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Zagada Exchange TM

Making The Deal DoableTM

Zagada Exchange TM “ Making The Deal Doable ” T M TM

TM

THE ZAGADA EXCHANGE (ZAX)

A Purveyor of Customer ENCHANTMENT

At Zagada we believe in the mystery of care – an amazing force that transforms customers and partners and generates relationships beyond loyalty – enchantment.

Our fascination with care compels its study and inspires its analysis. For almost a decade we have marshaled all our energies toward a single obsession: advancing operational performance.

In practical terms, we are focused on improving the Nearshore sourcing selection process for contact center, shared services, IT Outsourcing and business process outsourcing partners through our Zagada Exchange – ZAX innovation. Your sourcing quest about - where to go and who to use - is fully embodied and answered through ZAX.

In serving dozens and dozens of Fortune 500 companies, we have discovered that a new era is upon us – care economics - the experience economy which says - culture matters, distance matters, time zone matters, and selecting locally owned service providers whom are exceptional in delivering care, matters.

We call our practice - business development science – felt by customers and experienced by partners as Metacare™.

We sought alchemy. With the Zagada Exchange (ZAX) we achieved it.

We invite you to join us now.

Exchange (ZAX) we achieved it. We invite you to join us now. Philip Peters CEO, Zagada

Philip Peters CEO, Zagada Markets

(ZAX) we achieved it. We invite you to join us now. Philip Peters CEO, Zagada Markets

Verónica Marcet CEO, Moodstudio

Comprehensive Nearshore Coverage The Zagada Exchange (ZAX) - recently launched – invitational only - fully
Comprehensive Nearshore Coverage The Zagada Exchange (ZAX) - recently launched – invitational only - fully

Comprehensive Nearshore Coverage

Comprehensive Nearshore Coverage The Zagada Exchange (ZAX) - recently launched – invitational only - fully functional

The Zagada Exchange (ZAX) - recently launched – invitational only - fully functional sourcing platform. Comprises best in class - highest quality rated contact center, IT Outsourcing (ITO) and business process outsourcing (BPO) service provider network - deployed across 18 Nearshore countries and 28 cities across the Caribbean, Mexico, Central and South America.

Proprietary Care Analytics Drives Results ZAX provider selection - driven by proprietary analytics - service
Proprietary Care Analytics Drives Results ZAX provider selection - driven by proprietary analytics - service

Proprietary Care Analytics Drives Results

ZAX provider selection - driven by proprietary analytics - service provider offering (SPO™) score - cultural domain acuity (CDAM) - service help experience level (SHELL) - care as a felt experience (Metacare).

score - cultural domain acuity (CDAM) - service help experience level (SHELL) - care as a
Innovative Platform Value ZAX - a new efficiency – driven - standards - based platform
Innovative Platform Value ZAX - a new efficiency – driven - standards - based platform

Innovative Platform Value

ZAX - a new efficiency – driven - standards - based platform - lowers cost – increases customer quality –improves corporate performance.

An Exclusive Club ZAX – an invitation only model - facilitating deals in contact center,
An Exclusive Club ZAX – an invitation only model - facilitating deals in contact center,
An Exclusive Club ZAX – an invitation only model - facilitating deals in contact center,
An Exclusive Club ZAX – an invitation only model - facilitating deals in contact center,

An Exclusive Club

ZAX – an invitation only model - facilitating deals in contact center, business process outsourcing (BPO), IT Outsourcing (ITO), site selection analytics, and capital investments, between corporate buyers of outsourcing services and select service providers engaged in outsourcing and offshoring transactions.

The Zagada Exchange Story

The Zagada Exchange (ZAX) story was borne of the mystery of care and business development (growth) as a practice. Zagada and its development/design partner MoodStudio is remarkable not only for its ideation, but in its execution power.

A mystery that compelled our founders to publish and develop many studies, tools and applications to help our corporate business customers grow and operate with better bottom line results.

Ultimately, though, all our efforts about corporate performance, profits and growth, became totally focused and concentrated in measuring, analyzing, and delivering this care/ growth double helix as a practical, integrated, outsourcing platform solution - delivered through an innovative portal with best in class indigenous service providers – stalwarts and masters, not in IT, but in contact center and business process outsourcing (BPO) care delivery.

A ten-year obsession is finally given beta commercial life in July 2010.

True sourcing innovation, takes a deeper passion, an exceptional focus, and an extraordinary

determination to conceptualize, design and execute a simple to use yet powerful sourcing platform that delivers beauty.

Zagada began its exploration to find better solutions for corporate sourcing as an intellectual enquiry, which ultimately expressed into a series of questions: How are decisions made, and how best to choose where to go or who to use? In fact, our entire work is centered on cost externalization – transaction cost or sourcing decisioning – effectively argued by Nobel Laureate Ronald Coase.

Could we create a more elegant, efficient, and more advanced sourcing sweet spot – a stock exchange like environment – with corporate buyers (buyers), high quality indigenous service providers (sellers) and access to real time captive site selection analysis information (market data) simulated as trades and data subscription reflected in capital markets models?

We loved the mystery, the thinking, the hypothesizing, but more importantly – given our current economic times – we wanted a pragmatic solution to help both corporate buyers and service providers find each other.

Our experimentation, exploration, and research

took time and expressed itself in many ways – and

finally the Zagada Exchange vision was realized.

Our ideation and execution made manifest:

2002: A thought became a company – Zagada

founder by Philip Dickenson Peters former Dow

Jones exec.

2003: Zagada forms partnership with

MoodStudio, a boutique Cordoba, Argentina based

Design studio.

2005: MoodStudio develops, design and launches

the SphaeroAlliance.com a kind of pre ZAX service

provider branding platform.

2004/2007: Key concept papers on business

development and outsourcing published:

Tig Protocol, Digital GNP (dGNP), MetaCare,

MetaShare, Service Delivery Production Function

process (SDPF).

2007: Zagada launches first global equity

benchmark on outsourcing sector – Zagada

Waagstein Global Outsourcing 100 Index with

Standard & Poor’s (S&P) as Calculator. (www.

zagadawaagstein.com).

2008: Zagada develops ZaXURS Parallax 3.0

as the first analytics-rating engine for service

providers and site selection.

2009: Zagada CEO appointed high – level advisor to United Nations – Global Alliance for Information Communication and Technology (UN- GAID).

2010 - January: Zagada and Moodstudio

agree on Zagada Exchange (ZAX) joint venture. Moodstudio writes first line of code for the Zagada Exchange – ZAX platform.

2010 – February: Estuardo Robles hired as

ZAX first executive to head up service provider relationships.

2010 – March: Zagada creates new ZAX Service

Provider Offering (SPO) scoring methodology – a score modeled on IPO pricing but reflecting service price quality rather than stock price.

2010 – July: Zagada Exchange – ZAX full beta

launched with first Fortune 500 clients and 10 service provider with 55,000 agents/bpo workers across 18 countries and 25 cites in the Caribbean, Mexico , Central and South America.

2010 - October: Select IT Outsourcing (ITO)

services providers invited to list on the ZAX.

This very moment, the Zagada Exchange – ZAX exists, a realized sourcing platform innovation, testament to the power of executing our vision of care.

Finally, the realization that culture, care and care - obsessed service providers are seamlessly reachable –mystery becomes a certainty – enchantment awaits you. ZAX is it.

Culture As Business Performance Better cultural alignment - closer geography -low cost high quality service
Culture As Business Performance Better cultural alignment - closer geography -low cost high quality service

Culture As Business Performance

Better cultural alignment - closer geography -low cost high quality service quality.

The dominant India-U.S. outsourcing axis defined by a 68% Indian market share in 2000, has fallen to 48% in 2008 and 42% at the end of 2009. Inclusive of India and the Philippines, the Nearshore is fast becoming the third-leg in the outsourcing triad serving U.S. customers. Better culture alignment.

the Nearshore is fast becoming the third-leg in the outsourcing triad serving U.S. customers. Better culture
Transformational Sourcing Enchantment awaits you, your customers, your partners, your business. Nothing like it –
Transformational Sourcing
Enchantment awaits you, your customers, your partners, your business.
Nothing like it – end of big consulting and advisory fees – gone are time
consuming web searches – ZAX is it.
Service Offering ZAX – facilitating RFP transaction trades in four categories – new contact center,
Service Offering
ZAX – facilitating RFP transaction trades in four categories – new contact
center, BPO and ITO contracts, contract renewal bids, investment and M&A
transactions, captive site selection cost and demographic data requests.
Business Model Gone are big sourcing advisory and consulting fees to find value – Taste
Business Model Gone are big sourcing advisory and consulting fees to find value – Taste

Business Model

Business Model Gone are big sourcing advisory and consulting fees to find value – Taste our

Gone are big sourcing advisory and consulting fees to find value – Taste our 3, 2, 1, 1, % transaction fee model paid in descending value over 4 plus years. A small US$ 82 a month (US$995) annual ZAX exchange listing participation – simple and reasonable.

Zagada Exchange (ZAX) Business Value Diagram TM

Zagada Exchange (ZAX) Business Value Diagram T M TM TM CDAM /SHELL - Care Economics TM
TM TM CDAM /SHELL - Care Economics TM Metacare TM Telepresence ZAX PORTAL TM SPO
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TM
CDAM /SHELL
- Care Economics
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Metacare
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Telepresence
ZAX PORTAL
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SPO
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DEAL
Score
RFI
RFP SLA
Expert Founding Team Zagada Markets – the Nearshore research authority – Moodstudio Nearshore design and

Expert Founding Team

Zagada Markets – the Nearshore research authority – Moodstudio Nearshore design and development masters – partnering since 2003 – ZAX – a transformational partnership melding analytics, development and design to serve you.

partnering since 2003 – ZAX – a transformational partnership melding analytics, development and design to serve

Zagada Exchange TM

“Making The Deal Doable ” TM

Zagada Exchange TM “Making The Deal Doable ” T M TM www.zagadaexchange.com
Zagada Exchange TM “Making The Deal Doable ” T M TM www.zagadaexchange.com
Zagada Exchange TM “Making The Deal Doable ” T M TM www.zagadaexchange.com

TM

www.zagadaexchange.com