Audiologist Warn Against Buying Hearing Aids With Out Proper Diagnosis Of Hearing Loss THE ACADEMY OF DOCTORS

OF AUDIOLOGY WARNS CONSUMERS AGAINST OBTAINING HEARING AIDS WITHOUT PROPER DIAGNOSIS, TREATMENT AND COUNSELING (Lexington, Ky.)--The Academy of Doctors of Audiology (ADA) urges consumers who suspect that they have hearing loss to seek treatment from a licensed audiologist or other hearing healthcare professional to ensure the proper diagnosis and treatment of hearing loss, and to identify potentially serious underlying medical conditions. Further, ADA reminds consumers that hearing aids are not always the recommended course of treatment for hearing loss. Even when hearing loss is detected through a comprehensive examination, hearing aids are not always a recommended course of treatment, said ADA President Eric Hagberg, Au.D., The purchase and use of a hearing aid without a proper examination, diagnosis and counseling is a recipe for poor treatment outcomes and increased risks. Key risks of omitting an evaluation and treatment by a licensed audiologist or hearing healthcare professional include the missed diagnosis of a serious underlying health condition that requires medical intervention and subsequent hearing loss as a result of improper fitting and/or programming of hearing aids. According to the ADA, there are many possible causes of hearing loss including:

Aging Hair cell loss from the nerve endings in the cochlea, stiffening of the cochlear structure, or loss of nerve endings on the acoustic nerve, may be age-related causes of diminished hearing. Blockages in the outer ear Almost anything can block the ear canal and cause hearing loss. Common blockages include earwax, foreign bodies, swelling from allergies or infections, injuries, and birth defects. Ear infections Generally, ear infections cause swelling in the middle ear, which in turn causes a build up of fluid behind the eardrum. Fistula A fistula is an abnormal opening between the middle and inner ear that causes fluid to leak from the inner ear. Symptoms include dizziness, as well as hearing loss. Head injury A head injury can damage nerves in the hearing centers of the brain. Medication Some medications have been identified as ototoxic and can cause hearing loss. Menieres Disease Pressure in the inner ear may cause fluctuating hearing loss, tinnitus (ringing sensation), dizziness and nausea. Noise The single most common cause of hearing loss is exposure to loud noise. Otosclerosis This is a hereditary disease. New bone grows around one of the small bones that transmits sound from the

outer ear to the inner ear. This new growth of bone disrupts sound transmission. Tumors Tumors can be benign or malignant. Depending on where the tumor is located, the resulting hearing loss may be either conductive or sensorineural. Many of these conditions cannot be treated with a hearing aid and several require immediate medical intervention for treatment. United Healthcare (UHC), the largest U.S. insurer by revenue, announced on October 3, 2011, that it will provide subscribers and the general public with online hearing testing and allow the purchase/obtainment of hearing aids via the Internet through its subsidiary hi Health Innovations. This announcement came on the same day that UHCs parent company, United Health Group, introduced its 2012 Medicare Plans and began marketing to elderly subscribers. The announcement also ironically coincided with United Health Groups (United Health Foundation) announcement that it would provide a $50,000 grant to the National Council on Aging (NCOA) so that NCOA can expand outreach efforts to seniors and aging services organizations, reminding them to work with health care professionals for appropriate (hearing) screening. The announcement by United Healthcare to offer an online diagnostic, treatment and distribution model for hearing healthcare has prompted growing concerns within the health community. This undermines every good practice with regard to hearing healthcare as this diagnosis and delivery model is unsound,

unsafe and unreliable, said Dr. Hagberg. Without the proper diagnosis, counseling, hearing aid fitting and follow-up evaluations, successful treatment for hearing loss cannot be achieved. On October 26, 2011, the Minnesota Department of Health released a statement stressing the importance of seeing a hearing health practitioner for hearing loss and advising that failure to do so skirts state and federal legal protections and could result in harm. Read the full release here: http://www.health.state.mn.us/news/pressrel/2011/hearing1026 11.html. United Healthcare, UnitedHealth Group, and hi Health Innovations are all based in Minnetonka, Minnesota. On October 12, 2011, the Better Hearing Institute (BHI) released a press release warning consumers against Do it Yourself Hearing Care. Click here to Read the full release here: http://www.betterhearing.org/press/news/Internet_direct_mail_h earing_aids_pr10122011.cfm On October 26, 2011, an attorney retained by the International Hearing Society (IHS) sent a letter to hi Health Innovations requesting that the company cease and desist selling hearing aids through its website. Read the full letter here: http://ihsinfo.org/pdf/IHS_Letter_to_HealthInnovations.pdf On October 31, 2011, ADA and the American Academy of Audiology (AAA) sent joint letters to Lisa Tseng, M.D., Chief Executive Officer of hi Health Innovations and Rhonda Medows, M.D., Chief Medical Officer of United Health Group, expressing concerns and requesting additional information regarding the insurers plans for an online hearing healthcare delivery system. Read the letters here:

http://www.audiologist.org/_resources/documents/UHC%20letter %20Oct%2011%20Tseng.pdf http://www.audiologist.org/_resources/documents/UHC%20letter %20Oct%2011%20Medows.pdf Intricon Corporation, headquartered in Arden Hills, Minnesota, has been contracted to manufacture the hearing aids sold by hi Health Innovations, whose parent company is UnitedHealth Group. This goes against the common practice within the hearing aid manufacturing community. In fact, most hearing aid manufacturers have made public statements that they will not allow their hearing aids to be sold online. Thankfully most hearing aid manufacturers will not allow their hearing aids to be sold or purchased without a face-to-face consultation with a licensed practitioner, because they too recognize the inherent risks associated with the purchase and use of hearing aids without the proper counseling and fitting that only a licensed hearing healthcare professional can provide. Hearing aids are medical devices regulated by the U.S. Food and Drug Administration (FDA) and must be recommended, sold and fit by qualified health professionals. http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFRSear ch.cfm?FR=801.420 Further, all 50 states require licensure for the dispensing of hearing aids. http://www.audiologist.org/resources/statelicensure.html The ADA urges consumers to seek proper diagnosis, treatment and counseling for suspected hearing loss. To find a licensed ADA member in your area, visit http://www.audiologist.org/audiologist-directory.html.

Other Useful Resources Consumer Reports Hearing Aid Checklist: http://www.consumerreports.org/health/healthy-living/homemedical-supplies/hearing/hearing-aids/buying-tips-achecklist/hearing-aids-before-you-buy.htm National Institute on Deafness and Other Communication Disorder (NIDCD):http://www.nidcd.nih.gov/health/hearing/pages/hearing aid.aspx Better Hearing Institute (BHI): http://www.betterhearing.org/ Hearing Loss Association of America (HLAA) Position Statement on Hearing Aids for People with Hearing Loss: http://hlaaleaderswiki.wikispaces.com/file/view/Position+Stateme nt+on+Hearing+Aids+for+People+with+Hearing+Loss.pdf About ADA The Academy of Doctors of Audiology (ADA) is a leading national organization of practicing audiologists. ADA is dedicated to the advancement of practitioner excellence, high ethical standards, professional autonomy and sound business practices in the provision of quality audiologic care. For more information, visit www.audiologist.org.

For More Information, Call Atlanta Hearing Associates At: (770) 574-4819

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For More Information, Call Atlanta Hearing Associates At: (770) 574-4819

Or

Visit Us At: http://hearing-aids-atlanta-ga.com