Marketing

FIow
Cost Represented TypicaI FIow of Activity in
ChanneI
Physical
possession
Storage and delivery costs on keck|tt
8enck|ser p|c till it reaches the whole seller
Then on whole seller till it reaches the
Retailers
Chemical factory Citrus TaIent
Management Agency
hoIesaIer Or Customers of Iarge
ScaIe (ueepak Medlcal Pall , Parsh
Medlcal SLores) Retail shops(Big
Baazar, Provisional stores)
Consumers
Ownership nventory carrying costs on keck|tt
8enck|ser p|c till it reaches the Customers
keck|tt 8enck|ser p|c Citrus TaIent
Management Agency
hoIesaIer (ueepak Medlcal Pall ,
Parsh Medlcal SLores) Or Customers
of Iarge ScaIe Retailers(Big
Baazar, Provisional stores)
Consumers
Promotion t prefers TV because of their philosophy
of "Health and Hygiene, printed media,
Media Plan, Radio and mainly targeting
on Hospitals.
keck|tt 8enck|ser p|c Citrus TaIent
Management AgencyhoIesaIer
(ueepak Medlcal Pall , Parsh Medlcal
SLores) Or Customers of Iarge
ScaIe Retailers(Big Baazar,
Provisional stores) Consumers
Negotiation Cost of the product depends on the orders
and collaboration of the whole sellers and
again it varies with the type of retailers
(Rs.38 approx. for Organized and Un
organized) also 2 % discount is given on
summer season and 4% discount on
Whole sellers and in months of june to
august it provides soap for Rs.19 for the
pack of three.
keck|tt 8enck|ser p|c Citrus TaIent
Management Agency
hoIesaIer (ueepak Medlcal Pall ,
Parsh Medlcal SLores) Or Customers
of Iarge ScaIe Retailers(Big
Baazar, Provisional stores)
Consumers
Financing Credit terms, terms and conditions of sale
Of the company should be followed by
the whole sellers to the retailers
keck|tt 8enck|ser p|c Citrus TaIent
Management AgencyhoIesaIer
(ueepak Medlcal Pall , Parsh Medlcal
SLores) Or Customers of Iarge
ScaIe Retailers(Big Baazar,
Provisional stores) Consumers
Risking Guarantees as a anti bacterial soap.
However the terms and conditions of
usage for every parts like body, hairs etc
keck|tt 8enck|ser p|c hoIesaIer
(ueepak Medlcal Pall , Parsh Medlcal
SLores) Or Customers of Iarge

lmpacL Analysls
1he producL of ueLLol ( ueLLol llquld soap ) prlce ls 8s 3 premlum Lhan Lhe oLher compeLlLors llke
llfebuoy and Safeguard 1he compn
ts not advisable to use on hairs and on
eyes
ScaIe Retailers(Big Baazar,
Provisional stores) Consumers
Ordering Processing costs will be on the company
for the whole sellers and for the
customers of large scale
Consumers Retailers(Big Baazar,
Provisional stores) hoIesaIer
(ueepak Medlcal Pall , Parsh Medlcal
SLores) Or Customers of Iarge
ScaIe keck|tt 8enck|ser p|c
Payment Credit period up to 1 month is given for
the whole sellers.
Consumers Retailers(Big Baazar,
Provisional stores) hoIesaIer
(ueepak Medlcal Pall , Parsh Medlcal
SLores) Or Customers of Iarge
ScaIe keck|tt 8enck|ser p|c