iirst to design women's
underwear that looked like men's jockey shorts. His television ads Ior jeans
starred Brooke Shields (1965), who proclaimed: "Nothing comes between me
and my Calvins."
Klein developed a reputation Ior pushing the boundaries oI acceptability in his
campaigns. Ads oI the mid-1990s Ieatured young teenagers in provocative
poses that many regarded as socially irresponsible. Klein eventually cancelled
these ads, but not beIore the accompanying publicity had made the Calvin Klein
brand name a part oI everyday conversation.
Klein's three major Iragrances, Obsession, Eternity, and Escape, were huge
successes, also due in part to sexually-suggestive advertising. Advertising Ior
his Iragrances, CK One and CK Be, continued to challenge the public. Some ads
showed teens taking part in what some regarded as an idealized drug culture. At
this time, President Bill Clinton (1946) admonished the Iashion industry not to
glamorize addiction. Klein replied that these ads represented a departure Irom
phony airbrushed images that were not connected to the reality oI today's world.

b). Design philosophy affirmed
Klein's design philosophy is rooted in minimalism (extreme simplicity). He
typically uses neutral colors or earth tones (browns), and designs separates
(articles oI clothing designed to be worn interchangeably with others to Iorm
various combinations) that work in many diIIerent ensembles, Irom day to night
and season to season. At the same time his advertising Ior jeans and Iragrances
was being criticized, Calvin Klein clothing was receiving critical acclaim Ior its
clean, modern lines.
%20magazine named Klein one oI the twenty-Iive most inIluential Americans
in 1996. Klein won the prestigious Coty Award three times in a row (1973
1975), becoming the youngest designer to ever have that honor. In 1982, 1983,
and 1986 he also captured the Council oI Fashion Designers oI America Award.
In addition Klein built a Iinancially strong company with the continued advice
and help oI partner Barry Schwartz, who guided the company through tough
Iinancial times in the late 1980s. Few designers have rivaled his worldwide
empire.
Klein's personal liIe also weathered the times. He married Jayne Centre in 1964,
but they divorced in 1974. They had one child, Marci. He married one oI his
design assistants, Kelly Rector, in 1986.
Klein is known Ior his "casual chic" clothing, stylish but casual designs created
Ior active women. He is undoubtedly one oI the most successIul American
clothing designers today.







@tvio @teio- _me _utiog _bioo
o _tgte?

Soon Calvin`s creations became household name in the world oI Iashion and
style. Klein expanded into men and women, CK sportswear Ior men and
women, and CK jeans. Along with this, he also took interest in coats,
accessories, intimate apparel, hosiery, swimwear, eye wear, Iurs, socks, and
Iragrances, OI all these denim jeans and Iragrances built a huge Ian Iollowing.
In 1997, Calvin Klein`s jeans reached halI a million dollars.

Calvin Klein wholly depended on advertisement, as he believed that was the
only tool to success. Somehow he was in news always, whether it was right or
Ior wrong causes. Hollywood biggies heartily agreed to advertise his creations.

Calvin got the name who would love to be in the controversy always. His ads
Ieatured were also quite provocative Ior the teenagers. Calvin canceled these
ads when he became household name. Obsession, Eternity, and Escape, were
well known Iragrances oI Calvin Klein. They saw huge success internationally.
In the meantime he had to answer the biggies like The President oI USA!

Calvin`s Iashion philosophy diIIers Irom others as he goes Ior extreme
simplicity. He uses neutral colors Ior his creations. Time magazine named Klein
one oI the twenty-Iive most inIluential Americans in 1996.

Calvin Klein won the most prestigious award Ior three times. He was the
youngest recipient oI that award. In 1982, 1983, and 1986 he also captured the
Council oI Fashion Designers oI America Award. In addition Klein built a
Iinancially strong company with the continued advice and help oI partner Barry
Schwartz, who guided the company through tough Iinancial times in the late
1980s. Few designers have rivaled his worldwide empire.









_bioo bou o( etvio eotteetioo

_____@_

Overall, a great environment with potential for those looking to grow
and learn.
By- Calvin Klein Floor Supervisor

AWESOME!
By- Calvin Klein Anonymous

Easy to get in, impossible to get up.

By- Calvin Klein Floor Supervisor in Pottstown, PA


Stale environment
By- Calvin Klein Planner in New York, NY

Calvin Klein's creations- A revolution in fashion and style!

Calvin-A saga of a Successful Trendsetter!

A sound track of tinkling bells heralded the first looks at Calvin Klein,
ringing in a collection of exquisite delicacy.

By- www.google.com