eBusiness: Gamification

Paul Fox pfox@salle.url.edu

BES 2011

eBusiness Gamification

Page 1

http://gamification.org/wiki/Gamification Gamification is the concept that you can apply the basic elements that make games fun and engaging to things that typically aren't considered a game. In theory you can apply Game Design to almost anything including Education, Health, Work and more.

BES 2011

eBusiness Gamification

Page 2

The Gamified World http://www.youtube.com/watch?v=_JXlf_z_px4&NR=1

BES 2011

eBusiness Gamification

Page 3

Jesse Schell: When Games Invade Real Life

http://www.g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/

BES 2011

eBusiness Gamification

Page 4

Zynga http://www.youtube.com/watch?v=81F1qSOq3cs

BES 2011

eBusiness Gamification

Page 5

Game Mechanics http://gamification.org/wiki/Game_Mechanics

2.1 Achievements 2.2 Appointments 2.3 Behavioral Momentum 2.4 Blissful Productivity 2.5 Bonuses 2.6 Cascading Information Theory 2.7 Combos 2.8 Community Collaboration 2.9 Countdown 2.10 Discovery 2.11 Epic Meaning 2.12 Free Lunch 2.13 Infinite Gameplay 2.14 Levels 2.15 Loss Aversion 2.16 Lottery 2.17 Ownership 2.18 Points 2.19 Progression 2.20 Quests 2.21 Reward Schedules 2.22 Status 2.23 Urgent Optimism 2.24 Virality
eBusiness Gamification

BES 2011

Page 6

Gamification satisfies fundamental human needs and desires

http://www.bunchball.com/nitro/
BES 2011 eBusiness Gamification Page 7

5 ways to make your site more fun: Points

http://mashable.com/2010/04/07/funware-game-mechanics/
BES 2011 eBusiness Gamification Page 8

5 ways to make your site more fun: Leaderboards

http://mashable.com/2010/04/07/funware-game-mechanics/
BES 2011 eBusiness Gamification Page 9

5 ways to make your site more fun: Badges

http://mashable.com/2010/04/07/funware-game-mechanics/
BES 2011 eBusiness Gamification Page 10

5 ways to make your site more fun: Challenges

http://mashable.com/2010/04/07/funware-game-mechanics/
BES 2011 eBusiness Gamification Page 11

5 ways to make your site more fun: Levels

http://mashable.com/2010/04/07/funware-game-mechanics/
BES 2011 eBusiness Gamification Page 12

Avoid these two zones!

How to use game mechanics to power your business http://mashable.com/2010/07/13/game-mechanics-business/

BES 2011 eBusiness Gamification Page 13

BES 2011

eBusiness Gamification

Page 14

Case Study: DevHub DevHub lets users create their own blogs and web sites. Before gamification of the platform, 10% of users finished building their web sites now 80% do. 40,000 users, 4,800 new sites each week. Freemium most features are free, some are paid 1-2% of users spend money Now: $.40/user/month. Goal: $2 /user/month
http://venturebeat.com/2010/08/25/devhub-scores-engagement-increase-by-gamifyingits-web-site-creation-tools/
BES 2011 eBusiness Gamification Page 15

http://eterna.cmu.edu/content/EteRNA

http://www.youtube.com/watch?v=fJhHg89h7bo
BES 2011 eBusiness Gamification Page 16

Gaming can make a better world

http://www.ted.com/talks/lang/eng/jane_mcgonigal_gaming_can_make_a_better_world.html

BES 2011

eBusiness Gamification

Page 17