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Singleby Adele from the album 21 B-side Released Format Recorded Genre Length Label Writer(s) Producer "If It Hadn't Been for Love" 29 November 2010 CD single, digital download Eastcote Studios, London Soul 3:48 XL Adele, Paul Epworth Paul Epworth Adele singles chronology
"Rolling in the Deep" is a song recorded by English singer-songwriter Adele for her second studio album, 21. The song was written by Paul Epworth and Adele, who described it as a "dark blues-y gospel disco tune".[1] It was first released on 29 November 2010 as the lead single of the album.[2] The song has been acclaimed by music critics. The single has peaked at number one in some countries in Europe, as well in Canada and the United States. As of November 2011, "Rolling in the Deep" had sold 5,500,000 copies in the United States[3] , making it her best-selling single outside her native country, topping her previous best-selling "Chasing Pavements". "Rolling in the Deep" has reached number one in 11 countries and top five in several other countries. The song has also become Adele's first number-one song in the U.S., reaching the top spot of four Billboard charts. "Rolling in the Deep" spent seven weeks atop the Billboard Hot 100, the longest-running number-one single of 2011 so far. In July, the video was nominated for seven MTV Video Music Awards nominations, making it the most nominated music
Rolling in the Deep video of the year.[4] The video won three awards: Best Editing, Best Cinematography and Best Art Direction.[5]
Composition
In an interview, she expressed her initial reservations prior to meeting with Epworth due to their divergent musical styles, but characterised their collaboration as "a match made in heaven."[6] She also credited Epworth for her increased vocal confidence, stating, "He brought a lot out of me. He brought my voice out as wellthere's notes that I hit in that song ["Rolling in the Deep"] that I never even knew I could hit."[6] According to Bill Lamb in his review of the song for About.com, "Rolling in the Deep" features "martial beats, pounding piano keys and chanting backing singers".[7] Adele's vocals have been described as having a "hint of Wanda Jackson's dirty-blues growl".[8] According to Nadine Cheung from AOL Radio Blog the song is "sung from the perspective of a scorned lover, who is finally able to see the light, but despite regretful sentiments, reconciliation is not an option here."[9] "Rolling in the Deep" is written in the key of C minor, in common time with an approximate tempo of 105 beats per minute. The accompaniment uses open fifths instead of chords, in a progression of C5G5B5G5B5. Adele's voice spans from B3 to D5,[10] the highest note sung using the head voice.
Reception
Critical reception
The song has received very positive reception for Adele's vocals, its lyrics, and instrumentation. The Sun called the song "an epic, foot-stomper of a pop anthem with thumping piano and a vocal you would expect from a veteran of 20 years on the road."[11] Bill Lamb from About.com gave it a perfect score of 5, saying: "'Rolling In the Deep' [...] wastes no time in presenting the stunning bluesy authority of her voice. Less than five seconds in she begins proclaiming the rise of emotion that results in fantasies of revenge against a lover who has done her wrong. Hers is a voice that can raise chills up the spine, and, when she is in a mood like this, the sense of foreboding will rivet your attention."[7] Jason Lipshutz of Billboard magazine complimented the song's "sweeping chorus" and felt that the song "places a similar emphasis on its refrain but its multilayered instrumentation gives the English singer's wail a previously unheard depth".[12] Lipshutz also praised Adele's vocal performance by writing, "Adele's noticeable leap in vocal confidence highlights the track. She gracefully lingers on the last line of the verses and attacks the sorrowful chorus' first words, 'We could have had it all,' head on."[12] Rolling Stone magazine's Barry Walters gave the song a positive review stating, "'Rolling in the Deep' finds the 22-year-old in bluesy gospel mode, sounding powerful but not particularly pop. Starting with a stroked acoustic guitar, this breakup-mourning track builds to a stomping, hand-clapping climax that affirms the British knack for rejiggering the sound of American roots music."[13] "Rolling in the Deep" won in the category for Best Track at the 2011 Q Awards.[14]
Commercial performance
In the UK, "Rolling in the Deep" debuted at #2 (her second #2 debut, after "Chasing Pavements") behind Bruno Mars' "Grenade". The song spent the first ten weeks of its chart run in the top ten, the longest for an Adele song so far. Upon its American release, "Rolling in the Deep" became Adele's second single to chart in the country. The song first debuted on the Billboard Hot 100 at number 68 on 25 December 2010. Later on, it became her first ever single to top a Billboard chart when it reached number one on the Hot Adult Top 40 Tracks chart in March 2011,[15] and became her first number one hit in the country when it topped the Billboard Hot 100 in May 2011.[16] As a result, Adele became the first British singer to have topped both the Billboard Hot 100 and Billboard 200 charts in the same week since Leona Lewis did the same back in 2008.[17] In its 24th charting week, "Rolling In The Deep" stayed at number-one, making it the latest single at the top since Creed's "With Arms Wide Open" spent its only week on top in its thirty-first charting week [18] in November 2000. It stayed on top of the chart for seven straight weeks, the
Rolling in the Deep longest in 2011 so far. It has been certified 5x platinum, making it only the second song by a British female artist to reach this feat since Leona Lewis' Bleeding Love.[19] It has sold more 5,500,000 digital copies as of November 2011; thus, she is the first female British artist to achieve such a feat.[20] [21] As of 26 July, "Rolling in the Deep" is the third best selling digital single across Europe with 1,26 million copies sold.[22] As of the November 5, 2011 issue of Billboard, it has been number one on the Adult Contemporary chart for nineteen consecutive weeks.
Music video
The music video for "Rolling in the Deep," directed by Sam Brown, was premiered on Channel 4 on 3 December 2010.[23] The video begins with an abandoned house, where Adele is sitting in a chair singing. During the video, the scenes show hundreds of glasses filled with water that vibrate to the beat of a drum, a mysterious person (played by Jennifer White, who also choreographed the sequence[24] ) dancing in a room with white flour and dust, the drummer playing the drums behind the stairs, china being thrown and breaking on the wall in front of the staircase, and a white model of a city which is set on fire by five bursting light bulbs at the end of the song. On 20 July, the music video was nominated for seven MTV Video Music Awards, including Video of the Year, Best Female Video, Best Pop Video and Best Direction, and won three for Best Editing, Best Cinematography and Best Art Direction.[5]
Promotion
Adele performed the song several times. On 24 November 2010, the singer appeared on Dutch presenter Paul de Leeuw's Madiwodovrij Show to perform the song for the first time. She also performed it on The Ellen DeGeneres Show in the United States on 3 December 2010.[25] The song was also performed in front of the Royal Family at the Royal Variety Performance, on 9 December 2010; the performance was broadcast 16 December 2010. On Alan Carr: Chatty Man in the United Kingdom on 17 January 2011. On 21 January 2011, Adele performed "Rolling in the Deep" in the finale of The Voice of Holland where she also performed "Make You Feel My Love" with finalist Kim de Boer. On 26 January 2011, she performed the song in the French television show Le Grand Journal. The song has also been featured in a television spot for the 2011 film I Am Number Four, in which it is also featured.[26] As part of a promotional tour in North America for the album, Adele performed the song on Late Show with David Letterman on 21 February 2011, on Jimmy Kimmel Live! on 24 February 2011, on 1 March 2011 on MTV Live, and Dancing With The Stars on 10 May 2011.
Rolling in the Deep been used in Apple Inc's marketing video for the iPhone 4S.
Covers
The song became popular and has been covered by various artists included David Cook, Haley Reinhart, and Nicole Scherzinger. John Legend uploaded an R&B a capella version of the song in April 2011 on SoundCloud.[28] Legend's version was then covered by Lea Michele and Jonathan Groff of Glee for the second season episode "Prom Queen". The single charted at number 29 on the Billboard Hot 100 and at 49 on the UK Singles Chart and was later released on the album Glee: The Music, Volume 6. At the 2011 iTunes Festival, Linkin Park performed an acoustic version of "Rolling in the Deep" as part of their set, with Chester Bennington as the vocalist. This recording was released to the iTunes Store as a single, debuting at number 42 on the UK Singles Chart.[29] Black Stone Cherry have covered the song live on several occasions. On 14 July 2011, Patti Smith included a cover of "Rolling in the Deep" at her performance at the Castle Clinton.[30] Quentin Elias released a cover of the song as a single on 6 September 2011. It also appears on his EP I Can Do Bad All By Myself released simultaneously.[31] Although currently unreleased, Pop-Punk band, Go Radio will be covering the song for the compilation CD 'Punk Goes Pop 4, to be released by Fearless Records. The Collective performed the song on the third season of The Sing-Off. Contestant Misha Bryan (known as Misha B) covered the song on the eighth season of The X Factor and included a rap verse.
Track listing
Digital download[32] 1. "Rolling in the Deep" 3:48 Digital EP[33] 1. "Rolling in the Deep" 3:48 2. "Rolling in the Deep (Jamie xx Shuffle)" 4:17 3. "Rolling in the Deep (Acapella)" 3:56 CD single[34] 1. "Rolling in the Deep" 2. "If It Hadn't Been for Love" (Michael Henderson, Christopher Stapleton)
Personnel
Songwriting Adele, Paul Epworth Production, bass, acoustic guitar and electric guitar Paul Epworth Mixing Tom Elmhirst Mixing assistant Dan Parry Recording Mark Rankin Piano Neil Cowley Drums Leo Taylor Mastering Tom Coyne
Source:[35]
Australia (ARIA)
[36]
Brazil (Billboard Hot Pop & Popular) Canada (Canadian Hot 100) Czech Republic (IFPI) [43] [44] [42]
Denmark (Tracklisten)
[51]
Netherlands (Dutch Top 40) New Zealand (RIANZ) Norway (VG-lista) Poland (ZPAV) [54] [53]
[55]
Sweden (Sverigetopplistan)
6
61 1 [64] 1
Year-end charts
Chart (2010) Dutch Singles Chart [65] Position 36
Certifications
Region Australia (ARIA) Belgium (BEA) [66] Certification Sales/shipments 5 Platinum Platinum [68] [69] 5 Platinum Platinum Platinum 350000^ 30000* 400000^ 30000^ 300000^
[67]
[71] [72]
Multi-platinum 60,000* Gold 2 Platinum [74] 3 Platinum Gold 5 Platinum 30,000^ 30000* 90000x 400000^ 5000000^
[73]
[75]
[76]
sales figures based on certification alone shipments figures based on certification alone x unspecified figures based on certification alone
^
Release history
Date 29 November 2010 30 November 2010 December 22, 2010 Digital download
Format
[79]
[80]
Germany Australia
[1]
[85]
Switzerland Portugal
[87]
[88] [89]
[90]
[94] [95]
[96]
[97]
Norway
[101]
[102]
United Kingdom
8
United States
[105]
[106]
References
[1] "ADELE: ADELE NEW SINGLE "ROLLING IN THE DEEP" NEW ALBUM "21"" (http:/ / www. adele. tv/ news/ 161/ adele-new-single-rolling-in-the-deep-new-album-21-). Adele.tv. 1 November 2010. . Retrieved 9 December 2010. [2] "Adele's 'Rolling in the Deep' Is The Biggest Crossover Song of Past 25 Years" (http:/ / www. billboard. biz/ bbbiz/ industry/ record-labels/ adele-s-rolling-in-the-deep-is-the-biggest-1005277742. story). billboard.biz. 14 July 2011. . Retrieved 20 July 2011. [3] http:/ / www. billboard. com/ column/ chartbeat/ adele-s-set-fire-to-the-rain-is-next-single-1005493352. story#/ column/ chartbeat/ adele-s-set-fire-to-the-rain-is-next-single-1005493352. story [4] http:/ / www. billboard. com/ #/ news/ katy-perry-adele-kanye-west-lead-2011-mtv- 1005286962.story [5] "2011 MTV Video Music Awards Winners" (http:/ / www. mtv. com/ ontv/ vma/ 2011/ winners. jhtml). MTV. 28 August 2011. . Retrieved 31 August 2011. [6] Adkins 2011, Interview: "Rolling in the Deep" [7] Lamb, Bill. "Adele - Rolling In the Deep - Review Of the Rolling In the Deep Single By Adele" (http:/ / top40. about. com/ od/ singles/ gr/ Adele-Rolling-In-The-Deep. htm). About.com. . Retrieved 9 December 2010. [8] Eliscu, Jenny (23 July 2010). "In the Studio: Adele Goes Country on Fall Disc | Rolling Stone Music" (http:/ / www. rollingstone. com/ music/ news/ 17386/ 184422). Rolling Stone. . [9] Cheung, Nadine (16 November 2010). "Adele, 'Rolling in the Deep' -- New Song - AOL Radio Blog" (http:/ / www. aolradioblog. com/ 2010/ 11/ 16/ adele-rolling-in-the-deep/ ). AOL Radio. . Retrieved 9 December 2010. [10] "Rolling in the Deep Sheet Music" (http:/ / www. musicnotes. com/ sheetmusic/ mtdVPE. asp?ppn=MN0089577). Musicnotes.com. EMI Music Publishing. . Retrieved 31 May 2011. [11] "Adeles Rolling back to the top | The Sun" (http:/ / www. thesun. co. uk/ sol/ homepage/ showbiz/ bizarre/ 3209467/ Adeles-Rolling-back-to-the-top. html?OTC-RSS& ATTR=Bizarre). The Sun. 3 November 2010. . Retrieved 9 December 2010. [12] Lipshutz, Jason (3 December 2010). "Adele, "Rolling in the Deep" | Billboard.com" (http:/ / www. billboard. com/ new-releases/ adele-rolling-in-the-deep-1004133659. story#/ new-releases/ adele-rolling-in-the-deep-1004133659. story). Billboard. . Retrieved 16 December 2010. [13] Walters, Barry (15 December 2010). "Rolling in the Deep by Adele | Rolling Stone Music" (http:/ / www. rollingstone. com/ music/ songreviews/ rolling-in-the-deep-20101215). Rolling Stone. . Retrieved 16 December 2010. [14] Copsey, Robert (24 October 2011). "Adele scoops double at Q Awards 2011" (http:/ / www. digitalspy. co. uk/ music/ news/ a347226/ adele-scoops-double-at-q-awards-2011. html). Digital Spy. Hachette Filipacchi Mdias. . Retrieved 24 October 2011. [15] http:/ / www. billboard. com/ #/ column/ chartbeat/ chart-highlights-dance-club-play-country-1005166592. story [16] Trust, Gary (20 April 2011). "Rihanna's 'S&M' Reigns on Hot 100, Lady Gaga's 'Judas' Debuts" (http:/ / www. billboard. com/ #/ news/ rihanna-s-s-m-reigns-on-hot-100-lady-gaga-1005144922. story). Billboard. Prometheus Global Media. . Retrieved 2011-04-20. [17] "Week Ending May8, 2011. Songs: Rolling In The Dough - Chart Watch" (http:/ / new. music. yahoo. com/ blogs/ chart_watch/ 74363/ week-ending-may-8-2011-songs-rolling-in-the-dough/ ). new.music.yahoo.com. 11 May 2011. . Retrieved 2011-07-29. [18] "Top 100 Music Hits, Top 100 Music Charts, Top 100 Songs & The Hot 100" (http:/ / www. billboard. com/ charts/ hot-100#/ charts/ hot-100?chartDate=2000-11-11) (in (Slovak)). Billboard.com. . Retrieved 2011-07-29. [19] "Week Ending June26, 2011. Songs: A Twist At The Voice - Chart Watch" (http:/ / new. music. yahoo. com/ blogs/ chart_watch/ 74380/ week-ending-june-26-2011-songs-a-twist-at-the-voice/ ). new.music.yahoo.com. 1 July 2011. . Retrieved 2011-07-29. [20] Paul Grein (7 September 2011). "Week Ending Sept. 4, 2011. Songs: Adele's Back On Top" (http:/ / new. music. yahoo. com/ blogs/ chart_watch/ 74409/ week-ending-sept-4-2011-songs-adeles-back-on-top/ ;_ylt=Am1ffTA6muHdjkXTyUqghsIPwiUv). new.music.yahoo.com. . Retrieved 27 September 2011. [21] http:/ / new. music. yahoo. com/ blogs/ chart_watch/ 74423/ week-ending-oct-9-2011-songs-someone-like-adele/ [22] Williams, Paul. "European download market sees big growth in 2011" (http:/ / www. musicweek. com/ story. asp?sectioncode=1& storycode=1046084& c=1). Music Week. . Retrieved 2011-07-29. [23] "ADELE: Exclusive first view of Adele's 'Rolling In The Deep' tonight on Channel 4." (http:/ / www. adele. tv/ news/ 174/ exclusive-first-view-of-adele-s-rolling-in-the-deep-tonight-on-channel-4). Adele.tv. 3 December 2010. . Retrieved 9 December 2010. [24] "Jennifer White - United Kingdom | LinkedIn" (http:/ / uk. linkedin. com/ pub/ jennifer-white/ 15/ 226/ 194). Uk.linkedin.com. . Retrieved 2011-07-29. [25] "Adele Leaves Ellen Breathless With "Rolling In The Deep" | Music News, Reviews, and Gossip on Idolator.com" (http:/ / idolator. com/ 5707662/ adele-rolling-in-the-deep-on-ellen). Idolator.com. 3 December 2010. . Retrieved 9 December 2010. [26] http:/ / www. imdb. com/ title/ tt1464540/ soundtrack [27] Video (https:/ / www. youtube. com/ watch?v=ZpeNt51Ul2c) on YouTube
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External links
Official music video (https://www.youtube.com/watch?v=rYEDA3JcQqw) on YouTube
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License
Creative Commons Attribution-Share Alike 3.0 Unported //creativecommons.org/licenses/by-sa/3.0/