Jitendra Virahya s

JVIRAHYAS@GMAIL.COM

A Project Study REPORT ON Training Undertaken at

AXIS BANK

BANKING OPERATIONS IN AXIS BANK

Submitted in partial fulfillment for the Award of

Mba

Submitted By: xxxxxxxxxxxx mba Part II (Sem III)

Submitted To: Dr. H.O.D.

Deepshikha College of Technical Education, Jaipur

2009-2011

CERTIFICATE

DECLARATION

xxxxxxxx S/O Mr xxxxxx declares that the project report Titled Banking Operations In Axis Bank is based on my project study. This project report is my original work and this has not been used for any purpose anywhere.

xxxxxx
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Mba IIIRD SEM

Preface/Prelude
The PGDM Curriculum has been designed to provide to the future Managers ample practical exposure to the business world. The training is necessary part for the fulfillment of the PGDM degree course helps the students to gain knowledge about various aspects to the industry, emphasizing on the development of skills in analyzing and interpreting practical problem through application of concept & theory. My training in Axis Bank, Jaipur was an attempt in this regard. The project work provided to me was Banking Operations In Axis Bank. It has helped me to enhance my knowledge about the functions of the industry. Axis Bank is today one of the most competitive & profitable banking franchise in India as can be clearly depicted by the analysis of its portfolio of banking services. The bank has launched several for various categories of consumers to enhance its deposit mix. This project deals with this aspect especially with the saving account features. The report has been prepaid and is presented under various heading as introduction, organization profile, research objective & scope of research project etc. I tried my best to explore the truth in our project for understanding practical way of working.

Acknowledgement

I express my sincere thanks to my project guide, Mr. Deepak Jain , of Axis bank., for guiding me right from the inception till the successful completion of the project. I sincerely acknowledge him/her/them for extending their valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he/she/they had provided to me with all stages of this project. I would also like to thank the supporting staff of all the company Department, especially for the Mr. Jitendra virahyas for their help and cooperation throughout our project.

(xxxxxx)

Executive Summary
The banking sector in India has become very much competitive in last few years with the increasing growth of private and public sector banks. Day by day the competition is most stringent and crucial. I undertook training in AXIS bank limited Kota for profiling to understanding the banking operation and marketing its product. AXIS bank was established in and is working with larger assets side in private sector banks. The quality of service is best among competitor. I concluded the survey to get the information regarding the new potential salary accounts and saving accounts relations and satisfactions level of existing salary accounts and saving accounts for cross sale of other products. The satisfaction amount the existing salary accounts holders and the saving account holders of AXIS bank was revealed most of the aspects were at the satisfactory level. A majority was satisfied with the facility provided, services, products, working hours, communication process and technology. Regarding some factor, customer wants some modification in the provided facilities so they can give suggestions to make them according to their expectations. As a conscious strategy of building an organic growth engine during the year, the bank continued to expand its distribution network, in both domestic and overseas geographies, to enlarge its reach and accelerate its business momentum. The Bank has developed a branch network, which is built on customer-convenience and service, helping it particularly in the acquisition of low cost retail deposits, retail assets, lending to agriculture, SME and mid- corporate and facilitating the cross-selling of third-party products. Various products and services offered by a bank need continuous up gradation through customer

TABLE OF CONTENTS
1) INTRODUCTION TO THE INDUSTRY .. 2) INTRODUCTION TO THE ORGANIZATION. 3) RESEARCH METHODOLOGY.....

3.1) TITLE OF THE STUDY.. 3.2) DURATION OF THE PROJECT... 3.3) OBJECTIVE OF STUDY... 3.4) TYPE OF RESEARCH .. 3.5) SAMPLE SIZE AND METHOD OF SELECTING SAMPLE., 3.6) SCOPE OF STUDY 3.7) LIMITATION OF THE STUDY.. 4) FACTS AND FINDINGS. 5) ANALYSIS 6) SWOT 7) CONCLUSION 8) RECOMMENDATION AND SUGGESTIONS.. 9) APPENDIX 10) BIBLIOGRAPHY

1.

INTRODUCTION TO THE INDUSTRY

Banking in India originated in the first decade of 18th century. The first banks were The General Bank of India, which started in 1786, and Bank of Hindustan, both of which are now defunct. The oldest bank in existence in India is the State Bank of India, which originated in the The Bank of Bengal in Calcutta in June 1806. This was one of the three presidency banks, the other two being the Bank of Bombay and the Bank of Madras. The presidency banks were established under charters from the British East India Company. They merged in 1925 to form the Imperial Bank of India, which, upon India independence, became the State Bank of India. For many year the Presidency banks acted as quasi-central banks, as did their successors. The Reserve Bank of India formally took on the responsibility of regulating the Indian banking sector from 1935; After Indias independence in 1947, Reserve Bank was nationalized and given broader powers. The reserve bank of India, as the central bank of the country, closely monitors developments in the whole financial sector. The banking sector is dominated by scheduled commercial bank (SCBs), As at end march 2002 there were 296 commercial banks operating in India this included 27 topic sector banks (PBS), 31 private sector, 42 foreign banks and 196 regional rural bank. Also there are 67 schedule cooperative banks consisting of 51 scheduled urban cooperative banks and 16 schedule state cooperative banks. Schedule commercial banks touched on the growth was 14.5 % against 17.3 % of the earlier year.

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State bank of India is still the largest bank in India with the market share of 20 %. AXIS bank having good position with the net profit 192.18 crore in the banking sector of the country. Higher provisioning norms, tighter assets classification norms dispensing with the concept of the past due for recognition of NPAs lowering of ceiling on exposure to a single borrower and group exposure etc, are among important measure in order to improve the banking sector. A minimum stipulated capital adequacy ratio (CAR) was introduce to strengthen the ability of banks to absorb laws and the ratio as subsequently been raised from 8%-9%. It is proposed to like CAR to 12 % by 2004 based on the basic committee recommendation. Retail banking is the new mantra in the banking sectors the home loan alone account for nearly two-third of the total retail portfolio of the bank. According to the 1 estimate the retail segment is expected to grow at 30 % to 40 % in coming year. Net banking, phone banking, mobile banking, ATMs and bill payments are the new buzz words that banks are using to lure customers. The RBI is now planning to transfer of its strkes in the SBI, NBH and national bank for agriculture And rural development to the private players. Also, the government has thought to lower its holding in PSBs to a minimum of 33% of total capital by following them to raise capital from market Bank are free to acquire shares, convertible debentures of corporate and unite of equity oriented mutual finds, subject to a ceiling of 5% of the total outstanding advance (including commercial papers) as on march 31st of the previous year. The finance ministry split out structure of the government sponsored ARC called the assets reconstruction company (India) LTD (ARCIL), this pilot project of the ministry would have way for smoother functioning of the credit market in the country. The government will hold 49% stake and player will hold the rest 51%. The AXIS bank holds around 10%.

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BANKING IN INDIA: Without a sound and effective banking system in India it cannot have a healthy economy. The banking system of India should not only be hassle free but it should be able to meet new challenges posed by the technology and any other external and internal factors. For the past three decades India's banking system has several outstanding achievements to its credit. The most striking is its extensive reach. It is no longer confined to only metropolitans or cosmopolitans in India. In fact, Indian banking system has reached even to the remote corners of the country. This is one of the main reasons of India's growth process.

1.1 EARLY HISTORY The first fully Indian owned bank was Allahabad Bank, established in 1865. However, at eh end of late 18th century, there were hardly any banks in India in the modern sense of the term. The American Civil War stopped the supply the supply of cotton to Lancashire from the Confederate States. Promoters opened banks to finance trading in Indian cotton. With large exposure to speculative ventures, most of the banks opened in India during that period failed. The depositors lost money and lost interest in keeping deposits with banks. Subsequently, banking in India remained the exclusive domain of Europeans for next several decades until the beginning of the 20th century. Foreign banks too stated to arrive, particularly, in Calcutta, in the 1860s. The Composite dEscompte de Paris opened a branch in Calcutta in 1860, and another in Bombay in 1862; branches in madras and Pondichery, then a French colony, followed, Calcutta was the most active trading port in India, mainly due to the trade of the British Empire, and so became a banking center. The Bank of Bengal, which later became the State Bank of India.

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Around the turn of the 20th century, the Indian economy was passing through a relative period of stability. Around five decades had elapsed since the Indian Mutiny, and the social, industrial and other infrastructure had improved. Indians has established small banks, most of which served particular ethnic and religious communities. The presidency banks dominated banking in India. There were also some exchange banks and a number of Indian joint stock banks. All these banks operated in different segments of the economy. The exchange banks, mostly owned by Europeans, concentrated on financing foreign trade. Indian joint stocks banks were generally undercapitalized and lacked the experience and maturity to compete with the presidency and exchange banks. This segmentation let Lord Cruzan to observe, In respect of banking it seems we are behind the times. We are like some old fashioned sailing ship, divided by solid wooden bulkheads into separate and cumbersome compartments. By the 1900s, the market expanded with the establishment of banks such as Punjab National Bank, in 1895 in Lahore and Bank of India in 1906, Mumbai both of which were founded under private ownership. Punjab National Bank is the first Swadeshi Bank founded by the leaders like Lala Lajpat Rai, Sardar Dyal Singh Majithia. The Swadeshi movement in particular inspired local businessmen and political figures to found banks of and for the Indian community. A number of banks established then have survived to the present such as Bank of India, Corporation Bank, Indian, Bank of Baroda, Canara Bank and Central Bank of India.

The first bank in India, though conservative, was established in 1786. From 1786 till today, the journey of Indian Banking System can be segregated into three distinct phases. They are as mentioned below:
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PHASE I - Early phase from 1786 to 1969 of Indian Banks PHASE II - Nationalization of Indian Banks and up to 1991 PHASE III - Indian Financial & Banking Sector Reforms after 1991. PHASE I: The General Bank of India was set up in the year 1786. Next came Bank of Hindustan and Bengal Bank. The East India Company established Bank of Bengal (1809), Bank of Bombay (1840) and Bank of Madras (1843) as independent units and called it Presidency Banks. These three banks were amalgamated in 1920 and Imperial Bank of India was established which started as private shareholders banks, mostly Europeans shareholders. During the first phase the growth was very slow and banks also experienced periodic failures between 1913 and 1948. There were approximately 1100 banks, mostly small. To streamline the functioning and activities of commercial banks, the Government of India came up with The Banking Companies Act, 1949 which was later changed to Banking Regulation Act 1949 as per amending Act of 1965 (Act No. 23 of 1965). Reserve Bank of India was vested with extensive powers for the supervision of banking in India as the Central Banking Authority. During those days public has lesser confidence in the banks. As an aftermath deposit mobilization was slow. Abreast of it the savings 5 bank facility provided by the Postal department was comparatively safer. Moreover, funds were largely given to the traders.

PHASE II:

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Government took major steps in this Indian Banking Sector Reform after independence. In 1955, it nationalized Imperial Bank of India with extensive banking facilities on a large scale especially in rural and semi-urban areas. Second phase of nationalization Indian Banking Sector Reform was carried out in 1980 with seven more banks. This step brought 80% of the banking segment in India under Government ownership. The following are the steps taken by the Government of India to Regulate Banking Institutions in the Country: 1949: Enactment of Banking Regulation Act. 1955: Nationalization of State Bank of India. 1959: Nationalization of SBI subsidiaries. 1961: Insurance cover extended to deposits. 1969: Nationalization of 14 major banks. 1971: Creation of credit guarantee corporation. 1975: Creation of regional rural banks. 1980: Nationalization of seven banks with deposits over 200 crore. After the nationalization of banks, the branches of the public sector bank India raised to approximately 800% in deposits and advances took a huge jump by 11,000%.Banking in the sunshine of Government ownership gave the public implicit faith and immense confidence about the sustainability of these institutions.

PHASE III

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This phase has introduced many more products and facilities in the banking sector in its reforms measure. In 1991, under the chairmanship of M Narasimham, a committee was set up by his name which worked for the liberalisation of banking practices. The country is flooded with foreign banks and their ATM stations. Efforts are being put to give a satisfactory service to customers. Phone banking and net banking is introduced. The entire system 6 became more convenient and swift. The financial system of India has shown a great deal of resilience. It is sheltered from any crisis triggered by any external macroeconomics shock as other East Asian Countries suffered. This is all due to a flexible exchange rate regime, the foreign reserves are high, the capital account is not yet fully convertible, and banks and their customers have limited foreign exchange exposure.

NATIONALIZED BANKS IN IDNA

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Banking System in India is dominated by nationalized banks. The nationalization of banks in India took place in 1969 by Mrs. Indira Gandhi the then prime minister. The major objective behind nationalization was to spread banking infrastructure in rural areas and make available cheap finance to Indian farmers. Fourteen banks were nationalized in 1969. Before 1969, State of India (SBI) was only public sector bank in India. SBI was nationalized in 1955 under the SBI Act of 1955. The second phase of nationalization of Indian banks took place in the year 1980. Seven more banks were nationalized with deposits over 200 crores

List of Public Sector Banks in India is as follows : Allahabad Bank Andhra Bank Bank of Baroda Bank of India Bank of Maharashtra Canara Bank Central Bank of India Corporation Bank Dena Bank Indian Bank Indian Overseas Bank
Oriental Bank of Commerce

Punjab and Sind Bank Punjab National Bank State Bank of Bikaner and Jaipur State Bank of Hyderabad

State Bank of India (SBI)

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 State Bank of Indore State Bank of Mysore State Bank of Patiala State Bank of Saurashtra State Bank of Travancore Syndicate Bank UCO Bank Union Bank of India United Bank of India s Vijaya Bank

PRIVATE BANKS All the banks in India were earlier private banks. They were founded in the preindependence era to cater to the banking needs of the people. But after nationalization of banks in 1969 public sector banks came to occupy dominant role in the banking structure. Private sector banking in India received a fillip in 1994 when Reserve Bank of India encouraged setting up to private banks as part of its policy of liberalization of the Indian Banking Industry. Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an In principle approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. Private Banks have played a major role in the development of Indian banking industry. They have made banking more efficient and customer friendly. In the process they have jolted public sector banks out of complacency and forced them to become more competitive.

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Major Private Banks of India Bank of Rajasthan Bharat Overseas Bank Axis Bank Catholic Syrian Bank Centurion Bank of Punjab Dhanalakshmi Bank Federal Bank HDFC Bank ICICI Bank IDBI Bank Indusind Bank ING Vysya Bank Jammu & Kashmir Bank Karnataka Bank Karur Vysya Bank Kotak Mahindra Bank SBI Commercial and International Bank South Indian Bank United Western Bank UTI Bank YES Bank

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2.

INTRODUCTION TO THE ORGANIZATION

UNIT : AXIS BANK LIMITED Plot No. 17 to 24, Vithalrao Nagar, Madhapur, Hyderabad 500 081 Tel. No. : 040 23420815 to 23420824 Fax No. : 040-23420814 Registered Office Trishul, 3rd Floor, Opp. Samartheshwar Temple, Law Garden, Ellis Bridge, Ahmedabad 380 006. Tel No. : 079 2640 9322 Fax No. : 079 2640 9321 Email : p.oza@axisbank.com/rajendra.swaminarayan@axisbank.com Web site : www.axisbank.com Central Office Maker Towers F, 13th Floor, Cuffed Parade, Colaba, Mumbai 005. Tel. No. : 022 67074407 Fax No. : 022 2218 6944/2218 1429
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AXIS Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. AXIS, the largest mutual fund in India, Life Insurance Corporation of India (LIC) and General Insurance Corporation Ltd. and its four subsidiaries viz. promoted the Bank jointly National Insurance Company Ltd., The New India Assurance Company, The Oriental Insurance Corporation and United Insurance Company Ltd. The Bank today is capitalized to the extent of Rs. 230.88 Crore with the public holding (other than promoters) at 45.63%. The Bank's Registered Office is at Ahamdabad and its Central Office is located at Mumbai. Presently the Bank has a very wide network of more than 200 branch offices and Extension Counters. The Bank has a network of over 2010 ATMs providing 24hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country. The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence

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COMPANY PROFILE: AXIS BANK

Axis Bank India, the first bank to begin operations as new private banks in 1994 after the Government of India allowed new private banks to be established. Axis Bank was jointly promoted by the Administrator of the specified undertaking of the Unit Trust of India (UTI-I) Life Insurance Corporation of India (LIC) General Insurance Corporation Ltd. Also with associates viz. National Insurance Company Ltd., The New India Assurance Company, The Oriental Insurance Corporation and United Insurance Company Ltd. Axis Bank in India today is capitalised with Rs. 232.86 Crores with 47.50% public holding other than promoters. It has more than 200 branch offices and Extension Counters in the country with over 1250 Axis Bank ATM proving to be one of the largest ATM networks in the country. Axis Bank India commits to adopt the best industry practices internationally to achieve excellence. Axis Bank has strengths in retail as well as corporate banking. By the end of December 2004, Axis Bank in India had over 2.7 million debit cards. This is the first bank in India to offer the AT PAR Cheque facility, without any charges, to all its Savings Bank customers in all the places across the country where it has presence. With the AT PAR cheque facility, customers can make cheque payments to any beneficiary at any of its existence place. The ceiling per instrument is Rs. 50,000/-.The latest offerings of the bank along with Dollar variant is the Euro and Pound Sterling variants of the International Travel Currency Card. The Travel Currency Card is a signature based pre-paid travel card which enables travelers global access to their money in local currency of the visiting country in a safe and convenient way.

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The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence

Vision To be the preferred brand for total financial banking solAXISons for both corporate and individuals Mission To identify and support initiative, which are designed to improve the capacity of the poorest of the poor to participate in the larger economy. These initiatives much be east effective, capital of large scale and should have the potential for both near and long term impact. To leverage technology in orders to overcome constraints and enhanced the effectiveness of various social initiatives. Customer Service and Product Innovation tuned to diverse needs of individual and corporate clientele. Continuous technology up gradation while maintaining human values. Progressive globalization and achieving international standards. Efficiency and effectiveness built on ethical practices replications

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Mission

Customer service and product innovation tuned to diverse needs of individual and corporate clientele. Continuous technology up gradating while maintaining human values. Progressive globalization and achieving international standards. Efficiency and effectiveness built on ethical practices. Customer Satisfaction through providing quality service effectively and efficiently.

Core Values

Smile, it enhances An individuals face value is a service quality stressed on

Periodic Customer Service Audits.

Maximization of Stakeholder value. Success through Teamwork, Integrity and People.

BOARD OF DIRECTORS
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Sikha Sharma Surendra Singh N. C. Singhal A. T. Pammor Selvam J. R. Verma R. H. Patil Rama Bijapurkar R. B. L. Vaish M. V. Subbiah Ramesh Ramanathan K. N. Prithviraj P. J. Oza

Chairman & Chief Executive Officer Director Director Director Director Director Director Director Director Director Director Company Secretary

M/s S. R. Batilobi & Co. Auditors Chartered Accountants M/s. Kervy Computer share Private Limited Registrar and Share Transfer Agent

PRODUCT AND SERVICES

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PRODUCT

Deposits (saving account and current account) Loans BANACASSURANCE Cards

Services

ATM Mobile Banking Internet Banking Payments Other Services

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SAVING ACCOUNTS The Bank has launched customized saving account products for various categories of customers Senior Citizens, Students & Trusts/NGOs besides a very competitive offering in the Salary Account category. Easy Access Saving Account (Banking made easy) The account is an endeavor by the Bank to understand the consumers needs and redefine banking to suit an individual requirement for a truly comfortable banking experience. Easy Access Saving Account gives an individual instant access to individual money anywhere, anytime. Possessing a range of unmatched features, it has been devised to better suit the convenience of Axis Banks eclectic client base.

Features

Interest paid on a quarterly basis @ 3.5% per annum. International Debit Card. Tele-banking IConnectTM Internet Banking Multi-city At par cheque book for all Savings Accounts holders Free Anywhere Banking facility Auto sweep facility for excess balances into high interest earning term deposits Quarterly statement of account. Access to account information over iconnect, Tele-banking and ATMs

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An individual can avail of all these services with a minimum quarterly average balance of Rs. 5,000 in metro or urban centers, and 2,500 in semi urban centers.

Senior Privilege (Because life begins at sixty)

Features

funds

Dedicated Relationship Managers Free At-Par Chequebook Free International VISA Debit Cards for primary and joint account holders Free Monthly Statement of Accounts and Free Passbook Free Insurance of Pay Orders or Demand Drafts drawn on Axis Bank Branches Free Inward Remittances Free Outward Remittances once a year Faster credits to foreign cheques providing An individual prompt availability of

Remitted by An individuals near and dear ones abroad Cheque pickup and Cash delivery services Anywhere Banking Telebanking Free Mobile Banking IConnect Customized Load Offerings Complimentary Financial Planning Silver Health Medical Insurance for Senior Citizens (AQB Criteria : Rs. 10,00)

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Smart Privilege Account ( For the woman of today) In todays busy world its tough being a workingwoman. Right from shutting between a job and family to taking care of her finances she has to be on her heels all the time. Keeping this ideal in mind, we at Axis Bank have designed a savings accounts best suited for the woman of today. Now with the Smart Privilege Account a Woman can manage her money, her life and enjoy a host of lifestyle privileges as well. Whats interesting is that the Smart Privilege Account ensures that a Woman have enough time for all those important things in life.

Features

Jewellery Insurance on Debit Card Zero Balance Minor Account At-par cheque facility Monthly Account Statement Additional discounts on loans Iconnect TM Financial Advisory Services Discount on Retail Purchases

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Trust/NGO Savings Account (Thoughtful banking for people who spend their lives thinking of others) Axis Banks Trust Account is an effort to offer thoughtful banking for people who spend their lives thinking of others. It is a complete banking solution for Trust, Associations, Societies, Government Bodies, Section 25 companies and NGOs, so that the organizations can devote all of their time to their noble motivations.

Features

A Savings Account for individuals Trust with a confessional Average Quarterly Balance, A multi-city at-par cheque facility with no limit on clearing payments at centers across the country wherever we are present. Free Anywhere Banking across all Axis Banks Branches and Extension Counters and over all Axis Banks ATMs. Free Demand Drafts or Pay Orders as and when required by An individual to remit funds. Free collection of cheques at outstation locations. Monthly Statement of Account delivered at An individuals doorstep. Facility for collecting donations in An individuals account through Axis Banks network of Branches and Extension Counters across the country, as well as through iConnect Axis Banks Internet Banking facility.

Monthly statement of account Free internet Banking facility Free Demat Account Assistance for Foreign Contribution (Regulation) Act accounts for receiving donations from abroad. Free Collection of cheques Doorstep banking services
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Zero Balance Savings Account (Save at Zero) Presenting, Axis Banks Zero Balance Savings Account. It has been Axis Banks constant endeavor to create products specifically catering to An individuals needs. The account while offering an individual a whole range of services also addresses an individuals latent need of having an account without the hassle of maintaining an average quarterly balance. Features

No Average Quarterly Balance requirement Free International Debit Card with an Accidental Insurance cover up to Rs 2 Lakhs (Charges for the primary holder are waived) Free mobile banking facility Access through more than 675 branches and more than 2800 ATMs At-par cheque facility with the clearing limit of Rs 50,000 24X7 Telebanking & Internet banking Free quarterly statements

Salary Power (The complete financial solution) Salary Savings Account from Axis Bank will do the job for an individual. We know ho important employee satisfaction is for an organization to grow to its full potential. Which is why we have tailored Axis Banks Salary Savings Account not only to be a convenient may for An individual to manage salaries (across various centers, through Axis Banks centralized database), but also provide an individual employees with a range of value added benefits. Salary Saving Account comes with a host of facilities that give an individual employees access to the complete gamut of banning services (including overdrafts, loans

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and zero-balance requirements) on a preferential basis. Making it the perfect incentive for an individual employees. Features 1 2 3 4 Balance Requirement Anywhere Banking Cheque books International Debit cum ATM Card No minimum balance Available across the country Multi-city at-par Cheque Book Personal Accident Insurance Cover of Up to Rs 2 lacks per cardholder [to keep An individuals personal accident Insurance cover activated, An individual should Have made a purchase transaction in 365 days prior to the day of the incident & should have maintained an average quarterly balance of Rs 5,000 (urban & metropolitan branches) or Rs 2,500 (rural & semi-urban branches) as the case may be in the two quarters before the date of the incident.]*

Cash withdrawal of up to Rs. 25000 daily Purchase protection and Zero Card liability Accepted at more than 1 million ATMs and
more than 26 million Point of Sale 5 Computerized Statements terminals worldwide Free on a quarterly basis Free monthly statements on email (Customer has to register for internet 6 7 8 Joint Account Facility Flexi (2-in-1) Encase Demand Drafts Banking) Available Available subject to terms and conditions Deposits* Free Demand Drafts drawn on Axis Bank
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9 10 11 12 13

Overdraft facility Outstation Cheques De mat Account Financial Advisory Services Poer Loaned *

Branches Up to 50% of net salary at Personal Loan rates* Free collection, only out-of pocket expenses to be recovered Available Available Power Homes Housing Loans Personal Power Personal Loans Study Power Educational Loans Consumer Power Consumer Loans Power Drive Vehicle Loans Access to any Bank ATM Available Available Unique facility of availing Insurance option in built in the account Available Unique facility of availing SIP option in built in the account Available Available as iConnect features like free bill with enhanced (e.g.,

14 15 16 17 18 19

Optional Gold Debit Card Credit Cards Online Trading Built-in Insurance (Medical and Burglary) scheme Built-in SIP scheme Internet Banking

payments

electricity bills) and electronic payment of premiums (LIC Insurance Premium) at select centers. Online shopping and E20 21 22 23 Telebanking Mobile Banking Nomination Facility Funds Transfer Brokering. Free (available for 24 hr Axis Banks at select centers) Available Available Transfer funds from An individuals Salary Power account to any bank account in India 24 25 Meal Card Gift Card free of charge The best substitute for the traditional

Sodexo/Accor Meal coupons/vouchers. Prepaid, Rupee Denominated, Non Reload able card Ideal for gifting.

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Power Salute (Salute to the defense forces) Defense Salary Account from Axis Bank is a product designed keeping in mind how though a life in the Defense Forces is. Not only does it come to An individual absolutely free, no minimum balance is required either. An individual can access the entire Axis Bank network, including more than 2300 ATMs and 550 branch offices (and growing) no matter where An individual are posted. With the complete gamut of banking services (including overdrafts, loans and zerobalance requirements) an individual can now rest assured about his family and all their financial needs. Its Axis Banks way of showing Axis Banks appreciation to An individuals work.

Features

1 2 3 4

Balance Requirement No minimum balance Anywhere Banking Available across the country Cheque books Multi-city at-par Cheque Book International Debit cum ATM Personal Accident Insurance Cover of Up to Card Rs 2 lacks per cardholder [to keep An individuals personal accident Insurance cover activated, An individual should Have made a purchase transaction in 365 days prior to the day of the incident & should have maintained an average quarterly balance of Rs 5,000 (urban & metropolitan branches) or Rs 2,500 (rural & semi-urban branches) as the case may be in the two quarters before the date of the
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incident.]*

Cash withdrawal of up to Rs. 25000 daily Purchase protection and Zero Card liability Accepted at more than 1 million ATMs and
more than 26 million Point of Sale terminals 5 Computerized Statements worldwide Free on a quarterly basis Free monthly statements on email (Customer has 6 7 8 9 1 0 1 1 1 2 1 3 Joint Account Facility Flexi (2-in-1) Encase Demand Drafts Overdraft facility Outstation Cheques De mat Account Financial Advisory Services Poer Loaned * to register for internet

Banking) Available Available subject to terms and conditions Deposits* Free Demand Drafts drawn on Axis Bank Branches Up to 50% of net salary at Personal Loan rates* Free collection, only out-of pocket expenses to be recovered Available Available Power Homes Housing Loans Personal Power Personal Loans Study Power Educational Loans Consumer Power Consumer Loans Power Drive Vehicle Loans Access to any Bank ATM Available Available
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1 4 1 5 1

Optional Gold Debit Card Credit Cards Online Trading

6 1 7 1 8 1 9

Built-in Insurance (Medical Unique facility of availing Insurance option in and Burglary) scheme Built-in SIP scheme Internet Banking built in the account Available Unique facility of availing SIP option in built in the account Available Available as iConnect with enhanced features like free bill payments (e.g., electricity bills) and electronic payment of premiums (LIC Insurance Premium) at select centers. Online

2 0 2 1 2 2 2 3 2 4 2 5

Telebanking Mobile Banking Nomination Facility Funds Transfer

shopping and E-Brokering. Free (available for 24 hr Axis Banks at select centers) Available Available Transfer funds from An individuals Salary Power account to any bank account in India free of charge The best substitute

Meal Card Gift Card

for

the

traditional

Sodexo/Accor Meal coupons/vouchers. Prepaid, Rupee Denominated, Non Reload able card Ideal for gifting.

Azaadi No Frills Account (Basic banking with zero balance) A savings account that doesnt require a minimum balance. Experience a host of unparalleled features and heightened convenience with Azaado Accont.

Feature

Zero Balance Savings Account : No need to maintain a fixed, mandatory amount in an individuals account..
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 Instant Welcome Kit : Handed over to An individual at the time of account opening, the kit will consist of an individuals account number, debit card, debit card PIN, internet banking PIN and phone banking PIN numbers. International Debit Card : Which gives an individual access to over 1,800 ATMs across the country, enabling an individual to make deposits or withdraw cash at anytime of the day of night. Phone Banking and Internet Banking : An individual can conveniently check An individuals balance, transaction details etc. anytime from anywhere over telephone or using the internet, for no extra charge.

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SPECIAL SCHEME FOR SAVINGS BANK ACCOUNT

Saving account for students Features : Minimum average quarterly balance (AQB) of Rs. 500. Free international Debit Card. Quarterly statement of account. Tele- banking IConnect Internet Banking

Savings account for Demat customers Features : Minimum average quarterly balance (AQB) of Rs. 500. Free international Debit Card. Quarterly statement of account. Tele- banking
IconnectTM Internet Banking

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Priority Banking Resident In a segmentation study undertaken in 2002, it was found that 2.72 % of Axis Banks retail customers contribute to nearly 49.05% of Axis Banks total retail deposits. The clients that bring a larger share of business to the Bank expect a differentiated standard of service. This also makes business sense, as more often than not, most of the business in a particular branch flows from a handful of clients. Hence, Priority Banking was launched in order to cater to the needs of the high net worth customers within the bank. The product has at its core, the idea of providing a certain bit of differentiation in service and treatment to a segment of its customers with a view towards customer retention, acquisition and cross selling. The nucleus of these services has essentially four important components Personalized service Investment advisory Services Prefential pricing of banking products/services Lifestyle privileges. Most of Banks, private as well as foreign, offer a specialized banking service to their elite customers. The definition of the value of relationship and services offered differs across banks. In general, MNC banks define the HNI segment taking into account the customers liability as well as, assail relationship with the bank (Between 20-30 Lakhs and above) whereas the Indian private banks only take in the savings bank balances and term deposits (Between 5-10 Lakhs ans above). Features Priority Banking Lounge : As a Priority banking customer an individual will have access to an exclusive Priority Banking Lounge at branches. This will allow an individual to conduct his financial

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transactions in utmost comfort and confidentiality through an exclusive Relationship Manager. Dedicated Relationship Manager An individual will enjoy access to a dedicated Relationship Manager who will be his one point contact at branch for all An his banking transactions thus ensuring that An individual would neither have to move from one counter to the other nor stand in queues to await his turn. Home Banking Experience the convenience of Axis Banks home banking facilities. Avail of free cash and cheque pick-up delivery at an individuals or residence. Exclusive Priority Banking International Debit card This card allows an individual free access to all VISA ATMs in Idea. The card also comes with higher ATM withdrawal limits; higher POS transaction limits at merchant establishments, enhanced insurance over and a host of special discounts and offers. An individual also get Prefential Interest Rates and lowered Processing Fees on select Retail Loans. Investment Privileges Avail of assistance in financial planning. Investment advice market information reports, and invitations to investor meets are offered complimentary to an individual. Lifestyle privileges However, its all about just financial series. We aim to provide a different lifestyle experience through Lifestyle privileges like exclusive invitations to movie screenings, plays, music concerns and other special events sponsored by Axis Bank, especially for Axis Banks Priority Banking Customers.

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 Other Banking Privileges Enjoy a host of banking privileges like free at-par cheques, demand drafts and pay orders, free passbook updates and monthly statements. An individual would also be entitled to two free minor accounts, one free outward remittance per quarter and free Mobile banking. As a Priority Banking customer, there would be no issuance charge on Axis Banks Travel Currency Card. Non-Resident (External) NRE Saving Account Any person resident outside India may open NRE account. This account permits a NRI to hoed and maintain foreign currency earnings in Indian rupees. The Principal and interest earned on these balances are freely reportable. Whether an individual are a student, a professional, a salaried employee or an entrepreneur, this account will meet all an individuals banking need. Features Low minimum balance requirement of Rs 5,000 Multicity cheque book which will permit An individual to make payment via cheque across multiple locations Mandate or Power of Attorney facility available so that in An individuals absence from the country An individual can authorize his relative or friend to operate conduct banking transactions on his behalf. Free iConnect: 24 X 7 account access through secure internet banking facility from anywhere and anytime. Online shopping mall and utility bill payment facility be using Axis Banks Internet based iConnect banking login.

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 Free personal accident cover of Indian Rupees 2,00,000 on Axis Banks Debit Card (The insurance cover will come in force only after An individual make his first successful payment transaction at any merchant establishment.)* Tax Advisory Services from Axis Banks empanelled consultants

Saving Account Deposit Interest Rate 3.5 % Rates Effective from : Thursday, August 21, 2008 PERIOD DEPOSITS INTEREST RATES ON DOMESTIC DEPOSITS (%) Interest Rate on Interest Rates for Interest Rate 15Deposits Below Senior citizen Rs 15 Lakhs 7 days to 14 days 15 days to 29 days 3 30 days to 45 days 4 46 days to 60 days 5 61 days to less 5.5 than 3 months 3 months to less 6 than 4 months 4 months to less 6 than 6 months 6 months to less 7.75 than 9 months 9 months to less 9 than 1 Year 1 Year to less than 10 2 Year 2 Year to less than 9 3 Year 3 Year to less than 8.5 5 Year 5 year years upto 10 8.5 3 4 5 5.5 6 6 8.5 9.75 10.75 9.75 9.25 9.25 50 Lakhs 1 3 4 5 5.5 6 6 7.75 9 10 9 8.5 8.5

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CURRENT ACCOUNT The basic product for mobilizing such deposits is a Current Account. The Banks offers a range of current account products to meet the needs of the various customer segments such as Small Enterprises, Trade, Exproers, Corporate and intuitions. The various Current Accounts offered by the Bank are: Normal Current Account Business Advantage Business Classic Business Privilege Business Global Channel One (Priority Customers) These products offer flexibility to customers to choose from the above option with varying minimum average quarterly balance commitments and charges structure. In addition to conventional banking facilities, these accounts offer Multi-City At Par payable cheque book facility and anywhere Banking facility across offer Multi city At Par payable cheque book facility and any where Banking facility across braches. Customers can access their account Online through Corporate iConnect, Axis Banks Internet banking platform as also through Tele-Banking facility and can receive account balance information on mobile telephones and electronic mail. Customers are subject to transaction charges including charges for non-maintenance of the committed balances. Axis Bank brings different kinds of current accounts for different types of businesses Select the one that best suits an individuals business requirements. Axis Banks Current Account came equipped with the following features to give maximum value for an individuals money.

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TYPE OF CURRENT ACCOUNTS Normal Current Account Business Advantage Account Business Classic Account Business Privilege Account Channel One Current Account for Govt Organizations Current Account for Banks Current Account for Builders & Real Estate Capital Market Current Account Krishi Current Account Business Global Current Account Club 50 Current Account Shipping and maritime Current Account Inland Road Transport Current Account Travel, Tourism and Hospitality Current Account

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Features Anywhere Banking Axis Banks Current Account allows an individual to bank from all Axis Banks branches and Extension counters. An individual can deposit cash, withdraw cash, deposit cheque, and issue at-par cheques at any of Axis Banks branches. So bank at an individuals own Convenience. Instant Fund Transfer An individual can transfer funds instantly between any of Axis Banks branches. Funds transfers can be affected online, right from An individuals through Axis Banks internet banking services. Internet Banking Axis Bank presents corporate iConnect a unique net Banking platform for the current account customers. Available with multiply user IDs, depending on an individuals needs. Access an individuals account at any time form anywhere. An individual can transfer funds to his own accounts or to third party accounts within Axis Bank & Inter Bank covering over 25,000 branches of various banks. Corporate iConnect also permits transaction initiation by one user and approval by another. An individual can also excuse bulk payments like salary and commission across Axis Bank network right form his desktop. At-Par (Multicity) Chequebook Enjoy the benefits of Multicity Chequebook with Axis Banks current Accounts. An individual cans issue cheques payable at par at all Axis Banks branches across the country. An individuals cheques will be treated as local cheques at more than 375 locations as on January 31, 2008.

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ATM or Debit Card With every Current Account (For proprietary and partnership concerns), An individual can avail upto 2 ATM cum Debit cards, which allow an individual round the clock access to his account from any of all Axis Banks ATMs all over the country. An individual can withdraw upto Rs 40,000 a day. Free Monthly Account Statement By courier and daily on email. Mobile Banking Mobile Banking will enable an individual to bank with Axis Bank through his mobile phone irrespective of where an individual are.

LOANS
PERSONAL POWER PURPOSE : To meet personal expenses. Loan Amount : Minimum Loan amount Rs. 25,000/Maximum Loan amount Rs. 105,00,000/- for salaried and Rs. 15,00,000/- for salaried professionals individuals Maximum Loan amount Rs 103,00,000/- for self employed individuals Maximum Loan amount Rs. 720,500,000/- for Doctors

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POWER HOMES Purpose : Purchase of a plot of land and Construction of a house thereon Construction of a house on plot of land already owned Purchase of a new house / flat Purchase of old house / flat which is not more than 15 years old (Home Acquisition loan) Take over of existing Housing Loan Take over of existing Housing Loan with additional Finance (Top-Up) Pre allotment Booking finance Limit: Minimum Rs 1 lakh & Maximum Rs. 50 lacs

Margin : 15% in the case of normal product. 25% in the case of Improvement / renovation loans

ASSET POWR (LAP) Purpose : Loan against property Residential premises Loan against property Commercial premises Loan for Purchase of Commercial Property Take-over of existing Loan Take over of existing Housing Loan with additional refinance (Top-Up) Limit: Minimum Rs 1 lakh & Maximum Rs. 150 lacs
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Margin : 50% in case of loans against property. (On valuation)

CONSUMER POWER Purpose : Purchase of new consumer durable item Loan Amount : Minimum Loan amount Rs. 25,000, Maximum Loan amount Rs 2,00,000

POWER DRIVE Purpose : Purchase of a new car Loan Amount : Cost of Vehicle plus registration & insurance (less stipulated margin) OR 20 times of net monthly salary in case of salaried persons / equivalent of net annual income as per latest IT Assessment Order in case of others, Whichever is less. STUDY POWER Purpose : To provide financial support to deserving / meritorious students for pursuing higher professional/technical education in India and abroad. To be provided to meritorious students who have obtained admission to career-oriented profession, e.g. medicine, engineering, management, either at the graduate of post graduate level. This would cover studies proposed in domestic or oversees institutions.

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Quantum of Loan : The quantum of finance under the scheme is capped at Rs. 7.5 Lakhs for studies in India and Rs. 15 lacs for studies abroad, which would cover tuition fees, hostel charges (if any), cost of books, etc. The minimum amount of loan would be Rs. 50,000/-.

Express Considered for the Loan Fees payable to college / university / hostel Examination / Library/ Laboratory fees Purchase of Books / Equipment/ Instruments Caution / refundable deposits supported by the Institutions bills/receipts Travel expenses / passage money for studies abroad Purchase of computers (when essential for the completion of the course) Any other expenses required to complete the course, like study tours project work/thesis, etc.

LOAN AGAIST SHARES Purpose : For personal use Quantum of Loan : Maximum loan amount is Rs, 20,00,000/- against pleading of approved scrips. We are offering this facility to individuals only. TWO WHEELER LOAN Purpose : To purchase a two wheeler

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Quantum of Loan : Minimum Rs, 20,000/- & Maximum Rs 70,000/- we finance 80-85% of the on road price (Cost of Vehicle + registration + insurance) of the vehicle. BANCASSURANCE Bancassurance implies sales of insurance products through the Banking channel, wherein a Bank enters into a tie up with an insurance company. The Bank would be paid a commission by the insurance company for each insurance policy sold. This initiative would help the Bank to boost its fee income through commission earned. In turn the insurance company can effectively tap the Banks customer base and utilize the banks resources and infrastructure to maximize its sales. As per IRDA norms, a Bank is permitted to only tie up with 1 insurance company (1 general insurance company and 1 life insurance company) of each line of business. In early 2005, AXIS Bank entered a Bancassurance tie up with a leading private sector insurance player, Bajaj Allianz General Insurance Company Ltd., for sales of non-life insurance products through all its branches. The formal launch and announcement of the tie up took place during May 2007. AXIS Bank is yet to enter into a Bancassurance tie up for life insurance Sales. As a result of this tie up, a wide range of insurance products have now been made available through AXIS Bank branches. Insurance is being sold to all segments, viz. retail customers, SME segment and corporate Customers as well. This partnership is expected to become one of the major Bancassurance tie-ups in the India n market. The important non-life products include Health Insurance, Personal Accident insurance, Households Policy, Motor insurance, Shopkeepers Policy, Office Package policy, Overseas Travel Insurance, Fire Insurance etc. These are the standardized insurance products of Bajaj Allianz. Apart from selling standard Bajaj Allianz policies, AXIS Bank has also launched 4sepcial co-branded general insurance products in association with Bajaj Allianz. These products would be exclusively sold to AXS Banks large retail customer base and shall be available only though AXIS Bank. These policies offer the customers greater benefits, more competitive pricing and ease of purchase as compared to the regular insurance policies.
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These co-branded are as follows : Family Health We offer the customer, the advantage of inuring not just himself but his entire family with one policy. Axis Banks family Health Insurance programmed provides a comprehensive health Insurance that covers customer, his spouse and 3 dependent children up to the age of 18 years. Hence the customer does not have to pay multiple premiums to insure all the members, in his family. 30 Hospital Reimbursement: Reimbursement of An individuals hospital expenses in case of sudden illness, accidents or accidents or emergency surgeries. Additional cash benefit for each and every completed day of hospitalization. Safe Home Axis Bank realize the customers need to make their homes as secure in reality, as it is in their mind, this is why we have launched SAFE HOME, which provides protection for. An individuals property and valuables at the customers home with minimal paperwork against losses due to fire, allied perils, burglary and larceny. Safe Guard Low case personal accident policy, which insures the customer, against risk of accidental death, add dental permanent total disability and accidental permanent partial disability. Smart Advantage Smart Advantage is a women specific Critical Illness insurance plan that has been designed for keeping in mind the critical illnesses and other attendant risks that are especially faced by women. A guaranteed cash sum will be paid in case the insured (i.e. customer) is diagnosed with a life-threatening illness. The benefit amount under this policy helps to take care of heavy medical costs for treatment of critical illness. Hence proves protection from the economic impact of critical illness.
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OTHER INSURANCE RETAIL PRODUCTS OFFERED BY AXIS BANK

Burglary Critical illness Fire and allied perils Householder Personal Guard (Personal Accident Policy) Shopkeepers Travel Companion (International Travel Insurance) 31 Silver Health (Health Insurance for higher aged customers) Motor Vehicle Policy Health Guard (Individual health Insurance product) Hospital Cash

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CARDS The Cards Division in Retail Banking Department is responsible for both the Cards issuance Business as well as Merchant Acquiring Services. 20 On the issuance side, the Bank has two very strong products viz the interaction Debit cum ATM Card & the International Travel Currency Card. In FY 05-06, new initiatives from the Cards Division have been the Visa Gold Debit Card, Rewards Card and the Travel Currency Card in several new currencies.

THE AXIS BANK DEBIT CARD The Axis Bank International Debit Card is a VISA Electron/Visa Flag/ Master Card Unendorsed card and is accepted globally at all VISA / Master Card ATMs and Merchant Establishments accepting Visa / MasterCard Cards. The Bank has issued more than 44,00,000 Debit Cards. The Bank issues between 100000-120000 debit cards to its customers consistently every month. Features Lost Card Liability AXIS Bank Debit Cardholder in insured for risk of loss due to fraudulent use of a lost / stolen/ missing debit Card. All he needs to do is communicate the loss of An individuals Card by calling Axis Banks 24 Axis Banks Customer Service Number or Branch (during working hours) Purchase Protection All consumer durable goods purchased using the Debit Card are insured against fire, natural calamity, burglary, and house breaking up to 90 days from the date of purchase. There is a combined limit of Rs. 50,000/- per card for Zero Lost Card Liability and purchase protection. This limit is Rs. 175,000/- for Gold Debit Card. Personal accident Cover.
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In the unfortunate event of loss of life in an accidental mishap, the customers beneficiaries will receive the benefit of accident insurance of up to Rs. 2 Lakhs (Rs 5 Lakhs in case of Gold Debit Card). The Personal Accident Cover comes into force as soon as the Debit Card is used for a payment transaction at any Merchant Outlet. The Personal accident insurance covers the debit cardholder and compensates the nominee in the event of accident leading to death. Sum Insured Rs. 200,000/- Rs 500,000 per cardholder (a cap of same a mount in the event of multiple card / multiple ac counts per person). The claim settlement procedure and all the forms / documentation required at the time of claim submission are available with all Axis Banks branches. The customer may also contact 022-55987700 the Debit Card help line directly. 22 24-HAxis Banks Customer Service: 91-22-55987700 for around the clock assistance for AXIS Bank Debit Cardholders.

The Charges relating to the Debit Card are as under PARTICULARS Issuance Charges Annual Fee Card Replacement Charges Duplicate PIN Transactional Charges A) UTI Bank Master Card ATMs B) VISA / Master Card ATMs In INDIA I) Cash Withdrawal II) Balance Inquiry ABROAD Cash Withdrawal Balance Inquiry CHARGES Rs 95- per Card Rs 100- per Card Rs 95- per Card Rs 50- per Card No Charges Rs. 50/Rs. 15/Rs. 125/Rs. 25/-

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1.
2.

The Charges are waived for branches at semi urban and rural centers. The Charges for Current Accounts will be the same as that for SB- NOR The Charges for SB-DMT, SB-SPL and SB-STU will be the same as that for SB-NOR There will be no charges for Debit Cards issued to SB-SPA, SB-PB, SB-TRS and SB-STF There will be no charges for Cards issued to NRE & NRO Accounts. The Charges are waived for primary card to SB-SAL.

3. 4. 5. 6.

REVENUE DRIVERS In the absence of any annual fee, the revenue driver for the Bank is the commission earned @ 1.1% of the transaction amount, when a customer uses his Debit Card at a merchant outlet. Thus the Challenge is twofold: Activation of Dormant Cards Migration of transactions at ATMs (non-revenue earning) to Point of Sale (1.1%) n the financial year 2005-06 the Bank earned approximately Rs. 11.27 crore from its Debit Card program. Usage of the Card varies according to age and location. People in the metros, large towns use the Debit Card because of more awareness and concentration of ATMs and POS terminals. The highest usage comes from Tier I cities like Mumbai, Delhi, Kolkata, Chennai, Hyderabad and Bangalore where most merchant outlets have EDCs (Electronic Data Capture Terminals). Similarly age of the customer also has a bearing on the usage pattern. Studies show that the Debit Card is used maximum by people in the age group of 25-45.

New Initiatives
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a) Remittance Card The AXIS Bank Remittance Card. Launched is association with Remi2india..com, is a unique product that has charged the way money is sent across borders. Remitters from 23 different countries including the USA, UK, and Gulf Countries can sent money to India through the Remittance Card. The product is available as a delivery mode (other delivery modes being Demand Drafts/Direct credits to Bank accounts) for remittances made through the Web Portal www.Remit2india.com. Based on the remitters request, we prepare a personalized Remittance Card for the beneficiary, which is preloaded with the funds remitted to him in INR. The card is sent in a Welcome Kit to the beneficiary, who has to take it to the nearest AXIS Bank branch to complete some basic formalities in order to activate his/her card. Once the card is activated, it works just like a normal ATM-cum-Debit Card, usable as all VISA ATMs for withdrawing funds and at all VISA enabled POS outlets to pay for purchases. Subsequent remittances are directly loaded onto the car5d and provide the beneficiary with almost instant access to the funds remitted to him. Thus, the product is primarily aimed at providing a hassle-free and convenient solution to beneficiaries who receive remittances on a regular basis. Other features provided to Remittance Card customers are as follows: Multi-city At Par Chequebook (on request) No minimum average balance requirement Enchase facility Quarterly Interest payment Daily Cash Withdrawal Limit of Rs. 40,000/ Daily Cash Withdrawal Limit of Rs. 40,000/ Free insurance cover comprising of Purchase protection Zero lost card liability b) VISA Money Transfer Service
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The VISA Money Transfer Service has now mad it possible to send money from an AXIS Bank account to any of the 28 million VISA cards issued in India. Eligibility Sender of Funds : To avail of the VISA Money Transfer Service, the sender of funds needs to be a holder of either of the following A bank account with AXIS Bank Any VISA Card issued by AXIS Bank A bank account with AXIS Bank Any VISA Card issued by AXIS Bank Beneficiary of funds : The beneficiary of the funds should have a VISA Card (debtor Credit, issued in India). In case the beneficiary VISA Card is linked to more than one bank account, funds will be transferred to the primary account linked of the card. Availability The service has been enabled through all Axis Banks ATMs and i-Connect TM Usage The VISA money Transfer service can be used for the following Purposes: To send money to any of the 23 million VISA Cards anywhere in India. To pay VISA credit card bills by giving the card number and making a direct payment. Axis Bank accountholders who hold VISA Electron/VISA FLAG Cards can also receive money from any other Bank account, subject to that Bank enabling VISA Money Transfer for its accountholders. We intend to introduce several additional usage options at a later data like payment of, utility Bills, School and College Fees, etc. through VISA Money Transfer.
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Future initiatives In FY 08-09, the Bank plans to launch the Prepaid Corporate Card, which will be branded as a Rewards Card. The product is being almed primarily at corporate for disbursing commission payments/reimbursements to their agents/distributors/employees. The Bank is in advanced stage of discussion with several corporate across the country. The Prepaid Card venture is expected to bring significant revenue income (primarily through fee income) for the Bank.

SERVICES
ATM The bank has 1861 ATMs as on 31.03.2006. This includes all Axis Banks onsite and off-site ATMs. All Axis Banks ATMs are connected to Axis Banks Base 24 ATM switch, which in turn interacts with Axis Banks centralized core banking software for transaction processing. The Bank through its ATMs offers the following services Banking Services : Cash Withdrawal, with real time debit to customers account Cash & Cheques Deposit Balance Inquiry PIN Charge

Other Services : Mobile Airtime Refill for Hutch, Airtel, Idea, BPL, Cellular, RIM, Tata Tele Facility for Non UTI bank VISA card holders to refill their Prepaid phones.
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Life Insurance Corporation Premium Payment Bill Payment e.g.: BSNL, MTNL Funds Transfer (within own accounts) Online Donations to Trusts & NGOs Purchase and redemption of UTI Mutual Fund Schemes through the ATM

Strategic Tie-ups for ATM We have also tied up with Western Railway (Mumbai), Central Railways (Mumbai) Pantaloons, HPCL, and BPCL for setting up ATMs at their locations. Almost all costs related to setting up and maintenance of an ATM network is fixed. Thus, the challenge for the Bank has been to migrate customers to this channel and develop new streams of revenues from this channel, in order to make the channel viable. The Bank has achieved tremendous success in this regard. We have been able to migrate about 90% of all cash disbursement transactions to Axis Banks ATMs. To generate direct revenue from the ATM Channel, the bank has adopted 2 strategies : ATM Sharing with other banks New functionalities such as mobile airtime refill, bill payment & mutual fund sales through which Axis Banks bank earns a commission. The Bank has also set up ATM galleries at 3 location. Each of the Gallery has 2 ATMs for the convenience of the customers, information kiosk, a card operated touchscreen internet kiosk, though which the customers can access their iConnect accounts with bank and perform their banking transactions such as funds transfer, bill payment, balance inquiry, etc. A bill payment kiosk has also been set up at this gallery. The ATM Channel for the bank has been a major customer acquisition tool, increasingly the channel is being seen as a customer servicing tool and all the new value added services are part of that initiative. INTERNET BANKING
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Since April 2000, the Internet Banking channel has grown fast to com pelmet the branch and ATM network. As of March 2006, there are around 20 lakh users of internet banking, which amounts to more than 50% of Axis Banks retail banking savings accounts customers. Apart from routine functional like balance and transactions lookup, we also provide a number of value added services on the internet banking platform. A bride description of each product is given below: Bill Payment The bill payment series on the internet can be classified into three categories:

Presentment of EBPP (Electronic Bill Presentment and Payment).- Under this type of bill payment, the customer needs to register for each bill. Once registered, the biller will sent an electronic version of the bill for acceptance and payment.

Direct Payment.- Under this type of bill payment, no bill presentment happens. The customer is free to select the biller and pay accordingly to his convenience. Payee : This a variation of direct payment method with the customer creating his own biller for example, payment of rent to landlord. The landlords account details would typically be entered and payment made on a recurring basis.

Shopping A customer with Internet banking access can buy from merchants registered with us and pay through the direct debit facility on Axis Banks website.

MOBILE BANKING Mobile banking was launched by the bank in October 2004, within the last one and a half year, the customer base has grown to over five lacs subscribers as of April 2006. Axis Bank Offers the Automatic Alerts service in mobile banking:
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A subscriber is alerted through SMS on the activities in his account with automatic alerts for every debit in his account of more than Rs. 5,000. Also if the customer is registered for bill payments, he receives an alert as soon as a bill is presented by the biller for payment. Benefits Safety: Be alerted on any transaction above Rs. 5,000 in an individuals account so that action can be initiated promptly in case of any misuse of the account. Convenience.: Know the status of the account from wherever an individual are.

PAYMENTS BILL PAY (Fee yourself)

Axis Banks Bill pay service enables an individual to make secure payments from the comfort of his home or office. So its time to say goodbye to late payment fines, long queues, lost bills, and commissions paid to local errand boys. Features Pay bills without stepping out of your home or office Link multiple bills to your account View and pay bills anytime, anywhere Fast, convenience and hassle-free

ELECTRONIC CLEARING SERVICE ECS is an electronic clearing system that facilitates paperless credit/ debit transaction directly linked to an individuals account and also provides for a faster method of effecting periodic and repetitive payments

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Benefits of ECS (debit) Through ECS (debit) an individual can pay all his utility bills

(electricity/telephone/mobile bills, credit cards etc.) mutual fund (sip), insurance premium, loan installment, credit card payments of donation and other bill payments. DIRECT TAX PAYMENTS The bank is authorized for Collection of Income or Other Direct Taxed on behalf of Central Board of Direct Taxes (CBDT) w.e.f. 1 October 2003. The assesses or taxpayers can pay income or Other Direct Taxes as listed below at 214 authorized branches of Axis Bank across the country. Corporation Tax Tax on Companies and Tax deducted Companies Income Tax Interest Tax and Expenditure Tax Gift Tax Wealth Tax Fringe Benefit Tax (FBT) Securities Transaction Tax (SIT) Banking cash transaction tax(Bctt) Other tax deducted or collected at source (TDs or TCS) on salaries on employees income from fix deposit , vendor payments, rent ,income from game shows or lottery ,etc. Any other direct tax including advance tax at Source from

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PENSION DISBURSEMENT CENTRAL CIVIL PENSION DISBURESEMENT The Bank is authorized by RBI and Central Pension Accounting Office (CPAO) for disbursement of Central Civil Pension through its 218 authorized branches across the country. The details towards availing Pension Disbursement Facility from Axis Bank is as under : For existing Pensioners of Central Govt. Departments and Ministries This facility can be availed by opening a Pension Payment Savings Bank Account with any authorized Axis Bank Branch and thereafter following the necessary procedures prescribed by CPAO for change of Bank for Pension Account for receiving on drawing pension. For prospective Pensioners of Central Govt. Departments and Ministries This facility can be availed by opening a Pension Payment Savings Bank Account with any authorized Axis Bank Branch and providing the account details to the pay Accounts Office (PAO) of the concerned Department of Ministry prior to retirement. In case of existing Axis Bank customers, the details of the Saving Bank Account with the Bank need to be provided to the Pay and Accounts Office of the concerned Department or Ministry prior to retirement. DEFENCE PENSION DISBURSEMENT The Bank is authorized by RBI and Ministry of Defense for disbursement of Pension to Armed Force (Army, Navy and Air Force) personnel through its 151 authorized branches across the country. The details towards availing Pension Disbursement Facility from Axis Bank is under. For existing Pensioners of Central Govt. Departments and Ministries This facility can be availed by opening a Pension Payment Savings Bank Account with any authorized Axis Bank Branch and thereafter following the necessary procedures prescribed by CPAO for change of Bank for Pension Account for receiving on drawing pension.
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For prospective Pensioners of Central Govt. Departments and Ministries This facility can be availed by opening a Pension Payment Savings Bank Account with any authorized Axis Bank Branch and providing the account details to the concerned Pension Sanctioning Authority or Defense Unit prior to retirement. In case of existing Axis Bank customers, the details of the Saving Bank Account with the Bank need to be provided to the Pension Sanctioning Authorities (PSAs) of the concerned Defense Unit prior to retirement.

OTHER PENSION DISBURSEMENT The Bank has also received the authorization from RBI and Ministry of Communications and information Technology for disbursement of Telecom Pension through its 192 authorized Branches across the country and which shall commence shortly.

OTHER SERVICES
MOBILE REFILL : RECHARGE AT THE ATM An individual can recharge his mobile talk time at any of our ATMs. He doesnt even have to be an Axis Bank customer. All his need is a VISA debit or credit card. If he is an Axis Bank customer, then he can also use his Axis Bank debit card (both VISA as well as Master card).

LOCKER (Unmatched protection for your valuables) A Safe Deposit Liker with Axis Bank is the solution to an individuals concern. Located at select branches in cities all over the country, our lockers ensure the safe keeping of an individuals valuables.

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Advantages Wide Availability: As o March 31, 2008 lickers are available at 562 branches and extension counters. Lickers available in various sizes. Direct debits for licker rentals from your account rid you of the hassle in writing out cheques. Extended banking hours to operate lockers. Competitive rentals.

ONLINE SHOPPING (Safe ans Secure internet Payment) Axis Bank offers an individual the convenience of shopping at many major Online stores from the comfort of his home or office. All he need is an Internet enabled PC. He can choose & then get he items delivered at his doorstep. He can also avail of numerous online services, get to know about the current special offers/discounts and get a preview of the new items added on to the shelves by these online retailers/service providers. He can shop as much as he like and conveniently make instant payments by debiting his account through the secured payment channel, iConnect Our Internet banking platform.

IPOSMART (Now invest in IPOs without letting go of your funds !) An individuals Axis Bank savings account now makes IPO application a seamless and hassle-free process. Instead of moving out funds from his account for application to an IPO, the amount can now simply be blocked. Which means as long as the IPO shares are not allotted, the funds stay with him and he also gain interest on them? Plus he get the security of having the refunds directly unblocked and made available to you, in his account itself ! The above service is being made available in accordance with the SEBI guidelines on ASBA (Applications Supported by Blocked Amount).
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Benefits Interest on funds which otherwise would have moved out of your savings account. No need to write cheques or make demand drafts. Convenient and transparent management of funds. Instant release / unblocking of funds after allotment / non- allotment of shares.

PERFECT FOR TRAVELERS ABROAD Convenience 9 Different Currency Options Largest acceptance at POS and ATMs worldwide Online Shopping on Verified by VISA ( VBV) security ADD ON Card feature for speedy replacement Balance Enquiry & Change of ATM PIN at any Axis Bank ATM in India for Free. Security PIN & Signature protection Compensation Payment 24 Hour Customer Service number & Email Helpdesk support Budget control No over draft facility Online A/C management
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 Prepaid Cards are becoming the mainstream products for Asian Customers. VISA Prepaid Card growth in Asia Pacific was almost twice that of the global rate in 2007 and thrice in 2008 & 2009 Consumers in Australia, India and Thailand were the top three debit and Prepaid markets in the Asia Pacific. Prepaid Products are important in creating a choice of payment options for AsiaPacific Customers. Enables Customers to have access to these whether or not they have a prior relationship with a financial institution.

Long Way to Go .. As Volume generated by TCs are twice the volume on Cards Approx $ 2 billion

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Corporate Centric Solutions A third of business traveler say Employers are out of control on overseas travel Expenses We offer Corporate centric module to manage Oversees Travel Expenses Centralized expenditure.
No more travelers Cheques, messy cash deliveries or budgetary control issues.

Useful for Staff Per Diem Expense and Corporate Delight

Customer Compensation.

Travel Currency Card - Feasibility

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Ability to budget funds TCDC Cash Credit Cards Trevallers Cheques Debit Cards TCDC Cash Credit Cards Trevallers Cheques Debit Cards TCDC Cash Credit Cards Trevallers Cheques Debit Cards TCDC Cash Credit Cards Trevallers Cheques Debit Cards 5 3 2 3 3 Usage time per Transaction 4 4 4 2 4 Funds Usage 5 4 5 4 5 Ease of Acquisiton 3 4 3 4 3 4 5 4 3 4 1 5 3 3 1

# of users of same funds

Replaceability 5 0 5 5 1 Customer Service 4 0 5 3 4 Security Features 4 1 4 3 4

24hour access to local currency 5 3 4 3 4 Economical way to access Cash 4 4 3 3 4 Acceptance

Edge over others The Axis Effect

AXIS BANK 9 Balance on card Strong Localised and Zonal Custom er Support Team Only Mum bai based support Loading Instant Loading Thrice in a day Value Load $250- 100000 $250- 100000 Online access / Axis Bank Monthly Statem ent Online access Online access Online access No ATM's No change No change No change No change perm itted at ATM's perm itted at perm itted at perm itted at Change perm itted before ATM PIN in India ATM's in India ATM's in India ATM 's in India departure in India Mobile Alert Yes NA Yes Yes Yes/ Em ail as well Yes with display in the base of Balance Enquiry at ATM's NO NO NO NO CNY of Card Validity - Years 5 5 3 3 5 Cross Currency Margin 3% 3% 3% 3% 3% Internet transactions Yes No No No Yes Incentive based No No Yes Yes Yes- High W hite Labelling No No Yes Yes Yes Personalized Cards No No No No Yes ADD ON cards Yes Yes Yes Yes Yes Lost Card Liability Insurance Yes No No No Yes- upto INR 200000 Pre-authorisation while swiping -Yes- 45 days for Yes- 45 days for Yes- within 2 day if all docs Perm itted reversal reversal No No intact FEATURES Num ber of Variants W ithdrawal Lim it ICICI HDFC CITIBANK 9 6 3 Balance on card Balance on card Localised Localised Support Support Centralised Tim ely Funding Tim ely Funding Centralised $250- 100000 $250- 100000 SBI GMC 3 $1000 per day

COMPETITORS
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1. ICICI BANK 2. HDFC BANK 3. HSBC BANK[INTERNET BANKING] 4. SBI BANK 5. CANARA BANK 6. INDIAN OVERSEAS BANK 7. PUNJAB NATIONAL BANK 8. BANK OF BARODA 9. CITY BANK 10. IDBI BANK 11. VYSYA BANK 12. STANDARD CHARTERED BANK 13. ABN AMRO BANK 14. AMERICAN EXPRESS 15. INDUSIND BANK 16. SBBJ BANK

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CURRENTPOSITION OF THE COMPANY

3rd largest private sector bank and 9th largest overall 1042 Branches and 4474 ATMs (as on 30th June, 2010)

FINANCIAL ANALYSIS
71

72

73

FINANCIAL HIGHLIGHTS Profit after tax up 38.51% to` 2514.53 crores Net Interest Incomeup 35.76% to` 5004.49 crores Earnings per share (Basic) increased from` 50.61 to ` 65.78. Proposed Dividend up from 100% to 120% Capital Adequacy Ratio stood at 15.80% as against the minimum regulatory norm of 9% Growth of bank at 38.51% and 69.50% against 14.13% for the previous two years MARKETING STRATEGY Product Banking and Savings Corporate Finance Investment and Insurance Loans and Borrowings Place Branches 1042 ATMS 4474 Price Customers get value for money Lower fee charge sector growth of 20.64% and

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 Promotions Advertising Print Media Publicity Personal Selling SalesPromotions HRPOLICIES Training and Development of employees Monitoring and improving employee performance Compensation and Reward Administration Grievance Handling DIFFERENTIAL STRATEGY Service above others Customer based & service oriented Max coverage, innovative products and services Services provided Remittance Card EMV based platinum credit card CSR INITIATIVES Axis Bank Foundation setup in 2006 Transfers 1% of net profit to the Foundation Supporting 41 NGOs 536 education centers covered 47055 children covered 24 SMEs exclusively focusing on MSMEs

75

AWARDS & SIGNIFICANTEVENTS

76

PROMOTERS

3. RESEARCH METHODOLOGY
77

3.1 Title of the Study

Banking Operations In Axis Bank

3.2 Duration of the Project

Duration is 45 days training in bonanza limited. From the date of 25 June to 10 august .

3.3 Objective of Study

Banking and finance can be called as the nerves of any economic system as they accelerate the process of economic development through canalization of adequate finace. It is hard to anticipate development of efficient banking services in the country. No doubt financial institutions play so important in economic development but at the some time economic development determines the growth and development of banking institutions the role of various kind of banking institution. In economic development need not be emphasized. Main objective of the study is to Critical appraisal of product & services offered by axis bank.

78

Some of the major objectives of the study include the determination of the following : Consumer awareness about the products and services provided by the Consumer preference about various products and services. Customers perception towards private Banking and their expectations Customer satisfaction with the service provided by the bank.

axis bank.

from private banks.

Draw out with conclusions and suggestion based on the analysis and the interpretation of data.

3.4 Type of Research

Research is one of the most important parts of any study and pertains to the collection of information and knowledge. Marketing research is defined as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company. My project has been developed on has basis of both exploratory and descriptive research. The research process depends upon developing the most efficient plan for gathering the needed information. Designing a research plan calls fro decisions on the data sources, research approaches, research instruments, sampling paln, and contact methods.

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3.5 Sample Size and method of selecting sample

I chose a sample size of 40 respondents consisting of based on judgment sampling All respondents were the customers of Axis Bank. The method was simple random sampling. Data Source For this project both primary and secondary data were valuable sources of information. Secondary data Secondary data provides a starting point for any research and offers valuable sources of already existing information. Secondary data are the easiest to gather and the cost of collecting this data is also very low. For my project work it was collected through the help of various directories of various associations, magazines, newspapers, websites etc. The directories helped me in short lisitng people, for my target people. Some of the directories made use of are as follows : Telephone directory Income tax office City directory Chartered accountant directory Carpet industries directory Indian medical association directory Transporter directory Lawyers directory Builders & constructors directories
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Primary data Primary data are data freshly gathered for a specific purpose. For my project work the primary data was collected by means of survey though questionnaires.

Contact methods Once the client had been decided now my task was how to contact them, and for me there only two ways of contacting them.
1.

Personal interview:- this method was the most appropriate way

of survey, because by personal interview I came to know about their feeling for Axis Bank.
2.

Telephone:- This method was also used by me once or twice,

keeping in mind the busy schedule of a few respondents.

3.6 Scope of Study

Axis Bank is one of the most famous banks in India. The various products and services offered by it include:

PRODUCT Deposits (Saving account and current account) Loans BANACASSRANCE Card
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SERVICES ATM Mobile Banking Internet Banking Payment Other Services The deposit mix of an organization especially the Saving accounts are the backbone of every bank as an ordinary man is most inclined to invest in it due to its convenience and easy availability. This project deals with the various customer concerns regarding these and tries to suggest appropriate suggesting based on conclusions. I hope that this report would be able to suggest some measures and draw attention of bank towards the area of improvement. - Provides all the crucial information on Axis Bank Ltd. required for business and competitor intelligence needs - Contains a study of the major internal and external factors affecting Axis Bank Ltd. in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Axis Bank Ltd. -Data is supplemented with details on Axis Bank Ltd. history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Axis Bank Ltd.

Scope of Services Debenture Trusteeship or Bond Escrow Agent Securitisation Monitoring

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Security Trustees Facility Agent

Agency

Debenture or Bond Trusteeship

o o o

Advising the issuer company on the mode of creation of security Advising on the draft security creation documents and vetting the same Holding the charge for and on behalf of the investors and hold the security documents in safe custody Monitoring the security cover and financial covenants by seeking periodic information from the issuer company. Convening the Debenture or Bond holder meetings when so requested by majority Debentureholders Addressing investor grievances Security enforcing at the behest of the Debentureholders

o o

Security Trustees
o o

Drafting or vetting of common documentation to secure borrowings Conceptualising, customising and structuring of the security documents to minimise documentation (including advising on the stamp duty implications on the borrower), but at the same time ensuring compliance with all the terms and conditions of the facility documents. Thus, ensuring effective execution of transactions. Liasoning with the lead lender and the legal counsel on drafting the security documents. Disseminating the information between the lenders and the borrower. Monitoring the loan on a quarterly basis by calling of compliance information from the borrower. Prompt provision of information to the lenders on any matter pertaining to the covenants or terms or conditions of the loan and security.
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o o

Assisting the borrower and the lenders in overall coordination and ensure smooth completion of the transaction with adherence to the given time frame. Providing a common forum for the lenders by convening meetings as and when required by the lenders. Taking such appropriate action including enforcement of security as may be requested by the lenders on the occurrence of an event of default. Holding in custody the security documents, insurance policies duly endorsed in favour of the trustee, guarantee deeds etc., The Bank has acted as Security Trustee for (a) Borrowings made for manufacturing activity (b) Borrowings made for thermal or hydro power projects (c) Borrowings made for rail or road projects (d) Various ECB or FCCB transactions

Facility Agent As a facility agent, we act as a communication channel between the borrower and the lenders and our role inter alia includes:
o

Confirmation of compliance pre-disbursement conditions to the lenders Disseminate information between the borrower and the lenders Convening meetings of the lenders on a request from the borrower and Calling for quarterly information from the borrowers Monitoring compliance with the terms of issue

on receipt of the same from the borrower

o o

vice versa
o o

Escrow Agent As an escrow agent, We inter alia:

o

Draft and vet the escrow agreement and define the flow as required Ensure the account opening with the escrow band Monitor the flow of the proceeds in accordance with the agreement
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under the transaction structure

o o

Monitor the maintenance of the Debt Service Account and the Debt Call for monthly account statement from the escrow bank

Service Reserve Account to ensure continuity of debt service

o o

Securitisation

Settling of Trust and holding the receivables along with the underlying assets in Trust for and on behalf of the beneficiaries (investors). Vetting of all the legal documents prepared by the legal counsel to ensure the "True Sale" nature of the transactions including adherence to the securitisation guidelines and ensuring smooth execution of the same. Appointment of the Rating Agency or Registrar and Transfer Agent etc., Coordinating with NSDL for Credit Corporate Action and creation of the ISIN number and signing of the necessary documents. Ensuring funding of the requisite accounts in time in accordance with the provisions of the Information Memorandum. Ensuring that the Payout Cheques along with the Monthly Reports are sent across to the Investors or Custodians or Rating Agency on or before the due date. Addressing Investor queries on specific issues

Monitoring Agency The duties include:

o

Monitoring that proceeds of the Initial Public Offering / Follow -

on Offering of shares, are utilised for the objects for which the funds were raised.
o

Submission of a half yearly report to the designated stock Executing a tripartite escrow agreement to monitor the flow of
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exchange.
o

the proceeds in accordance with the objects of the issue.

Axis Bank (formerly UTI Bank) is a banking corporation offering retail and corporate banking services, including retail loans, corporate and business credit, forex and trade finance services, investment banking, depository services, and investment advisory services. The bank primarily operates in India, where it is headquartered in Mumbai and employs about 20,624 people. The company recorded revenues of INR65,830.9 million (approximately $1,271.9 million) in the financial year ended March 2009 (FY2009), an increase of 50.3% over FY2008. Operating profit was INR37,248.8 million (approximately $719.6 million) in FY2009, an increase of 67.3% over FY2008. Its net profit was INR18,153.6 million (approximately $350.7 million) in FY2009, an increase of 69.5% over FY2008.

3.7 Limitation of Study

The study was based on a very modest sample size hence cannot be

called as a representation of the views and opinion of the majority. In a rapidly changing industry, analysis on one day or in one segment

can change very quickly. The environmental changes are vital to be considered in order to assimilate the findings. The conclusion arrived at are based on a very less experience of

researcher in this field.

Though full efforts have been made but due to the lack of past experience in the marketing field I failed some areas have been left from including in the study Due to the limitation of time I was unable to cover more sample (data
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collection sheet) and to fridge the lead granted

4.

Fact & Findings

Bank is having 853 branches all over the country. The number of branches should be increased. Number of Branches should be increased covering a wider area in various states. A wide publicity to be given about the organization and its products through various means of communications to keep growth moments. More number of training and educational programmes should be included in Banks schedule. Developing a learning culture through continuous learning process

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5. ANALYSIS AND INTERPRETATION

1 Which are group do you belong(AGE WISE) ? S. No. 1 2 3 4 Age Group Less than 25 25 to 40 40 to 55 Above 55 No. of Respondents 6 18 10 4

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18 16 14 12 10 8 6 4 2 0

less then 25 -40 2 5

40 -55 55 above

Interpretation : After looking this bar graph, it can be said the middle-aged group are the main customer of the banks as they occupied almost 75% of this graph. The bank has a huge potential in terms of the untapped market Young and old age group people. High pay packages to todays employed youth and large saving with the old age people (especially in urban areas) has made them attractive potential customers. Q.2 What is your occupation ?

S. No. 1 2 3 4

Age Group Service Business Student Others

No. of Respondents 18 10 6 6

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18 16 14 12 10 8 6 4 2 0 s ervice b ines us s s tudent others

Interpretation : Most of the service class people prefer to open a Savings Account in comparison to the business class people. This may be possible due to the facility of Anywhere Banking suiting their needs and preferences. Q.3 Please specify your annual income?

S. No. 1 2 3 4 5

Age Group Less than 1 lakh 1 to 2 lakh 2 to 3 lakh 3 to 4 lakh More than 4 lakh

No. of Respondents 6 8 8 8 10

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10 8 6 4 2 0 les s 1-2 lac 2 lac 3-4 lac m -3 ore then 1 then 4 lac lac

Interpretation : Income does not make any difference as far as opening the account in the Axis Bank is concerned, as the bar diagram is vividly revealing that more or less people of every segment of income group have opened and are opening the account expert one group i.e. lower income group where emphasis is required to penetrate this group so it can be said that the target group of the axis bank, specially for saving account are of every segment of income group since its is devoted to render best services to its costumer.

Q.4 What features/attributes, while opening an account do you expect from a bank ? S. No. 1 2 3 4 5 Age Group Quick Services Proper information Working hours Less Formalities Variety of Product No. of Respondents 16 8 6 6 4

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16 14 12 10 8 6 4 2 0 1 2 3 4 5

Interpretation : When a customer visits any bank the first and foremost thing he expects is the quickness of service and the promptness in entertaining by the bank employee. Second thing customer wishes to have is proper information regarding his queries. One this in this bar also really significant is, factor like less formalities of document while opening an account. Varieties of product do not make a big impact on customer behavior for opening an account in any bank if its services are efficient. But on the other hand bank cant ignore working hours. As in this bar customer has erred it. For this services like bank preference should be given to make a prompt and customer friendly service channel. For this focus must be given to make well informed and proactive employee along with work should be executed technologically rather than manually. Q.5 What kind of account do you have in Axis Bank ?

S. No. 1 2 3 4 5

Age Group Saving Account Current Account Fixed Deposits NRL Account Others

No. of Respondents 18 10 6 2 4

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20 15 10 5 0

Interpretation : Saving account is the leading and attractive product for the Axis bank as it occupies a major chunk in this bar. It is clearly implying that this product has the ability to satisfy the customers. On the second had and the positions current accounts and fixed deposits has also been helpful to increase the customer base but still their performances needs to be improved. One thing in this bar which is significant is the business of the bank is relying on only few leading products, reason for this could be, neither it has limited range of products nor rest of the product does not have much ability to penetrate in the stiff market of banking of Jaipur. That is giving an alarming message to the management of the bank to go or analyzing the situation very minutely and must ascertain where things are going wrong and for that what short of necessary step could be taken. Providing better services in comparison with the competitors is a must for excelling in industry. Q.6 Who influenced to open an account in Axis Bank ?

S. No. 1 2 3 4

Age Group Friend and Relative Advertisement Bank Employees Prospectus

No. of Respondents 14 12 10 4

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14 12 10 8 6 4 2 0 1 2 3 4

Interpretation : As it is said a satisfied customer is the best medium for advertisement since in this bar friends and relatives have play a key role in opening the accounts for others, which implies that bank real customer are satisfied enough with the facilities available on the products and the services enjoyed by them. An advertisement and bank employees more or less has been good performer in their respective domain. It reveals advertisement of different medium, as been a key factor in generating the awareness about banks product as well as facilities that are made to available on then in the peoples mind. Q.7 Your remark on products of Axis Bank ?

S. No. 1 2 3 4

Age Group Excellent Good Average Poor

No. of Respondents 12 16 10 2

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16 14 12 10 8 6 4 2 0 ex cellen g ood averg e poor

Interpretation : As this bar is showing at what level people are saved with saving account, with its unique facilities features, and ability to serve all the needs of customer because by and large it can be said 75% people are saving good to savings accounts, this implies that this product has been a leading product and still an attractive product of the Axis bank. Reason for this could be different type of facility associated with this product, which are reading true value to the customer and marketing people are also very much devoted to give the best from this part. Efforts must be given to know why they are people who are still saying average and poor about saving accounts and what are the factors that are going wrong with that segment of people. Q.8 In comparison to other bank how would you rate Axis Bank ?

S. No. 1 2 3 4 5

Age Group Excellent Good Average Poor Cant Say

No. of Respondents 8 18 10 2 2

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18 16 14 12 10 8 6 4 2 0

s .no.

Interpretation : Rating of any bank depends on its overall performance in the eye of the people. This bar is vividly showing that the performance of Axis bank has been good because in such a short span of its existence in this city with strong competition from major public sector bank like SBI and other private banks, Reason for this could be, it has occupied a different position in the people mind with its customer friendly products and to serve them a efficient and prompt banking system. Q.9 How long did your wait in queue ?

S. No. 1 2 3

Age Group 0-5 Minute 5-10 Minute More than 10 Minute

No. of Respondents 24 12 4

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25 20 15 10 5 0 0-5m in.5-10m in. m ore hten 10 m in.

Interpretation : As this bar graph showing 57% people wait in queue 0-5 minutes. While it should be 100% people.

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Q.10 do you think the number of counter available are sufficient ?

S. No. 1 2

Age Group Yes No

No. of Respondents 32 8

3 5 3 0 2 5 2 0 1 5 1 0 5 0 yes no

Interpretation : As this bar graph showing 82% people are sufficient. While it should be 100% people.

6. SWOT ANALYSIS
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Strengths
Support of various promoters High level to services Knowledge of Indian market Strong management team Comprehensive range of financial products & Services Competitive and profitable banking franchise High level of services Knowledge of Indian Market Supported by various promoters Services updated by latest technology

Weaknesses
Low market capitalization Not been fully able to position itself correctly Average volume of branch network Competitiveness of cost of services Market capitalization is low Positioning UTI fraud Customer service

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Opportunities
Growing Indian banking sector People are becoming more service oriented in the global market Technological changes Increase of new branch network Large retail and corporate market Wide scope in the rural market Competitive banking services Foreign Markets

Threats
From various competitors Foreign banks Government banks

Aggressive competition strategy among the main banks Economic uncertainty in global market Established Governments Banks Established and growing MNC Banks Advent and growth of foreign Banks Inflation and rising lending rates

7. Conclusion
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Axis Bank has shown substantial growth in the past few years. The change in name to have seemed to achieved its goal as the net profits and total incomes are growing way over the growth rate of the sector. It may not be long before Axis Bank overtakes HDFC Bank in terms of Net Income and Total Income to become the no. 2 bank in Private Sector in India. My experience with Axis Bank Ltd. is outstanding. While working in Axis Bank I found that this bank has developed manifold in short period of time due to facilities and services provided to their customer and this growth rate can be keep it up if they start to go in semi-urban areas. In last couple of years they have opened new many branches and they should open many more. The working staff are very co-operative in nature and due to that the bank will also get good benefit. Axis Bank has provided their customer Net-banking facilities and due to that transactions are done fast. Charges at Axis Bank are on lower side when we compare it with other Banks. In this time of economy slump, where all options of Investment lacks the interest of people for one or other reason, FD still remains at the top in the mind of people as a known convenient and reward earning option for investing their hard earned savings. However falling banks rates have certainly lessen the faith of people inn it, but still it remains the first choice of small investors because it is synonymic with safe and fixed return giving alternative for investment of savings. The leitmotif of the hour is safety and security, high risk is out. Recent global economy slowdown has made negative influence on let investor perception of security. With the arrival of pink slip solute, people who were spending as though there will no tomorrow have turned savers. And savers are looking much more closing at investment avenues in order to optimize their returns at least risk. Savings from the backbone for FD market. Savings of people are mainly affected y three factors. 1. Income higher the income, higher the savings. 2. Consumption higher the consumption, lower the savings. 3. Inflating higher the inflating rate, lower the savings.

Axis Bank saving product is highly popular due to its various facilities, In case of special saving Account, if bank provides the cheques pickup
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anywhere banking with ATM and Debit Card. facility then it can tap out more number of trusts and society.

With the emerge trend of globalization and privatization the look of Indian economy has taken new dimensions. There are more possibilities of inward and outward souring at capital, labor and technology. Indian export and job opportunity has tremendously increased. This new look of economy has raised the demand for better banking facilities for corporate and there staff member. There is great opportunity to established long-term relationship bulk of people. AXIS bank is one of these finical institutes, which has given new vision to these offers. While going through the project I have come across with this offer and made a study on the account services offered in Kota City by AXIS bank. To undergo this study my prior job is to collects the data, which will provide me a base to interact with the organization (task, public, private companies, education institAXISon etc) in Kota city. It was found that the most of customer appreciate the service provided by the bank and more keen to know about other offering of the bank. At last I concluded the study on the basis of finding and analysis of the survey. Most of the existing customers of account holder were satisfied with the facilities provided by the bank. Beside it account holders are also interested to know more about the other products like demat, credit card, home lone etc. But the lack of qualified marketing execAXISves sales persons, the proper presentation is not going to the potential customer, so the other banks, who having qualified marketing execAXISve grab the opportunity of market so some more effort should be done to grab the opportunity. Thai the survey several that the organization has provide a wide range of product service and investment plans. Banking that is flexible, innovative and prompt in meeting the customer requirement. Over all it was observed that the customer were satisfied being as a member of AXIS bank pariwar. They think one provide better services product and facility at one place in comparison of other competitor banks customer

8. RECOMMENDATION & SUGGESTION

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Into the axis bank normally (25 to 40 age group) people are investing. Mostly service class persons prefer the axis bank in the comparison of

business and students and other class persons 25% persons of the avg.population investing into the axis bank and the

income status of the investors will be four lacks. Axis bank dont doing the extra formalities so the status of the investors is

being 40%. Axis bank is normally not using properly for the current account so its

popularity ratio is quite down. This bank normally using for the long term planning like saving and FD.

This bank is not investing more into the marketing sector so I will suggest that

some of the part of income it investing in the adv. And marketing sector. Axis banks products is normally good and some taking it vice a versa. Into the comparison of other bank its performance is quite good but not an

effective so this may be doing the rates were down with some other facilities.

This bank providing less facility toward the consumer now it is 57% but according to
my suggestion it will be increase with 80%.

Axis bank providing counter facility 40% and it will be 82% according to my perception. New and different product should be launched to attract more customer Untapped customer should be contacted in order to increase database though

more channels Response given by some customers should be taken care of and steps

should be taken on the same. Calls were made to head office of big organization which having branch office

in Kota city and contacted at top level to establishing new relationship. More interactive meeting at top level or events should be arranged so more

customers could come in contact. More branch in state should be opened so that more people can have the

service
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Customer service should be improved. There is need to recruit the more qualified persons on the post of field officer

who are made more liable and responsible commitment and clearly defined the product offer. On this post competitor banks recruit the management trainee and pay a good scale and incentive, so for the qualitative services AXIS bank also follow the same

To eliminate the dissatisfaction of customer community and product demand

are send to the customer in proper time period. To eliminate the dissatisfaction proper workshop and awareness programs

like campaigning are helpful and held on the client origination. As early as possible bank should start overdraft and CC limits to expend the

market. The larger the ATM network of AXIS bank in Kota city but still AXIS bank have

no ATM center in the major industrial area of Kota city like RIICO, etc

9. APPENDIX
Dear sir/madam I am management student conduction a survey on Axis Bank, Jaipur. I shall be very thankful, if you give your few minutes to me for answering few
104

questions given below. Every information given by you will be for answering few questions given below. Every information given by you will be only for academic purpose.

Name.

Address

Sex ... Age .. Occupation Q.1 Which age group do you belong ? a) b) c) d) Less than 25 25 to 40 40 to 55 Above 55

Q.2

What is your occupation? a) b) c) d) Service Business Student Others

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Q.3

Please specify your annual income? a) b) c) d) e) Less than 1 lakh 1 to 2 lakh 2 to 3 lakh 3 to 4 lakh More than 4 lakh

Q.4

What features/attributes, while opening an account do you expect from a bank ? a) b) c) d) e) Quick Services Variety of products Less formalities of documents Working hours Proper information

Q.5

What kind of account do you have in Axis Bank ? a) b) c) d) Saving Account Current Account Fixed Deposits NRL Account

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Q.6

Who influenced to open an account in Axis Bank ? a) b) c) d) Bank Employees Prospectus Advertisement Friend and Relative would you recommend

Q.7

Your remark on products of Axis Bank ? a) b) c) d) Excellent Good Average Poor

Q.8

In comparison to other bank how would you rate Axis Bank ? a) b) c) d) e) Excellent Good Average Poor Cant Say

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Q.9

How long did your wait in queue ? a) b) Yes No

Q.10 do you think the number of counter available are sufficient ? a) b) Yes No

DATE:

Signature:

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Bibliography

Books

Dr. I. M. Pandey Financial Management (vikas publication) M. Y. Khan P. K. Jain Financial Management (TATA McGraw hill publishing company limited) J. N. Jain, R. K. Jainmodern banking and insurance (regal publication)

Websites

www.axisbank.com www.infinancials.com www.google.com www.axisbank.com/xmlapplication/aboutus/financials/images/Annual Report - 2007. PDF. -

Jitendra Virahyas
JVIRAHYAS@GMAIL.COM
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