Analytics Training Institute

Course Details Statistical Analysis Software (SAS+): Duration: 32 Hours + Practice session Fee Structure: Rs. 10000/ (inc. of service tax of 10.3%) Introduction to Analytics Introduction to SAS, GUI Types of Libraries, Creating Variable Attributes o Name, Type, Format, Informat, Label Introduction to Data steps and Proc steps DATA Understanding o Reading, Importing, Exporting and Copying Data Conditional Statements (Where, If, If then Else) Appending, Merging and Sorting Datasets Proc steps like Proc Means, Proc Freq, Proc Sort Output Delivery System (ODS) SAS Functions and Options List Input, Delimiters, Reading missing Values, and non standard values Do loops Generating Data o Execution o Output Statements o Nesting Do loops o Do While and Do Until Statement Arrays: o Dimensions o Array elements and Range o Proc report Introduction to Data base, Relational Data base concepts Proc SQL, Data integrity Constraints, Creating table and Inserting Values Proc SQL codes to o Retrieve & Summarize data o Group, Sort & Filter o Using Joins o Indexes Macros: o Defining and calling a macro o Macro Parameters and Variables o Global and Local Variables

Analytics Training Institute New Delhi | Hyderabad | Bengaluru Email- info@analyticstraining.in www.analyticstraining.in

Analytics Training Institute

Excel Basics: Duration: 16 Hours + Practice session Fee Structure: Rs. 3,500/ (inc. of service tax of 10.3%) Navigating Through Excel o Formatting, sorting, filter, subtotals, grouping and data validation. Basic Functions o Text, Stat & Math Formulae and Logical Advanced Functions o Reference Lookups, Match and Index o Using Reference, Logical and Formulae functions in combination Pivot Tables and Charts o Case Studies using Pivot Tables

Excel Dash boarding: Duration: 24 Hours + Practice session Fee Structure: Rs. 8,500/ (inc. of service tax of 10.3%) Working with Controls Command Button, Text Box and Label, Combo Box, User Forms, Scroll Bar and Check Box Create a simple calculator dashboard. Functions like VLOOKUP, HLOOKUP, INDEX, MATCH, OFFSET, SUBTOTAL Using the above functions to make simple parts of a dashboard. Using Pivot Table to make simple dashboard. Dynamic Charts, Rolling Charts, Formatting Charts, Format as Table, Naming a Range Introduction to VBA o Programming Language, VBA, OOP, Objects, o Data Types, Variables, Procedures & Operators Recording a Macro and Editing the Macro UserDefined Functions Control Statements o If Then o For Next o Do Loops Error Handling and Debugging Worksheet and Workbook Events ActiveX Controls User form Data Entry Form Data entry with simple dashboard Connecting Excel to Outlook & PowerPoint(Requires strong VBA skills)

Analytics Training Institute New Delhi | Hyderabad | Bengaluru Email- info@analyticstraining.in www.analyticstraining.in

Analytics Training Institute

Advanced Analytics (Analytics+): Duration: 40Hours + Practice session Fee Structure: Tool Used SAS - Rs. 15, 000/ (inc. of service tax of 10.3%) Introduction to statistics/ analytics o Need for analytics o Analytics use in different industries o Challenges in adoption of analytics o Overview of Course Contents Data understanding o Data types (Nominal, Ordinal, Interval and Ratio) Descriptive statistics o Tabular & Graphical Method o Summary statistics Introduction to some statistical terminologies and inferences o Population, Sample and Random variables o Point and Interval Estimations o Probability o Discrete/Continuous Probability Distributions Hypothesis Testing o Importance of formulating and validating the hypothesis o Formulation of hypothesis (Null and alternate) o Testing association and differences o Statistical significance and test statistic o Level of significance ZTest, TTest, ChiSquare test, ANOVA Parametric & NonParametric test Correlation & Regression Linear Regression o Case Study on Multiple Regression Logistic Regression o Case Study on Logistic Regression Cluster Analysis o Case Study on Cluster Analysis Factor Analysis o Case Study on Factor Analysis

Analytics Training Institute New Delhi | Hyderabad | Bengaluru Email- info@analyticstraining.in www.analyticstraining.in

Analytics Training Institute

R Statistical Software (R+): Duration: 24 Hours + Practice session Fee Structure: Rs 8,000/ (inc. of service tax of 10.3%) Introduction to Statistics and R o Data types (Nominal, Ordinal, Interval and Ratio) Descriptive statistics o Tabular & Graphical Method o Summary statistics Population models and Simulation o Population, Sample and Random variables o Discrete/Continuous Probability Distribution (definitions) Theoretical Distributions o Binomial Distribution, Poisson Distribution, Normal Distribution Correlation and Regression Tests of Significance o Importance of formulating and validating the hypothesis o Formulation of hypothesis (Null and alternate) o Binomial test Confidence intervals and Microarray Analysis of Variance Regression o Multiple regressions o Logistic Regression Clustering and Discrimination Case studies are given at the end of each class

Analytics Training Institute New Delhi | Hyderabad | Bengaluru Email- info@analyticstraining.in www.analyticstraining.in

Analytics Training Institute

MS Access: Duration: 16 Hours + Practice session Fee Structure: Rs. 8,000/ (inc. of service tax of 10.3%) SQL: Duration: 16 Hours + Practice session Fee Structure: Rs. 8,000/ (inc. of service tax of 10.3%) Introduction Database Fundamentals and Normalization SQL Overview and Features Checking Tables for Consistency Using SHOW and DESCRIBE Understanding SQL Storage Data Definition Language SQL Data Types The SELECT Statement SQL Expressions and Functions Updating Tables Using SQL and Joins Importing and Exporting Data Navigating Access and exploring ribbons and tool bar Designing a database o Fields and primary key Relationships o One to One, One to Many, Many to Many Building a database o Database templates, creating and modifying table and building relational tables Work With Forms Creating and designing form and modifying properties Sort, Retrieve And Analyze Data o Filter, queries to retrieve data, complex queries to modify data Work With Reports Creating and modifying reports Integrate Access With Other Applications Importing , creating external links and exporting data Manage An Access Database Database security and database splitter

Analytics Training Institute New Delhi | Hyderabad | Bengaluru Email- info@analyticstraining.in www.analyticstraining.in

Analytics Training Institute

Strategic Marketing Analytics: Duration: 40 Hours + Practice Sessions Fees Structure: Rs. 16500/- (Inclusive of Service Tax of 10.3%) Module 1: Marketing Analytics and Relationship with CRM Brief description about marketing and its various elements. Description about analytics Role of Analytics in Marketing How analytics can be beneficial for the Marketing of an organization (Business Examples and case study) Market Basket Analysis

Module 2: Segmentation and Targeting Understanding Segmentation and its importance in creating marketing strategies Objectives and subjective segmentation Decision tress, CHAID/ CART Analysis, cluster & factor analysis (Business Examples and Case studies) Cross-sell, up-sell and CHURN model

Module 3: Campaign Effectiveness Understanding Marketing Campaigns, and their effectiveness Different kind of campaign and their analysis Market Mix Modeling RoMI, Test and Learn, Creating Propensity Model to understand Campaign Effectiveness (Business Example and Case Study)

Module 4: Branding & Customer Perception Introduction to Brand Management, Brand Measurement, Brand Positioning, Brand Metrics, Brand Asset Valuation, Brand Vitality Assessment, Multi-dimensional Scaling (Business Example and Case Study) Different kind of methodologies of survey in marketing, data collection, different types of scales, data analyzing

Case Studies All topics/methodologies will be covered using case studies in various business scenarios. The training will be conducted using SPSS/Statistica and R software.

Analytics Training Institute New Delhi | Hyderabad | Bengaluru Email- info@analyticstraining.in www.analyticstraining.in

Analytics Training Institute

Equity Research and Financial Modeling Duration: 40 Hours Fee Structure: INR 17,500/- (inclusive of Service Tax of 10.3%) I) Selecting a Company II) Fundamental Analysis Macroeconomic Factors Industry/Sector Analysis Company Business and Strategy Analysis SWOT, Porters, BCG Matrix Market and Competitive Position Analysis Position

III) Financial Analysis Income Statement Balance Sheet Ratio Analysis

IV) Financial Modeling Getting Started- Data requirements and best practices for building a robust financial model Step by Step Building of a financial model for a company Revenue forecasting techniques Cost and margin analysis Interconnection between all three financial statements (Income Statement, Balance Sheet and Cash Flows) Forecasting cash flows (depreciation, Capex and free cash flows)

V) Valuation Methodologies Time Value of money Key Valuation Metrics and Ratios Commonly Used Valuation Techniques Absolute Valuation Techniques Relative Valuation Techniques

Analytics Training Institute New Delhi | Hyderabad | Bengaluru Email- info@analyticstraining.in www.analyticstraining.in

Analytics Training Institute

Excel for Financial Modeling: Duration: 24 Hours + Practice Sessions Fees Structure: Rs. 8500/- (Inclusive of Service Tax of 10.3%) Module 1 Excel Basics & Modeling Techniques Financial Modeling: Introduction & Concepts Simple Interest & Compound Interest model using combo box, Vlook up function & scatter diagram Various Financial Functions in Excel: DB, DDB, VDB, ISPMT, NPER, SLN, SYD, RATE, etc. Time Value of Money & Annuity calculation in Excel Loan Repayment Model for Fixed & Floating interest rate using Excel Cash Flow Techniques in Investment Project Appraisal: IRR, PBP, NPV

Module 2 Introduction to Financial Markets & Key Economic Concepts Introduction to securities and markets Equity, futures & options, Dividend Yield Portfolio Management using Excel Portfolio Rebalancing techniques using Excel Stock Market Functioning

Module 3 Forecasting Balance Sheet, Income Statement, Cash Flow (using Excel) Company Valuation: DCF Modeling (using Excel) Relative Valuation & Peer Comparison Techniques Financial Statement Analysis (in Excel) Sector Overview & Revenue Metrics Identification Fixed Income Instruments Bond Valuation/YTM/YTC Introduction to ABS, MBS, RMBS, CLO, FSS, WBS

Analytics Training Institute New Delhi | Hyderabad | Bengaluru Email- info@analyticstraining.in www.analyticstraining.in

Analytics Training Institute

Data Mining using Machine Learning If you have prior analytics experience or are from a computer science background, this course introduces you to Neural networks and decision trees which are currently the most advanced data mining techniques. These techniques can detect trends that are too complex to be noticed by either humans or other computer techniques. The techniques taught in this course have varied applications in Risk management and fraud detection Marketing and Targeting Airline Scheduling and Seat allocation Medical Research Linguistic Patterns Research Industrial and Manufacturing Process Control

Course Contents Decision Trees Boosting Random Forests Neural Networks Radial Basis function Multi layer perceptons

Course Duration 16 Hours Fee Structure- INR 8500 Platform - Statistica Pre-requisites Predictive Modeling Fundamentals and Approach Logistic/Linear Regression Hypothesis Testing Parametric/Non Parametric tests P-Value interpretations Data Preparation and handling

Analytics Training Institute New Delhi | Hyderabad | Bengaluru Email- info@analyticstraining.in www.analyticstraining.in