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You prepare a questionnaire by 1st being clear with what is it that you want to ask, or research. Then based on that, develop a list of questions on Who? What? When? Where? Why? and How? The questions must be relevant to what you want to research. And the answers must lead you to your research objective. If the answers don't, that means you don't have a relevant question. You might also want to develop further questions that require the subject (the one who will answer your questionnaire) to reveal more information. For example, your 1st question may be "What do you do for a living?". The subject may give you various answers. And if you want to, you may ask another related question "Why do you choose such job?". Questions are also divided into closed-ended and open-ended. Closed-ended is when you provide a list of answers for the subject to choose. Open-ended is when the answer is solely by the subject's own mind and opinion. It is advisable for you to stick to closed-ended questions so that the data you'll collect won't deviate too far away.
Preparation of a questionnaire must be done with following points in your mind : 1. Type of problem, idea for which you want to have answers to. this will decide the framework for your questions. 2. Questions should not be personal ones as they might offend the respondents. This may affect their rest of their responses. 3. questions should be designed in such a manner they are not complex and easily understood in one go. 4. give all possible options(at least two but not more than four) to each question and where you think the answers may vary a lot then u may ask the respondent to give reasons. 5. Attractive layout is must. 6. Overall the main purpose should be to actually read the minds of your target respondents.