OSSBSSGLOBALCOMPETITIVE STRATEGIES

GLOBALRESEARCHUPDATE
EXISTINGRESEARCH&RESEARCHINPROGRESS

OSSBSSGLOBALCOMPETITIVESTRATEGIES....p.3 STRATECASTPERSPECTIVES&INSIGHTFOREXECUTIVES(SPIE).p.4 EMERGINGECOSYSTEMSANDNEWAREASOFANALYSIS......p.5 ANALYSTVIDEOANDMULTIMEDIA.........p.6 SPECIALEDITIONRESEARCH.......................p.7

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Program Overview: As people around the globe communicate more widely, frequently and enthusiastically than ever before, the potential for fusion of devices and services is unlimited. Making it all possiblefrom leading-edge mobile applications to a simple wireless or landline phone callare operations/business support systems (OSS/BSS), which work behind the scenes to deliver, manage, and monetize the people, processes, and infrastructure that provide these services. For decades, operations/business support systems (OSS/BSS) have played an integral role in communications, helping to streamline operations and implement Fulfillment, Assurance and Billing processes including service quality monitoring, network management, service activation, billing and CRM. Today these systems have evolved into powerful applications for managing complex network and IT infrastructure, service delivery and customer support. These high-performance business tools help balance the constant evolution of customer needs with infrastructure and financial realities. Stratecasts OSS/BSS Global Competitive Strategies program examines business and operational strategies, monitoring and analyzing software and services for this rapidly-changing market. The program delivers analysis of fundamental OSS/BSS strategies and solutions for Fulfillment, Assurance and Billing while recognizing the urgent need for alignment of processes and systems across the business. New business models, customer demands, vendor solutions and partnership dynamics are included in the analysis and advice delivered by our consultants. Areas such as customer experience management (CEM), customer relationship management (CRM) and revenue/business assurance complement our analysis of billing; dynamic order management and service layer strategies build upon fulfillment; and service and customer assurance add depth to infrastructure management. Stratecast continues to expand the OSS/BSS practice to include increasingly relevant and industry-impacting areas of analysis such as mobile marketing/advertising/commerce, location-based services and mobile apps; business/predictive analytics and intelligence (BAI); web analytics and social media; M2M, network and customer-facing policy management; and enterprise IT network/systems management.

Stratecast, 2011

Confidential

Recent Research: Click on any research title to view the report on your frost.com portal.

OSSBSSGLOBALCOMPETITIVESTRATEGIES
New! CLICK on each title to follow link to research service on frost.com EXISTING RESEARCH Moving M2M Strategies from Hype to Reality Are You Ready for This? Policy Management Part 2: Solution Supplier Market Analysis Innovation in an Era of Supervendors OSS/BSS Rat Pack: Stratecasts 10 To Watch in 2011 Bridging the OSS/BSS Gap: Strategies for Dynamic Order Management Stratecast Predictions 2011: The Year Ahead and a Look Back Cross Industry 2.0 New Business Models: The Business Challenge and Orchestrating OSS BSS for New Revenue IBM Turns Up Appliance Strategy to Spark Revenue Heat; Will IBM-Netezza Spark Greater Analytics Investment by CSPs? Workforce Management (WFM) Strategies for Changing Markets and Challenging Economics 2010 Market Trends Analysis Joint Stratecast and Telecom Asia Reader Survey Results Revenue Assurance and Cost Management Global CSP Sector Assessment Realizing the Potential of a Smart Grid Opportunities for CSPs and OSS / BSS Vendors Policy Management Part 1: A Strategy to Maintain Customer Satisfaction Global OSS/BSS Rat Pack: Stratecasts 10 To Watch in 2010 Global CSP Billing Part 6: Billing Requirements Analysis Stratecast Predictions 2010: The Year Ahead and a Look Back Beyond Fulfillment Implementing a Service Layer to Enable Unified Customer Delivery Global CSP Billing Part 5: Interconnect & Settlements and Partner Management Sector Assessment Global CSP Billing Part 4: Rating & Charging and Other Core Billing Sector Assessment Sharing the Load A Strategic Overview of Managed/Outsourced Technology Support Services Global CSP Billing Part 3: Mediation Sector Assessment Global CSP Billing Part 2: Overall Billing Market Share Analysis and Forecast Global Strategies for Mobile Device Management (MDM) A New OSS Market OSSCS 12-02 OSSCS 12-01 OSSCS 11-12 OSSCS 11-11 OSSCS 11-10 OSSCS 11-09 OSSCS 11-08 OSSCS 11-07 OSSCS 11-06 OSSCS 11-05 OSSCS OSSCS OSSCS OSSCS OSSCS 11-04 11-03 11-02 11-01 10-12

CLICK on each title to ask a question or submit feedback Turning Network Intelligence Into Business Intelligence Managing OSS/BSS Transformation Global CSP Billing Part 4: Billing Rating & Charging Market Forecast and Sector Assessment Global CSP Billing Part 3: Billing Mediation Market Forecast and Sector Assessment Web analytics: Total market strategic overview Business analytics: Total market strategic overview Global CSP Billing Part 2: Billing Market Requirements Analysis Global CSP Billing Part 1: Billing Market Business Drivers, Overall Market Forecast and Vision

Planned Research OSS BSS GLOBAL COMPETITIVE STRATEGIES

OSSCS 10-11 OSSCS 10-10 OSSCS 10-09 OSSCS 10-08 OSSCS 10-07 OSSCS 10-06 OSSCS 10-05

Stratecast, 2011

Confidential

STRATECASTPERSPECTIVES&INSIGHT FOREXECUTIVES(SPIE)

CLICK on each title to ask a question or submit feedback Stratecasts SPIE service delivers strategic insights on a weekly basis that cover multiple aspects of the communications industry. In addition to Consumer Communications Services, the weekly SPIE programs provides strategic insights and analysis also on Business Communications Services, Communications Infrastructure, OSS / BSS, Managed and Professional Services and more. Recent SPIE deliverables include, but are not limited to: SingTels Customer Solution Cloud Strategy: Elastic ICT Services on Demand Identity & Access Management Coming to a Cloud Near You Why Virtual Appliances Havent Replaced Physical Appliances (And May Not Anytime Soon) Deploying LTE Construction is the Easy Part 3D TV: The Good, the Bad and the Ugly FCC Broadband Mapping: A Picture of Reality or Propaganda? Mobile Advertising Building Blocks: Subscribers, Networks and Platforms Solving the Cloud Security Trade-off: The Cloud Security Bridge Adaptive Customer Service Assurance Measuring and Managing the Level of Customer Service Quality Realizing Energy Efficiency in Communications Infrastructure Defining and Pricing Cloud Infrastructure Services Converging Services Create Mobile Service Assurance Headaches Secure File Sharing Made Simple Cord Cutting: Once Cut, Always Cut? Application Performance Management is Crucial to CEM and to Improving End Users Mobile Web Experiences MokaFive Steps into Desktop as a Service: Will CSPs Follow? 4G and Much More Moving Forward and Creating Options Service Usage Personalization and the Role of Convergent Billing Raising the Bar on Customer Self-Service Portals: Th e Virtual Agent Portable Workspace Versus Desktop Virtualization Taking the Factory Approach to the Factory Total Perspective Planning Data Loss Prevention, Desktop Virtualization, Tokenization: Rivals or Allies? Web Analytics Engines: Do You Know Where Your Customers Are? LightSquared Partnerships and Outsourcing Strategies Over the Top Video Appliances: A Trojan Horse Tough New Business Drivers The Business Case for Convergent Billing Citrix Offers a Fresh Look at Desktop Virtualization Building Trusted Public Cloud Enclaves Online Adult Content Market: Challenges and Opportunities for Network Operators Can 50 Billion Connected Devices Be Served? Managing Cloud Complexity: Savvis Symphony Delivers Enterprise-Friendly Cloud Solutions Intelligent Decision Automation The Next Level for Improved Customer Experience and Business Performance AT&T Tech Support 360 Advancing the Cloud Deliver Model Enterprise Perceptions of the Cloud OSS/BSS Moves from Best-of-Breed to Best-of-Platform U.S. Cellular Prepaid: The New Cord Cutting? Sizing Cloud Computings Security Risk Premium Telecom Advertising Strategy: Operator Roles in a Fragmented Ecosystem GENBAND Finalizes Nortel Acquisition SPIE 11-15 SPIE 11-14 SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE 11-13 11-12 11-11 11-10 11-09 11-08 11-07 11-06 11-05 11-04 11-03 11-02 11-01 10-46 10-45 10-44 10-43 10-42 10-41 10-40 10-39 10-38 10-37 10-36 10-35 10-33

Planned Research STRATECAST PERSPECTIVES & INSIGHT FOR EXECUTIVES (SPIE)

Stratecast SPIE insights are delivered weekly to clients on the most current and compelling issues facing the communications industry. Since these deliverables are so frequent and the topics often determined so close to real time, it is difficult to forecast the specific topic with significant advanced notice. Stratecast does welcome input and recommendations for relevant topics.

SPIE 10-32 SPIE 10-31 SPIE 10-30 SPIE SPIE SPIE SPIE SPIE SPIE SPIE SPIE 10-29 10-28 10-27 10-26 10-25 10-24 10-23 10-22

Stratecast, 2011

Confidential

EMERGINGECOSYSTEMSANDNEWAREASOFANALYSIS
The Mobile Marketing/Advertising Ecosystem

Billions of mobile users worldwide have a more direct relationship with their mobile devices than with any other communications medium, and they constitute an interactive, on-the-move global pool of respondents the likes of which brands (marketers and advertisers) have never seen. Brands now have more than a dozen mobile marketing/advertising areas to choose from including text (SMS/MMS) messaging, which saw mobile users send more than six trillion messages in 2010 alone, and mobile applications, where by YE2010 users had already downloaded more than 11 billion iPhone and Android apps. Mobile advertising is growing fast, devouring an ever-larger portion of global advertising expenditures. CSPs, which hold the subscriber bases upon which mobile advertising depends, and companies that can provide key infrastructure components and services that drive the ecosystem, are positioned to grow right along with it. The Application Delivery Ecosystem

There is a disconnect between the all clear signals wireless network and website operators receive from their infrastructure and system evaluation tools versus the performance issues individual end users experience. Fortunately, a new breed of solutions is eliminating this disconnect by monitoring exactly how users are viewing and receiving wireless network services and web applications. These application performance management (APM) solutions close the loop by providing the missing outside-in user perspective. When combined with customer service assurance (CSA) solutions, they form a comprehensive customer experience management (CEM) strategy.

Stratecast, 2011

Confidential

LEADTEAMMEMBERS
Jeff Cotrupe Nancee Ruzicka Karl Whitelock Becky Watson

Global Program Director

Director Strategy

Director Strategy

Industry Principal

VIDEOANDMULTIMEDIA

http://youtube.com/Stratecast

Stratecast, 2011

Confidential

STRATECASTSPECIALEDITIONS
OSSBSSRatPack:Stratecasts10toWatch(Annual)

StratecastPredictions:TheYearAheadandaLookBack(Annual)

Stratecast, 2011

Confidential