(260) 482-6400 TinCaps.

com

Why the TinCaps?

A wide variety of businesses have partnered with the TinCaps, ranging from small local shops to national clients, and everything in between. No matter what the service, product or goal, the TinCaps can tailor a partnership package that is creative, unique, interactive and productive - capturing the attention & imagination of an energized and loyal fan base. The TinCaps award-winning staff will listen to your needs and collaborate with you on a partnership plan. We have won multiple awards for our branding and marketing including the best marketing campaign and best new logo of any minor league team in the nation. We will bring all of that creativity to bear on your campaign as well. First, we will take the time to understand your goals - be those brand awareness, brand preference, increased retail traffic, improved business-to-business relationships, employee rewards, or community leadership - and help you achieve them. We work with each partner to develop a custom-designed strategy that delivers results. The nature of our primary product - three hours of baseball and entertainment - presents limitless options. We can help you reach a broad audience or a specific targeted demographic. Unlike most traditional forms of marketing, we can incorporate dynamic elements allowing fans to experience your message and interact with your brand. In addition to working with you to formulate the plan, we will activate the partnership. Our staff will function as an extension of yours. We will do all of the grunt work and take care of the details. Finally, the TinCaps believe that partnering together brings responsibility and accountability. Our responsibility to you (our client) is to deliver what we promise and find ways to increase your value. Weve made an apple with a pot on its head wildly popular - think what we can do for your brand!

Fort Wayne TinCaps Parkview Field

TinCaps C.A.R.E.
Within the past two seasons, the Fort Wayne TinCaps have unveiled a community initiative. The TinCaps C.A.R.E. program stands for Community, Activity, Recreation and Education. The mission of TinCaps C.A.R.E. is to give back to the citizens of Northeast Indiana through outreach, charitable & community programs and events, fundraising, and partnerships with local and regional charitable organizations. community outreach Through our community outreach efforts and partnerships, the TinCaps have given those less fortunate in our community the opportunity to experience TinCaps games and other events at Parkview Field. The TinCaps mascot Johnny and our players make appearances at local hospitals, schools, little leagues and community partners. The TinCaps worked with nearly 30 organizations in 2011. charitable and community programs The TinCaps engage in various charitable programs, the largest and most notable of which is the TinCaps Reading Program. The reading program is an incentive-based system implemented in partnership with schools and libraries throughout Northeast Indiana, Northwest Ohio and Southern Michigan. Over 300 schools and libraries participated in this program in 2011. charitable and community events Throughout the year, the TinCaps and our staff organize charitable and community events. In 2011 these events included Hitting for Hunger, a PINK game to raise funds and awareness for breast cancer research, Healthy Kids Day in partnership with the YMCA, and free holiday events among many others. Fundraising The TinCaps have assisted dozens of local organizations with fundraising efforts. In addition to donations to charitable groups and partnerships on fundraising auctions, the TinCaps Gameday Fundraising Program allows organizations to sell TinCaps tickets and retain a percentage of the profits. The TinCaps Fundraising Program assisted over 30 local groups in reaching their goals in 2011. partnerships with community organizations The TinCaps partnered with over 50 community, local, and regional organizations in 2011 through the Community Organization of the Game, which showcases a single organization during a TinCaps game. Partner organizations are able to put their message and mission in front of thousands of TinCaps fans via a kiosk display, video board features, and public address announcements.

The TinCaps continue to strive to give back to the community in which we all live.
(260) 482-6400 TinCaps.com

Building on Success
The organization followed up a record-breaking 2010 season at Parkview Field with another remarkable 2011 season. The TinCaps have sustained a three-year attendance average that, nationally, is on par with or above Triple-A franchises in much larger markets such as Nashville, Oklahoma City, and New Orleans. With an average of over 475,000 attendees over the past three seasons, Parkview Field has become a vital and vibrant part of the Fort Wayne community and one of the most successful venues in all of Minor League Baseball. The TinCaps are looking to reach even greater heights in the upcoming years. Beyond the scheduled TinCaps games and the growing slate of Special Events, we are constantly looking for additional events to further energize our devoted fan base. This includes concerts from national touring artists, Division-1 athletic games and tournaments, and conventions that would not have considered Fort Wayne prior to Harrison Square.

2011 season attendance

Fort wayne tincaps greater than

oF 59 single-a teams greater than

* Parkview Field did not open until April, 2009

oF 30 double-a teams greater than

oF all triple-a teams

Fort Wayne TinCaps Parkview Field

Awards & Accolades

In our first two years downtown, both the Fort Wayne TinCaps and Parkview Field have earned numerous local, regional, and national awards and accolades. The TinCaps have achieved success on the field of play as well as in the front office. Parkview Field has been praised as one of the signature ballparks in all of professional baseball. Here is what people in the industry and community are saying about the TinCaps and Parkview Field:
2010 & 2011 mwl larry m c phail award 2011 golden bobblehead awards 2009 & 2010 mwl John h. Johnson award 2009 milb team oF the year

For best team marketing & promotions

best theme night and best overall promotion

For best run Franchise

by milB.com best milb marketing campaign, 2009

one of the most intricately conceived and immaculately designed ballparks to come down the pike in years. Ballpark Digest in a year that opened multiple ballparks (including the new yankee stadium), parkview Field is clearly the best of the lot. Ballpark Digest 2011 Midwest League Turf Manager/Grounds Crew of the Year Selected as one of twelve Great Ballparks of America for inclusion in Baseball Americas Great Parks calendar Indiana Department of Environmental Management Award for Best Land Use Winner - International Downtown Association Award of Distinction

by BAllPArk DiGest 2009 milb organization oF the year

by BAllPArk DiGest 2009 midwest league champions 2009 large business oF the year 2009 best new logo 2009 single-a team oF the year

by the greater Ft wayne chamber oF commerce

by milB.com and BAllPArk DiGest

by BAseBAll AmericA

(260) 482-6400 TinCaps.com

Minor League Baseball

1. minor league baseball 2. NHRA 3. Arena Football 4. NASCAR 5. Minor League Hockey 1. minor league baseball 2. NHRA 3. NASCAR 4. LPGA 5. Minor League Hockey
These rankings are from a survey of nearly 1,300 sports sponsorship executives from companies known to be sports sponsors. The 16 sports properties measured were MLB, Minor League Baseball, NFL, Arena Football, NHL, Minor League Hockey, NBA, WNBA, PGA, LPGA, NASCAR, CART, IRL, NHRA, MLS, & NCAA. Courtesy of Street & Smiths Sports Business Journal.

good value for the money

MiLB CLuBs are aCtive Corporate Citizens, CoLLeCtiveLy giving BaCk More than $9 MiLLion in Cash and gifts-in-kind to their LoCaL CoMMunities and nationaL Charity partners the aLs assoCiation, Big Brothers Big sisters, and speCiaL oLyMpiCs. More inforMation about the tinCaps Charitable donations Can be found on page 2.

good value-added programs

The TinCaps are among the best-attended sports teams in the state of Indiana - at any level

IndIanapolIs IndIans (MIlB) notre daMe FootBall (nCaa) IndIanapolIs Colts (nFl) IndIana paCers (nBa) Fort Wayne tInCaps (MIlB) purdue unIv. FootBall (nCaa) IndIana unIv. BasketBall (nCaa) Fort Wayne koMets (CHl) IndIana unIv. FootBall (nCaa) purdue unIv. BasketBall (nCaa) IndIana Fever (WnBa) notre daMe BasketBall (nCaa) soutH Bend sIlver HaWks (MIlB) Fort Wayne Mad ants (nBdl)

innovative marketing

1. NASCAR 2. NFL 3. minor league baseball 4. NBA 5. Arena Football

provides in-venue assets

1. minor league baseball 2. Arena Football 3. NHRA 4. PGA 5. NASCAR

strong roi Focus

1. NASCAR 2. minor league baseball 3. NHRA 4. PGA 5. LPGA

good service after the sale

1. PGA 2. LPGA 3. minor league baseball 4. NBA 5. NHRA

Information represents 2010-11 regular season attendance numbers

Minor League Baseball is where you go for plenty of eyeballs, on a cost-effective basis, an openness to activation ideas, and a focos on ROI - not a bad profile. The Minor Leagues value for the money ranked tops among all 16 properties, as did in-venue assets Street & Smiths Sports Business Journal

Over half of all MiLB fans have an average income of

$75,000+

Fort Wayne TinCaps Parkview Field

In these tough economic times, Minor League Baseball is more popular than ever and a great source of summer fun! PARADE Magazine

Most families can still afford a night at Minor League ballparks with reasonably priced tickets, special games and giveaways, ballpark food & beverage and exciting professional baseball. Associated Press Minor League Baseball is about me and my neighbors. I can feel like I am with my community. Reality around us is saying we want and need more of that. Ad Age

AGe BreAkDowN of ADult milB fANs

GeNDer BreAkDowN of milB fANs

so, baseball fan, how can you celebrate americas pastime without working overtime to pay for it? send yourself down to the minors! the stadiums are cool and quirky, the tickets are cheap, nostalgic ideals and wacky promotions can still be found and there is likely a team near you. msN

MiLB fans that have a four-year degree or higher

35% 80% 32%

MiLB fans that are homeowners

MiLB fans that have at least two children (17 & under) at home

For many, minor league baseball games conjure up images of rundown stadiums in tiny markets, low attendance numbers, and wacky promotions and mascot races sponsored by the Main Street Bank between innings. The truth is Minor League Baseball is a half-billion dollar industry with a loyal fan base for major national marketers to connect with. Ad Age

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Fort Wayne TinCaps Parkview Field

Partnership Benefits
UniqUe benefits of a tincaps partnership
Making lasting iMpressions Radio, television, print and standard outdoor marketing rely on quick impressions. If the consumer misses or tunes out the 30 seconds or less during which he or she is exposed to that message, it is not delivered. Partnering with the TinCaps puts your business in front of 380,000+ excited and enthusiastic prospective customers (and another 100,000+ attendees for other events) for an extended period of time.

Marketing with the TinCaps spans 70 home games and provides the opportunity to establish strong brand recognition and preference while delivering a specific message to our large and loyal fan base.

leveraging oUr brand to benefit yoUrs TinCaps games allow our partners to demonstrate community leadership and showcase their brand with a successful organization that carries a positive association with consumers and businesses throughout Northeast Indiana.

We work for You

More than just exposure, tincaps partnerships offer the opportunity to communicate your message while entertaining with one of our games or promotions, to interact directly with fans through in-park activities, to place something in the hands of your target audience with a giveaway or just to have your brand associated with fun and community leadership. Each collaboration is different, but all TinCaps partnerships convey unique benefits:

reaching yoUr target aUdience The TinCaps strive to create a positive, family-friendly atmosphere while also attracting local business leaders and younger professionals. This combination makes TinCaps customers a unique mix of desirable demographics. We will work with you to direct your marketing message to one or all of these groups.

reaching beyond the ballpark TinCaps games are broadcast live throughout northern and central Indiana on Comcast cable and ESPN Radio 1380am. The games also receive major coverage in the local newspapers and television news. Partnering with the TinCaps yields significant collateral coverage beyond the games themselves.

connecting with oUr captive aUdience TinCaps games offer companies an opportunity to convey their message in a relaxed atmosphere over an extended period of time (average game time of just over three hours). Fans at sporting events with family and friends are more likely to take in their surroundings and remember what they saw while associating that information with a positive memory.
(260) 482-6400 TinCaps.com

Marketing Elements
seating area sponsorship
Parkview Field is home to multiple distinctive seating and group areas. Sponsors of these areas will each receive prominent ballpark signage, the sponsors name on every ticket sold in that area, exposure in team advertising materials, announcements, television and radio broadcasts and VIP usage of the sponsored area.

multimedia opportunities
TinCaps.com is part of the MiLB.com network, which links us to 160 Minor League teams throughout the country. In 2010, TinCaps.com received nearly 1.6 million page views from more than 363,000 unique visitors. The TinCaps also reach out to our loyal fans through a variety of other web tools, including our e-newsletter (received by thousands of fans) and the TinCaps Facebook and Twitter acounts. Web advertising with the TinCaps allows you to have more than a passive advertisement - you can direct visitors precisely where you would like them to go.

group outings & hospitality

TinCaps baseball is even more fun with friends and co-workers. Groups (starting at 20 people, and up to over 3,000) sit together in the same section and see their name appear on the video board and hear it announced over the Public Address system during the game. Its a great way to build a cohesive company atmosphere or makes for a wonderful incentive for a job well done.

in-game promotions
In-game promotions are a fun-filled way to bring your partnership to life by engaging fan interaction and creating excitement while conveying your message - and thereby building brand recognition and preference. TinCaps promotions are flexible and customizable. They can give you a dominant presence at a particular game and/or a consistent presence throughout the season. Whatever your marketing goals, our awardwinning staff will work with you to choose or create the promotion that will most effectively accomplish your goals.

Fort Wayne TinCaps Parkview Field

Marketing Elements
print media
TinCaps print options include our yearly pocket schedules and our Gameday programs, printed in 11 editions during the season. Pocket schedules offer an opportunity for pervasive and persistent brand exposure. Over 400,000 pocket schedules are distributed through community outlets and businesses in the tri-state area. The TinCaps distribute over 100,000 Gameday programs annually. These programs are complimentary to fans at every home game at Parkview Field. Multiple editions keep the content fresh throughout the TinCaps season.

event sponsorship
By combining the TinCaps signature on-field promotions, videoboard and public address messages, fan giveaways, and an in-park kiosk, the TinCaps are able to turn any game into an immersive event focused on your business. The TinCaps will also pre-promote the event with television, radio, multimedia, and in-ballpark marketing. On select nights, the TinCaps can cap off your event with a spectacular fireworks show - with your logo on display throughout the show. The TinCaps averaged over 7,200 fans for our 25 fireworks nights in 2011.

ballpark signage
Signage at Parkview Field is an ideal way for your company to get tremendous visibility and create positive associations with our large, loyal and captive audience. Over 478,000 fans attended TinCaps games and other events at Parkview Field last year. Signage yields additional exposure via newspaper, television, and other media coverage.

television & radio

The TinCaps extend your partnership beyond Parkview Field and increase your exposure through our television and radio broadcasts. All TinCaps home games are broadcast live through our partnership with Comcast. All 140 TinCaps games, home and away, are broadcast live on ESPN Radio 1380AM. The radio broadcasts are listened to by fans at the game, in their cars, and at home.

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Partnership Spotlight
Our partnership with the Fort Wayne TinCaps is a big hit. The TinCaps offer broad exposure to Do it Best Corp. and our local member-owners through a variety of events and offerings, which helps build our local brand identity.

tim miller vice president of marketing do it best corp.

Outfield Billboard Season luxury Suite radio & Television Ads Company Outings & Picnics Full-Page Program Ad

Holding events like our employee picnic and ADpakSM Vendor Meeting, or hosting our member-owners at Parkview Field creates a sense of pride for everyone associated with Do it Best Corp. and our local member-owners. In addition, local Do it Best Corp. memberowners say our TinCaps partnership has a positive impact on their sales.

OUTFIeld BIllBOArd

SeASOn lUxUry SUITe

COmPAny OUTIng & PICnIC

Lincoln Financial Group continues to enjoy an effective partnership with the TinCaps. Our sponsorship of the Lincoln Financial Event Center at Parkview Field demonstrates our community involvement in Fort Wayne and falls within our marketing strategy. It enables us to host client and employee meetings and were also able to entertain key clients and staff members at the LFEC throughout the year.

sandi kemmish director lincoln Financial Foundation

lincoln Financial event Center Club Seat Season Tickets Company Outings & Picnics TinCash for employees

The TinCaps organization has understood our marketing needs and has assisted us with creating a sponsorship program that enables Lincoln Financial to receive the greatest amount of exposure during games and special events at Parkview Field!

ClUB SeAT SeASOn TICkeTS

LINCOLN FINANCIAL EVENT CENTER

COmPAny OUTIng & PICnIC

stephen r. smith ceo and administrator neurospine & pain center

Outfield Billboard Season Tickets Full-Page Program Ad

The Fort Wayne TinCaps continue to be an outstanding addition to the community, attracting large number of fans year after year. The TinCaps fan base is a favorable family demographic, one to whom we are proud to present our name and affiliation. We feel that a sponsorship program with the TinCaps is both good community support as well as effective in business communications.

OUTFIeld BIllBOArd

GAMEDAY PROGRAM AD

SEASON TICKETS

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Fort Wayne TinCaps Parkview Field

Partnership Spotlight
mike packnett president & ceo parkview health
Ballpark naming rights Season-long kiosk Outfield Billboard group Outings & Picnics Season luxury Suite Full-Page Program Ad Being a good neighbor -- thats what Parkviews relationship with the Fort Wayne TinCaps is all about. As neighbors, our partnership means we work hard together to make this a better community. In turn, we play hard with our families and friends to enjoy the many blessings weve received. With record-setting attendance for the past two years, its clear that the TinCaps are meeting a need for affordable, family-friendly entertainment for the entire region. This past season, Parkview Field welcomed 478,525 guests and every one of them made a positive economic impact on our community. Thats a powerful partnership for healthier communities any way you look at it!

BALLPARK NAMING RIGHTS

SEASON-LONG KIOSK

OUTFIeld BIllBOArd

brett hatch programming manager comcast

Official Television Partner Season Tickets On-Field Promotions Videoboard Signage Comcast Business Center

Comcast partners with a wide variety of sports entities across a number of professional and collegiate sports across the country. We have found that our relationship with the Fort Wayne TinCaps is amongst the best in regards to value, return on investment, and the overall care that they bring to the partnership. Their knowledge of Minor League Baseball entertainment, and their fans, allow us to tap into their creativity and trust their ability to craft a rock solid mix of unique marketing elements that meet our needs.

OFFICIAL TELEVISION PARTNER

VIDEOBOARD SIGNAGE

ON-FIELD PROMOTION

kurt m. cummings president us Foods

Outfield Billboard Centerfield grille Sponsor Concession Provider Club Seat Season Tickets Full-Page Program Ad

US Foods is proud to partner with the Fort Wayne TinCaps and support the TinCaps unique baseball concessions and upscale catering services. As the Official Food Supplier of the Fort Wayne TinCaps, US Foods has enjoyed playing an integral role in our customers continued success with integrity and culinary innovation. We are thrilled to be able to bring the US Foods name, image and products to the several hundred thousand TinCaps baseball fans who come to enjoy the game at Parkview Field.

OUTFIeld BIllBOArd

CENTERFIELD GRILLE

CONCESSIONS PROVIDER

(260) 482-6400 TinCaps.com

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Parkview Field...
A stunning addition to the heart of downtown Fort Wayne, Parkview Field has proven to be about more than just baseball. Drawing nearly a half-million patrons a year for events and thousands more for daily use of the park and walking track, Parkview Field has added to the vibrancy of downtown Fort Wayne and become a source of pride for Northeast Indiana. With over 11,000 square feet of indoor meeting space and an unparalleled view of Fort Waynes skyline, Parkview Field provides a unique and fun setting for corporate functions, parties and other special events. With on-site catering through 1301 Catering & Events, Parkview Field provides the perfect venue for events and meetings of any size be they breakfast, lunch, dinner or some time in between. Among the over 1,100 events hosted thus far at Parkview Field are numerous mainstay Fort Wayne events, such as the Fort 4 Fitness, the Greater Fort Wayne YMCA Healthy Kids Day, and the YLNI New Years Eve Masquerade Ball, plus numerous outside events attracted to Fort Wayne such as Division I athletics, major concerts, the Junior PGA and events for large conventions.

YMCA Healthy Kids Day

The Greater Fort Wayne YMCA hosts a day at the ballpark to promote healthy living. The concourse is filled with kiosks and information teaching kids how they can live a healthy lifestyle.

Martina McBride Concert

The four-time Female Vocalist of the Year performed an intimate acoustic set and meet & greet in the Suite Level Lounge. In addition to promoting her album, she was also raising funds for breast cancer.

Fort 4 Fitness
Parkview Field is the staging grounds for the Fort 4 Fitness events, including a Half-Marathon, Kids and Seniors Marathons and a Health Festival, and has drawn more than 37,000 runners over the past three years.

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Fort Wayne TinCaps Parkview Field

More than just baseball

Fort Wayne Rotary Club

As an active member of the Fort Wayne community, Parkview Field hosts the weekly meetings for the Fort Wayne Rotary Club. The Suite Level Lounge includes meeting space, a catered meal, and audio/video capabilities for any sized meeting.

Intercollegiate Soccer
In 2011, Parkview Field again hosted a college soccer game between Indiana University and the University of notre Dame. The event is one that fans anticipate every season and showcases the versatility of the venue.

Padres Triple-A Showcase

In an unprecedented move, the Triple-A affiliate of the San diego Padres (the Tucson Padres) had four home games in Fort Wayne. The team featured former members of the TinCaps and players with years of Major League experience.

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Fort Wayne TinCaps Parkview Field